www.flickr.com/photos/rickharris/368538048




Intro to Social Media for Business
Connecting, communicating and growing on ...
Listen, respond        Social
 and connect
                       Media
Experiment until       Rock
 they get it right
   ...
Why?
                                                      1. People are talking
                                         ...
Some things we will look into today...

   • Storytelling tools on the Web

   • The art of listening

   • Personal Brand...
What’s your Story?
http://www.flickr.com/photos/
35703177@N00/639154590/



                                               ...
4 Elements of Storytelling
   1. Message               4. Plot


     So my point is...




    2. Conflict           3. Ch...
Who is your audience?




    ????????????                   ????????????   ?

                    ????????????
Take care
                  of your
                  people.




                             Marketing
                 ...
How are businesses and
    organizations using social media?

Building relationships &
  interacting with people

Promotin...
Types of Social Media Tools




               http://www.flickr.com/photos/94632411@N00/2973684461/
www.flickr.com/photos/limonada/543042006




                                          Your online tools
5 Tips for your Web site or Blog


• Keep it simple

• Calls to action

• Provide value + stay fresh

• Make yourself easy...
All about...
   Blogs
Embeddable pics and videos

                                                        http://www.youtube.com/user/houstonzoo...
Tony Chachere’s Blog - fun, friendly and informative
http://blog.tonychacheres.com
Find Stories that
resonate with you.
Google Blog:
http://blogsearch.google.com



   Ice Rocket:
   www.icerocket.com




      Technorati:
      www.technorat...
Anatomy of a Blog post
Some great Blogging tool options:

        www.wordpress.org      www.typepad.com   www.blogger.com
400 million +
    Facebook-ers




307 million Americans
            www.flickr.com/photos/lynt/139770624
Avoiding someone?
 BLOCK THEM!
www.facebook.com/schipul

Why pages rock...
Page Power in Facebook
fl

                                521 photos
  53 ‘yes’
194 ‘maybe’




                  888 members
The Facebook Marketing Bible:   www.insidefacebook.com
All about...
 Twitter
Why should I care?
                                                                   Frank Eliason - @comcastcares

     ...
www.twitter.com/SouthwestAir

Twitter includes others in ongoing dialogue
Hootsuite is awesome!
www.hootsuite.com
How can you play
                                           with your audience?
www.threadbanger.com/post/12723

         ...
www.crowdeye.com




                                               http://search.twitter.com
           www.tweetbeep.com...
All about...
MySpace
Musicians and artists promote on MySpace




                                 Main: www.myspace.com
           Houston mus...
All about...
LinkedIn
LinkedIn connects professionals




                    Main: www.linkedin.com
Business opportunities on LinkedIn

                                 Start a group to connect
                            ...
Start loving...
Rich Media
United Way: www.youtube.com/unitedway




       Zappos: www.youtube.com/user/zappos




         Schipul: www.vimeo.com/s...
Buy a Flip camera (seriously)




       http://www.theflip.com/
Flickr: Sharing Stories and generating buzz
          www.flickr.com/groups/ifest/
A perfect connection opportunity
http://www.flickr.com/photos/eschipul/3481733514/in/pool-ifest
Tap into the Collective creativity!

                                                                                     ...
Tracking the Buzz

http://www.flickr.com/photos/10639367@N00/1945366222/
Listening and Engaging: Tracking Tools

Due diligence on your Story

                                           www,techno...
Listening and Engaging: Tracking Tools

What is an Alert? (www.google.com/alerts)
Addictive and essential Google Reader: www.google.com/reader
IceRocket: www.icerocket.com




    Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
Personal Brands!



www.flickr.com/photos/zarajay/459002147
More than just a person



               Hi, I’m happykatie
The Big Idea:




                           www.flickr.com/photos/joshuacraig/3075437046


Personal Brands are Profitable f...
27 on Twitter
                     14,065 followers




                     27 on Facebook
                     12,446 fr...
3,635 page views / 6 months from employee site referrals

               $1 / click PPC advertising


 $7270 / year FREE o...
The ROI of Social Media

Gary Vaynerchuk found:

$15,000 in direct mail = 200 new
customers

$7,500 Billboard = 300 new
cu...
Businesses can help Personal
           Brands
Recruit internally for Personal Brands
www.schipul.com/personalbrands
The Brand Development Cycle
Let’s talk about threats...
Let’s put it all together now

 • Find the tools that work for you

 • Make it easy to talk to/about you

 • Nourish your ...
Thanks for being here

Katie Laird
Schipul - The Web Marketing Company
www.schipul.com // www.tendenci.com
(281) 497.6567,...
Introduction to Social Media for business
Introduction to Social Media for business
Introduction to Social Media for business
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Introduction to Social Media for business

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An introductory look at Social Media for business as presented on the Schipul Webinar training series.

Let me know if you have any questions!!

~Katie

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Introduction to Social Media for business

  1. 1. www.flickr.com/photos/rickharris/368538048 Intro to Social Media for Business Connecting, communicating and growing on the Social Web Katie Laird | Schipul - The Web Marketing Company | www.schipul.com
  2. 2. Listen, respond Social and connect Media Experiment until Rock they get it right Star-dom? Unique + stand out from crowd
  3. 3. Why? 1. People are talking 2. Meet your customers where they are 3. Your competitors are doing it 4. SEO ~ get found! 5. Low cost, high reward 6. Create Raving Fans! http://www.flickr.com/photos/97867688@N00/26405443/
  4. 4. Some things we will look into today... • Storytelling tools on the Web • The art of listening • Personal Brands are here! www.flickr.com/photos/marcelgermain/3840003650 The business case for Social Media and online networking Find this presentation: www.slideshare.net/happykatie
  5. 5. What’s your Story? http://www.flickr.com/photos/ 35703177@N00/639154590/ http://www.flickr.com/photos/ 21922583@N02/2430939057/ http://www.flickr.com/photos/poorfish/410056337 http://www.flickr.com/photos/ http://www.flickr.com/photos/21787159@N00/352250460/ http://www.flickr.com/photos/94232810@N00/2096337817/ 73645804@N00/440672445/
  6. 6. 4 Elements of Storytelling 1. Message 4. Plot So my point is... 2. Conflict 3. Characters
  7. 7. Who is your audience? ???????????? ???????????? ? ????????????
  8. 8. Take care of your people. Marketing success Community love
  9. 9. How are businesses and organizations using social media? Building relationships & interacting with people Promoting products or services to the public Making strong brand impressions Customer Service
  10. 10. Types of Social Media Tools http://www.flickr.com/photos/94632411@N00/2973684461/
  11. 11. www.flickr.com/photos/limonada/543042006 Your online tools
  12. 12. 5 Tips for your Web site or Blog • Keep it simple • Calls to action • Provide value + stay fresh • Make yourself easy to contact
  13. 13. All about... Blogs
  14. 14. Embeddable pics and videos http://www.youtube.com/user/houstonzoo Research Fund Drive 1000’s of personal Stories Helping a Community heal after a tragic loss www.houstonzoo.com/mac http://www.houstonzoo.org/herpesvirusresearch/
  15. 15. Tony Chachere’s Blog - fun, friendly and informative http://blog.tonychacheres.com
  16. 16. Find Stories that resonate with you.
  17. 17. Google Blog: http://blogsearch.google.com Ice Rocket: www.icerocket.com Technorati: www.technorati.com
  18. 18. Anatomy of a Blog post
  19. 19. Some great Blogging tool options: www.wordpress.org www.typepad.com www.blogger.com
  20. 20. 400 million + Facebook-ers 307 million Americans www.flickr.com/photos/lynt/139770624
  21. 21. Avoiding someone? BLOCK THEM!
  22. 22. www.facebook.com/schipul Why pages rock...
  23. 23. Page Power in Facebook
  24. 24. fl 521 photos 53 ‘yes’ 194 ‘maybe’ 888 members
  25. 25. The Facebook Marketing Bible: www.insidefacebook.com
  26. 26. All about... Twitter
  27. 27. Why should I care? Frank Eliason - @comcastcares • Simple question: “Can I help?” • Take it offline when needed • Turned around Comcast’s reputation for service and support •“We didn’t have a choice” http://web-strategist.com/blog/2008/10/30/why-does-comcast-care-about-twitter-video/
  28. 28. www.twitter.com/SouthwestAir Twitter includes others in ongoing dialogue
  29. 29. Hootsuite is awesome! www.hootsuite.com
  30. 30. How can you play with your audience? www.threadbanger.com/post/12723 www.twitter.com/houstonzoo www.squarespace.com/iphone /www.flickr.com/photos/cybertoad/3211981392/
  31. 31. www.crowdeye.com http://search.twitter.com www.tweetbeep.com Use free tools to track the Twitter buzz...
  32. 32. All about... MySpace
  33. 33. Musicians and artists promote on MySpace Main: www.myspace.com Houston musician Andrew Karnavas: www.myspace.com/andrewkarnavas
  34. 34. All about... LinkedIn
  35. 35. LinkedIn connects professionals Main: www.linkedin.com
  36. 36. Business opportunities on LinkedIn Start a group to connect your Community Ask and answer questions Create a poll
  37. 37. Start loving... Rich Media
  38. 38. United Way: www.youtube.com/unitedway Zappos: www.youtube.com/user/zappos Schipul: www.vimeo.com/schipul
  39. 39. Buy a Flip camera (seriously) http://www.theflip.com/
  40. 40. Flickr: Sharing Stories and generating buzz www.flickr.com/groups/ifest/
  41. 41. A perfect connection opportunity http://www.flickr.com/photos/eschipul/3481733514/in/pool-ifest
  42. 42. Tap into the Collective creativity! http://www.flickr.com/houstonzoo/ http://www.flickr.com/photos/sulla55/3402883279/ http://www.flickr.com/groups/houstonzoo/ http://www.flickr.com/groups/houstonzoophotooftheweek/
  43. 43. Tracking the Buzz http://www.flickr.com/photos/10639367@N00/1945366222/
  44. 44. Listening and Engaging: Tracking Tools Due diligence on your Story www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
  45. 45. Listening and Engaging: Tracking Tools What is an Alert? (www.google.com/alerts)
  46. 46. Addictive and essential Google Reader: www.google.com/reader
  47. 47. IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
  48. 48. Personal Brands! www.flickr.com/photos/zarajay/459002147
  49. 49. More than just a person Hi, I’m happykatie
  50. 50. The Big Idea: www.flickr.com/photos/joshuacraig/3075437046 Personal Brands are Profitable for Your Business
  51. 51. 27 on Twitter 14,065 followers 27 on Facebook 12,446 friends Grow your footprint + impact
  52. 52. 3,635 page views / 6 months from employee site referrals $1 / click PPC advertising $7270 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win
  53. 53. The ROI of Social Media Gary Vaynerchuk found: $15,000 in direct mail = 200 new customers $7,500 Billboard = 300 new customers $0 twitter = 1,800 new customers http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ http://www.flickr.com/photos/29970359@N07/3373700426/
  54. 54. Businesses can help Personal Brands
  55. 55. Recruit internally for Personal Brands www.schipul.com/personalbrands
  56. 56. The Brand Development Cycle
  57. 57. Let’s talk about threats...
  58. 58. Let’s put it all together now • Find the tools that work for you • Make it easy to talk to/about you • Nourish your Personal Brands www.flickr.com/photos/arslan/504800183 Find your advocates and make them heroes Find this presentation: www.slideshare.net/eschipul
  59. 59. Thanks for being here Katie Laird Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567, ext 519 Katie details: Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatie Flickr: www.flickr.com/happykatie http://www.flickr.com/photos/66125582@N00/457743309/ Find these slides on Slideshare: www.slideshare.net/happykatie
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