UP NEXTSocial advertising + Geo-marketingKatie Laird | www.schipul.com | @happykatie                                      ...
www.flickr.com/photos/sshb/4087836286   www.flickr.com/photos/gimar/5222418518     WE ARE ON THE GO
LET’S TALK...•   What we do online in 2011•   Your ads have gotten social•   GEOGRAPHY CLASS!                             ...
www.flickr.com/photos/8903928@N05      www.flickr.com/photos/41894156240@N01                            YOU ON THE WEB: 2011
MARKETING INTEGRATION
RELATIONSHIP
http://www.flickr.com/photos/chrism70/1363581821   MORE CHANNELS,         LESS ATTENTION
A NEWKIND OFPHONETIME
REVIEWS = SOCIAL            CURRENCY       InsiderpagesYelp                      Citysearch
http://www.flickr.com/photos/33917831@N00/114430223/http://www.flickr.com/photos/95572727@N00/219537913/   http://www.flic...
http://www.flickr.com/photos/cosmosfan/2414002070   http://www.flickr.com/photos/49545968@N00/179553810/                  ...
FACEBOOK THOUGHTS    •   600 million = 3rd largest country in the        world    •   Led by a 26 year old    •   10% of a...
COLLECTING DATA
CONNECTING WORLDS
$4     (by 2011 end)BILLIONIN ADS           http://www.flickr.com/photos/12936340@N06
#1 referrer for                                                 Christmas buying season =http://www.flickr.com/photos/dliu...
FACEBOOK IMPRESSIONSPaid Media   Earned Media   BOTH!
SPEND LITTLE, EARN $$$$55 =120 Clicks = 70 New Fans = 12 New Attendees
http://www.flickr.com/photos/12426416@N00/1721982928/   http://www.flickr.com/photos/83542829@N00/4225307113/             ...
THE FIGHT IS ON!!
FOURSQUARE                       www.foursquare.com  •   Giant market share  •   Offers analytics to learn about your cust...
HOW IT WORKSFriends   +   Places    +   Update   =   Win
YOUR OPPORTUNITY     •   Listen, listen, listen     •   Offer 1st timer + return incentives     •   Connect all online / o...
GOWALLA                                www.gowalla.com•   Claim your business location•   Cool ‘custom stamps’ (for a fee ...
SHOPKICK                                www.shopkick.com•   Don’t want to check-in? Just walk into a business•   Receive c...
MISO       www.gomiso.comwww.flickr.com/photos/11012786@N04/2975519343/                      www.flickr.com/photos/3756779...
YELP.COM = POWERFUL               STUFF!!!!
WHAT IT’SREALLY ALLABOUT•   It’s not where you are,    it’s what you’re experiencing•   Tie it all in together + make life...
THANK YOU!Katie Laird | Head Communications Geek | @happykatieSchipul - The Web Marketing Company | www.schipul.comFind my...
Upcoming SlideShare
Loading in...5
×

Mobile Marketing, Social Ads and What's Up in 2011

2,018

Published on

New year, new marketing opportunities!!

This presentation takes an introductory look at ways businesses can use location based marketing and social ads on Facebook to give their brand a boost!

Published in: Business
0 Comments
7 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,018
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
112
Comments
0
Likes
7
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Transcript of "Mobile Marketing, Social Ads and What's Up in 2011"

    1. 1. UP NEXTSocial advertising + Geo-marketingKatie Laird | www.schipul.com | @happykatie Thanks Daniel*1977
    2. 2. www.flickr.com/photos/sshb/4087836286 www.flickr.com/photos/gimar/5222418518 WE ARE ON THE GO
    3. 3. LET’S TALK...• What we do online in 2011• Your ads have gotten social• GEOGRAPHY CLASS! www.flickr.com/photos/10659687@N03/2522221074/
    4. 4. www.flickr.com/photos/8903928@N05 www.flickr.com/photos/41894156240@N01 YOU ON THE WEB: 2011
    5. 5. MARKETING INTEGRATION
    6. 6. RELATIONSHIP
    7. 7. http://www.flickr.com/photos/chrism70/1363581821 MORE CHANNELS, LESS ATTENTION
    8. 8. A NEWKIND OFPHONETIME
    9. 9. REVIEWS = SOCIAL CURRENCY InsiderpagesYelp Citysearch
    10. 10. http://www.flickr.com/photos/33917831@N00/114430223/http://www.flickr.com/photos/95572727@N00/219537913/ http://www.flickr.com/photos/36521955290@N01/827264/ LOCATION LOCATION LOCATION LOCATION
    11. 11. http://www.flickr.com/photos/cosmosfan/2414002070 http://www.flickr.com/photos/49545968@N00/179553810/ SOCIAL ADVERTISING
    12. 12. FACEBOOK THOUGHTS • 600 million = 3rd largest country in the world • Led by a 26 year old • 10% of all Web visits • About 1 in 4 pages visited on Web daily
    13. 13. COLLECTING DATA
    14. 14. CONNECTING WORLDS
    15. 15. $4 (by 2011 end)BILLIONIN ADS http://www.flickr.com/photos/12936340@N06
    16. 16. #1 referrer for Christmas buying season =http://www.flickr.com/photos/dliu04/4821210754
    17. 17. FACEBOOK IMPRESSIONSPaid Media Earned Media BOTH!
    18. 18. SPEND LITTLE, EARN $$$$55 =120 Clicks = 70 New Fans = 12 New Attendees
    19. 19. http://www.flickr.com/photos/12426416@N00/1721982928/ http://www.flickr.com/photos/83542829@N00/4225307113/ GEOGRAPHY LESSON
    20. 20. THE FIGHT IS ON!!
    21. 21. FOURSQUARE www.foursquare.com • Giant market share • Offers analytics to learn about your customers better • Gaming element (badges) makes it FUN! • Great for large conferences and events too
    22. 22. HOW IT WORKSFriends + Places + Update = Win
    23. 23. YOUR OPPORTUNITY • Listen, listen, listen • Offer 1st timer + return incentives • Connect all online / offline marketing to it • Get to know your customers! Foursquare gets 22,000 + new users a day
    24. 24. GOWALLA www.gowalla.com• Claim your business location• Cool ‘custom stamps’ (for a fee + a bit of luck)• Create special offers and greetings for customers
    25. 25. SHOPKICK www.shopkick.com• Don’t want to check-in? Just walk into a business• Receive coupons, daily specials or whatever - just for being there• No battery drain, no work
    26. 26. MISO www.gomiso.comwww.flickr.com/photos/11012786@N04/2975519343/ www.flickr.com/photos/37567797@N06/4561888728/ • Check ins for the couch potato • Connect with other fans • Move over Nielsen ratings
    27. 27. YELP.COM = POWERFUL STUFF!!!!
    28. 28. WHAT IT’SREALLY ALLABOUT• It’s not where you are, it’s what you’re experiencing• Tie it all in together + make life easier• Make your business easy to talk about• ENJOY!! Have fun with your customers
    29. 29. THANK YOU!Katie Laird | Head Communications Geek | @happykatieSchipul - The Web Marketing Company | www.schipul.comFind my slides: www.slideshare.net/happykatie
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×