The job hunt is a daunting task, but online tools you are probably already familiar with can go a long way to help you establish your personal brand and connect with your next employer!

1. www.flickr.com/photos/st3f4n/3951143570
Job Search 2.0:
Making the Web Work for YOU - and help find you work!
Katie Laird | Schipul - The Web Marketing Company | www.schipul.com
Monday, March 29, 2010

2. Watch: www.lemonademovie.com
It’s not a pink slip,
it’s a blank page. www.flickr.com/photos/pinksherbet/3405897312
Monday, March 29, 2010

3. You are not alone. The Internet can help.
www.flickr.com/photos/jpag/432384774
Monday, March 29, 2010

4. Monday, March 29, 2010

5. Let’s talk about...
1. The Personal Brand Era
2. Tools and Strategy
3. Job Hunt 2.0
Find this presentation: www.slideshare.net/happykatie
Monday, March 29, 2010

6. Welcome to the Personal Brand Era
Monday, March 29, 2010

7. www.flickr.com/photos/lukasch
More than some lame product pitch
www.flickr.com/photos/lukasch www.flickr.com/photos/99651925@N00
Monday, March 29, 2010

8. More than just ‘some applicant’
Hi, I’m happykatie
Monday, March 29, 2010

9. Show off your many facets (and shine)
www.flickr.com/photos/jurvetson/156830367
Monday, March 29, 2010

10. The Big Idea:
www.flickr.com/photos/joshuacraig/3075437046
Personal Brands are Profitable + Job-Attracting
Monday, March 29, 2010

11. 27 on Twitter
14,065 followers
27 on Facebook
12,446 friends
Personal Brands grow
your new business footprint!
Monday, March 29, 2010

12. 3,635 page views / 6 months from employee site referrals
$1 / click PPC advertising
$7270 / year FREE online advertising
www.dstagg.com www.schipul.com
A tangible Win-Win
Monday, March 29, 2010

13. The ROI of Social Media
Gary Vaynerchuk found:
$15,000 in direct mail = 200 new
customers
$7,500 Billboard = 300 new
customers
$0 twitter = 1,800 new customers
http://socialnomics.net/2009/11/12/social-media-roi-examples-video/
http://www.flickr.com/photos/29970359@N07/3373700426/
Monday, March 29, 2010

14. Welcome to the
Personal Brand Era
Monday, March 29, 2010

15. You tell YOUR story
Monday, March 29, 2010

16. Tell your Story
1. Message 4. Plot
So my point is...
2. Conflict 3. Characters
Monday, March 29, 2010

17. Engage your characters
Monday, March 29, 2010

18. Share your message
Monday, March 29, 2010

19. You grow YOUR brand
Monday, March 29, 2010

20. The Brand Development Cycle
Monday, March 29, 2010

21. www.flickr.com/photos/ionushi/481094632
Personal Brand tips
1. Be consistent
2. Be relevant
3. Go to your audience
Monday, March 29, 2010

22. www.namechk.com
Monday, March 29, 2010

23. Who is your audience? Where do you find value?
Your kids? College roommate? Future employers?
Monday, March 29, 2010

24. www.flickr.com/photos/limonada/543042006
Your Tools and Strategy
Monday, March 29, 2010

25. You like what you like, so share it!
www.youtube.com/childrensmuseumhou
www.cmhoustonblog.org
http://www.facebook.com/pages/The-Mr-O/154082187005
Monday, March 29, 2010

26. LinkedIn
www.linkedin.com
Monday, March 29, 2010

27. Monday, March 29, 2010

28. Get validated
Monday, March 29, 2010

29. www.flickr.com/photos/colodio/198306790
LinkedIn Brand tips
1. Pimp out your profile
2. Get feedback / recs
3. CONTRIBUTE
Monday, March 29, 2010

30. Facebook
www.facebook.com
Monday, March 29, 2010

31. Meet my Facebook page :)
www.facebook.com/username
Monday, March 29, 2010

32. Connect with your dream companies on FB
www.facebook.com/schipul
Monday, March 29, 2010

33. Be a fan and stay connected
www.facebook.com/houstonzoo
Monday, March 29, 2010

34. Turn online relationships into offline networking
www.facebook.com/schipul
Monday, March 29, 2010

35. Get there: Account > Privacy Settings
Take care of Privacy at the source!
Avoiding someone?
BLOCK THEM!
Monday, March 29, 2010

36. Get there: Account > Privacy Settings > Profile Information
Want freedom in updating your status?
Monday, March 29, 2010

37. Get there: Account > Privacy Settings > Search
Control who can search for you
Monday, March 29, 2010

38. Get there: Your wall > Lock link > Customize
Share only what you want to share
Monday, March 29, 2010

39. www.flickr.com/photos/colodio/198306790
Facebook Brand tips
1. Fill that profile
2. Review current content
3. Know thy privacy settings
Monday, March 29, 2010

40. Twitter
www.twitter.com
Monday, March 29, 2010

41. Twitter
www.commoncraft.com/Twitter
Monday, March 29, 2010

42. YOU
Monday, March 29, 2010

43. Monday, March 29, 2010

44. Twitter keeps everyone in the know
Ben Gillin
www.twetches.com
Monday, March 29, 2010

45. www.flickr.com/photos/colodio/198306790
Twitter Brand tips
1. Be interesting
2. RT + @ replies = GOOOOD
3. ‘Tweet-Ups’
Monday, March 29, 2010

46. Blogging
www.wordpress.com
Monday, March 29, 2010

47. Monday, March 29, 2010

48. Showcasing staff knowledge + brain candy
http://blog.hmns.org
Monday, March 29, 2010

49. A personal blog - insights + brain candy
www.happykatie.com
Monday, March 29, 2010

50. Behind the scenes artist magic!
http://i-seldom-do.livejournal.com/
Monday, March 29, 2010

51. www.flickr.com/photos/colodio/198306790
Blogging Brand tips
1. Consistency - 2-3 / week
2. Give credit + link love
3. Comment, comment
Monday, March 29, 2010

52. Rich Media
Monday, March 29, 2010

53. Capture attention with video capture
http://www.youtube.com/watch?v=5jnCic3RPn0
Monday, March 29, 2010

54. What is your future employer up to?
www.vimeo.com/schipul
Monday, March 29, 2010

55. Double check those security / privacy settings
www.youtube.com
Monday, March 29, 2010

56. www.theflip.com
Monday, March 29, 2010

57. Let your passion contribute...
www.flickr.com/photos/rebba
Monday, March 29, 2010

58. Photos photos everywhere...
www.flickr.com/eschipul + www.facebook.com/eschipul
Monday, March 29, 2010

59. ((( who is saying what? )))
listen listen listen
Monday, March 29, 2010

60. www.google.com/alerts
www.technorati.com
http://alerts.yahoo.com
Monday, March 29, 2010

61. IceRocket: www.icerocket.com
Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
Monday, March 29, 2010

62. http://search.twitter.com // www.tweetbeep.com /// www.tweetdeck.com
Monday, March 29, 2010

63. A story of 3 job searches
Monday, March 29, 2010

64. www.flickr.com/photos/22197407@N04/2184671134
Job Hunt 2.0
Monday, March 29, 2010

65. This is where it’s going...
www.jmoswalt.com
Monday, March 29, 2010

66. How much are you giving away? Show me your brains!
www.slideshare.net/happykatie
Monday, March 29, 2010

67. (I called this guy in 5 minutes)
http://daretocomment.com/hire-me-ian-greenleigh/
Monday, March 29, 2010

68. ((( other ways to )))
get there
Monday, March 29, 2010

69. Tag your unique skillsets
www.jobster.com
Monday, March 29, 2010

70. Build dynamic and visual resumes (securely!)
www.visualcv.com
Monday, March 29, 2010

71. Network with HR + make sweet referral cash
www.cachinko.com
Monday, March 29, 2010

72. A quick review...
1. Build that Brand
2. Go where your audience is
3. Web presence = the new black
Find this presentation: www.slideshare.net/happykatie
Monday, March 29, 2010

73. Katie Laird
Blog: www.happykatie.com
Flickr: www.flickr.com/happykatie
Twitter: www.twitter.com/happykatie
Slideshare: www.slideshare.net/happykatie
Monday, March 29, 2010