Keeping the Social Media games going
An update on Social Media for associations
http://www.flickr.com/photos/eschipul/3072658285
Katie Laird
klaird@schipul.com
www.schipul.com // www.happykatie.com

How do YOU get your members excited and engaged?

What we’ll talk about...
• Social Media tool review
• Connecting with Influencers
• The power of Facebook
What’s new for associations since March 2008?

http://www.flickr.com/photos/libraryman/414960752
But it’s still all about the people...

Let’s talk Social Media tools

Social Media Tools
Let’s Get Blogging!
• Set up a fast template Blog
• Start simple - match
branding graphics later
• 5 posts before ‘launch’
www.typepad.com
www.blogger.com
www.wordpress.com

Let’s get Blogging!
Wordpress Template Sites
http://topwpthemes.com/
http://www.nattywp.com/
http://www.wpthemespot.com/

Let’s get Blogging!
Tumblr - Art of the Uber-Simple
http://dallasmarketing.tumblr.com/

Houston Arts Alliance - targeting their audiences
www.haablog.com // www.haahelps.com

Association online marketing help :)
http://associationmarketing.blogpost.com

Social Media Tools
Podcasts - How an iPod makes you smart
• Low-tech recorded online
‘radio shows’
• Amazing knowledge sharing
• Listen wherever you want
http://odeo.com/

Social Media Tools
Twitter for association / event promotion
http://twitter.com/annaliese_h

Social Media Tools
Online video - no popcorn required
• Tell your members’ stories
• Keep members in the loop
• Share knowledge
• Be genuine
www.thebaa.us/YouTube.aspx

Artists promote Orange Show awesomeness
www.vimeo.com/49438

Social Media Tools
Growing Community through photography
http://flickr.com/groups/oih/

Social Media Tools
Identify the Influencers - learn how to listen
www,technorati.com/watchlist
Powerful Social Media search engine
watches for your terms and updates
you
www.google.com/alerts
Email updates for your company
name and keywords
http://alerts.yahoo.com
Yahoo! alerts you of any
occurrences of defined terms
and names

Find Blogs to read and learn from
www.technorati.com // www.blogsearch.google.com

IceRocket - Prolific vs. Influential = 2 different things
www.icerocket.com

Blogpulse Conversation Tracker: www.blogpulse.com/conversation

Addictive and essential Google Reader: www.google.com/reader

Are you on Facebook yet?
(you really, really need to be)

Harness the power of Facebook
Your Facebook profile at a glance
• Flesh out your profile before
you start friending
• Personal and professional
lives are blurred (good and bad)
• You can be picky who you
connect with - and should be!
• Re-purpose your other
Web content on Facebook

Harness the power of Facebook
Creating a group for your Association
• Group pages grow
camaraderie
• Coordinate, promote and
follow up on events
• Encourage member
contribution (reward them!)
• Select a handful of officers
for increased participation
http://www.facebook.com/groups.php?id=503022047#/group.php?gid=5503509909

Harness the power of Facebook
Other Facebook goodies
• Photos - comment, tag and albums
• Videos -
• Applications
• ‘Web Identities’
http://apps.facebook.com/webidentities/

Harness the power of Facebook
Advertising on Facebook - 120 million users

Social Media for Associations Review
• Stay well-rounded and well-branded
• Find the Influencers (location matters)
• Get. On. Facebook. Seriously.
Associations 2.0 - Going Social and Getting Smarter

Thanks for participating!
Katie Laird
Schipul - The Web Marketing Company
www.schipul.com // www.tendenci.com
(281) 497.6567, ext. 519
Email: klaird@schipul.com
Personal brand: www.schipul.com/happykatie
Blog: www.happykatie.com
Flickr: www.flickr.com/photos/happykatie
Twitter: www.twitter.com/happykatie
Find my slides on Slideshare: www.slideshare.net/happykatie