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Job Hunt 2.0 - using the Web to find a new career
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Job Hunt 2.0 - using the Web to find a new career

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The job hunt is a daunting task, but online tools you are probably already familiar with can go a long way to help you establish your personal brand and connect with your next employer!

The job hunt is a daunting task, but online tools you are probably already familiar with can go a long way to help you establish your personal brand and connect with your next employer!

Published in: Career

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  • dd
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  • I agreed with Karl - well done title page slide. :) (Although the picture isn’t yours, you did give the link for it).
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  • Thanks to all - I really appreciate the kind words.

    I am recording the audio for these slides to make sure that some of the more visual-focused slides make sense (I'm a visual kinda' girl, can you tell!?).

    Hope this is helpful - please feel free to reach out if I can be of any further assistance. This is pretty basic content and I'd love to send out other resources.
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  • best front page for a presentation EVER :)
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  • thanks katie, refreshing to see this angle. We are a tech and service org that transitions physicians into high tech high touch house calls practice. We will be needing an inbound marketing guru to man our ' Content Hub' on Linked in Twitter Facebook, Posterous, soon, signing up physicians, patients for their practices, and companies, please keep in touch!

    Natalie Hodge MD FAAP
    www.personalmedicine.com
    nhodge@personalmedicine.com
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  • 1. www.flickr.com/photos/st3f4n/3951143570 Job Search 2.0: Making the Web Work for YOU - and help find you work! Katie Laird | Schipul - The Web Marketing Company | www.schipul.com Monday, March 29, 2010
  • 2. Watch: www.lemonademovie.com It’s not a pink slip, it’s a blank page. www.flickr.com/photos/pinksherbet/3405897312 Monday, March 29, 2010
  • 3. You are not alone. The Internet can help. www.flickr.com/photos/jpag/432384774 Monday, March 29, 2010
  • 4. Monday, March 29, 2010
  • 5. Let’s talk about... 1. The Personal Brand Era 2. Tools and Strategy 3. Job Hunt 2.0 Find this presentation: www.slideshare.net/happykatie Monday, March 29, 2010
  • 6. Welcome to the Personal Brand Era Monday, March 29, 2010
  • 7. www.flickr.com/photos/lukasch More than some lame product pitch www.flickr.com/photos/lukasch www.flickr.com/photos/99651925@N00 Monday, March 29, 2010
  • 8. More than just ‘some applicant’ Hi, I’m happykatie Monday, March 29, 2010
  • 9. Show off your many facets (and shine) www.flickr.com/photos/jurvetson/156830367 Monday, March 29, 2010
  • 10. The Big Idea: www.flickr.com/photos/joshuacraig/3075437046 Personal Brands are Profitable + Job-Attracting Monday, March 29, 2010
  • 11. 27 on Twitter 14,065 followers 27 on Facebook 12,446 friends Personal Brands grow your new business footprint! Monday, March 29, 2010
  • 12. 3,635 page views / 6 months from employee site referrals $1 / click PPC advertising $7270 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win Monday, March 29, 2010
  • 13. The ROI of Social Media Gary Vaynerchuk found: $15,000 in direct mail = 200 new customers $7,500 Billboard = 300 new customers $0 twitter = 1,800 new customers http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ http://www.flickr.com/photos/29970359@N07/3373700426/ Monday, March 29, 2010
  • 14. Welcome to the Personal Brand Era Monday, March 29, 2010
  • 15. You tell YOUR story Monday, March 29, 2010
  • 16. Tell your Story 1. Message 4. Plot So my point is... 2. Conflict 3. Characters Monday, March 29, 2010
  • 17. Engage your characters Monday, March 29, 2010
  • 18. Share your message Monday, March 29, 2010
  • 19. You grow YOUR brand Monday, March 29, 2010
  • 20. The Brand Development Cycle Monday, March 29, 2010
  • 21. www.flickr.com/photos/ionushi/481094632 Personal Brand tips 1. Be consistent 2. Be relevant 3. Go to your audience Monday, March 29, 2010
  • 22. www.namechk.com Monday, March 29, 2010
  • 23. Who is your audience? Where do you find value? Your kids? College roommate? Future employers? Monday, March 29, 2010
  • 24. www.flickr.com/photos/limonada/543042006 Your Tools and Strategy Monday, March 29, 2010
  • 25. You like what you like, so share it! www.youtube.com/childrensmuseumhou www.cmhoustonblog.org http://www.facebook.com/pages/The-Mr-O/154082187005 Monday, March 29, 2010
  • 26. LinkedIn www.linkedin.com Monday, March 29, 2010
  • 27. Monday, March 29, 2010
  • 28. Get validated Monday, March 29, 2010
  • 29. www.flickr.com/photos/colodio/198306790 LinkedIn Brand tips 1. Pimp out your profile 2. Get feedback / recs 3. CONTRIBUTE Monday, March 29, 2010
  • 30. Facebook www.facebook.com Monday, March 29, 2010
  • 31. Meet my Facebook page :) www.facebook.com/username Monday, March 29, 2010
  • 32. Connect with your dream companies on FB www.facebook.com/schipul Monday, March 29, 2010
  • 33. Be a fan and stay connected www.facebook.com/houstonzoo Monday, March 29, 2010
  • 34. Turn online relationships into offline networking www.facebook.com/schipul Monday, March 29, 2010
  • 35. Get there: Account > Privacy Settings Take care of Privacy at the source! Avoiding someone? BLOCK THEM! Monday, March 29, 2010
  • 36. Get there: Account > Privacy Settings > Profile Information Want freedom in updating your status? Monday, March 29, 2010
  • 37. Get there: Account > Privacy Settings > Search Control who can search for you Monday, March 29, 2010
  • 38. Get there: Your wall > Lock link > Customize Share only what you want to share Monday, March 29, 2010
  • 39. www.flickr.com/photos/colodio/198306790 Facebook Brand tips 1. Fill that profile 2. Review current content 3. Know thy privacy settings Monday, March 29, 2010
  • 40. Twitter www.twitter.com Monday, March 29, 2010
  • 41. Twitter www.commoncraft.com/Twitter Monday, March 29, 2010
  • 42. YOU Monday, March 29, 2010
  • 43. Monday, March 29, 2010
  • 44. Twitter keeps everyone in the know Ben Gillin www.twetches.com Monday, March 29, 2010
  • 45. www.flickr.com/photos/colodio/198306790 Twitter Brand tips 1. Be interesting 2. RT + @ replies = GOOOOD 3. ‘Tweet-Ups’ Monday, March 29, 2010
  • 46. Blogging www.wordpress.com Monday, March 29, 2010
  • 47. Monday, March 29, 2010
  • 48. Showcasing staff knowledge + brain candy http://blog.hmns.org Monday, March 29, 2010
  • 49. A personal blog - insights + brain candy www.happykatie.com Monday, March 29, 2010
  • 50. Behind the scenes artist magic! http://i-seldom-do.livejournal.com/ Monday, March 29, 2010
  • 51. www.flickr.com/photos/colodio/198306790 Blogging Brand tips 1. Consistency - 2-3 / week 2. Give credit + link love 3. Comment, comment Monday, March 29, 2010
  • 52. Rich Media Monday, March 29, 2010
  • 53. Capture attention with video capture http://www.youtube.com/watch?v=5jnCic3RPn0 Monday, March 29, 2010
  • 54. What is your future employer up to? www.vimeo.com/schipul Monday, March 29, 2010
  • 55. Double check those security / privacy settings www.youtube.com Monday, March 29, 2010
  • 56. www.theflip.com Monday, March 29, 2010
  • 57. Let your passion contribute... www.flickr.com/photos/rebba Monday, March 29, 2010
  • 58. Photos photos everywhere... www.flickr.com/eschipul + www.facebook.com/eschipul Monday, March 29, 2010
  • 59. ((( who is saying what? ))) listen listen listen Monday, March 29, 2010
  • 60. www.google.com/alerts www.technorati.com http://alerts.yahoo.com Monday, March 29, 2010
  • 61. IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com Monday, March 29, 2010
  • 62. http://search.twitter.com // www.tweetbeep.com /// www.tweetdeck.com Monday, March 29, 2010
  • 63. A story of 3 job searches Monday, March 29, 2010
  • 64. www.flickr.com/photos/22197407@N04/2184671134 Job Hunt 2.0 Monday, March 29, 2010
  • 65. This is where it’s going... www.jmoswalt.com Monday, March 29, 2010
  • 66. How much are you giving away? Show me your brains! www.slideshare.net/happykatie Monday, March 29, 2010
  • 67. (I called this guy in 5 minutes) http://daretocomment.com/hire-me-ian-greenleigh/ Monday, March 29, 2010
  • 68. ((( other ways to ))) get there Monday, March 29, 2010
  • 69. Tag your unique skillsets www.jobster.com Monday, March 29, 2010
  • 70. Build dynamic and visual resumes (securely!) www.visualcv.com Monday, March 29, 2010
  • 71. Network with HR + make sweet referral cash www.cachinko.com Monday, March 29, 2010
  • 72. A quick review... 1. Build that Brand 2. Go where your audience is 3. Web presence = the new black Find this presentation: www.slideshare.net/happykatie Monday, March 29, 2010
  • 73. Katie Laird Blog: www.happykatie.com Flickr: www.flickr.com/happykatie Twitter: www.twitter.com/happykatie Slideshare: www.slideshare.net/happykatie Monday, March 29, 2010