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Katie Laird // Schipul - The Web Marketing Company


              S...
What we’ll talk about

•Intro to Biz Social Media

•Power of Story

•Online Business tools

•5 things you can do today



...
Social Media is a Conversation between actual HUMANS!
No really...
Why do I actually care about the Web?
It’s all about a balanced approach
Cost-effective and far-reaching tools

•Facebook = $0

•MySpace = $0

•Wordpress = $0

•Twitter = $0

•YouTube = $0

•Ning...
(Incredibly) Low barrier to entry
Classic Storytelling
The Power of the Narrative
Once upon a time...




                      http://flickr.com/photos/e_phots/2646616379/
...we told each other our stories...
Modern Storytelling
Narrating through Technology
Once upon this time...




                         http://www.flickr.com/photos/jfchenier/76721307/
...we still tell each other our stories...
4 Elements of Storytelling
   1. Message               4. Plot


     So my point is...




    2. Conflict           3. Ch...
What’s old is new: The 4 Elements of a Modern Story

1. The Message


                                                  • ...
1. The Message

What are your Vision, Mission and Values?

 You can’t write about what you don’t know

• Vision: Big pictu...
1. The Message

Promote the same message EVERYWHERE



• Message #1: Just Do It


  • Nike+ Run Faster Blog


• Message #2...
1. The Message

Keep it simple - try a 6 word story
                          Ernest Hemingway’s best work?

             ...
What’s old is new: The 4 Elements of a Modern Story

2. The Conflict


                                                    ...
2. The Conflict

Identifying your conflict


• Inner Conflict - unsure of yourself or direction


• Relational Conflict - prot...
Whole Foods fights bio-engineering and trade practices
http://blog.wholefoodsmarket.com
Starbucks lets patrons discover and solve conflict
www.mystarbucksidea.com
What’s old is new: The 4 Elements of a Modern Story

3. The Characters



                                                ...
3. The Characters

Mac vs. PC - Recognizable Characters




                    http://www.youtube.com/watch?v=1EbCyibkNB0
3. The Characters

The Apple story’s Characters
                     (everlasting love)




                              ...
Persona Development:
Who the heck is my audience?
Persona Development

1. Identify 3-7 ‘actual’ people (invisible friends)


• Name them and find a photo


• Give them a bac...
Persona Development

Your Brand’s Persona #1


Ashley

Age: 21
Education: College Senior
Work: PT barista
Income: $9/hour
...
Persona Development

Your Brand’s Persona #2


Marshall

Age: 30
Education: Student of Life
Work: Print designer
Income: $...
Persona Development

Your Brand’s Persona #3


Laura

Age: 42
Education: MBA
Work: Retail boutique owner
Income: $75,000 /...
Persona Development

2. How / when will you speak to these Personas?
Persona Development

3. Weave your audience into your Story

                      www.polleverywhere.com
                ...
Persona Development

4. Master the art of Listening and Responding
                                     www.google.com/ana...
Such a Character
Oh, the people you’ll meet...
What kind of hero are you?




  The Brave Hero   The Everyday Hero   The Wise Hero




   The Creator       The Joker    ...
What kind of hero are you?




    The Ruler     The Caregiver   The Lover




  The Innocent    The Magician    The Rebel
What’s old is new: The 4 Elements of a Modern Story

4. The Plot
                                                         ...
4. The Plot

 Plot your Plot

                                     Deal with it
                                          ...
4. The Plot

Perception is reality - so, what Story is out there?




              www.lovemarks.com

                   ...
4. The Plot

Due diligence on your Story

                                www,technorati.com/watchlist
                   ...
Addictive and essential Google Reader: www.google.com/reader
Let’s take a break!
So let’s talk online networks
(this is the part where I try to turn you into geeks)
http://www.flickr.com/photos/jfchenier/76721307/




(remember, it’s all about the Story - not the technology)
1. Blog Your Heart Out
Use this as your Home Base
1. Blogs: Community Building through Social tools

Jumping into the Blogosphere

• Your online home base

•Position your b...
Schipul has fun, geeks out and grows Brand
http://blog.schipul.com
1. Blogs: Community Building through Social tools

Blogging Do’s and Don’ts

  •Promote other people                      ...
1. Blogs: Community Building through Social tools

Blogging Buzzwords

•Comment - Respond to a Blog post

•Link love - Lin...
1. Blogs: Community Building through Social tools

Blog bling: Tie it all together on your Blog




                      ...
1. Blogs: Community Building through Social tools

Keep your Blog design branding consistent
1. Blogs: Community Building through Social tools

No Blog? Make a SMM page on your site
                http://www.pr-squ...
2. Micro-Blogging with Twitter
2. Micro-Blogs: Community Building through Social tools

Twitter explained




                           http://www.youtu...
2. Micro-Blogs: Community Building through Social tools

Twitter includes others in ongoing dialogue


               Coff...
2. Micro-Blogs: Community Building through Social tools

Twitter Do’s and Don’ts

                                        ...
2. Micro-Blogs: Community Building through Social tools

Twitter Buzzwords

•Follow - To friend someone (or follow their u...
3. Facebook
www.facebook.com
3. Facebook - Professional and Personal Networking to the MAX!

Facebook - Not just for college kids

•Be a leader and con...
3. Facebook - Professional and Personal Networking to the MAX!

 Your Facebook profile at a glance

• Flesh out your profile...
3. Facebook - Professional and Personal Networking to the MAX!

Why you should care about Facebook
            230 ‘yes’
 ...
3. Facebook - Professional and Personal Networking to the MAX!

Are you a ‘Group’ie?
3. Facebook - Professional and Personal Networking to the MAX!

Page Power in Facebook
3. Facebook - Professional and Personal Networking to the MAX!

 To Page or to Group - that is the question

• Groups = No...
3. Facebook: Community Building through Social tools

Facebook Do’s and Don’ts

                                          ...
3. Facebook: Community Building through Social tools

 Facebook Buzzwords

•Friend - Connect with someone on Facebook

•Wa...
4. MySpace
www.myspace.com
Social Networks: Community Building through Social tools

MySpace = social networking for musicians




 Main: www.myspace...
Social Networks: Community Building through Social tools

MySpace = another spot to tie it TOGETHER!




IRC MySpace: www....
4. MySpace: (further) Community Building through Social tools

MySpace Do’s and Don’ts

                                  ...
4. MySpace: (further) Community Building through Social tools

MySpace Buzzwords

•Friend - Connect with another User

•Bu...
5. Virb
www.virb.com
5. Virb - Developing a walled garden (sometimes good, sometimes bad)

Want to create your OWN social network?


          ...
5. Virb - Developing a walled garden (sometimes good, sometimes bad)

Ning - Create your own Social Network




          ...
5. Virb - Developing a walled garden (sometimes good, sometimes bad)

3 steps and you’re done!


                         ...
5. Virb - Developing a walled garden (sometimes good, sometimes bad)

Invite and promote (+ get help with that content)
6. YouTube
(www.youtube.com
6. YouTube: Harnessing the power of Video

YouTube - Harness the power of P2P discussion
                             http...
6. YouTube: Harnessing the power of Video

Engage your Audience through video

                                           ...
6. YouTube: Harnessing the power of Video

Buy a Flip camera (seriously)




                                http://www.th...
6. YouTube: Harnessing the power of Video

YouTube Do’s and Don’ts

                                            •Forget to...
6. YouTube: Harnessing the power of Video

YouTube Buzzwords

•Video Response - Reply to a video with another video

•Flag...
6. YouTube: Harnessing the power of Video

YouTube - Advertising and Learning




http://www.youtube.com/user/GoogleBusine...
7. Flickr
(www.flickr.com)
7. Flickr - Growing your business visually

Doing business through photos
7. Flickr - Growing your business visually

Networking via Flickr




                                     http://flickr.co...
7. Flickr - Growing your business visually

Spread the Flickr love and look cool doing it




             http://bighugel...
7. Flickr - Growing your business visually

Flickr Do’s and Don’ts

                                             •Don’t HA...
7. Flickr - Growing your business visually

Flickr Buzzwords

•Pool / Set - Themed community / personal sharing photo grou...
8. LinkedIn
www.linked.com
8. LinkedIn - Honest to goodness networking online

Virtual rolodex?
8. LinkedIn - Honest to goodness networking online

Have questions? Get answers (and give them)
8. LinkedIn - Honest to goodness networking online

LinkedIn Do’s and Don’ts

                                            ...
8. LinkedIn - Honest to goodness networking online

Linkedin Buzzwords

•Connections - Your Linkedin contacts (must approv...
8. Other great networks to know
Social Networks: Community Building through Social tools

Free social event promotion sites




             http://upcomi...
Social Networks: Community Building through Social tools

Behold, Slideshare!!!




  www.slideshare.net/happykatie
How to get started
Step 1:
Start Listening
Step 1: Start listening!

What are people saying to/about you?

                                   www.technorati.com/watc...
Addictive and essential Google Reader: www.google.com/reader
Step 1: Start listening!

Further online Reputation Management




     Google Trends search:
     www.google.com/trends

...
Step 1: Start listening!

How do you compare to your competition?




                                         www.blogpul...
Step 2:
         Set up your
response + promotion vehicles
Step 2: Set up your response + promotion vehicles

Go where your audience is




       ????????????                      ...
Step 2: Set up your response + promotion vehicles

Beef up your Personal Brand


  • Keep it consistent
    EVERYWHERE

  ...
Step 2: Set up your response + promotion vehicles

Poll your company or hire a savvy intern




   You are a Digital Immig...
Step 3:
Start spreading the news...
Step 3: Start spreading the news

Keep it Consistent and Connected

• Tie it all in together


• Put your SM links in your...
Step 3: Start spreading the news

Stay pro-active and responsive
                                    Power to the People

...
Step 3: Start spreading the news

Play with your Community




            http://flickr.com/groups/sxsw08/




      http:...
Step 5:
 Follow up fun time
(interaction, interaction, interaction)
Step 5: Follow up fun time! (interaction, interaction, interaction)

Tie it all together and keep the Buzz going

        ...
Your Homework
5 things you can do TODAY!

1. Start listening (Google Reader + Alerts)


2. Develop your Personal Brand


3. Join Faceboo...
Let’s Review...

•Use those Story elements

•Know thy Audience

•Track the Buzz

•What’s your Motivation?




Find this pr...
Thanks for participating - see you online :)

  Katie Laird // Strategic Advisor
  Schipul - The Web Marketing Company
  w...
Social Networks for Business
Social Networks for Business
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Social Networks for Business

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Presented by Katie Laird to the University of Houston's Small Business Development Center - this presentation goes through the ins and outs of social networks specifically for business.

Published in: Business
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  • Speaking of Social Networks, :)

    First Brazilian Social Network, what do you think? BeBrazil.com
       Reply 
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    Your message goes here
  • Excellent Presentation with great Social Marketing Insights and Tools

       Reply 
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  • Great Job!
    Check out Taggle Up!-Coming Soon
    www.taggleup.com
    meet.share.tag.-Social Networking with a Twist
    youtube-taggleup
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  • Nice, clear and informative.
    Guillermo
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  • You are the best of the best. Believe it or not. YOU are.
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Transcript of "Social Networks for Business"

  1. 1. http://www.flickr.com/photos/99037763@N00/3260727200/ Katie Laird // Schipul - The Web Marketing Company Social Media When working, playing and for Businesses networking collide!
  2. 2. What we’ll talk about •Intro to Biz Social Media •Power of Story •Online Business tools •5 things you can do today Find this presentation: www.slideshare.net/happykatie http://www.flickr.com/photos/14901386@N00/3173091705/
  3. 3. Social Media is a Conversation between actual HUMANS!
  4. 4. No really... Why do I actually care about the Web?
  5. 5. It’s all about a balanced approach
  6. 6. Cost-effective and far-reaching tools •Facebook = $0 •MySpace = $0 •Wordpress = $0 •Twitter = $0 •YouTube = $0 •Ning = $0
  7. 7. (Incredibly) Low barrier to entry
  8. 8. Classic Storytelling The Power of the Narrative
  9. 9. Once upon a time... http://flickr.com/photos/e_phots/2646616379/
  10. 10. ...we told each other our stories...
  11. 11. Modern Storytelling Narrating through Technology
  12. 12. Once upon this time... http://www.flickr.com/photos/jfchenier/76721307/
  13. 13. ...we still tell each other our stories...
  14. 14. 4 Elements of Storytelling 1. Message 4. Plot So my point is... 2. Conflict 3. Characters
  15. 15. What’s old is new: The 4 Elements of a Modern Story 1. The Message • Strategic premise • What is your real statement? • Stick to 1 or 2 messages • Different audiences mean different messages
  16. 16. 1. The Message What are your Vision, Mission and Values? You can’t write about what you don’t know • Vision: Big picture • Mission: The nuts and bolts • Values: The behaviors that get you there
  17. 17. 1. The Message Promote the same message EVERYWHERE • Message #1: Just Do It • Nike+ Run Faster Blog • Message #2: We innovate, we help http://nikeplus.nike.com • Nike R&D Storytelling videos www.twiike.com
  18. 18. 1. The Message Keep it simple - try a 6 word story Ernest Hemingway’s best work? ‘For sale: Baby shoes, never worn’ http://www.flickr.com/groups/sixwordstory/
  19. 19. What’s old is new: The 4 Elements of a Modern Story 2. The Conflict • Not always negative • What problem forces you to act? • How do you restore harmony? • Internal or external conflict? http://flickr.com/photos/slipstreamblue/2617035636/
  20. 20. 2. The Conflict Identifying your conflict • Inner Conflict - unsure of yourself or direction • Relational Conflict - protagonist vs. antagonist • Social Conflict - you vs. the system • Situational Conflict - how you grow and survive tough times • Cosmic Conflict - you vs. an invisible force
  21. 21. Whole Foods fights bio-engineering and trade practices http://blog.wholefoodsmarket.com
  22. 22. Starbucks lets patrons discover and solve conflict www.mystarbucksidea.com
  23. 23. What’s old is new: The 4 Elements of a Modern Story 3. The Characters • Who are the main players? • Multi-purpose Characters • Your readers are Characters too ** PERSONA Development **
  24. 24. 3. The Characters Mac vs. PC - Recognizable Characters http://www.youtube.com/watch?v=1EbCyibkNB0
  25. 25. 3. The Characters The Apple story’s Characters (everlasting love) (out-of-the-box geeks) Benefactor Goal Beneficiary (in-the-box products) Support Hero Adversary
  26. 26. Persona Development: Who the heck is my audience?
  27. 27. Persona Development 1. Identify 3-7 ‘actual’ people (invisible friends) • Name them and find a photo • Give them a backstory and bio • Talk about them in your meetings • Use them to guide your efforts
  28. 28. Persona Development Your Brand’s Persona #1 Ashley Age: 21 Education: College Senior Work: PT barista Income: $9/hour Family: Dating / No kids Hobbies: Blogger / Soccer Platform: PC laptop Magazines: Vanity Fair
  29. 29. Persona Development Your Brand’s Persona #2 Marshall Age: 30 Education: Student of Life Work: Print designer Income: $53,000/year Family: Engaged, no kids Hobbies: Flag football Platform: Macbook Pro Magazines: Wired
  30. 30. Persona Development Your Brand’s Persona #3 Laura Age: 42 Education: MBA Work: Retail boutique owner Income: $75,000 / year Family: Married, 2 kids Hobbies: Yoga / Photography Platform: Macbook Magazines: Real Simple
  31. 31. Persona Development 2. How / when will you speak to these Personas?
  32. 32. Persona Development 3. Weave your audience into your Story www.polleverywhere.com www.intensedebate.com www.chipin.com www.polldaddy.com
  33. 33. Persona Development 4. Master the art of Listening and Responding www.google.com/analytics www.feedburner.com www.icerocket.com
  34. 34. Such a Character Oh, the people you’ll meet...
  35. 35. What kind of hero are you? The Brave Hero The Everyday Hero The Wise Hero The Creator The Joker The Adventurer
  36. 36. What kind of hero are you? The Ruler The Caregiver The Lover The Innocent The Magician The Rebel
  37. 37. What’s old is new: The 4 Elements of a Modern Story 4. The Plot The difference between: ‘The King died and then the Queen died’ and ‘The King died by the sword and the Queen died of grief’ http://flickr.com/photos/alimander/2832880196/
  38. 38. 4. The Plot Plot your Plot Deal with it Almost there... Interact / Connect / Play Establish Onward and upward
  39. 39. 4. The Plot Perception is reality - so, what Story is out there? www.lovemarks.com www.brandtags.net
  40. 40. 4. The Plot Due diligence on your Story www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
  41. 41. Addictive and essential Google Reader: www.google.com/reader
  42. 42. Let’s take a break!
  43. 43. So let’s talk online networks (this is the part where I try to turn you into geeks)
  44. 44. http://www.flickr.com/photos/jfchenier/76721307/ (remember, it’s all about the Story - not the technology)
  45. 45. 1. Blog Your Heart Out Use this as your Home Base
  46. 46. 1. Blogs: Community Building through Social tools Jumping into the Blogosphere • Your online home base •Position your brand • Share brain candy • Promote others
  47. 47. Schipul has fun, geeks out and grows Brand http://blog.schipul.com
  48. 48. 1. Blogs: Community Building through Social tools Blogging Do’s and Don’ts •Promote other people •Focus only on yourself •Be funny and interesting •Take undue credit •Pro-actively respond •Blog every 3 months •Tag your content •Post press releases •Make it easy to share •Blog in Corporate-speak •Link to other companies •Post duplicate content
  49. 49. 1. Blogs: Community Building through Social tools Blogging Buzzwords •Comment - Respond to a Blog post •Link love - Linking to other Blogs / sites (online currency) •Tagging - Adding words to describe Blog content •Troll - Meanie commenter (IGNORE!) •Blogroll - Links to fave Blogs •Embed - Copy/paste media
  50. 50. 1. Blogs: Community Building through Social tools Blog bling: Tie it all together on your Blog (Make your brand portable)
  51. 51. 1. Blogs: Community Building through Social tools Keep your Blog design branding consistent
  52. 52. 1. Blogs: Community Building through Social tools No Blog? Make a SMM page on your site http://www.pr-squared.com/2007/02/the_social_media_newsroom_temp.html
  53. 53. 2. Micro-Blogging with Twitter
  54. 54. 2. Micro-Blogs: Community Building through Social tools Twitter explained http://www.youtube.com/watch?v=ddO9idmax0o
  55. 55. 2. Micro-Blogs: Community Building through Social tools Twitter includes others in ongoing dialogue Coffee Groundz on Twitter: www.twitter.com/coffeegroundz
  56. 56. 2. Micro-Blogs: Community Building through Social tools Twitter Do’s and Don’ts •Gab about you constantly •‘Re-Tweet’ content: -- RT @happykatie.... •TYPE IN ALL CAPS •Talk directly to people: -- @magsmac - hey!!... •Re-post w/out attribution •Link to outside content: •Follow nobody -- www.tinyurl.com •Decline to respond to @’s •Profile love (pic and links) and DM’s •Live Tweet from events •Abuse your Tweet power
  57. 57. 2. Micro-Blogs: Community Building through Social tools Twitter Buzzwords •Follow - To friend someone (or follow their updates) •Direct Message (DM) - Pseudo-email to someone that follows you •‘At’ reply - Speak directly to someone (@magsmac) •Re-tweet (RT) - Re-post content with credit •Block - Restrict access to updates •# - a kind of ‘tag’ or desc. phrase
  58. 58. 3. Facebook www.facebook.com
  59. 59. 3. Facebook - Professional and Personal Networking to the MAX! Facebook - Not just for college kids •Be a leader and connector •Create buzz for events / campaigns •Brand exposure with Facebook ads •Add photos and videos Main: www.facebook.com Houston Zoo on FB: www.facebook.com/pages/Houston-Zoo-Inc
  60. 60. 3. Facebook - Professional and Personal Networking to the MAX! Your Facebook profile at a glance • Flesh out your profile • Be picky on who you connect with • Re-purpose other content • Add ALL of your Social Media links • Be fun and interesting
  61. 61. 3. Facebook - Professional and Personal Networking to the MAX! Why you should care about Facebook 230 ‘yes’ 348 ‘maybe’ Bill Erickson :) www.billerickson.net 670 members
  62. 62. 3. Facebook - Professional and Personal Networking to the MAX! Are you a ‘Group’ie?
  63. 63. 3. Facebook - Professional and Personal Networking to the MAX! Page Power in Facebook
  64. 64. 3. Facebook - Professional and Personal Networking to the MAX! To Page or to Group - that is the question • Groups = Not indexed in Google • Pages = Visible to Google • Groups = Messages go to inbox • Pages = Messages go to ‘updates’ • Use both! http://www.searchenginejournal.com/facebook-group-vs- facebook-fan-page-whats-better/7761/
  65. 65. 3. Facebook: Community Building through Social tools Facebook Do’s and Don’ts •Be stiff and boring •Grow your profile •Create a ‘company’ •Upload pics and videos to profile (deleted!!) tag and send •Keep all personal and pro •Create and join biz and fun life facets separate Groups / Pages •Post press releases •Be picky on your friends •Spam your contacts •Cross promote your (connect but be polite) Social Media links
  66. 66. 3. Facebook: Community Building through Social tools Facebook Buzzwords •Friend - Connect with someone on Facebook •Wall message - Write, draw or post something on someone’s wall •Tag - Add names to photos or videos •Status update - What are you doing? •Public timeline - List of recent activity
  67. 67. 4. MySpace www.myspace.com
  68. 68. Social Networks: Community Building through Social tools MySpace = social networking for musicians Main: www.myspace.com Houston musician Andrew Karnavas: www.myspace.com/andrewkarnavas
  69. 69. Social Networks: Community Building through Social tools MySpace = another spot to tie it TOGETHER! IRC MySpace: www.myspace.com/theirc
  70. 70. 4. MySpace: (further) Community Building through Social tools MySpace Do’s and Don’ts •Blinky crazy stuff •Keep your branding consistent (everywhere) •Spam all of MySpace (go after the relevant leaders) •Make it easy to get to your ‘real stuff’ online •Ignore Friend Requests •Incorporate photos, videos and Blog posts •Static MySpace profile (auto update with fresh content) •Interact with MICRO targeted audience •Depend only MySpace :(
  71. 71. 4. MySpace: (further) Community Building through Social tools MySpace Buzzwords •Friend - Connect with another User •Bulletins - Message to groups (w/out individual messaging) •Bots - Fake spammy MySpace users (adult/poker/etc.) •Moods - How user is currently feeling :) :x :p •Blurbs - Details on your profile •HTML/CSS - how to edit your look
  72. 72. 5. Virb www.virb.com
  73. 73. 5. Virb - Developing a walled garden (sometimes good, sometimes bad) Want to create your OWN social network? Schipul Ning: http://schipul.ning.com Company on Ning: http://bsetc.ca/
  74. 74. 5. Virb - Developing a walled garden (sometimes good, sometimes bad) Ning - Create your own Social Network http://babble.ning.com/ http://aspcacommunity.ning.com/
  75. 75. 5. Virb - Developing a walled garden (sometimes good, sometimes bad) 3 steps and you’re done! 1. Name and describe 2. Add your widgets 3. Change the look 4. DONE! Add logo
  76. 76. 5. Virb - Developing a walled garden (sometimes good, sometimes bad) Invite and promote (+ get help with that content)
  77. 77. 6. YouTube (www.youtube.com
  78. 78. 6. YouTube: Harnessing the power of Video YouTube - Harness the power of P2P discussion http://www.youtube.com/user/PlanYourMeetings
  79. 79. 6. YouTube: Harnessing the power of Video Engage your Audience through video www.arttheheartofhouston.com www.haablog.com
  80. 80. 6. YouTube: Harnessing the power of Video Buy a Flip camera (seriously) http://www.theflip.com/
  81. 81. 6. YouTube: Harnessing the power of Video YouTube Do’s and Don’ts •Forget to TAG and •Connect with other describe your videos YouTube geeks •Ignore quality (although •Include transcripts ‘so-so, not great’ is ok) •Embed video on Blog / •Respond harshly to Site / Facebook negative comments •Comment + respond to •Keep your guard down other video submissions (check on that feedback) •Engage / have fun!
  82. 82. 6. YouTube: Harnessing the power of Video YouTube Buzzwords •Video Response - Reply to a video with another video •Flag - Mark content you think is inappropriate •Rate - Add stars for how awesome content is •Embed - Code to place video on your site •Share - Links to add to other sites •Playlist - Customized video lists
  83. 83. 6. YouTube: Harnessing the power of Video YouTube - Advertising and Learning http://www.youtube.com/user/GoogleBusiness https://ads.youtube.com/index
  84. 84. 7. Flickr (www.flickr.com)
  85. 85. 7. Flickr - Growing your business visually Doing business through photos
  86. 86. 7. Flickr - Growing your business visually Networking via Flickr http://flickr.com/groups/oih/
  87. 87. 7. Flickr - Growing your business visually Spread the Flickr love and look cool doing it http://bighugelabs.com/flickr/
  88. 88. 7. Flickr - Growing your business visually Flickr Do’s and Don’ts •Don’t HAVE to friend •Search thru site for photos back for them to be and groups of interest connected to you •Friend as many as you like •Not necessary for all to see their most recent photos to be public photos •Don’t have to have •Comment and tag often Photoshop to edit photos (built in editor) •Join/create groups •Can’t use other pics w/ •Organize your pics well out correct license
  89. 89. 7. Flickr - Growing your business visually Flickr Buzzwords •Pool / Set - Themed community / personal sharing photo group •Contact - How you connect (Contact / Friend / Family) •Favorite - Marking your faves for later •Tag - Descriptive terms / phrases •Comment - Adding your 2 cents •Creative Commons - photo license
  90. 90. 8. LinkedIn www.linked.com
  91. 91. 8. LinkedIn - Honest to goodness networking online Virtual rolodex?
  92. 92. 8. LinkedIn - Honest to goodness networking online Have questions? Get answers (and give them)
  93. 93. 8. LinkedIn - Honest to goodness networking online LinkedIn Do’s and Don’ts •Be needy •Connect with colleagues, friends and co-workers •Make false connections •Play with widgets •Spam a group •Ask/answer questions •Be REALLY needy •Recommend people •Embellish on your past •Post/refer jobs
  94. 94. 8. LinkedIn - Honest to goodness networking online Linkedin Buzzwords •Connections - Your Linkedin contacts (must approve) •Applications - Fun widgets / tools to interact and promote brand •Answers - Space to ask / answer questions and polls •Groups - Opt in Communities •Contact Settings - Set your terms
  95. 95. 8. Other great networks to know
  96. 96. Social Networks: Community Building through Social tools Free social event promotion sites http://upcoming.yahoo.com/ www.eventful.com www.eventbrite.com www.facebook.com
  97. 97. Social Networks: Community Building through Social tools Behold, Slideshare!!! www.slideshare.net/happykatie
  98. 98. How to get started
  99. 99. Step 1: Start Listening
  100. 100. Step 1: Start listening! What are people saying to/about you? www.technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://search.twitter.com Search for what you care about on Twitter
  101. 101. Addictive and essential Google Reader: www.google.com/reader
  102. 102. Step 1: Start listening! Further online Reputation Management Google Trends search: www.google.com/trends Technorati search: www.technorati.com
  103. 103. Step 1: Start listening! How do you compare to your competition? www.blogpulse.com Great visuals to track you and your competition’s online activity and Buzz
  104. 104. Step 2: Set up your response + promotion vehicles
  105. 105. Step 2: Set up your response + promotion vehicles Go where your audience is ???????????? ???????????? ????????????
  106. 106. Step 2: Set up your response + promotion vehicles Beef up your Personal Brand • Keep it consistent EVERYWHERE • Create an Avatar • Cross promote in email footers • Promote your employee Personal Brands Happykatie!
  107. 107. Step 2: Set up your response + promotion vehicles Poll your company or hire a savvy intern You are a Digital Immigrant. You could use a Digital Native.
  108. 108. Step 3: Start spreading the news...
  109. 109. Step 3: Start spreading the news Keep it Consistent and Connected • Tie it all in together • Put your SM links in your email footer • Re-purpose your content • BADGES!!! www.flickr.com/photos/53203629@N00/3173463874/
  110. 110. Step 3: Start spreading the news Stay pro-active and responsive Power to the People • Keep an eye on your Alerts and respond! • Promote other events and people • Keep it light and interesting
  111. 111. Step 3: Start spreading the news Play with your Community http://flickr.com/groups/sxsw08/ http://www.youtube.com/watch?v=Jfn9pzgtkc0
  112. 112. Step 5: Follow up fun time (interaction, interaction, interaction)
  113. 113. Step 5: Follow up fun time! (interaction, interaction, interaction) Tie it all together and keep the Buzz going • Be fast and be timely • Newsletter, Blog posts, Facebook group and event postings • Say thank you (individually - one little comment goes a looong way) • Watch the Buzz for opps to connect • Be creative!! Start the drumbeat for the Next Big Thing http://www.flickr.com/photos/ 53611153@N00/2602728681/
  114. 114. Your Homework
  115. 115. 5 things you can do TODAY! 1. Start listening (Google Reader + Alerts) 2. Develop your Personal Brand 3. Join Facebook (www.facebook.com) 4. Find your rich media niche + work it! 5. Recruit an internal guru (or an intern)
  116. 116. Let’s Review... •Use those Story elements •Know thy Audience •Track the Buzz •What’s your Motivation? Find this presentation: www.slideshare.net/happykatie http://www.flickr.com/photos/64251830@N00/351876663/
  117. 117. Thanks for participating - see you online :) Katie Laird // Strategic Advisor Schipul - The Web Marketing Company www.schipul.com Email: klaird@schipul.com Personal blog: www.happkatie.com Flickr: www.flickr.com/happykatie Twitter: www.twitter.com/happykatie Find my presentation today! www.slideshare.net/happykatie http://www.flickr.com/photos/66125582@N00/457743309/
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