Search Engine Marketing - Boost your presence. Build your brand.

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    8 Favorites

    Search Engine Marketing - Boost your presence. Build your brand. - Presentation Transcript

    1. Search Engine Marketing
      • Boost your Presence , Build your Brand
      Annisa Chan Presented at Tendenci User Conference 2007 www.tendenci.com/uc2007
    2. SEM makes a difference VS.
    3. Today we’ll cover
      • Search Engine basics
      • SEM in the real world
        • Natural optimization (SEO)
        • Pay-Per-Click (PPC)
      • Measuring your success
    4. How does a Search Engine Work?
    5. Who is who ? http://www.bruceclay.com/searchenginerelationshipchart.htm http://www.bruceclay.com/searchenginerelationshipchart.htm
    6.  
    7.  
      • Search Engine Marketing - Positioning of your Web site in the search engines.
      • Search Engine Optimization – SEM technique
      SEM vs. SEO
    8. How does it fit together? Search Engine Optimization Link Building Quick Results $$$ Results take a while More Time Less $ (Google) Search Engine Marketing Pay-Per-Click
    9. What do Search Engines look for?
      • Readable Text
      • Fresh, unique content
      • Relevant inbound links
      • Good site architecture
      • Unique meta info
    10. CONTENT!
    11. What Steps can You Take?
      • Keywords Research
      • Optimize homepage with location + service/product
      • Optimize inner pages of site
      • Submit site to search engines and directories
      • Research link back opportunities
      • Add UNIQUE Fresh Content!
    12. Step-by-step SEO Arocha Hair Restoration www.arochahairrestoration.com
    13. Research your target market
      • Brainstorm:
        • How will your target market search for you?
        • Are you targeting a geographic area?
    14. Keyword Research Tools Free: http://adwords.google.com/select/KeywordToolExternal Paid: http://www.keyworddiscovery.com
    15. Keyword Research Suggestion Tools
      • Google Keyword Tool https://adwords.google.com/select/KeywordToolExternal
      • Wordtracker www.wordtracker.com (paid)
      • www.freekeywords.wordtracker.com (free)
      • Keyword Discovery www.keyworddiscovery.com (paid)
      • http://www.keyworddiscovery.com/search.html (free)
    16. Select 3 top search terms
      • Arocha’s 3 prioritized keyword phrases:
        • Houston Hair Restoration
        • (Houston) Hair Replacement
        • (Houston) Hair Restoration Surgery
    17. Optimize the Home Page & Inner Pages
      • Content is KING !
      • Title Tag
      • Meta Info
      • Alt Tags
      • Embedded links
    18. Title Tag
    19.  
    20. Alt Tags
    21. Embedded Links
    22. Keyword Density Are you writing what you mean to say ? www.schipul.com/en/sem/keywords
    23. Set up hosted web analytics www.google.com /analytics
    24. Research Linkback Opportunities
    25. Keep your site fresh
      • New content ideas:
      • Press releases
      • Articles
      • Events
      • News updates
      • Photo galleries
      • Interviews
      • Videos
      • Blogs
    26. The Power of PPC
    27. PPC Step by Step
      • Choose terms through mini marketing steps
      • Create a paid placement budget
      • Campaign Set-up
      • Monitor and tweak campaign
    28. Select your terms
    29. Are you a billionaire?
      • Don’t pick overly competitive keywords unless you have an unlimited budget
    30. Create PPC Budget http:// marketshare.hitslink.com/report.aspx?qprid =1
    31. PPC Campaign Set-Up
      • If possible, put the keyword in the title
      • Use a Call-to-Action
      • Consider ad testing
    32. Monitor and Tweak Campaign
    33. Website Optimizer
      • A/B Testing
      • Headline
      • Content
      • Images
    34. PPC: things to consider
      • Stay away from general terms unless your campaign is geo-targeted
        • ex: plastic surgery
      • Budget, ads, and keywords can be adjusted anytime
      • Link ads to the most relevant page on your site; don’t dump everyone onto your home page.
        • Consider persona development
    35. Benefits of SEM
      • Build brand awareness online
      • Increase sales/leads/contacts
      • You don’t have to be rich to participate in pay-per-click!
      • Easy to measure and track ROI
    36. Track Your PPC Success
      • Traffic increase?
      • Paid placement: conversions
      • Is the phone ringing?
      • Are your SALES increasing?
    37. Measuring ROI
    38. Let’s Review
      • Content is king
        • -Keep it fresh
        • -Keep it original
      • Links are powerful – be generous!
      • Keep a healthy SEO and PPC balance
      • Watch and tweak your campaign
    39. Google says: “Don’t be Evil”
    40. Visit us at… http:// www.thesemblog.com
    41. Thank you! Annisa Chan Presented at the Tendenci User Conference 2007 Find all presentations at: www.tendenci.com/uc2007 Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930 Houston, TX 77079 USA www.schipul.com

    + Katie LairdKatie Laird, 3 years ago

    custom

    1798 views, 8 favs, 2 embeds more stats

    The Schipul SEM team shares search engine tips and more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 1798
      • 1789 on SlideShare
      • 9 from embeds
    • Comments 0
    • Favorites 8
    • Downloads 260
    Most viewed embeds
    • 8 views on http://www.tendenci.com
    • 1 views on http://fw36.members.freewebs.com

    more

    All embeds
    • 8 views on http://www.tendenci.com
    • 1 views on http://fw36.members.freewebs.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories