It's a beautiful day in your (online) neighborhood

1,624 views
1,546 views

Published on

A fun online apartment marketing presentation with a fun group of folks at the Houston Apartment Association. We took a look at some of the basics of social networks that apartment industry leaders are diving into.

Published in: Business, Technology, Design
1 Comment
2 Likes
Statistics
Notes
No Downloads
Views
Total views
1,624
On SlideShare
0
From Embeds
0
Number of Embeds
17
Actions
Shares
0
Downloads
45
Comments
1
Likes
2
Embeds 0
No embeds

No notes for slide

It's a beautiful day in your (online) neighborhood

  1. 1. www.flickr.com/photos/paopix/2329125763 It’s a beautiful day in your (online) neighborhood Community building gets sweeter with the power of online networking Katie Laird | Schipul - The Web Marketing Company | www.schipul.com Wednesday, October 28, 2009
  2. 2. Some things we will look into today... • Your hand Web tools • The art of listening • Ideas for your Community www.flickr.com/photos/happykatie/2524622291 Tying Community building and Web tools together Find this presentation: www.slideshare.net/happykatie Wednesday, October 28, 2009
  3. 3. Wednesday, October 28, 2009
  4. 4. Who and Where is your audience? ???????????? ???????????? ? ???????????? Wednesday, October 28, 2009
  5. 5. Take care of your people. Marketing success Community love Wednesday, October 28, 2009
  6. 6. www.flickr.com/photos/limonada/543042006 Let’s talk tools Wednesday, October 28, 2009
  7. 7. All about... Blogs Wednesday, October 28, 2009
  8. 8. An apartment complex that connects with residents www.urbaneapts.com Wednesday, October 28, 2009
  9. 9. Connect apartment dwellers with great info! www.apartmenttherapy.com Wednesday, October 28, 2009
  10. 10. 300 million Facebook-ers 307 million Americans Wednesday, October 28, 2009
  11. 11. Avoiding someone? BLOCK THEM! Wednesday, October 28, 2009
  12. 12. Strong fan following Event planning Fan photos How can you engage your Community? www.facebook.com/group.php?gid=6182058020 Wednesday, October 28, 2009
  13. 13. fl 521 photos 53 ‘yes’ 194 ‘maybe’ 888 members Wednesday, October 28, 2009
  14. 14. The Facebook Marketing Bible: www.insidefacebook.com Wednesday, October 28, 2009
  15. 15. All about... Twitter Wednesday, October 28, 2009
  16. 16. Twitter keeps everyone in the know www.twitter.com/aboutapartments www.twitter.com/UrbaneLife Wednesday, October 28, 2009
  17. 17. Wednesday, October 28, 2009
  18. 18. www.crowdeye.com http://search.twitter.com www.tweetbeep.com Use free tools to track the Twitter buzz... Wednesday, October 28, 2009
  19. 19. Musicians and artists promote on MySpace Michigan Apartment Complex: http://www.myspace.com/urbaneapartments Wednesday, October 28, 2009
  20. 20. LinkedIn connects professionals Main: www.linkedin.com Wednesday, October 28, 2009
  21. 21. Networking + development opportunities on LinkedIn Talk to the HAA network! Ask and answer questions Create a poll Wednesday, October 28, 2009
  22. 22. Wednesday, October 28, 2009
  23. 23. www.flickr.com/photos/thomashawk/288335335/ Playing with Rich Media Wednesday, October 28, 2009
  24. 24. Apartment Home Living: www.youtube.com/user/ApartmentHomeLiving5 http://www.youtube.com/watch?v=9Si9qPlpObQ How about a ‘how-to’ series? Wednesday, October 28, 2009
  25. 25. Buy a Flip camera (seriously) http://www.theflip.com/ Wednesday, October 28, 2009
  26. 26. Share your culture, celebrate your tenants www.flickr.com/photos/settlerscreek Wednesday, October 28, 2009
  27. 27. Apartment (via Twitter and FB) offered 3 months of reduced rent for pro photo shoot Wednesday, October 28, 2009
  28. 28. Tracking the Buzz http://www.flickr.com/photos/10639367@N00/1945366222/ Wednesday, October 28, 2009
  29. 29. IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com Wednesday, October 28, 2009
  30. 30. Listening and Engaging: Tracking Tools Due diligence on your Story www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names Wednesday, October 28, 2009
  31. 31. Addictive and essential Google Reader: www.google.com/reader Wednesday, October 28, 2009
  32. 32. Some networks to know www.flickr.com/photos/striatic/101594790 Wednesday, October 28, 2009
  33. 33. 10ants apartment connections www.10ants.com Wednesday, October 28, 2009
  34. 34. Apartment-specific social networks www.lifeat.com Wednesday, October 28, 2009
  35. 35. Build your own, but be aware of the commitment involved www.ning.com Wednesday, October 28, 2009
  36. 36. 3 ways Social Media can help www.flickr.com/photos/happykatie/2525447276 Wednesday, October 28, 2009
  37. 37. 1. Turn your residents into heroes + advocates Wednesday, October 28, 2009
  38. 38. 2. Make it even easier to talk to you Wednesday, October 28, 2009
  39. 39. 3. Make people WANT to live + do business with you Wednesday, October 28, 2009
  40. 40. Let’s digest ALLL this brain candy! • Find the tools that work for you • Master the art of listening • Build that Community offline AND online! www.flickr.com/photos/66044164@N00/3213018121/ Tying Community building and Web tools together Find this presentation: www.slideshare.net/happykatie Wednesday, October 28, 2009
  41. 41. Thanks for participating today! Katie Laird Schipul - The Web Marketing Company www.schipul.com (281) 497.6567, ext 519 Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatie Flickr: www.flickr.com/happykatie Wednesday, October 28, 2009

×