www.flickr.com/photos/paopix/2329125763


It’s a beautiful day in your (online) neighborhood
Community building gets sweete...
Some things we will look into today...

      • Your hand Web tools

      • The art of listening

      • Ideas for your ...
Wednesday, October 28, 2009
Who and Where is your audience?




                   ????????????                  ????????????   ?

                   ...
Take care
                               of your
                               people.




                              ...
www.flickr.com/photos/limonada/543042006




                                            Let’s talk tools




Wednesday, Oc...
All about...
                                 Blogs




Wednesday, October 28, 2009
An apartment complex that connects with residents
www.urbaneapts.com

Wednesday, October 28, 2009
Connect apartment dwellers with great info!
www.apartmenttherapy.com

Wednesday, October 28, 2009
300 million
                                 Facebook-ers




                              307 million Americans
Wednesda...
Avoiding someone?
                               BLOCK THEM!




Wednesday, October 28, 2009
Strong fan following




                                           Event planning




                              Fan p...
fl

                                                              521 photos
                                53 ‘yes’
     ...
The Facebook Marketing Bible:   www.insidefacebook.com




Wednesday, October 28, 2009
All about...
                               Twitter




Wednesday, October 28, 2009
Twitter keeps everyone in the know




            www.twitter.com/aboutapartments




                                   ...
Wednesday, October 28, 2009
www.crowdeye.com




                                                   http://search.twitter.com
                        ...
Musicians and artists promote on MySpace




Michigan Apartment Complex: http://www.myspace.com/urbaneapartments
Wednesday...
LinkedIn connects professionals




                              Main: www.linkedin.com



Wednesday, October 28, 2009
Networking + development opportunities on LinkedIn

                                     Talk to the HAA network!


      ...
Wednesday, October 28, 2009
www.flickr.com/photos/thomashawk/288335335/




                      Playing with Rich Media




Wednesday, October 28, 20...
Apartment Home Living:
                                                                             www.youtube.com/user/A...
Buy a Flip camera (seriously)




                                     http://www.theflip.com/
Wednesday, October 28, 2009
Share your culture, celebrate your tenants
www.flickr.com/photos/settlerscreek


Wednesday, October 28, 2009
Apartment (via Twitter and FB) offered 3
         months of reduced rent for pro photo shoot




Wednesday, October 28, 20...
Tracking the Buzz

http://www.flickr.com/photos/10639367@N00/1945366222/
Wednesday, October 28, 2009
IceRocket: www.icerocket.com




           Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention....
Listening and Engaging: Tracking Tools

      Due diligence on your Story

                                               ...
Addictive and essential Google Reader: www.google.com/reader
Wednesday, October 28, 2009
Some networks to know

                                        www.flickr.com/photos/striatic/101594790
Wednesday, October ...
10ants apartment connections
www.10ants.com


Wednesday, October 28, 2009
Apartment-specific social networks
www.lifeat.com


Wednesday, October 28, 2009
Build your own, but be aware of the commitment involved
www.ning.com


Wednesday, October 28, 2009
3 ways Social Media can help

                              www.flickr.com/photos/happykatie/2525447276
Wednesday, October ...
1. Turn your residents into heroes + advocates




Wednesday, October 28, 2009
2. Make it even easier to talk to you




Wednesday, October 28, 2009
3. Make people WANT to live + do business with you




Wednesday, October 28, 2009
Let’s digest ALLL this brain candy!

      • Find the tools that work for you

      • Master the art of listening

      ...
Thanks for participating today!


        Katie Laird
        Schipul - The Web Marketing Company
        www.schipul.com
...
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It's a beautiful day in your (online) neighborhood

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A fun online apartment marketing presentation with a fun group of folks at the Houston Apartment Association. We took a look at some of the basics of social networks that apartment industry leaders are diving into.

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It's a beautiful day in your (online) neighborhood

  1. 1. www.flickr.com/photos/paopix/2329125763 It’s a beautiful day in your (online) neighborhood Community building gets sweeter with the power of online networking Katie Laird | Schipul - The Web Marketing Company | www.schipul.com Wednesday, October 28, 2009
  2. 2. Some things we will look into today... • Your hand Web tools • The art of listening • Ideas for your Community www.flickr.com/photos/happykatie/2524622291 Tying Community building and Web tools together Find this presentation: www.slideshare.net/happykatie Wednesday, October 28, 2009
  3. 3. Wednesday, October 28, 2009
  4. 4. Who and Where is your audience? ???????????? ???????????? ? ???????????? Wednesday, October 28, 2009
  5. 5. Take care of your people. Marketing success Community love Wednesday, October 28, 2009
  6. 6. www.flickr.com/photos/limonada/543042006 Let’s talk tools Wednesday, October 28, 2009
  7. 7. All about... Blogs Wednesday, October 28, 2009
  8. 8. An apartment complex that connects with residents www.urbaneapts.com Wednesday, October 28, 2009
  9. 9. Connect apartment dwellers with great info! www.apartmenttherapy.com Wednesday, October 28, 2009
  10. 10. 300 million Facebook-ers 307 million Americans Wednesday, October 28, 2009
  11. 11. Avoiding someone? BLOCK THEM! Wednesday, October 28, 2009
  12. 12. Strong fan following Event planning Fan photos How can you engage your Community? www.facebook.com/group.php?gid=6182058020 Wednesday, October 28, 2009
  13. 13. fl 521 photos 53 ‘yes’ 194 ‘maybe’ 888 members Wednesday, October 28, 2009
  14. 14. The Facebook Marketing Bible: www.insidefacebook.com Wednesday, October 28, 2009
  15. 15. All about... Twitter Wednesday, October 28, 2009
  16. 16. Twitter keeps everyone in the know www.twitter.com/aboutapartments www.twitter.com/UrbaneLife Wednesday, October 28, 2009
  17. 17. Wednesday, October 28, 2009
  18. 18. www.crowdeye.com http://search.twitter.com www.tweetbeep.com Use free tools to track the Twitter buzz... Wednesday, October 28, 2009
  19. 19. Musicians and artists promote on MySpace Michigan Apartment Complex: http://www.myspace.com/urbaneapartments Wednesday, October 28, 2009
  20. 20. LinkedIn connects professionals Main: www.linkedin.com Wednesday, October 28, 2009
  21. 21. Networking + development opportunities on LinkedIn Talk to the HAA network! Ask and answer questions Create a poll Wednesday, October 28, 2009
  22. 22. Wednesday, October 28, 2009
  23. 23. www.flickr.com/photos/thomashawk/288335335/ Playing with Rich Media Wednesday, October 28, 2009
  24. 24. Apartment Home Living: www.youtube.com/user/ApartmentHomeLiving5 http://www.youtube.com/watch?v=9Si9qPlpObQ How about a ‘how-to’ series? Wednesday, October 28, 2009
  25. 25. Buy a Flip camera (seriously) http://www.theflip.com/ Wednesday, October 28, 2009
  26. 26. Share your culture, celebrate your tenants www.flickr.com/photos/settlerscreek Wednesday, October 28, 2009
  27. 27. Apartment (via Twitter and FB) offered 3 months of reduced rent for pro photo shoot Wednesday, October 28, 2009
  28. 28. Tracking the Buzz http://www.flickr.com/photos/10639367@N00/1945366222/ Wednesday, October 28, 2009
  29. 29. IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com Wednesday, October 28, 2009
  30. 30. Listening and Engaging: Tracking Tools Due diligence on your Story www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names Wednesday, October 28, 2009
  31. 31. Addictive and essential Google Reader: www.google.com/reader Wednesday, October 28, 2009
  32. 32. Some networks to know www.flickr.com/photos/striatic/101594790 Wednesday, October 28, 2009
  33. 33. 10ants apartment connections www.10ants.com Wednesday, October 28, 2009
  34. 34. Apartment-specific social networks www.lifeat.com Wednesday, October 28, 2009
  35. 35. Build your own, but be aware of the commitment involved www.ning.com Wednesday, October 28, 2009
  36. 36. 3 ways Social Media can help www.flickr.com/photos/happykatie/2525447276 Wednesday, October 28, 2009
  37. 37. 1. Turn your residents into heroes + advocates Wednesday, October 28, 2009
  38. 38. 2. Make it even easier to talk to you Wednesday, October 28, 2009
  39. 39. 3. Make people WANT to live + do business with you Wednesday, October 28, 2009
  40. 40. Let’s digest ALLL this brain candy! • Find the tools that work for you • Master the art of listening • Build that Community offline AND online! www.flickr.com/photos/66044164@N00/3213018121/ Tying Community building and Web tools together Find this presentation: www.slideshare.net/happykatie Wednesday, October 28, 2009
  41. 41. Thanks for participating today! Katie Laird Schipul - The Web Marketing Company www.schipul.com (281) 497.6567, ext 519 Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatie Flickr: www.flickr.com/happykatie Wednesday, October 28, 2009
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