Social Media for Associations - a 2008 update
Upcoming SlideShare
Loading in...5
×
 

Social Media for Associations - a 2008 update

on

  • 4,060 views

An update for the Houston chapter of the Society of Association Executives - what's new in the 2.0 world since March 2008?

An update for the Houston chapter of the Society of Association Executives - what's new in the 2.0 world since March 2008?

Statistics

Views

Total Views
4,060
Views on SlideShare
3,910
Embed Views
150

Actions

Likes
9
Downloads
172
Comments
0

6 Embeds 150

http://www.socialmediaclub.org 140
http://www.slideshare.net 4
http://www.happykatie.com 3
file:// 1
http://visualtic.blogspot.com 1
http://www.lmodules.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social Media for Associations - a 2008 update Social Media for Associations - a 2008 update Presentation Transcript

  • Keeping the Social Media games going An update on Social Media for associations http://www.flickr.com/photos/eschipul/3072658285 Katie Laird klaird@schipul.com www.schipul.com // www.happykatie.com
  • How do YOU get your members excited and engaged?
  • What we’ll talk about... • Social Media tool review • Connecting with Influencers • The power of Facebook What’s new for associations since March 2008? View slide
  • http://www.flickr.com/photos/libraryman/414960752 But it’s still all about the people... View slide
  • Let’s talk Social Media tools
  • Social Media Tools Let’s Get Blogging! • Set up a fast template Blog • Start simple - match branding graphics later • 5 posts before ‘launch’ www.typepad.com www.blogger.com www.wordpress.com
  • Let’s get Blogging! Wordpress Template Sites http://topwpthemes.com/ http://www.nattywp.com/ http://www.wpthemespot.com/
  • Let’s get Blogging! Tumblr - Art of the Uber-Simple http://dallasmarketing.tumblr.com/
  • Houston Arts Alliance - targeting their audiences www.haablog.com // www.haahelps.com
  • Association online marketing help :) http://associationmarketing.blogpost.com
  • Social Media Tools Podcasts - How an iPod makes you smart • Low-tech recorded online ‘radio shows’ • Amazing knowledge sharing • Listen wherever you want http://odeo.com/
  • Social Media Tools Twitter for association / event promotion http://twitter.com/annaliese_h
  • Social Media Tools Online video - no popcorn required • Tell your members’ stories • Keep members in the loop • Share knowledge • Be genuine www.thebaa.us/YouTube.aspx
  • Artists promote Orange Show awesomeness www.vimeo.com/49438
  • Social Media Tools Growing Community through photography http://flickr.com/groups/oih/
  • Social Media Tools Identify the Influencers - learn how to listen www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
  • Find Blogs to read and learn from www.technorati.com // www.blogsearch.google.com
  • IceRocket - Prolific vs. Influential = 2 different things www.icerocket.com
  • Blogpulse Conversation Tracker: www.blogpulse.com/conversation
  • Addictive and essential Google Reader: www.google.com/reader
  • Are you on Facebook yet? (you really, really need to be)
  • Harness the power of Facebook Your Facebook profile at a glance • Flesh out your profile before you start friending • Personal and professional lives are blurred (good and bad) • You can be picky who you connect with - and should be! • Re-purpose your other Web content on Facebook
  • Harness the power of Facebook Creating a group for your Association • Group pages grow camaraderie • Coordinate, promote and follow up on events • Encourage member contribution (reward them!) • Select a handful of officers for increased participation http://www.facebook.com/groups.php?id=503022047#/group.php?gid=5503509909
  • Harness the power of Facebook Other Facebook goodies • Photos - comment, tag and albums • Videos - • Applications • ‘Web Identities’ http://apps.facebook.com/webidentities/
  • Harness the power of Facebook Advertising on Facebook - 120 million users
  • Social Media for Associations Review • Stay well-rounded and well-branded • Find the Influencers (location matters) • Get. On. Facebook. Seriously. Associations 2.0 - Going Social and Getting Smarter
  • Thanks for participating! Katie Laird Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567, ext. 519 Email: klaird@schipul.com Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Flickr: www.flickr.com/photos/happykatie Twitter: www.twitter.com/happykatie Find my slides on Slideshare: www.slideshare.net/happykatie