Introduction to Social Media for business

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An introductory look at Social Media for business as presented on the Schipul Webinar training series. …

An introductory look at Social Media for business as presented on the Schipul Webinar training series.

Let me know if you have any questions!!

~Katie

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  • 1. www.flickr.com/photos/rickharris/368538048 Intro to Social Media for Business Connecting, communicating and growing on the Social Web Katie Laird | Schipul - The Web Marketing Company | www.schipul.com
  • 2. Listen, respond Social and connect Media Experiment until Rock they get it right Star-dom? Unique + stand out from crowd
  • 3. Why? 1. People are talking 2. Meet your customers where they are 3. Your competitors are doing it 4. SEO ~ get found! 5. Low cost, high reward 6. Create Raving Fans! http://www.flickr.com/photos/97867688@N00/26405443/
  • 4. Some things we will look into today... • Storytelling tools on the Web • The art of listening • Personal Brands are here! www.flickr.com/photos/marcelgermain/3840003650 The business case for Social Media and online networking Find this presentation: www.slideshare.net/happykatie
  • 5. What’s your Story? http://www.flickr.com/photos/ 35703177@N00/639154590/ http://www.flickr.com/photos/ 21922583@N02/2430939057/ http://www.flickr.com/photos/poorfish/410056337 http://www.flickr.com/photos/ http://www.flickr.com/photos/21787159@N00/352250460/ http://www.flickr.com/photos/94232810@N00/2096337817/ 73645804@N00/440672445/
  • 6. 4 Elements of Storytelling 1. Message 4. Plot So my point is... 2. Conflict 3. Characters
  • 7. Who is your audience? ???????????? ???????????? ? ????????????
  • 8. Take care of your people. Marketing success Community love
  • 9. How are businesses and organizations using social media? Building relationships & interacting with people Promoting products or services to the public Making strong brand impressions Customer Service
  • 10. Types of Social Media Tools http://www.flickr.com/photos/94632411@N00/2973684461/
  • 11. www.flickr.com/photos/limonada/543042006 Your online tools
  • 12. 5 Tips for your Web site or Blog • Keep it simple • Calls to action • Provide value + stay fresh • Make yourself easy to contact
  • 13. All about... Blogs
  • 14. Embeddable pics and videos http://www.youtube.com/user/houstonzoo Research Fund Drive 1000’s of personal Stories Helping a Community heal after a tragic loss www.houstonzoo.com/mac http://www.houstonzoo.org/herpesvirusresearch/
  • 15. Tony Chachere’s Blog - fun, friendly and informative http://blog.tonychacheres.com
  • 16. Find Stories that resonate with you.
  • 17. Google Blog: http://blogsearch.google.com Ice Rocket: www.icerocket.com Technorati: www.technorati.com
  • 18. Anatomy of a Blog post
  • 19. Some great Blogging tool options: www.wordpress.org www.typepad.com www.blogger.com
  • 20. 400 million + Facebook-ers 307 million Americans www.flickr.com/photos/lynt/139770624
  • 21. Avoiding someone? BLOCK THEM!
  • 22. www.facebook.com/schipul Why pages rock...
  • 23. Page Power in Facebook
  • 24. fl 521 photos 53 ‘yes’ 194 ‘maybe’ 888 members
  • 25. The Facebook Marketing Bible: www.insidefacebook.com
  • 26. All about... Twitter
  • 27. Why should I care? Frank Eliason - @comcastcares • Simple question: “Can I help?” • Take it offline when needed • Turned around Comcast’s reputation for service and support •“We didn’t have a choice” http://web-strategist.com/blog/2008/10/30/why-does-comcast-care-about-twitter-video/
  • 28. www.twitter.com/SouthwestAir Twitter includes others in ongoing dialogue
  • 29. Hootsuite is awesome! www.hootsuite.com
  • 30. How can you play with your audience? www.threadbanger.com/post/12723 www.twitter.com/houstonzoo www.squarespace.com/iphone /www.flickr.com/photos/cybertoad/3211981392/
  • 31. www.crowdeye.com http://search.twitter.com www.tweetbeep.com Use free tools to track the Twitter buzz...
  • 32. All about... MySpace
  • 33. Musicians and artists promote on MySpace Main: www.myspace.com Houston musician Andrew Karnavas: www.myspace.com/andrewkarnavas
  • 34. All about... LinkedIn
  • 35. LinkedIn connects professionals Main: www.linkedin.com
  • 36. Business opportunities on LinkedIn Start a group to connect your Community Ask and answer questions Create a poll
  • 37. Start loving... Rich Media
  • 38. United Way: www.youtube.com/unitedway Zappos: www.youtube.com/user/zappos Schipul: www.vimeo.com/schipul
  • 39. Buy a Flip camera (seriously) http://www.theflip.com/
  • 40. Flickr: Sharing Stories and generating buzz www.flickr.com/groups/ifest/
  • 41. A perfect connection opportunity http://www.flickr.com/photos/eschipul/3481733514/in/pool-ifest
  • 42. Tap into the Collective creativity! http://www.flickr.com/houstonzoo/ http://www.flickr.com/photos/sulla55/3402883279/ http://www.flickr.com/groups/houstonzoo/ http://www.flickr.com/groups/houstonzoophotooftheweek/
  • 43. Tracking the Buzz http://www.flickr.com/photos/10639367@N00/1945366222/
  • 44. Listening and Engaging: Tracking Tools Due diligence on your Story www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
  • 45. Listening and Engaging: Tracking Tools What is an Alert? (www.google.com/alerts)
  • 46. Addictive and essential Google Reader: www.google.com/reader
  • 47. IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
  • 48. Personal Brands! www.flickr.com/photos/zarajay/459002147
  • 49. More than just a person Hi, I’m happykatie
  • 50. The Big Idea: www.flickr.com/photos/joshuacraig/3075437046 Personal Brands are Profitable for Your Business
  • 51. 27 on Twitter 14,065 followers 27 on Facebook 12,446 friends Grow your footprint + impact
  • 52. 3,635 page views / 6 months from employee site referrals $1 / click PPC advertising $7270 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win
  • 53. The ROI of Social Media Gary Vaynerchuk found: $15,000 in direct mail = 200 new customers $7,500 Billboard = 300 new customers $0 twitter = 1,800 new customers http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ http://www.flickr.com/photos/29970359@N07/3373700426/
  • 54. Businesses can help Personal Brands
  • 55. Recruit internally for Personal Brands www.schipul.com/personalbrands
  • 56. The Brand Development Cycle
  • 57. Let’s talk about threats...
  • 58. Let’s put it all together now • Find the tools that work for you • Make it easy to talk to/about you • Nourish your Personal Brands www.flickr.com/photos/arslan/504800183 Find your advocates and make them heroes Find this presentation: www.slideshare.net/eschipul
  • 59. Thanks for being here Katie Laird Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567, ext 519 Katie details: Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatie Flickr: www.flickr.com/happykatie http://www.flickr.com/photos/66125582@N00/457743309/ Find these slides on Slideshare: www.slideshare.net/happykatie