Social ads and Geo-Marketing for the Advertising world

CHECK INWHERE, WITHWHAT?Social media advertising + youKatie Laird | www.schipul.com | @schipul www.flickr.com/photos/_girlwithcamera/2398682491

Average social network user age Facebook = 38 years old LinkedIn = 48 years old YouTube = 27 years old Twitter = 30+ years old www.flowtown.com REAL BIZ

UP IN YOUR BUSINESS http://blog.okcupid.com/

THEY KNOW YOUR LIKES

YOUR WORK HISTORY

FAVORITE WEIRD VIDEOS

IMPORTANCE OF MIXING IT UP http://www.psychster.com/library/PSYCHSTER_Allrecipes_Widget_Whitepaper_Mar10_FINAL.pdf

“No ad type was so engaging that it overcame the advantage found by matching the brand to the website.” http://www.psychster.com/library/PSYCHSTER_Allrecipes_Widget_Whitepaper_Mar10_FINAL.pdf

http://www.flickr.com/photos/cosmosfan/2414002070 http://www.flickr.com/photos/49545968@N00/179553810/ WHERE DO THEY GO?

FOR PROS, BY PROS

INTERACTIVE VIDEO

$4 (by 2011 end)BILLIONIN ADS http://www.flickr.com/photos/12936340@N06

#1 referrer for Christmas buying season =http://www.flickr.com/photos/dliu04/4821210754

FACEBOOK IMPRESSIONSPaid Media Earned Media BOTH!

SPEND LITTLE, EARN $$$$55 =120 Clicks = 70 New Fans = 12 New Attendees

http://www.flickr.com/photos/12426416@N00/1721982928/ http://www.flickr.com/photos/83542829@N00/4225307113/ GEOGRAPHY LESSON

THE FIGHT IS ON!!

FOURSQUARE www.foursquare.com • Giant market share • Offers analytics to learn about your customers better • Gaming element (badges) makes it FUN! • Great for large conferences and events too

HOW IT WORKSFriends + Places + Update = Win

YOUR OPPORTUNITY • Listen, listen, listen • Offer 1st timer + return incentives • Connect all online / offline marketing to it • Get to know your customers! Foursquare gets 22,000 + new users a day

GOWALLA www.gowalla.com• Claim your business location• Cool ‘custom stamps’ (for a fee + a bit of luck)• Create special offers and greetings for customers

CRITICAL MASS!

Check into SHOPKICK www.shopkick.com brands• Don’t want to check-in? Just walk into a business• Receive coupons, daily specials or whatever - just for being there• No battery drain, no work

Check into MISO www.gomiso.com content Textwww.flickr.com/photos/11012786@N04/2975519343/ www.flickr.com/photos/37567797@N06/4561888728/ • Check ins for the couch potato • Connect with other fans • Move over Nielsen ratings

YourFACEBOOK www.facebook.com safest bet! • 90% check ins happen here • Connect to your fanpage activities • Leverage social connections

YELP.COM = POWERFUL STUFF!!!!

http://www.flickr.com/photos/12426416@N00/1721982928/ http://www.flickr.com/photos/83542829@N00/4225307113/ LET’S KEEP IT REAL

THE REALITY OF CHECK INSCurrent Users (17%) Potential Users (83%)

WHAT’S THE HOLD UP?• No motivation (49% polled)• Security concerns (48% polled)• No smart phone• Stronger success in focused arena: • Restaurants = 53% • Coffee shops = 40% • Hotels = 38% • Bars / clubs = 36% http://www.flickr.com/photos/tgkw/4858749906

WHAT IT’SREALLY ALLABOUT• It’s not where you are, it’s what you’re experiencing• Tie it all in together + make life easier• Make your business easy to talk about• ENJOY!! Have fun with your customers

THANK YOU!Katie Laird | Head Communications Geek | @happykatieSchipul - The Web Marketing Company | www.schipul.comFind my slides: www.slideshare.net/happykatie

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Social ads and Geo-Marketing for the Advertising world

by Katie Laird on May 24, 2011

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Social ads and Geo-Marketing for the Advertising world — Presentation Transcript