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Doing what you do, just geekier




Katie Laird
klaird@schipul.com
www.schipul.com/happykatie
Networking 2.0 - Using Social Media to Rock your Offline Networking World
✓ Networking 2.0 toolkit
✓ (before)
  Laying your groundwork
✓ (during)
  Don’t stop now!
✓ (after)
  Follow up magic
Networking 2.0 - Using Social Media to Rock your Offline Networking World
Networking 2.0 - Using Social Media to Rock your Offline Networking World
Start a group to connect
             your Community



         Ask and answer questions




Create
a poll
300 million
   Facebook-ers




307 million Americans
Avoiding someone?
 BLOCK THEM!
fl

                                521 photos
  53 ‘yes’
194 ‘maybe’




                  888 members
Networking 2.0 - Using Social Media to Rock your Offline Networking World
Networking 2.0 - Using Social Media to Rock your Offline Networking World
Want to know what tools to use? ASK!




 Young professionals?   Potential recruits?   Your friends?
www.flickr.com/photos/thomashawk/288335335/




                 Connect with Rich Media
Nissan: www.youtube.com/slamdunk




Zappos: www.youtube.com/user/zappos




 Schipul: www.vimeo.com/schipul
Buy a Flip camera (seriously)




       http://www.theflip.com/
Networking 2.0 - Using Social Media to Rock your Offline Networking World
http://fastlane.gmblogs.com/
  http://domoreforpets.yahoo.com/




www.flickr.com/groups/domoreforpets/   http://www.flickr.com/search/?q=gmfyi&m=tags
         8,700 photos                              8,300 photos
Networking 2.0 - Using Social Media to Rock your Offline Networking World
Networking 2.0 - Using Social Media to Rock your Offline Networking World
www,technorati.com/watchlist
 Powerful Social Media search engine
watches for your terms and updates you




                     www.google.com/alerts
                   Email updates for your company
                         name and keywords




              http://alerts.yahoo.com
               Yahoo! alerts you of any
           occurrences of defined terms and
                        names
... and a big congrats on      www.google.com/alerts
                                           Free and fast alerts on topics and
                    your latest award!          people you care about.




      ... and I saw today that
         Bill White will be on
      NPR’s Morning Edition!



    http://search.twitter.com
Up-to-the-second updates on topics
and people you need to know more
              about.
IceRocket: www.icerocket.com




    Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
Networking 2.0 - Using Social Media to Rock your Offline Networking World
www.bumptechnologies.com
Easy contact sharing - perfect for                               www.roambi.com
    busy networking events                                  Mobile visuals of accurate data
                                                            from software you already use




                                           www.pptexpert.com
                                         Present on-the-go - take
                                     advantage of every opportunity you
                                                    can!
Networking 2.0 - Using Social Media to Rock your Offline Networking World
www.doyoupoken.com
                                               Pokens are USB drive contact /
                                              data sharing devices - could be a
                                              great trade show / conference gift



       www.contxts.com
   Set up your contact info for
immediate connection via your cell
     phone’s text message




                                              www.moo.com
    www.mydropcard.com               Colorful mini cards to include ALL
Email you contact info immediately   of your online URLs and contact
once you have emails of contacts.                  info on
Networking 2.0 - Using Social Media to Rock your Offline Networking World
Networking 2.0 - Using Social Media to Rock your Offline Networking World
Networking 2.0 - Using Social Media to Rock your Offline Networking World
Networking 2.0 - Using Social Media to Rock your Offline Networking World
www.slideshare.net
Like YouTube, but for your
       Powerpoints




                                           www.empressr.com
                                          Design and present in a
                                            single online space



                      www.sliderocket.com
                    Create, update and promote
                        your presentations
✓ Be brave, be online
✓ Tap into the new
  event life cycle
✓ Find your niche
  and be generous
Katie Laird
Schipul - The Web Marketing Company
www.schipul.com // www.tendenci.com
(281) 497.6567, ext 519

Katie details:
Personal brand: www.schipul.com/happykatie
Blog: www.happykatie.com
Twitter: www.twitter.com/happykatie
Flickr: www.flickr.com/happykatie



                                             http://www.flickr.com/photos/66125582@N00/457743309/
Slide 3:
http://www.flickr.com/photos/38851430@N07/3611953382/

http://www.flickr.com/photos/43144679@N00/318932845/          Slide 23:
                                                          http://www.flickr.com/photos/awesomealpharetta/2180649081/
http://www.flickr.com/photos/imfphoto/3610544969/
                                                          http://www.flickr.com/photos/oregonseagrant/3672685139/

   Slide 18:                                              http://www.flickr.com/photos/43927576@N00/3345715839/
http://www.flickr.com/photos/13233992@N00/1665541384/
                                                          http://www.flickr.com/photos/seandreilinger/3346540316/
http://www.flickr.com/photos/tamaleaver/3121888662/
                                                          Slide 27:
http://www.flickr.com/photos/19365001@N00/119992871/
                                                          http://www.flickr.com/photos/32405143@N00/2609193463/
www.flickr.com/photos/96628233@N00/1913229391/
                                                          http://www.flickr.com/photos/70104412@N00/2757061023/
http://www.flickr.com/photos/50505243@N00/29439835/
                                                          http://www.flickr.com/photos/opacity/3656473498/

                                                          http://www.flickr.com/photos/20444618@N00/2224198410/
   Slide 19:
http://www.flickr.com/photos/chinwagcom/509606123/

http://www.flickr.com/photos/chinwagcom/509606629//

http://www.flickr.com/photos/opacity/3751087044/sizes/l/

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Networking 2.0 - Using Social Media to Rock your Offline Networking World

  • 1. Doing what you do, just geekier Katie Laird klaird@schipul.com www.schipul.com/happykatie
  • 3. ✓ Networking 2.0 toolkit ✓ (before) Laying your groundwork ✓ (during) Don’t stop now! ✓ (after) Follow up magic
  • 6. Start a group to connect your Community Ask and answer questions Create a poll
  • 7. 300 million Facebook-ers 307 million Americans
  • 9. 521 photos 53 ‘yes’ 194 ‘maybe’ 888 members
  • 12. Want to know what tools to use? ASK! Young professionals? Potential recruits? Your friends?
  • 15. Buy a Flip camera (seriously) http://www.theflip.com/
  • 17. http://fastlane.gmblogs.com/ http://domoreforpets.yahoo.com/ www.flickr.com/groups/domoreforpets/ http://www.flickr.com/search/?q=gmfyi&m=tags 8,700 photos 8,300 photos
  • 20. www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
  • 21. ... and a big congrats on www.google.com/alerts Free and fast alerts on topics and your latest award! people you care about. ... and I saw today that Bill White will be on NPR’s Morning Edition! http://search.twitter.com Up-to-the-second updates on topics and people you need to know more about.
  • 22. IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
  • 24. www.bumptechnologies.com Easy contact sharing - perfect for www.roambi.com busy networking events Mobile visuals of accurate data from software you already use www.pptexpert.com Present on-the-go - take advantage of every opportunity you can!
  • 26. www.doyoupoken.com Pokens are USB drive contact / data sharing devices - could be a great trade show / conference gift www.contxts.com Set up your contact info for immediate connection via your cell phone’s text message www.moo.com www.mydropcard.com Colorful mini cards to include ALL Email you contact info immediately of your online URLs and contact once you have emails of contacts. info on
  • 31. www.slideshare.net Like YouTube, but for your Powerpoints www.empressr.com Design and present in a single online space www.sliderocket.com Create, update and promote your presentations
  • 32. ✓ Be brave, be online ✓ Tap into the new event life cycle ✓ Find your niche and be generous
  • 33. Katie Laird Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567, ext 519 Katie details: Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatie Flickr: www.flickr.com/happykatie http://www.flickr.com/photos/66125582@N00/457743309/
  • 34. Slide 3: http://www.flickr.com/photos/38851430@N07/3611953382/ http://www.flickr.com/photos/43144679@N00/318932845/ Slide 23: http://www.flickr.com/photos/awesomealpharetta/2180649081/ http://www.flickr.com/photos/imfphoto/3610544969/ http://www.flickr.com/photos/oregonseagrant/3672685139/ Slide 18: http://www.flickr.com/photos/43927576@N00/3345715839/ http://www.flickr.com/photos/13233992@N00/1665541384/ http://www.flickr.com/photos/seandreilinger/3346540316/ http://www.flickr.com/photos/tamaleaver/3121888662/ Slide 27: http://www.flickr.com/photos/19365001@N00/119992871/ http://www.flickr.com/photos/32405143@N00/2609193463/ www.flickr.com/photos/96628233@N00/1913229391/ http://www.flickr.com/photos/70104412@N00/2757061023/ http://www.flickr.com/photos/50505243@N00/29439835/ http://www.flickr.com/photos/opacity/3656473498/ http://www.flickr.com/photos/20444618@N00/2224198410/ Slide 19: http://www.flickr.com/photos/chinwagcom/509606123/ http://www.flickr.com/photos/chinwagcom/509606629// http://www.flickr.com/photos/opacity/3751087044/sizes/l/