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Mobile Marketing, Social Ads and What's Up in 2011
Mobile Marketing, Social Ads and What's Up in 2011
Mobile Marketing, Social Ads and What's Up in 2011
Mobile Marketing, Social Ads and What's Up in 2011
Mobile Marketing, Social Ads and What's Up in 2011
Mobile Marketing, Social Ads and What's Up in 2011
Mobile Marketing, Social Ads and What's Up in 2011
Mobile Marketing, Social Ads and What's Up in 2011
Mobile Marketing, Social Ads and What's Up in 2011
Mobile Marketing, Social Ads and What's Up in 2011
Mobile Marketing, Social Ads and What's Up in 2011
Mobile Marketing, Social Ads and What's Up in 2011
Mobile Marketing, Social Ads and What's Up in 2011
Mobile Marketing, Social Ads and What's Up in 2011
Mobile Marketing, Social Ads and What's Up in 2011
Mobile Marketing, Social Ads and What's Up in 2011
Mobile Marketing, Social Ads and What's Up in 2011
Mobile Marketing, Social Ads and What's Up in 2011
Mobile Marketing, Social Ads and What's Up in 2011
Mobile Marketing, Social Ads and What's Up in 2011
Mobile Marketing, Social Ads and What's Up in 2011
Mobile Marketing, Social Ads and What's Up in 2011
Mobile Marketing, Social Ads and What's Up in 2011
Mobile Marketing, Social Ads and What's Up in 2011
Mobile Marketing, Social Ads and What's Up in 2011
Mobile Marketing, Social Ads and What's Up in 2011
Mobile Marketing, Social Ads and What's Up in 2011
Mobile Marketing, Social Ads and What's Up in 2011
Mobile Marketing, Social Ads and What's Up in 2011
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Mobile Marketing, Social Ads and What's Up in 2011

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New year, new marketing opportunities!! …

New year, new marketing opportunities!!

This presentation takes an introductory look at ways businesses can use location based marketing and social ads on Facebook to give their brand a boost!

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  • Transcript

    • 1. UP NEXTSocial advertising + Geo-marketingKatie Laird | www.schipul.com | @happykatie Thanks Daniel*1977
    • 2. www.flickr.com/photos/sshb/4087836286 www.flickr.com/photos/gimar/5222418518 WE ARE ON THE GO
    • 3. LET’S TALK...• What we do online in 2011• Your ads have gotten social• GEOGRAPHY CLASS! www.flickr.com/photos/10659687@N03/2522221074/
    • 4. www.flickr.com/photos/8903928@N05 www.flickr.com/photos/41894156240@N01 YOU ON THE WEB: 2011
    • 5. MARKETING INTEGRATION
    • 6. RELATIONSHIP
    • 7. http://www.flickr.com/photos/chrism70/1363581821 MORE CHANNELS, LESS ATTENTION
    • 8. A NEWKIND OFPHONETIME
    • 9. REVIEWS = SOCIAL CURRENCY InsiderpagesYelp Citysearch
    • 10. http://www.flickr.com/photos/33917831@N00/114430223/http://www.flickr.com/photos/95572727@N00/219537913/ http://www.flickr.com/photos/36521955290@N01/827264/ LOCATION LOCATION LOCATION LOCATION
    • 11. http://www.flickr.com/photos/cosmosfan/2414002070 http://www.flickr.com/photos/49545968@N00/179553810/ SOCIAL ADVERTISING
    • 12. FACEBOOK THOUGHTS • 600 million = 3rd largest country in the world • Led by a 26 year old • 10% of all Web visits • About 1 in 4 pages visited on Web daily
    • 13. COLLECTING DATA
    • 14. CONNECTING WORLDS
    • 15. $4 (by 2011 end)BILLIONIN ADS http://www.flickr.com/photos/12936340@N06
    • 16. #1 referrer for Christmas buying season =http://www.flickr.com/photos/dliu04/4821210754
    • 17. FACEBOOK IMPRESSIONSPaid Media Earned Media BOTH!
    • 18. SPEND LITTLE, EARN $$$$55 =120 Clicks = 70 New Fans = 12 New Attendees
    • 19. http://www.flickr.com/photos/12426416@N00/1721982928/ http://www.flickr.com/photos/83542829@N00/4225307113/ GEOGRAPHY LESSON
    • 20. THE FIGHT IS ON!!
    • 21. FOURSQUARE www.foursquare.com • Giant market share • Offers analytics to learn about your customers better • Gaming element (badges) makes it FUN! • Great for large conferences and events too
    • 22. HOW IT WORKSFriends + Places + Update = Win
    • 23. YOUR OPPORTUNITY • Listen, listen, listen • Offer 1st timer + return incentives • Connect all online / offline marketing to it • Get to know your customers! Foursquare gets 22,000 + new users a day
    • 24. GOWALLA www.gowalla.com• Claim your business location• Cool ‘custom stamps’ (for a fee + a bit of luck)• Create special offers and greetings for customers
    • 25. SHOPKICK www.shopkick.com• Don’t want to check-in? Just walk into a business• Receive coupons, daily specials or whatever - just for being there• No battery drain, no work
    • 26. MISO www.gomiso.comwww.flickr.com/photos/11012786@N04/2975519343/ www.flickr.com/photos/37567797@N06/4561888728/ • Check ins for the couch potato • Connect with other fans • Move over Nielsen ratings
    • 27. YELP.COM = POWERFUL STUFF!!!!
    • 28. WHAT IT’SREALLY ALLABOUT• It’s not where you are, it’s what you’re experiencing• Tie it all in together + make life easier• Make your business easy to talk about• ENJOY!! Have fun with your customers
    • 29. THANK YOU!Katie Laird | Head Communications Geek | @happykatieSchipul - The Web Marketing Company | www.schipul.comFind my slides: www.slideshare.net/happykatie

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