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Exploring the transformative           Power of Company CultureKatie Laird@Blindsdotcom // @happykatie
The ‘real’ Blinds.com
Let’s talk about…  • What does it mean?      Culture, mantras, paradigm shifts  • Recruiting + onboarding      Having a bl...
Culture
What do you value?                               •   Crowd source!                               •   A new vocabulary     ...
Is it in your blood?                               •   Organic                               •   Democratic               ...
We put it in writing!Katie Laird@Blindsdotcom // @happykatie
What’s your mission?               We make buying blinds online               surprisingly easy and exciting.Katie Laird@B...
Recruiting + Onboarding
Job hunt gone social                                    • Go where your                                      community is ...
The interview processKatie Laird@Blindsdotcom // @happykatie
First days kind of suck             (and first impressions count)                               CUPCAKES!!!!!!!!!!!!Katie ...
A top secret Blinds.com mission                               Watch here: http://blnds.cm/newguyvidKatie Laird@Blindsdotco...
Know where you                      Drive back in time from…                                     comeKatie Laird@Blindsdot...
… to know where  you’re going.
A scavenger hunt to remember            • How many Stephanies do you work with?            • Who’s wife won a national coo...
Engagement matters
Train like it’s going out of styleKatie Laird@Blindsdotcom // @happykatie
Coaching and face time•   Daily coaching•   Weekly 1:1’s•   Chance encounters•   ‘Actual’ open doors
Celebrate togetherKatie Laird@Blindsdotcom // @happykatie
Better than you thought you could beKatie Laird@Blindsdotcom // @happykatie
Create some super heroes
“Every day you act as if you own this     business in all that you do.Today, I’d like to make it official… you  now ALL ow...
Test often and…
A quick recap!  •   Make it mean something  •   Experiment without fear  •   Go geeky with recruiting  •   Enjoy the ride!...
Be nice, stay engaged + have fun               Watch here: http://blnds.cm/500milevid Katie Laird // PR Manager     katiel...
Power of Company Culture
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Power of Company Culture

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Explore the transformative power of Company Culture from the culture and HR team at Blinds.com.

Discover your values, test new ways of recruiting and job opening shares and give your team and community something to talk about and celebrate.

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  • Lower customer service calls about _____Expose disability / elderly community to new accessible productMove customers to action on cleaning homesSafety awareness
  • Align business goals with strategy
  • It’s not enough to just have a job listing and careers page. We approach job listings as marketing – optimize, promote on SM, use bitly links, share generouslySocial MediaOptimize job descriptions (+ make them pop)EMPLOYEES!
  • Long and involved interview process – 5-6 interviews before meeting the CEO, we want to know you and your motivations.
  • Facebook Likes are no longer our victory – now we use them as indicators that we’re getting where we want to go as a company in social.Our main objective is NOT revenue.It’s customer experience and insight we apply in other channels -- we help people learn about and feel comfortable ordering blinds on the Internet – we have to be relevant, interesting, funny, shareable and helpful to garner more attention and shares.We view our social strategy in a more big picture kind of way. Social Media is a worthwhile activity because it helps our company realize it’s mission.YOU BECOME WHAT YOU MEASURE – focusing on soft metrics can lead to $$$, but that’s not always the best thing to focus on solely.
  • Facebook Likes are no longer our victory – now we use them as indicators that we’re getting where we want to go as a company in social.Our main objective is NOT revenue.It’s customer experience and insight we apply in other channels -- we help people learn about and feel comfortable ordering blinds on the Internet – we have to be relevant, interesting, funny, shareable and helpful to garner more attention and shares.We view our social strategy in a more big picture kind of way. Social Media is a worthwhile activity because it helps our company realize it’s mission.YOU BECOME WHAT YOU MEASURE – focusing on soft metrics can lead to $$$, but that’s not always the best thing to focus on solely.
  • Facebook Likes are no longer our victory – now we use them as indicators that we’re getting where we want to go as a company in social.Our main objective is NOT revenue.It’s customer experience and insight we apply in other channels -- we help people learn about and feel comfortable ordering blinds on the Internet – we have to be relevant, interesting, funny, shareable and helpful to garner more attention and shares.We view our social strategy in a more big picture kind of way. Social Media is a worthwhile activity because it helps our company realize it’s mission.YOU BECOME WHAT YOU MEASURE – focusing on soft metrics can lead to $$$, but that’s not always the best thing to focus on solely.
  • Facebook Likes are no longer our victory – now we use them as indicators that we’re getting where we want to go as a company in social.Our main objective is NOT revenue.It’s customer experience and insight we apply in other channels -- we help people learn about and feel comfortable ordering blinds on the Internet – we have to be relevant, interesting, funny, shareable and helpful to garner more attention and shares.We view our social strategy in a more big picture kind of way. Social Media is a worthwhile activity because it helps our company realize it’s mission.YOU BECOME WHAT YOU MEASURE – focusing on soft metrics can lead to $$$, but that’s not always the best thing to focus on solely.
  • Transcript of "Power of Company Culture"

    1. 1. Exploring the transformative Power of Company CultureKatie Laird@Blindsdotcom // @happykatie
    2. 2. The ‘real’ Blinds.com
    3. 3. Let’s talk about… • What does it mean? Culture, mantras, paradigm shifts • Recruiting + onboarding Having a blast from the start • Employee engagement How to keep the party goingKatie Laird@Blindsdotcom // @happykatie
    4. 4. Culture
    5. 5. What do you value? • Crowd source! • A new vocabulary • Post it • Reward it • Breathe itKatie Laird@Blindsdotcom // @happykatie
    6. 6. Is it in your blood? • Organic • Democratic • Multi-faceted • Consistent • Nurtured • CelebratedKatie Laird@Blindsdotcom // @happykatie
    7. 7. We put it in writing!Katie Laird@Blindsdotcom // @happykatie
    8. 8. What’s your mission? We make buying blinds online surprisingly easy and exciting.Katie Laird@Blindsdotcom // @happykatie
    9. 9. Recruiting + Onboarding
    10. 10. Job hunt gone social • Go where your community is • Social spreads fast! • Job listings are marketing pieces • Job fairs are funKatie Laird@Blindsdotcom // @happykatie
    11. 11. The interview processKatie Laird@Blindsdotcom // @happykatie
    12. 12. First days kind of suck (and first impressions count) CUPCAKES!!!!!!!!!!!!Katie Laird@Blindsdotcom // @happykatie
    13. 13. A top secret Blinds.com mission Watch here: http://blnds.cm/newguyvidKatie Laird@Blindsdotcom // @happykatie
    14. 14. Know where you Drive back in time from… comeKatie Laird@Blindsdotcom // @happykatie
    15. 15. … to know where you’re going.
    16. 16. A scavenger hunt to remember • How many Stephanies do you work with? • Who’s wife won a national cooking show? • Where do we turn our team into stars?Katie Laird@Blindsdotcom // @happykatie
    17. 17. Engagement matters
    18. 18. Train like it’s going out of styleKatie Laird@Blindsdotcom // @happykatie
    19. 19. Coaching and face time• Daily coaching• Weekly 1:1’s• Chance encounters• ‘Actual’ open doors
    20. 20. Celebrate togetherKatie Laird@Blindsdotcom // @happykatie
    21. 21. Better than you thought you could beKatie Laird@Blindsdotcom // @happykatie
    22. 22. Create some super heroes
    23. 23. “Every day you act as if you own this business in all that you do.Today, I’d like to make it official… you now ALL own the company and I couldn’t be happier.” Jay Steinfeld CEO, Blinds.com @BlindscomCEO
    24. 24. Test often and…
    25. 25. A quick recap! • Make it mean something • Experiment without fear • Go geeky with recruiting • Enjoy the ride!Katie Laird@Blindsdotcom // @happykatie
    26. 26. Be nice, stay engaged + have fun Watch here: http://blnds.cm/500milevid Katie Laird // PR Manager katiel@Blinds.com@Blindsdotcom +@happykatie
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