www.flickr.com/photos/csb13/191446285
Social Media and Your (online) Neighborhood
Community building gets sweeter with the power of online networking
Katie Laird | Schipul - The Web Marketing Company | www.schipul.com
Tuesday, October 27, 2009

What we’ll talk about...
• Storytelling tools on the Web
• The art of listening
• Tapping into Human Motivation
http://www.flickr.com/photos/23373808@N07/3988177683/
Tying Community building and Web tools together
Find this presentation: www.slideshare.net/happykatie
Tuesday, October 27, 2009

Tuesday, October 27, 2009

What’s your Story?
http://www.flickr.com/photos/
35703177@N00/639154590/
http://www.flickr.com/photos/
21922583@N02/2430939057/
http://www.flickr.com/photos/poorfish/410056337
http://www.flickr.com/photos/
http://www.flickr.com/photos/21787159@N00/352250460/
http://www.flickr.com/photos/94232810@N00/2096337817/ 73645804@N00/440672445/
Tuesday, October 27, 2009

4 Elements of Storytelling
1. Message 4. Plot
So my point is...
2. Conflict 3. Characters
Tuesday, October 27, 2009

Who is your audience?
???????????? ???????????? ?
????????????
Tuesday, October 27, 2009

Take care
of your
people.
Marketing
success
Community love
Tuesday, October 27, 2009

www.flickr.com/photos/thomashawk/509296254
Let’s talk tools
Tuesday, October 27, 2009

All about...
Blogs
Tuesday, October 27, 2009

Mac the baby elephant (2006 - 2008)
•Mac naming contest (7500 entries)
•Mac’s birthday card contests
•Elephant adoption packets
(thousands sold and increased
awareness)
Celebrating the life of Mac, the baby elephant
www.houstonzooblog.com
Tuesday, October 27, 2009

Embeddable pics and videos
Elephant
endotheliotropic
http://www.youtube.com/user/houstonzoo
herpesvirus (EEHV)
Research Fund Drive
1000’s of personal Stories
Helping a Community heal after a tragic loss
www.houstonzoo.com/mac
http://www.houstonzoo.org/herpesvirusresearch/
Tuesday, October 27, 2009

U.S. Humane Society - CEO Storytelling
http://hsus.typepad.com/wayne/
Tuesday, October 27, 2009

Find Stories that
resonate with you.
Tuesday, October 27, 2009

Google Blog:
http://blogsearch.google.com
Ice Rocket:
www.icerocket.com
Technorati:
www.technorati.com
Tuesday, October 27, 2009

Anatomy of a Blog post
Tuesday, October 27, 2009

Some great Blogging tool options:
www.wordpress.org www.typepad.com www.blogger.com
Tuesday, October 27, 2009

Read others’ Stories and tips/tricks for inspiration
• Beth Kanter: http://beth.typepad.com/
• NetSquared Blog: http://www.netsquared.org/blog
• Online Fundraising Blog: http://www.onlinefundraisingblog.com/
• The Fundraising Coach: http://fundraisingcoach.com/
• Just Giving Blog: http://justgiving.wordpress.com/
• Non Profit Tech Blog: http://www.nonprofittechblog.org/
• Read Write Web: http://www.readwriteweb.com/
• Donor Power Blog: http://www.donorpowerblog.com/
Tuesday, October 27, 2009

300 million
Facebook-ers
307 million Americans
Tuesday, October 27, 2009

Avoiding someone?
BLOCK THEM!
Tuesday, October 27, 2009

Strong fan following
Visual announcements
Fan photos
Pages are powerful on Facebook!
www.facebook.com/pages/Houston-Zoo-Inc/15008187525#
Tuesday, October 27, 2009

2. Listening and Engaging: Facebook Magic!
Page Power in Facebook
Tuesday, October 27, 2009

fl
521 photos
53 ‘yes’
194 ‘maybe’
888 members
Tuesday, October 27, 2009

Facebook Causes - Social Fundraising
http://apps.facebook.com/causes/beneficiaries/11
Track your top
recruiters
Feature on your
Profile page
Chipin on
Facebook!
Tuesday, October 27, 2009

The Facebook Marketing Bible: www.insidefacebook.com
Tuesday, October 27, 2009

All about...
Twitter
Tuesday, October 27, 2009

Micro-Blogging with Twitter (www.twitter.com)
http://www.youtube.com/watch?v=ddO9idmax0o
Tuesday, October 27, 2009

Twitter includes others in ongoing dialogue
Houston Children’s Museum on Twitter: www.twitter.com/cmhouston
Tuesday, October 27, 2009

Use as a platform to help others!
HPL on Twitter: www.twitter.com/HoustonLibrary
Tuesday, October 27, 2009

How can you play
with your audience?
www.threadbanger.com/post/12723
www.twitter.com/houstonzoo
www.squarespace.com/iphone
/www.flickr.com/photos/cybertoad/3211981392/
Tuesday, October 27, 2009

www.crowdeye.com
http://search.twitter.com
www.tweetbeep.com
Use free tools to track the Twitter buzz...
Tuesday, October 27, 2009

Musicians and artists promote on MySpace
Main: www.myspace.com
Houston musician Andrew Karnavas: www.myspace.com/andrewkarnavas
Tuesday, October 27, 2009

LinkedIn connects professionals
Main: www.linkedin.com
Tuesday, October 27, 2009

NPO communicator opportunities on LinkedIn
Start a group to connect
your Community
Ask and answer questions
Create
a poll
Tuesday, October 27, 2009

Tuesday, October 27, 2009

www.flickr.com/photos/thomashawk/288335335/
Playing with Rich Media
Tuesday, October 27, 2009

United Way: www.youtube.com/unitedway
Zappos: www.youtube.com/user/zappos
Schipul: www.vimeo.com/schipul
Tuesday, October 27, 2009

Buy a Flip camera (seriously)
http://www.theflip.com/
Tuesday, October 27, 2009

NPOs share their challenges and triumphs through photos
http://flickr.com/photos/camera_rwanda
NPOs can qualify for free account: www.flickr.com/good
Tuesday, October 27, 2009

Tap into the Collective creativity!
http://www.flickr.com/houstonzoo/
http://www.flickr.com/photos/sulla55/3402883279/
http://www.flickr.com/groups/houstonzoo/
http://www.flickr.com/groups/houstonzoophotooftheweek/
Tuesday, October 27, 2009

Tracking the Buzz
http://www.flickr.com/photos/10639367@N00/1945366222/
Tuesday, October 27, 2009

http://www.flickr.com/photos/jfchenier/76721307/
(remember, it’s all about the Story)
Tuesday, October 27, 2009

IceRocket: www.icerocket.com
Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
Tuesday, October 27, 2009

Listening and Engaging: Tracking Tools
Due diligence on your Story
www,technorati.com/watchlist
Powerful Social Media search engine
watches for your terms and updates you
www.google.com/alerts
Email updates for your company
name and keywords
http://alerts.yahoo.com
Yahoo! alerts you of any
occurrences of defined terms and
names
Tuesday, October 27, 2009

Listening and Engaging: Tracking Tools
What is an Alert? (www.google.com/alerts)
Tuesday, October 27, 2009

Addictive and essential Google Reader: www.google.com/reader
Tuesday, October 27, 2009

Motivations of Humans
http://www.flickr.com/photos/32323502@N00/294326851/
Tuesday, October 27, 2009

Let’s digest ALLL this brain candy!
• Find the tools that work for you
• Master the art of listening
• Discover your audience’s
motivation
www.flickr.com/photos/49503124519@N01/2191110642/
Tying Community building and Web tools together
Find this presentation: www.slideshare.net/happykatie
Tuesday, October 27, 2009

Thanks for participating today!
Katie Laird
Schipul - The Web Marketing Company
www.schipul.com
(281) 497.6567, ext 519
Personal brand: www.schipul.com/happykatie
Blog: www.happykatie.com
Twitter: www.twitter.com/happykatie
Flickr: www.flickr.com/happykatie
Tuesday, October 27, 2009