The Public  in the Machine <ul><li>Using the Latest Online Tools That  </li></ul><ul><li>Put PR in the Driver’s Seat </li>...
A virtual conference  on the RPG Second Life
Humans in the Machine
How’d They Get In There? <ul><li>User-generated content rules </li></ul><ul><li>Why do these new PR trends matter? </li></...
The Internet as a   Conversation Source:  http://www.sifry.com/alerts/archives/000493.html
Yes, and ...
User-generated content <ul><li>USERS add and  edit content </li></ul><ul><li>Relinquishing control </li></ul><ul><li>Joini...
Levi commercials put your face on it! Levi’s allowed users to create their own videos with their faces and alternate endin...
Threadless Thousands of users create, vote on and buy the t-shirts  they  like best! www.threadless.com
Lather up! Dove gets user-submitted commercials to air during 2007 Academy Awards http://www.dovecreamoil.com /
Welcome to the Blogosphere <ul><li>How do Blogs make good PR sense? </li></ul><ul><ul><li>Interactive </li></ul></ul><ul><...
Walmarting Across America Disclosure is key! Disclosure is key! <ul><li>Lessons learned: </li></ul><ul><li>Blog integrity ...
What does the Blogosphere say about you? Technorati search:  www.technorati.com Google Trends search:  http://www.google.c...
Podcasting makes for good PR <ul><li>Go beyond the press release </li></ul><ul><li>Get creative with ‘Golden Tickets’ to e...
Supreme efficiency  with RSS
Opportunities in the New PR <ul><li>Focus on strategy </li></ul><ul><li>It is a conversation - you have a voice </li></ul>...
Recommended <ul><li>Micropersuasion Blog ( www.micropersuasion.com ) </li></ul><ul><li>IdeaGrove Blog ( www.ideagrove.com/...
Opportunities in the New PR <ul><li>Humans in the Machine - think  Strategy </li></ul><ul><li>It is a  conversation  - “ye...
Thank you! Ed Schipul, CEO Schipul - The Web Marketing Company www.schipul.com www.brandtobede termined.com  v. (281) 497....
Upcoming SlideShare
Loading in …5
×

Online trends for communicators and PR professional

1,259 views

Published on

Published in: Business, Technology
4 Comments
0 Likes
Statistics
Notes
  • Online trends for communicators and PR professional through DIRECT link
    COPY & PASTE the LINK
    ---> http://po.st/nT8up7
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Interesting. Wow. I like this Threadless story. Thanks.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Dove story. Erm. Interesting.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Levi's leveraging on user content as PR tool. Cool. Thanks.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total views
1,259
On SlideShare
0
From Embeds
0
Number of Embeds
50
Actions
Shares
0
Downloads
56
Comments
4
Likes
0
Embeds 0
No embeds

No notes for slide
  • Online trends for communicators and PR professional

    1. 1. The Public in the Machine <ul><li>Using the Latest Online Tools That </li></ul><ul><li>Put PR in the Driver’s Seat </li></ul>Ed Schipul Schipul - The Web Marketing Company www.schipul.com
    2. 2. A virtual conference on the RPG Second Life
    3. 3. Humans in the Machine
    4. 4. How’d They Get In There? <ul><li>User-generated content rules </li></ul><ul><li>Why do these new PR trends matter? </li></ul><ul><li>Naked Conversations - the new PR </li></ul>
    5. 5. The Internet as a Conversation Source: http://www.sifry.com/alerts/archives/000493.html
    6. 6. Yes, and ...
    7. 7. User-generated content <ul><li>USERS add and edit content </li></ul><ul><li>Relinquishing control </li></ul><ul><li>Joining the conversation </li></ul>Distributed authoring means: Source: http://www.sifry.com/alerts/archives/000493.html 2. Engadget ( www.engadget.com ) 2. BoingBoing ( www.boingboing.n et ) 3. Gizmodo ( w ww.gizmodo.com) 4. LifeHacker ( w ww.lifehacker.c om )
    8. 8. Levi commercials put your face on it! Levi’s allowed users to create their own videos with their faces and alternate endings - Funniest videos won $100 gift cards Watch an ad: http://www.youtube.com/watch?v=SPNPYkl20mc
    9. 9. Threadless Thousands of users create, vote on and buy the t-shirts they like best! www.threadless.com
    10. 10. Lather up! Dove gets user-submitted commercials to air during 2007 Academy Awards http://www.dovecreamoil.com /
    11. 11. Welcome to the Blogosphere <ul><li>How do Blogs make good PR sense? </li></ul><ul><ul><li>Interactive </li></ul></ul><ul><ul><li>Conversational </li></ul></ul><ul><li>Cost-effective </li></ul><ul><li>Powerful connectors </li></ul>http://www.blogmaverick.com /
    12. 12. Walmarting Across America Disclosure is key! Disclosure is key! <ul><li>Lessons learned: </li></ul><ul><li>Blog integrity matters </li></ul><ul><li>Don’t be a flogger </li></ul><ul><li>Transparency! </li></ul>www.walmartingacrossamerica.com
    13. 13. What does the Blogosphere say about you? Technorati search: www.technorati.com Google Trends search: http://www.google.com/trends
    14. 14. Podcasting makes for good PR <ul><li>Go beyond the press release </li></ul><ul><li>Get creative with ‘Golden Tickets’ to encourage regular listeners </li></ul>http://www.forimmediaterelease. biz/ http://www.podshow.com /
    15. 15. Supreme efficiency with RSS
    16. 16. Opportunities in the New PR <ul><li>Focus on strategy </li></ul><ul><li>It is a conversation - you have a voice </li></ul><ul><li>PR is truly PUBLIC relations </li></ul>
    17. 17. Recommended <ul><li>Micropersuasion Blog ( www.micropersuasion.com ) </li></ul><ul><li>IdeaGrove Blog ( www.ideagrove.com/blog ) </li></ul><ul><li>Richard Edelman 6 A.M. Blog ( http://www.edelman.com/speak_up/blog/ ) </li></ul><ul><li>Naked Conversations book </li></ul><ul><li>The World is Flat book </li></ul>
    18. 18. Opportunities in the New PR <ul><li>Humans in the Machine - think Strategy </li></ul><ul><li>It is a conversation - “yes, and” </li></ul><ul><li>PR is truly PUBLIC relations </li></ul>
    19. 19. Thank you! Ed Schipul, CEO Schipul - The Web Marketing Company www.schipul.com www.brandtobede termined.com v. (281) 497.6 567

    ×