Humans motivations that drive Social Media success
http://www.ﬂickr.com/photos/eschipul/6345896920 Social Media Success Leveraging the Power of Human Motivations + Smart Tactics Ed Schipul + Katie Laird | Schipul - The Web Marketing Company | www.schipul.com | @eschipul + @happykatie
Today we’ll talk about: 1. What’s your motivation? 2. Connecting with the right audience 3. Leveraging your tools’ unique powersFind this presentation: www.slideshare.net/eschipul www.ﬂickr.com/photos/tkkate/2829445105
Online outreach is not an exact ScienceSo be a MAD SCIENTIST!!!!!
Persona Development matters ???????????? ???????????? ????????????
Who is your audience?• Name + age• Interests + hobbies• Income + career• Family + friend details• How do they interact?
Meet your audience www.polldaddy.com www.facebook.com/questionswww.surveymonkey.com
What moves your audience?• Trends on Facebook content types• Newsletter headline testing• Twitter clicks + trends (bit.ly)• Blog tone + call to action responses• Blatant Motivation Type testing
Actions speak louder than words www.sproutsocial.com www.campaignmonitor.com
What do they DO when moved? • Do they like more than they comment? • Do they forward emails + blog posts to a friend? • Online donations? • Real world event attendance + volunteering? • Video watching, sharing + creating? • Are they wild about contests? • Support quietly with badges + personal emails?
Understanding interactions1. Are you seeing green?2. What days are most active?3. Most popular types of content?4. What content gets what kind of interaction?5. Are you moving the needle? How can you?
www.ﬂickr.com/photos/joelalexander/218251815 Using your tools to inspire
Tell your visual story1. Take pictures at EVERYTHING2. Post within 24 hours - ask for help tagging3. Encourage fan photo posts (contests, etc.)4. Events, stories, features get new albums5. www.picnik.com // http://pixlr.com/editor/
Social Material Ideological Share your visual mission Links are a form of currency, allow your photosSee + be seen to be used and linked to you!
Disruptive and monotonous? http://www.ﬂickr.com/photos/respres/3063165013/i
or thoughtful calls to action? http://www.ﬂickr.com/photos/juditk/4638497438
Today’s big ideas: 1. Connect to all 4 motivations 2. Learn your tribe 3. Experiment until you hit it rightFind this presentation: www.slideshare.net/eschipul www.ﬂickr.com/photos/tkkate/2829445105