Job Hunt 2.0 - using the Web to find a new career

www.ﬂickr.com/photos/st3f4n/3951143570 Job Search 2.0: Making the Web Work for YOU - and help ﬁnd you work! Katie Laird | Schipul - The Web Marketing Company | www.schipul.com Monday, March 29, 2010

Watch: www.lemonademovie.com It’s not a pink slip, it’s a blank page. www.ﬂickr.com/photos/pinksherbet/3405897312 Monday, March 29, 2010

You are not alone. The Internet can help. www.ﬂickr.com/photos/jpag/432384774 Monday, March 29, 2010

Monday, March 29, 2010

Let’s talk about... 1. The Personal Brand Era 2. Tools and Strategy 3. Job Hunt 2.0 Find this presentation: www.slideshare.net/happykatie Monday, March 29, 2010

Welcome to the Personal Brand Era Monday, March 29, 2010

www.flickr.com/photos/lukasch More than some lame product pitch www.flickr.com/photos/lukasch www.flickr.com/photos/99651925@N00 Monday, March 29, 2010

More than just ‘some applicant’ Hi, I’m happykatie Monday, March 29, 2010

Show off your many facets (and shine) www.ﬂickr.com/photos/jurvetson/156830367 Monday, March 29, 2010

The Big Idea: www.ﬂickr.com/photos/joshuacraig/3075437046 Personal Brands are Proﬁtable + Job-Attracting Monday, March 29, 2010

27 on Twitter 14,065 followers 27 on Facebook 12,446 friends Personal Brands grow your new business footprint! Monday, March 29, 2010

3,635 page views / 6 months from employee site referrals $1 / click PPC advertising $7270 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win Monday, March 29, 2010

The ROI of Social Media Gary Vaynerchuk found: $15,000 in direct mail = 200 new customers $7,500 Billboard = 300 new customers $0 twitter = 1,800 new customers http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ http://www.flickr.com/photos/29970359@N07/3373700426/ Monday, March 29, 2010

Welcome to the Personal Brand Era Monday, March 29, 2010

You tell YOUR story Monday, March 29, 2010

Tell your Story 1. Message 4. Plot So my point is... 2. Conﬂict 3. Characters Monday, March 29, 2010

Engage your characters Monday, March 29, 2010

Share your message Monday, March 29, 2010

You grow YOUR brand Monday, March 29, 2010

The Brand Development Cycle Monday, March 29, 2010

www.ﬂickr.com/photos/ionushi/481094632 Personal Brand tips 1. Be consistent 2. Be relevant 3. Go to your audience Monday, March 29, 2010

www.namechk.com Monday, March 29, 2010

Who is your audience? Where do you ﬁnd value? Your kids? College roommate? Future employers? Monday, March 29, 2010

www.ﬂickr.com/photos/limonada/543042006 Your Tools and Strategy Monday, March 29, 2010

You like what you like, so share it! www.youtube.com/childrensmuseumhou www.cmhoustonblog.org http://www.facebook.com/pages/The-Mr-O/154082187005 Monday, March 29, 2010

LinkedIn www.linkedin.com Monday, March 29, 2010

Get validated Monday, March 29, 2010

www.ﬂickr.com/photos/colodio/198306790 LinkedIn Brand tips 1. Pimp out your proﬁle 2. Get feedback / recs 3. CONTRIBUTE Monday, March 29, 2010

Facebook www.facebook.com Monday, March 29, 2010

Meet my Facebook page :) www.facebook.com/username Monday, March 29, 2010

Connect with your dream companies on FB www.facebook.com/schipul Monday, March 29, 2010

Be a fan and stay connected www.facebook.com/houstonzoo Monday, March 29, 2010

Turn online relationships into ofﬂine networking www.facebook.com/schipul Monday, March 29, 2010

Get there: Account > Privacy Settings Take care of Privacy at the source! Avoiding someone? BLOCK THEM! Monday, March 29, 2010

Get there: Account > Privacy Settings > Profile Information Want freedom in updating your status? Monday, March 29, 2010

Get there: Account > Privacy Settings > Search Control who can search for you Monday, March 29, 2010

Get there: Your wall > Lock link > Customize Share only what you want to share Monday, March 29, 2010

www.ﬂickr.com/photos/colodio/198306790 Facebook Brand tips 1. Fill that proﬁle 2. Review current content 3. Know thy privacy settings Monday, March 29, 2010

Twitter www.twitter.com Monday, March 29, 2010

Twitter www.commoncraft.com/Twitter Monday, March 29, 2010

YOU Monday, March 29, 2010

Twitter keeps everyone in the know Ben Gillin www.twetches.com Monday, March 29, 2010

www.ﬂickr.com/photos/colodio/198306790 Twitter Brand tips 1. Be interesting 2. RT + @ replies = GOOOOD 3. ‘Tweet-Ups’ Monday, March 29, 2010

Blogging www.wordpress.com Monday, March 29, 2010

Showcasing staff knowledge + brain candy http://blog.hmns.org Monday, March 29, 2010

A personal blog - insights + brain candy www.happykatie.com Monday, March 29, 2010

Behind the scenes artist magic! http://i-seldom-do.livejournal.com/ Monday, March 29, 2010

www.ﬂickr.com/photos/colodio/198306790 Blogging Brand tips 1. Consistency - 2-3 / week 2. Give credit + link love 3. Comment, comment Monday, March 29, 2010

Rich Media Monday, March 29, 2010

Capture attention with video capture http://www.youtube.com/watch?v=5jnCic3RPn0 Monday, March 29, 2010

What is your future employer up to? www.vimeo.com/schipul Monday, March 29, 2010

Double check those security / privacy settings www.youtube.com Monday, March 29, 2010

www.theﬂip.com Monday, March 29, 2010

Let your passion contribute... www.ﬂickr.com/photos/rebba Monday, March 29, 2010

Photos photos everywhere... www.ﬂickr.com/eschipul + www.facebook.com/eschipul Monday, March 29, 2010

((( who is saying what? ))) listen listen listen Monday, March 29, 2010

www.google.com/alerts www.technorati.com http://alerts.yahoo.com Monday, March 29, 2010

IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com Monday, March 29, 2010

http://search.twitter.com // www.tweetbeep.com /// www.tweetdeck.com Monday, March 29, 2010

A story of 3 job searches Monday, March 29, 2010

www.ﬂickr.com/photos/22197407@N04/2184671134 Job Hunt 2.0 Monday, March 29, 2010

This is where it’s going... www.jmoswalt.com Monday, March 29, 2010

How much are you giving away? Show me your brains! www.slideshare.net/happykatie Monday, March 29, 2010

(I called this guy in 5 minutes) http://daretocomment.com/hire-me-ian-greenleigh/ Monday, March 29, 2010

((( other ways to ))) get there Monday, March 29, 2010

Tag your unique skillsets www.jobster.com Monday, March 29, 2010

Build dynamic and visual resumes (securely!) www.visualcv.com Monday, March 29, 2010

Network with HR + make sweet referral cash www.cachinko.com Monday, March 29, 2010

A quick review... 1. Build that Brand 2. Go where your audience is 3. Web presence = the new black Find this presentation: www.slideshare.net/happykatie Monday, March 29, 2010

Katie Laird Blog: www.happykatie.com Flickr: www.ﬂickr.com/happykatie Twitter: www.twitter.com/happykatie Slideshare: www.slideshare.net/happykatie Monday, March 29, 2010

http://experiencecurve.com	265
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http://www.slideshare.net	37
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http://eschipul.com	6
http://www.environmental-jobs.eu	5
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Job Hunt 2.0 - using the Web to find a new career

by Katie Laird on Apr 07, 2010

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Job Hunt 2.0 - using the Web to find a new career — Presentation Transcript