It's a beautiful day in your (online) neighborhood
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It's a beautiful day in your (online) neighborhood

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A fun online apartment marketing presentation with a fun group of folks at the Houston Apartment Association. We took a look at some of the basics of social networks that apartment industry......

A fun online apartment marketing presentation with a fun group of folks at the Houston Apartment Association. We took a look at some of the basics of social networks that apartment industry leaders are diving into.

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  • 1. www.flickr.com/photos/paopix/2329125763 It’s a beautiful day in your (online) neighborhood Community building gets sweeter with the power of online networking Katie Laird | Schipul - The Web Marketing Company | www.schipul.com Wednesday, October 28, 2009
  • 2. Some things we will look into today... • Your hand Web tools • The art of listening • Ideas for your Community www.flickr.com/photos/happykatie/2524622291 Tying Community building and Web tools together Find this presentation: www.slideshare.net/happykatie Wednesday, October 28, 2009
  • 3. Wednesday, October 28, 2009
  • 4. Who and Where is your audience? ???????????? ???????????? ? ???????????? Wednesday, October 28, 2009
  • 5. Take care of your people. Marketing success Community love Wednesday, October 28, 2009
  • 6. www.flickr.com/photos/limonada/543042006 Let’s talk tools Wednesday, October 28, 2009
  • 7. All about... Blogs Wednesday, October 28, 2009
  • 8. An apartment complex that connects with residents www.urbaneapts.com Wednesday, October 28, 2009
  • 9. Connect apartment dwellers with great info! www.apartmenttherapy.com Wednesday, October 28, 2009
  • 10. 300 million Facebook-ers 307 million Americans Wednesday, October 28, 2009
  • 11. Avoiding someone? BLOCK THEM! Wednesday, October 28, 2009
  • 12. Strong fan following Event planning Fan photos How can you engage your Community? www.facebook.com/group.php?gid=6182058020 Wednesday, October 28, 2009
  • 13. fl 521 photos 53 ‘yes’ 194 ‘maybe’ 888 members Wednesday, October 28, 2009
  • 14. The Facebook Marketing Bible: www.insidefacebook.com Wednesday, October 28, 2009
  • 15. All about... Twitter Wednesday, October 28, 2009
  • 16. Twitter keeps everyone in the know www.twitter.com/aboutapartments www.twitter.com/UrbaneLife Wednesday, October 28, 2009
  • 17. Wednesday, October 28, 2009
  • 18. www.crowdeye.com http://search.twitter.com www.tweetbeep.com Use free tools to track the Twitter buzz... Wednesday, October 28, 2009
  • 19. Musicians and artists promote on MySpace Michigan Apartment Complex: http://www.myspace.com/urbaneapartments Wednesday, October 28, 2009
  • 20. LinkedIn connects professionals Main: www.linkedin.com Wednesday, October 28, 2009
  • 21. Networking + development opportunities on LinkedIn Talk to the HAA network! Ask and answer questions Create a poll Wednesday, October 28, 2009
  • 22. Wednesday, October 28, 2009
  • 23. www.flickr.com/photos/thomashawk/288335335/ Playing with Rich Media Wednesday, October 28, 2009
  • 24. Apartment Home Living: www.youtube.com/user/ApartmentHomeLiving5 http://www.youtube.com/watch?v=9Si9qPlpObQ How about a ‘how-to’ series? Wednesday, October 28, 2009
  • 25. Buy a Flip camera (seriously) http://www.theflip.com/ Wednesday, October 28, 2009
  • 26. Share your culture, celebrate your tenants www.flickr.com/photos/settlerscreek Wednesday, October 28, 2009
  • 27. Apartment (via Twitter and FB) offered 3 months of reduced rent for pro photo shoot Wednesday, October 28, 2009
  • 28. Tracking the Buzz http://www.flickr.com/photos/10639367@N00/1945366222/ Wednesday, October 28, 2009
  • 29. IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com Wednesday, October 28, 2009
  • 30. Listening and Engaging: Tracking Tools Due diligence on your Story www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names Wednesday, October 28, 2009
  • 31. Addictive and essential Google Reader: www.google.com/reader Wednesday, October 28, 2009
  • 32. Some networks to know www.flickr.com/photos/striatic/101594790 Wednesday, October 28, 2009
  • 33. 10ants apartment connections www.10ants.com Wednesday, October 28, 2009
  • 34. Apartment-specific social networks www.lifeat.com Wednesday, October 28, 2009
  • 35. Build your own, but be aware of the commitment involved www.ning.com Wednesday, October 28, 2009
  • 36. 3 ways Social Media can help www.flickr.com/photos/happykatie/2525447276 Wednesday, October 28, 2009
  • 37. 1. Turn your residents into heroes + advocates Wednesday, October 28, 2009
  • 38. 2. Make it even easier to talk to you Wednesday, October 28, 2009
  • 39. 3. Make people WANT to live + do business with you Wednesday, October 28, 2009
  • 40. Let’s digest ALLL this brain candy! • Find the tools that work for you • Master the art of listening • Build that Community offline AND online! www.flickr.com/photos/66044164@N00/3213018121/ Tying Community building and Web tools together Find this presentation: www.slideshare.net/happykatie Wednesday, October 28, 2009
  • 41. Thanks for participating today! Katie Laird Schipul - The Web Marketing Company www.schipul.com (281) 497.6567, ext 519 Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatie Flickr: www.flickr.com/happykatie Wednesday, October 28, 2009