www.flickr.com/photos/paopix/2329125763
It’s a beautiful day in your (online) neighborhood
Community building gets sweeter with the power of online networking
Katie Laird | Schipul - The Web Marketing Company | www.schipul.com
Wednesday, October 28, 2009

Some things we will look into today...
• Your hand Web tools
• The art of listening
• Ideas for your Community
www.flickr.com/photos/happykatie/2524622291
Tying Community building and Web tools together
Find this presentation: www.slideshare.net/happykatie
Wednesday, October 28, 2009

Wednesday, October 28, 2009

Who and Where is your audience?
???????????? ???????????? ?
????????????
Wednesday, October 28, 2009

Take care
of your
people.
Marketing
success
Community love
Wednesday, October 28, 2009

www.flickr.com/photos/limonada/543042006
Let’s talk tools
Wednesday, October 28, 2009

All about...
Blogs
Wednesday, October 28, 2009

An apartment complex that connects with residents
www.urbaneapts.com
Wednesday, October 28, 2009

Connect apartment dwellers with great info!
www.apartmenttherapy.com
Wednesday, October 28, 2009

300 million
Facebook-ers
307 million Americans
Wednesday, October 28, 2009

Avoiding someone?
BLOCK THEM!
Wednesday, October 28, 2009

Strong fan following
Event planning
Fan photos
How can you engage your Community?
www.facebook.com/group.php?gid=6182058020
Wednesday, October 28, 2009

fl
521 photos
53 ‘yes’
194 ‘maybe’
888 members
Wednesday, October 28, 2009

The Facebook Marketing Bible: www.insidefacebook.com
Wednesday, October 28, 2009

All about...
Twitter
Wednesday, October 28, 2009

Twitter keeps everyone in the know
www.twitter.com/aboutapartments
www.twitter.com/UrbaneLife
Wednesday, October 28, 2009

Wednesday, October 28, 2009

www.crowdeye.com
http://search.twitter.com
www.tweetbeep.com
Use free tools to track the Twitter buzz...
Wednesday, October 28, 2009

Musicians and artists promote on MySpace
Michigan Apartment Complex: http://www.myspace.com/urbaneapartments
Wednesday, October 28, 2009

LinkedIn connects professionals
Main: www.linkedin.com
Wednesday, October 28, 2009

Networking + development opportunities on LinkedIn
Talk to the HAA network!
Ask and answer questions
Create
a poll
Wednesday, October 28, 2009

Wednesday, October 28, 2009

www.flickr.com/photos/thomashawk/288335335/
Playing with Rich Media
Wednesday, October 28, 2009

Apartment Home Living:
www.youtube.com/user/ApartmentHomeLiving5
http://www.youtube.com/watch?v=9Si9qPlpObQ
How about a ‘how-to’ series?
Wednesday, October 28, 2009

Buy a Flip camera (seriously)
http://www.theflip.com/
Wednesday, October 28, 2009

Share your culture, celebrate your tenants
www.flickr.com/photos/settlerscreek
Wednesday, October 28, 2009

Apartment (via Twitter and FB) offered 3
months of reduced rent for pro photo shoot
Wednesday, October 28, 2009

Tracking the Buzz
http://www.flickr.com/photos/10639367@N00/1945366222/
Wednesday, October 28, 2009

IceRocket: www.icerocket.com
Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
Wednesday, October 28, 2009

Listening and Engaging: Tracking Tools
Due diligence on your Story
www,technorati.com/watchlist
Powerful Social Media search engine
watches for your terms and updates you
www.google.com/alerts
Email updates for your company
name and keywords
http://alerts.yahoo.com
Yahoo! alerts you of any
occurrences of defined terms and
names
Wednesday, October 28, 2009

Addictive and essential Google Reader: www.google.com/reader
Wednesday, October 28, 2009

Some networks to know
www.flickr.com/photos/striatic/101594790
Wednesday, October 28, 2009

10ants apartment connections
www.10ants.com
Wednesday, October 28, 2009

Apartment-specific social networks
www.lifeat.com
Wednesday, October 28, 2009

Build your own, but be aware of the commitment involved
www.ning.com
Wednesday, October 28, 2009

3 ways Social Media can help
www.flickr.com/photos/happykatie/2525447276
Wednesday, October 28, 2009

1. Turn your residents into heroes + advocates
Wednesday, October 28, 2009

2. Make it even easier to talk to you
Wednesday, October 28, 2009

3. Make people WANT to live + do business with you
Wednesday, October 28, 2009

Let’s digest ALLL this brain candy!
• Find the tools that work for you
• Master the art of listening
• Build that Community
offline AND online!
www.flickr.com/photos/66044164@N00/3213018121/
Tying Community building and Web tools together
Find this presentation: www.slideshare.net/happykatie
Wednesday, October 28, 2009

Thanks for participating today!
Katie Laird
Schipul - The Web Marketing Company
www.schipul.com
(281) 497.6567, ext 519
Personal brand: www.schipul.com/happykatie
Blog: www.happykatie.com
Twitter: www.twitter.com/happykatie
Flickr: www.flickr.com/happykatie
Wednesday, October 28, 2009