Generating Tendenci Revenue with Events and Jobs

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A basic look at ways to generate revenue for your non profit group using your Tendenci Web site.

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  • Generating Tendenci Revenue with Events and Jobs

    1. 1. Increasing Revenue Online! <ul><li>Using job boards, memberships and online directories to help grow your organization’s online revenue </li></ul>Kerry Gayle Presented at Tendenci User Conference 2007 www.tendenci.com/uc2007
    2. 2. What We’ll Discuss <ul><li>Numbers Are Good! </li></ul><ul><li>Increase Your Revenue </li></ul><ul><li>Online Event Registration </li></ul><ul><li>Job Postings </li></ul>
    3. 3. What Do These People Want To Do?
    4. 4. They Want to Give You Money!
    5. 5. Money is Fun!
    6. 6. This isn’t Fuzzy Math
    7. 7. Online Event Registration <ul><li>Your New Cash Cow </li></ul>http://www.flickr.com/photos/altopower/179335018/
    8. 8. Organize, Promote & Register <ul><li>Tendenci makes it </li></ul><ul><li>easier for your </li></ul><ul><li>members to learn </li></ul><ul><li>about and sign up </li></ul><ul><li>online for your </li></ul><ul><li>meetings and events </li></ul>
    9. 9. Benefits of Tendenci’s Events Software <ul><li>Control Your Formatting! </li></ul><ul><li>Online Event Promotion and follow-up tools </li></ul><ul><li>Online Payment Integration (you can even use Paypal!) </li></ul><ul><li>Make event planning EASY with roster exports, nametag printing and fast cancellation/offline registration features </li></ul>
    10. 10. Keep Your Attendees Happy! <ul><li>Different Calendar Views </li></ul><ul><li>Clone Regular Meetings or Conferences </li></ul><ul><li>Maps & Directions plus Local Weather Reports & Hotel Location </li></ul><ul><li>Export to Outlook </li></ul>
    11. 11. Job Postings <ul><li>Looking for an </li></ul><ul><li>additional source of </li></ul><ul><li>revenue for your </li></ul><ul><li>organization? </li></ul>
    12. 12. Your Online Human Resources <ul><li>Charge For Listings </li></ul><ul><li>24/7 Any Time Any Where </li></ul><ul><li>Stay Connected </li></ul><ul><li>Offer a Variety of Listings </li></ul>
    13. 13. Making Connections is Easy <ul><li>Users Stay Up to Date with Email Notifications </li></ul><ul><li>Contact the Employer Immediately </li></ul><ul><li>Forward to a Friend </li></ul>
    14. 14. You Set Up the Pricing Structure <ul><li>Offer a Variety of Listings </li></ul><ul><ul><li>Premium Job Listings </li></ul></ul><ul><ul><li>Regular Paid Job Listings </li></ul></ul><ul><ul><li>Free Job Board Posts </li></ul></ul>
    15. 15. Sample Pricing Structure
    16. 16. Job Board in Action <ul><li>Users Stay Up to Date with Email Notifications </li></ul><ul><li>Contact the Employer Immediately </li></ul><ul><li>Forward to a Friend </li></ul>                                                                                                       &quot;Today, our site is profitable, reduces our administrative burden and keeps our membership engaged in everything we do.&quot; -- Lisa Martin, PRSA Houston
    17. 17. Lets Review <ul><li>Events and Jobs Are a Great Source of Revenue </li></ul><ul><li>Marketing Your Postings is a Snap </li></ul><ul><li>You Already Have the Tools </li></ul><ul><li>Money is Fun! </li></ul>
    18. 18. Thank you! Jason McElweenie Presented at the Tendenci User Conference 2007 Find all presentations at: www.tendenci.com/uc2007 Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930 Houston, TX 77079 USA www.schipul.com
    19. 19. Increase Your Online Revenue Directory Listings and Donations Jennifer Brooks Presented at Tendenci User Conference 2007 www.tendenci.com/uc2007
    20. 20. What we will talk about. <ul><li>Traditional Directory Listings (Yellow Pages) </li></ul><ul><li>Who, what, when, where, and why </li></ul><ul><li>How much to charge for a directory listing </li></ul>
    21. 21. Traditional Directory Listings <ul><li>Traditional Directory Listings are no longer popular </li></ul><ul><li>Where do you look when you need to find </li></ul><ul><ul><li>Address </li></ul></ul><ul><ul><li>Contact information </li></ul></ul><ul><ul><li>Map Directions </li></ul></ul>Answer: Online
    22. 22. Directory Listing Details <ul><li>Who: </li></ul><ul><ul><li>Administrators control pricing and duration options </li></ul></ul><ul><ul><li>Registered users purchase listings </li></ul></ul><ul><ul><li>All Tendenci websites have an option to charge for directories (false by default) </li></ul></ul><ul><li>What: </li></ul><ul><ul><li>Directory Listings are online advertisements </li></ul></ul><ul><li>When: </li></ul><ul><ul><li>An administrator sets pricing options once </li></ul></ul><ul><ul><li>Any user can purchase a directory listing at any time </li></ul></ul><ul><ul><li>Email reminders prompt users to renew </li></ul></ul>
    23. 23. Directory Listing Details <ul><li>Why: </li></ul><ul><ul><li>Increase website revenue and traffic </li></ul></ul><ul><ul><li>Provide advertisement opportunities for the user </li></ul></ul><ul><li>Where: </li></ul><ul><ul><li>http://www.yourwebsite.com/en/directories/ </li></ul></ul>
    24. 24. A Story about Money <ul><li>Posted directory listing on PRSA Houston </li></ul><ul><li>Contracted a significant business deal with a New York ad agency </li></ul><ul><li>“ The directory listing on PRSA Houston more than paid for itself. We will continue to renew the listing for years to come.” – Wally Newman </li></ul>
    25. 25. Donations <ul><li>Why allowing donations is good </li></ul><ul><li>Some Donation Facts & Figures </li></ul><ul><li>Find the donations module on your website </li></ul>
    26. 26. Why allowing donations is good <ul><li>Allowing users to easily donate is always good practice </li></ul><ul><li>Donations can be made with no extra cost to the website administrator </li></ul>
    27. 27. <ul><li>Directory Listings and Donations allows for easy revenue generation </li></ul><ul><li>Directory Listings and Donations are available on all Tendenci websites with little to no extra administrative overhead or cost </li></ul><ul><li>These are just two of the many ways to generate revenue through Tendenci </li></ul>Recap
    28. 28. Thank You! <ul><li>Jennifer Brooks </li></ul><ul><li>Programming Manager </li></ul><ul><li>[email_address] </li></ul><ul><li>Presented at the Tendenci User Conference 2007 </li></ul><ul><li>Find all presentations at: www.tendenci.com/uc2007 </li></ul><ul><li>Schipul - The Web Marketing Company </li></ul><ul><li>11757 Katy Freeway, Suite 930 </li></ul><ul><li>Houston, TX 77079 USA </li></ul><ul><li>www.schipul.com </li></ul>
    29. 29. Increasing Your Online Revenue <ul><li>Using Memberships to increase your Organization’s revenue </li></ul>Kerry Gayle Presented at Tendenci User Conference 2007 www.tendenci.com/uc2007
    30. 30. What we’ll discuss <ul><li>What is the Memberships Module? </li></ul><ul><li>How to use memberships as a revenue generator. </li></ul><ul><li>Let’s take a look at some numbers! </li></ul><ul><li>How to get started using memberships. </li></ul>
    31. 31. What is the memberships module? <ul><li>Memberships is the module that manages the membership status of your organization's members. </li></ul>
    32. 32. Use memberships as a revenue generator <ul><li>Charge different prices for different levels of memberships </li></ul><ul><li>Encourage memberships by offering Member Only benefits such as Member Only pricing for Event Registration or Job Posting and Member Only content. </li></ul>
    33. 33. Use memberships as a revenue generator <ul><li>Automatic renewal reminders help recurring revenue . It makes is super easy for a member to renew themselves. </li></ul><ul><li>Send targeted newsletters to your membership to increase site visits and generate revenue from other modules. </li></ul>
    34. 34. How to get started using memberships <ul><li>Create your Membership Types </li></ul><ul><li>Design your Custom Membership Application </li></ul><ul><li>Import or Add your members! </li></ul><ul><li>Run reports on member activity! </li></ul>
    35. 35. How to get started using memberships <ul><li>Take a look at our help files online at http://www.tendenci.com/en/help/#memberships </li></ul><ul><li>Announce to your members through the Newsletter Generator. </li></ul><ul><li>Contact Schipul Support ( [email_address] ) with any questions. </li></ul><ul><li>Good Luck! </li></ul>
    36. 36. Thank you! Kerry Gayle [email_address] Presented at the Tendenci User Conference 2007 Find all presentations at: www.tendenci.com/uc2007 Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930 Houston, TX 77079 USA www.schipul.com

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