Social Media Bootcamp


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Basic Social Media know-how for curious businesses and non profit groups. Include 2 case studies to show real world examples of Social Media Marketing success - the IRC and the Playstation Blog.

Presented at the Tendenci User Conference 2007 in Houston, TX.

Published in: Economy & Finance, Technology
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  • Kim and Katie introduce themselves Kim first Katie next At Schipul we are pretty geeky – in fact, you pay us to be that way  We like to stay on top of the latest online technology trends, the coolest new social sites In the last few years, it’s been exciting to see how a lot of these technologies have made it into mainstream media, large corporation’s business plans and non profit groups all over the world. It’s not such an ‘elite’ geek thing anymore, but it can still be a little frightening when you’re just starting out. Kim and I are here today to help de-mystify some of the ‘scariness’ around Social Media tools. There are lots of buzz words you might hear from your kids, on CNN or even from your boss. Our goal is to help you make sense of some of these new technologies and – even more importantly – be able to see where you can utilize Social Media in your own marketing plans. We’ll start by making a very quick run through of some of the Social media tools out there, then Kim will show us how real organizations just like yours are utilizing them and then we’ll give you some ideas on how to get started.
  • Social Media Bootcamp

    1. 1. <ul><li>Connecting online with the latest and greatest Social technology tools </li></ul>Social Media Bootcamp Kim Lange Katie Laird Presented at Tendenci Bootcamp 2007
    2. 2. What we will cover: <ul><li>The Basics of Social Media </li></ul><ul><li>Social Media in the real world </li></ul><ul><li>Next steps... </li></ul>
    3. 3. Media helps you stay smart and connected
    4. 4. So what is Social Media? <ul><li>Online media you can interact with </li></ul>Image thanks to Organic ( )
    5. 5. It’s a conversation Photo credit:
    6. 6. What’s in it for you? <ul><li>Relationship building </li></ul><ul><li>Buzz generation (fast and widespread!) </li></ul><ul><li>Strong brand impressions </li></ul>
    7. 7. Now for the fun stuff
    8. 8. Welcome to the Blogosphere <ul><ul><li>Interactive </li></ul></ul><ul><ul><li>Cost-effective </li></ul></ul><ul><ul><li>Powerful connectors </li></ul></ul>Social Media Tools TypePad ( ) WordPress ( ) Blogger ( www.blogger.c om )
    9. 9. Personal Blog Social Media Tools
    10. 10. Company Blog Social Media Tools
    11. 11. Blogging is fast and easy
    12. 12. 70 million and growing
    13. 13. <ul><li>Podcasts are online audio file feeds </li></ul><ul><ul><li>News </li></ul></ul><ul><ul><li>Music </li></ul></ul><ul><ul><li>Presentations </li></ul></ul>Learn more: podcasting Social Media Tools Podcasting
    14. 14. Search for podcasts <ul><li>10,000 to 20,000 podcasts in cyberspace </li></ul><ul><li>Search for your favorites: </li></ul><ul><ul><li>iTunes: </li></ul></ul><ul><ul><li>Yahoo podcasts: </li></ul></ul><ul><ul><li> </li></ul></ul>
    15. 15. Online photos Social Media Tools
    16. 16. Online video Social Media Tools
    17. 17. Social Networking (not just for kids) Social Media Tools
    18. 18. RSS Really Simple Syndication
    19. 19. Google Homepage http://
    20. 20. Bloglines
    21. 21. Social Media in the Real World by Kim Lange What we will cover: <ul><li>How the International Rescue Committee </li></ul><ul><li>uses social media to become connected </li></ul><ul><li>What makes the Playstation Blog successful </li></ul>
    22. 22. IRC – International Rescue Committee What types of Social Media does the IRC use? Is an organization that serves communities victimized by oppression around the world.
    23. 23. IRC Blog IRC Web site Blogs
    24. 24. Blog Comments Allow for Conversation
    25. 25. Videos that further engage Watch Video
    26. 26. Benefits of Flickr /
    27. 27. Tagging your images for Search
    28. 28. Ever thought about having a Myspace?
    29. 29. The Power of Networks
    30. 30. Example of a Successful Corporation Blog
    31. 31. Corporate Blog Success <ul><li>Fresh Content </li></ul><ul><li>Comments </li></ul><ul><li>Generosity </li></ul>3 reasons for success
    32. 32. Fresh Content
    33. 33. Comments begin conversation
    34. 34. Be Generous
    35. 35. Social Media in the Real World Review <ul><li>Blogging and allowing comments </li></ul><ul><li>Why use Flickr? </li></ul><ul><li>Videos to further engage </li></ul><ul><li>Relevant Myspace pages </li></ul><ul><li>Be Generous </li></ul>
    36. 36. So what’s next? <ul><ul><li>Research </li></ul></ul><ul><ul><li>Participate </li></ul></ul><ul><ul><li>Monitor </li></ul></ul><ul><ul><li>Strategy </li></ul></ul><ul><ul><li>Jump in! </li></ul></ul>
    37. 37. How Schipul can help <ul><ul><li>Consulting </li></ul></ul><ul><ul><li>Training </li></ul></ul><ul><ul><li>Recruiting </li></ul></ul><ul><ul><li>Promotion </li></ul></ul>
    38. 38. Offline reading resources <ul><li>Naked Conversations Robert Scoble and Shel Israel </li></ul><ul><li>Cluetrain Manifesto Chris Lock, Rick Levine, David Weinberger, Doc Searls </li></ul><ul><li>Citizen Marketers Ben McConnell and Jackie Huba </li></ul><ul><li>What no one ever tells you about Blogging and Podcasting Ted Demopoulos </li></ul>
    39. 39. Let’s review <ul><li>Social Media is a conversation </li></ul><ul><li>Social Media is already making a difference </li></ul><ul><li>With the right help and a lot of passion, you can do great things </li></ul>
    40. 40. Thank you! Kim Lange / Katie Laird [email_address] / [email_address] Blogs: / Presented at the Tendenci Bootcamp 2007 Find all presentations at: Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930 Houston, TX 77079 USA