Humans motivations that drive Social Media success
Upcoming SlideShare
Loading in...5
×
 

Humans motivations that drive Social Media success

on

  • 1,604 views

This Social Media through human motivations presentation was delivered in Houston, TX at the 2011 Power Tools for Nonprofits conference. ...

This Social Media through human motivations presentation was delivered in Houston, TX at the 2011 Power Tools for Nonprofits conference.

Need help connecting your audience to savvy online content? Check us out at www.schipul.com.

Statistics

Views

Total Views
1,604
Views on SlideShare
1,549
Embed Views
55

Actions

Likes
8
Downloads
50
Comments
1

4 Embeds 55

http://blog.schipul.com 51
http://schipul.com 2
http://honyaku.yahoofs.jp 1
http://www.linkedin.com 1

Accessibility

Upload Details

Uploaded via as Apple Keynote

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • http://www.flickr.com/photos/bump/3980940376/sizes/l/ \n
  • \n
  • \n
  • \n
  • \n

Humans motivations that drive Social Media success Humans motivations that drive Social Media success Presentation Transcript

  • http://www.flickr.com/photos/eschipul/6345896920 Social Media Success Leveraging the Power of Human Motivations + Smart Tactics Ed Schipul + Katie Laird | Schipul - The Web Marketing Company | www.schipul.com | @eschipul + @happykatie
  • Summer vacation plans, anyone?
  • Today we’ll talk about: 1. What’s your motivation? 2. Connecting with the right audience 3. Leveraging your tools’ unique powersFind this presentation: www.slideshare.net/eschipul www.flickr.com/photos/tkkate/2829445105
  • The Motivations of Humans
  • (5.4% Facebook penetration in Egypt)Revolution is born of desperation, not Facebookhttp://schipul.com/articles/inciting-revolutionary-change/
  • 3 Motivations Social of Humans How can you connect to your nonprofit’s Material Community? Ideologicalwww.schipul.com/articles/the-3-motivations-of-people-material-social-and-ideological/
  • SOCIAL MOTIVATIONS
  • MATERIAL MOTIVATIONShttp://www.flickr.com/photos/dmitriy_burdan/4175077887/
  • IDEOLOGICAL MOTIVATIONShttp://www.flickr.com/photos/seriouslycrawf/2632380810
  • THE MISSING MOTIVATION (A COMMON ONE THESE DAYS....)
  • FEARhttp://www.flickr.com/photos/antitezo/2193629551
  • QUENCH IThttp://www.flickr.com/photos/mr_beaver/3732959536
  • Getting to knowyour communityLISTEN
  • Online outreach is not an exact ScienceSo be a MAD SCIENTIST!!!!!
  • Persona Development matters ???????????? ???????????? ????????????
  • Who is your audience?• Name + age• Interests + hobbies• Income + career• Family + friend details• How do they interact?
  • Meet your audience www.polldaddy.com www.facebook.com/questionswww.surveymonkey.com
  • What moves your audience?• Trends on Facebook content types• Newsletter headline testing• Twitter clicks + trends (bit.ly)• Blog tone + call to action responses• Blatant Motivation Type testing
  • Actions speak louder than words www.sproutsocial.com www.campaignmonitor.com
  • What do they DO when moved? • Do they like more than they comment? • Do they forward emails + blog posts to a friend? • Online donations? • Real world event attendance + volunteering? • Video watching, sharing + creating? • Are they wild about contests? • Support quietly with badges + personal emails?
  • Understanding interactions1. Are you seeing green?2. What days are most active?3. Most popular types of content?4. What content gets what kind of interaction?5. Are you moving the needle? How can you?
  • www.flickr.com/photos/joelalexander/218251815 Using your tools to inspire
  • Audience awareness What? Why? How?http://www.flickr.com/photos/bhikku/4608657906
  • Fresh pictures with tags! Regular posts Leverage your tabs!Plan events Res pon d! Sup por t ot her org s
  • Social Material Ideological Fresh pictures with tags! Regular posts Leverage your tabs! Plan events Res pon d! Sup por t ot her org s
  • Amigos De Las Americas wins $25,000!!http://apps.facebook.com/chasecommunitygiving/charities/741547146-amigos http://apps.facebook.com/chasecommunitygiving/charities/741547146-amigos
  • www.twitter.com/redcross
  • Social Material Ideological #phillyhomefireMake heroes Kevin Bacon!
  • http://www.flickr.com/groups/imaginingourselves/
  • Tell your visual story1. Take pictures at EVERYTHING2. Post within 24 hours - ask for help tagging3. Encourage fan photo posts (contests, etc.)4. Events, stories, features get new albums5. www.picnik.com // http://pixlr.com/editor/
  • Social Material Ideological Share your visual mission Links are a form of currency, allow your photosSee + be seen to be used and linked to you!
  • Videos are emotional connectors
  • Social Material Ideological Embed offers Let your tribe + links within add their own videos voice + experiences Draft videosfrom your tribe
  • Buy-in Comes From Within
  • Embrace your internal brands 32 on Twitter 50,000+ followers 32 on Facebook 40,000+ friends
  • Let’s talk aboutyour online contributions....
  • Disruptive and monotonous? http://www.flickr.com/photos/respres/3063165013/i
  • or thoughtful calls to action? http://www.flickr.com/photos/juditk/4638497438
  • Today’s big ideas: 1. Connect to all 4 motivations 2. Learn your tribe 3. Experiment until you hit it rightFind this presentation: www.slideshare.net/eschipul www.flickr.com/photos/tkkate/2829445105
  • Ed Schipul + Katie LairdEmail: eschipul@schipul.com + klaird@schipul.comBlog: www.eschipul.com + www.happykatie.comFlickr: www.flickr.com/eschipul + www.flickr.com/happykatieTwitter: www.twitter.com/eschipul + www.twitter.com/happykatieSlideshare: www.slideshare.net/eschipul + www.slideshare.net/happykatie