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Introduction to Social Media for business

Introduction to Social Media for business



An introductory look at Social Media for business as presented on the Schipul Webinar training series.

An introductory look at Social Media for business as presented on the Schipul Webinar training series.

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    Introduction to Social Media for business Introduction to Social Media for business Presentation Transcript

    • www.flickr.com/photos/rickharris/368538048 Intro to Social Media for Business Connecting, communicating and growing on the Social Web Katie Laird | Schipul - The Web Marketing Company | www.schipul.com
    • Listen, respond Social and connect Media Experiment until Rock they get it right Star-dom? Unique + stand out from crowd
    • Why? 1. People are talking 2. Meet your customers where they are 3. Your competitors are doing it 4. SEO ~ get found! 5. Low cost, high reward 6. Create Raving Fans! http://www.flickr.com/photos/97867688@N00/26405443/
    • Some things we will look into today... • Storytelling tools on the Web • The art of listening • Personal Brands are here! www.flickr.com/photos/marcelgermain/3840003650 The business case for Social Media and online networking Find this presentation: www.slideshare.net/happykatie
    • What’s your Story? http://www.flickr.com/photos/ 35703177@N00/639154590/ http://www.flickr.com/photos/ 21922583@N02/2430939057/ http://www.flickr.com/photos/poorfish/410056337 http://www.flickr.com/photos/ http://www.flickr.com/photos/21787159@N00/352250460/ http://www.flickr.com/photos/94232810@N00/2096337817/ 73645804@N00/440672445/
    • 4 Elements of Storytelling 1. Message 4. Plot So my point is... 2. Conflict 3. Characters
    • Who is your audience? ???????????? ???????????? ? ????????????
    • Take care of your people. Marketing success Community love
    • How are businesses and organizations using social media? Building relationships & interacting with people Promoting products or services to the public Making strong brand impressions Customer Service
    • Types of Social Media Tools http://www.flickr.com/photos/94632411@N00/2973684461/
    • www.flickr.com/photos/limonada/543042006 Your online tools
    • 5 Tips for your Web site or Blog • Keep it simple • Calls to action • Provide value + stay fresh • Make yourself easy to contact
    • All about... Blogs
    • Embeddable pics and videos http://www.youtube.com/user/houstonzoo Research Fund Drive 1000’s of personal Stories Helping a Community heal after a tragic loss www.houstonzoo.com/mac http://www.houstonzoo.org/herpesvirusresearch/
    • Tony Chachere’s Blog - fun, friendly and informative http://blog.tonychacheres.com
    • Find Stories that resonate with you.
    • Google Blog: http://blogsearch.google.com Ice Rocket: www.icerocket.com Technorati: www.technorati.com
    • Anatomy of a Blog post
    • Some great Blogging tool options: www.wordpress.org www.typepad.com www.blogger.com
    • 400 million + Facebook-ers 307 million Americans www.flickr.com/photos/lynt/139770624
    • Avoiding someone? BLOCK THEM!
    • www.facebook.com/schipul Why pages rock...
    • Page Power in Facebook
    • fl 521 photos 53 ‘yes’ 194 ‘maybe’ 888 members
    • The Facebook Marketing Bible: www.insidefacebook.com
    • All about... Twitter
    • Why should I care? Frank Eliason - @comcastcares • Simple question: “Can I help?” • Take it offline when needed • Turned around Comcast’s reputation for service and support •“We didn’t have a choice” http://web-strategist.com/blog/2008/10/30/why-does-comcast-care-about-twitter-video/
    • www.twitter.com/SouthwestAir Twitter includes others in ongoing dialogue
    • Hootsuite is awesome! www.hootsuite.com
    • How can you play with your audience? www.threadbanger.com/post/12723 www.twitter.com/houstonzoo www.squarespace.com/iphone /www.flickr.com/photos/cybertoad/3211981392/
    • www.crowdeye.com http://search.twitter.com www.tweetbeep.com Use free tools to track the Twitter buzz...
    • All about... MySpace
    • Musicians and artists promote on MySpace Main: www.myspace.com Houston musician Andrew Karnavas: www.myspace.com/andrewkarnavas
    • All about... LinkedIn
    • LinkedIn connects professionals Main: www.linkedin.com
    • Business opportunities on LinkedIn Start a group to connect your Community Ask and answer questions Create a poll
    • Start loving... Rich Media
    • United Way: www.youtube.com/unitedway Zappos: www.youtube.com/user/zappos Schipul: www.vimeo.com/schipul
    • Buy a Flip camera (seriously) http://www.theflip.com/
    • Flickr: Sharing Stories and generating buzz www.flickr.com/groups/ifest/
    • A perfect connection opportunity http://www.flickr.com/photos/eschipul/3481733514/in/pool-ifest
    • Tap into the Collective creativity! http://www.flickr.com/houstonzoo/ http://www.flickr.com/photos/sulla55/3402883279/ http://www.flickr.com/groups/houstonzoo/ http://www.flickr.com/groups/houstonzoophotooftheweek/
    • Tracking the Buzz http://www.flickr.com/photos/10639367@N00/1945366222/
    • Listening and Engaging: Tracking Tools Due diligence on your Story www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
    • Listening and Engaging: Tracking Tools What is an Alert? (www.google.com/alerts)
    • Addictive and essential Google Reader: www.google.com/reader
    • IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
    • Personal Brands! www.flickr.com/photos/zarajay/459002147
    • More than just a person Hi, I’m happykatie
    • The Big Idea: www.flickr.com/photos/joshuacraig/3075437046 Personal Brands are Profitable for Your Business
    • 27 on Twitter 14,065 followers 27 on Facebook 12,446 friends Grow your footprint + impact
    • 3,635 page views / 6 months from employee site referrals $1 / click PPC advertising $7270 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win
    • The ROI of Social Media Gary Vaynerchuk found: $15,000 in direct mail = 200 new customers $7,500 Billboard = 300 new customers $0 twitter = 1,800 new customers http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ http://www.flickr.com/photos/29970359@N07/3373700426/
    • Businesses can help Personal Brands
    • Recruit internally for Personal Brands www.schipul.com/personalbrands
    • The Brand Development Cycle
    • Let’s talk about threats...
    • Let’s put it all together now • Find the tools that work for you • Make it easy to talk to/about you • Nourish your Personal Brands www.flickr.com/photos/arslan/504800183 Find your advocates and make them heroes Find this presentation: www.slideshare.net/eschipul
    • Thanks for being here Katie Laird Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567, ext 519 Katie details: Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatie Flickr: www.flickr.com/happykatie http://www.flickr.com/photos/66125582@N00/457743309/ Find these slides on Slideshare: www.slideshare.net/happykatie