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Social Media recipes for your online kitchen
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Social Media recipes for your online kitchen

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  • 1. Online Recipes for Success From Pancakes to Peanut Brittle Katie Laird klaird@schipul.com www.schipul.com/happykatie Friday, April 16, 2010
  • 2. (like cooking) ^ Friday, April 16, 2010
  • 3. Marcel Boulestin Friday, April 16, 2010
  • 4. ✓ 4 delicious Online Recipes ✓ Stories to inspire your kitchen ✓ A doggie bag full of good ideas Friday, April 16, 2010
  • 5. Internet Pancakes Friday, April 16, 2010
  • 6. ✓ LISTEN! ✓ Established voice and response platform ✓ The magic words (‘I’m sorry’ or ‘Thank you’) ✓ Discover unexpected opportunity Pancake ingredients Vent offline, make lemonade online Friday, April 16, 2010
  • 7. www.technorati.com Email updates for your company name and keywords www.google.com/alerts Email updates for your company name and keywords http://search.twitter.com Search Twitter for what’s being said about you http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names Friday, April 16, 2010
  • 8. www.flickr.com/groups/bumbofun/ www.youtube.com/watch?v=7DkWjqilINQ Friday, April 16, 2010
  • 9. Friday, April 16, 2010
  • 10. Digital Stone Soup Friday, April 16, 2010
  • 11. ✓ Strong relationships ✓ Trust ✓ Established online presence ✓ A library card (or Amazon account) Stone Soup ingredients Friday, April 16, 2010
  • 12. www.polleverywhere.com www.intensedebate.com www.chipin.com www.polldaddy.com Friday, April 16, 2010
  • 13. http://twitter.threadless.com Vote on Tweets about Threadless tees! www.threadcakes.com Bake cakes with Threadless shirt www.threadless.com/quote2win designs, vote and WIN!!! www.vimeo.com/threadless Comment contests through Facebook Weekly Community video update video giveaways and announcements Friday, April 16, 2010
  • 14. Community Cupcakes Friday, April 16, 2010
  • 15. Take care of your people. Marketing success Community love Friday, April 16, 2010
  • 16. ✓ A company that cares ✓ Pro-active responders ✓ Creative playfulness ✓ Hero making missions Cupcake i ngredients Friday, April 16, 2010
  • 17. ???????????? ???????????? ???????????? Friday, April 16, 2010
  • 18. www.threadbanger.com/post/12723 www.twitter.com/houstonzoo www.squarespace.com/iphone /www.flickr.com/photos/cybertoad/3211981392/ Friday, April 16, 2010
  • 19. 23 employees 13,982 followers 19 personal sites 4,782 page views 25 on Facebook 650 visits Friday, April 16, 2010
  • 20. Friday, April 16, 2010
  • 21. Strategic Peanut Brittle Friday, April 16, 2010
  • 22. ✓ NUTS (of all kinds) ✓ Sweet tooth for the good stuff ✓ Open (strategic) mind for all the rest Peanut brittle ingredients Friday, April 16, 2010
  • 23. ✓ Raving Fans: ✓ Clients ✓ Extended ‘Family’ ✓ Employees ✓ Non-Believers: ✓ Competitors ✓ Jerks ✓ Former tenants / employees Friday, April 16, 2010
  • 24. 1. Message 4. Plot So my point is... 2. Conflict 3. Characters Friday, April 16, 2010
  • 25. www.intensedebate.com Forum-like comment threads and user profiles to follow! www.scoutlabs.com www.backtype.com Reputation management - Follow and promote with collaborative elements comments about YOU www.convotrack.com Sidebar to aggregate comments on content from all over Friday, April 16, 2010
  • 26. www.twitalyzer.com http://search.twitter.com What are your RT-ers influence and Old school Twitter search footprints like? and monitoring http://bit.ly Shorten your URLs and revel in the handy built-in statistics! Friday, April 16, 2010
  • 27. Find your Happy Place. Friday, April 16, 2010
  • 28. Doggie bag ✓ Persona development ✓ Set up your tools ✓ Response strategy ✓ Identify your Heroes + Raving Fans ✓ 2 ways you can play with your audience? Friday, April 16, 2010
  • 29. ✓ Online marketing is an experimental blend ✓ Connect the offline and online world ✓ Stir in the good with the bad, it’s all gravy Friday, April 16, 2010
  • 30. Harriet Van Home Friday, April 16, 2010
  • 31. Thanks for cooking with me! Katie Laird Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567, ext 519 Katie details: Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatie Flickr: www.flickr.com/happykatie http://www.flickr.com/photos/66125582@N00/457743309/ Find these slides on Slideshare: www.slideshare.net/happykatie Friday, April 16, 2010
  • 32. • Slide 1: • Heart Book: www.flickr.com/photos/mizzel/3661566009/ • Four Bowls: www.flickr.com/photos/10229241@N04/2210869771/ • Fire Chef: www.flickr.com/photos/liberato/2275622210/ • Slide 2: • Chemistry Lab Wall: http://www.flickr.com/photos/odreiuqzide/3817113176/ • Slide 3: • Cooking Table: http://www.flickr.com/photos/h_is_for_home/3588626853/sizes/l • Knife and Fork: http://www.flickr.com/photos/79649916@N00/2140222017/ • Blue Pizza Oven: http://www.flickr.com/photos/smcgee/2223976433/in/set-72157617018994796/ • Woman with Soup: http://www.flickr.com/photos/79649916@N00/2140222017/ • Panda Pan:  http://www.flickr.com/photos/49503124519@N01/2224102244/ • Shopping List: http://www.flickr.com/photos/h_is_for_home/2575745569 • Slide 4: • Woman Eating Repeat: Page not found • Girl with Candy Apple: http://www.flickr.com/photos/31686852@N00/491924792/ • Boy with Watermelon: http://www.flickr.com/photos/50635359@N00/121984304/ • Slide 5: • Waiter Drinking Real Wine: http://www.flickr.com/photos/pedrosimoes7/169983321/sizes/l/ • Slide 6: • Veselka Pancakes: http://www.flickr.com/photos/51035735481@N01/44199003/ • Maple Pancakes: http://www.flickr.com/photos/66576488@N00/3785678542/ • Slide 7: • Mixing Bowl: http://www.flickr.com/photos/10229241@N04/3755834806/ • Ricotta Pancakes: http://www.flickr.com/photos/87955432@N00/282085602/ • Robots Pancakes: http://www.flickr.com/photos/71447254@N00/3307512768/ Friday, April 16, 2010
  • 33. • Slide 10: • Lit Mac: www.flickr.com/photos/86451170@N00/468460396/ • Pen and Paper: www.flickr.com/photos/97351704@N00/325752626/ • Pink Spiral: www.flickr.com/photos/40645538@N00/398992111/ • Orange Telephone: www.flickr.com/photos/13522901@N00/64027565/ • Slide 12: • Toddlers in Chairs: www.flickr.com/photos/ianturk/2154922331 • Slide 13: • Variety Sliced Fruit in Juice: www.flickr.com/photos/50502690@N00/2664957782/ • Grapefruit in Juice: www.flickr.com/photos/51035555243@N01/2927355093/ • Sliced Lemon: www.flickr.com/photos/40645538@N00/3405897312/ • Slide 14: • Soup and Sandwich: http://www.flickr.com/photos/29596200@N00/226319598/ • Beer and Soup: http://www.flickr.com/photos/51035614490@N01/688744356/ • Chilled Borscht: http://www.flickr.com/photos/43091542@N00/2830422052/ • Slide 15: • Onion Soup: http://www.flickr.com/photos/84117831@N00/56448145/ • Kale: http://www.flickr.com/photos/10229241@N04/3026045835/ • Slide 19: • Carrot Cupcakes: http://www.flickr.com/photos/48600074651@N01/501789057/ • Lemon Cupcakes: www.flickr.com/photos/santos/127892227/in/set-1078546/ • Cupcake Girl: www.flickr.com/photos/66081320@N00/3630603284/ • Slide 21: • Heart Cupcakes: http://www.flickr.com/photos/13041737@N08/2207710404/ • Hello Kitty Cupcake: http://www.flickr.com/photos/48600074651@N01/5051865/ • Strawberry Cupcake: http://www.flickr.com/photos/48600074651@N01/4338481/ Friday, April 16, 2010
  • 34. • Slide 27: • Black Bean Chili: http://www.flickr.com/photos/43905767@N00/3261743489/ • Chili with Hot Sauce: http://www.flickr.com/photos/29831438@N00/34243279/ • Veggie Chili: http://www.flickr.com/photos/28328627@N03/3395174338/ • Slide 28: • Tomato: http://www.flickr.com/photos/67499195@N00/2909778692/ • Peppers: http://www.flickr.com/photos/97551727@N00/1972975591/ • Hello Kitty Doll: http://www.flickr.com/photos/62274271@N00/2391556686/ • Slide 32: • Thank you M&Ms: http://www.flickr.com/photos/37183619@N00/1574355240 • Slide 34: • Chocolate Cake: http://www.flickr.com/photos/galant/3295376624 • Peanuts with Spatula: http://www.flickr.com/photos/foodchronicles/2120263951 • Peanuts Close Up: http://www.flickr.com/photos/mezuni/3127150903/ • Slide 35: • Cereal Bar: http://www.flickr.com/photos/43091542@N00/2185558804/ • Squirrel: http://www.flickr.com/photos/84136479@N00/974094092/ • Spices: http://www.flickr.com/photos/10934572@N00/3300238326/ • Slide 36: • Guy in Crowd: http://www.flickr.com/photos/rogerss1/3296910183/ • Large Crowd: http://www.flickr.com/photos/leecullivan/519240547/ • Slide 40: • Star Cookies with Sprinkles:www.flickr.com/photos/safetyparachute/304323700/ • Cake with Icing: http://www.flickr.com/photos/53529921@N00/3193412107/ • Happy Star Cookie: http://www.flickr.com/photos/41754875@N00/1996389857/ • Slide 41: • Smile Cookie: http://www.flickr.com/photos/infatuated/2363688502/sizes/l/ Friday, April 16, 2010