Email marketing meets social media strategy - IABC Conference 2013
Upcoming SlideShare
Loading in...5
×
 

Email marketing meets social media strategy - IABC Conference 2013

on

  • 731 views

Maximize your content marketing through smart email and social media strategy - learn some tips on collaborating across departments and smart ways to re-purpose great content across all of your Web ...

Maximize your content marketing through smart email and social media strategy - learn some tips on collaborating across departments and smart ways to re-purpose great content across all of your Web properties.

This presentation was given to the IABC Southern Region Conference 2013 by Katie Laird (aka @happykatie) from Blinds.com. Enjoy!

Statistics

Views

Total Views
731
Slideshare-icon Views on SlideShare
691
Embed Views
40

Actions

Likes
1
Downloads
3
Comments
0

5 Embeds 40

http://www.happykatie.com 18
https://twitter.com 14
http://cloud.feedly.com 5
http://pop.dev 2
http://feeds.feedburner.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • We needed some fresh emails for our house list and wanted a boost in Facebook fans. Contests are a fun way to do both and have a very PR worthy event to talk about on the phones and online.
  • We use our pop ups VERY sparingly – really only for promos like this, so they have greatest impact.
  • Yay for fangated content!
  • What are your goals and how are you monitoring them? We use True social metrics
  • What are your goals and how are you monitoring them? We use True social metrics
  • What are your goals and how are you monitoring them? We use True social metrics
  • Create easy landing pages, run contests + monitor who is doing what
  • See the Potential: New customers are at every port!Find the Right Crew: Make sure key individuals on team are engaged and available.Understand Your Customers by Channel: Learn what treasures engage your customers across channels – TEST, TEST, TEST!Actively Engage: Must interact constantly, have a map in place before any plans enacted.

Email marketing meets social media strategy - IABC Conference 2013 Email marketing meets social media strategy - IABC Conference 2013 Presentation Transcript

  • Digital PB+J The tasty treat of Email Marketing and Social Media Katie Laird // katiel@blinds.com Tweet me: @happykatie // @BlindsDotCom
  • Experimentation without fear of failure
  • We go together like… Email Social
  • Email + Social = • Grow your email list (‘Sneak peek deals – subscribe today!’) • Extend your reach (‘Like this? Win big when you share!’) • Identify key influencers (Who shares the most + how? = new segment) • Take advantage of multi-platforms (Options are good for both of you!)
  • Connect the dots
  • d My advice: Host content parties
  • My advice: Be an avid consumer (of emails)
  • My advice: Know enough to be dangerous!
  • My advice: ASK your employees + customers
  • My advice: Re-purpose content as much as possible
  • Blog > Email > Blog
  • Re-purpose your graphics
  • Halloween edition Re-purpose your graphics
  • 3rd party validation
  • Share most popular cross channel content • • • • • • Most re-pinned on Pinterest You Tweeted it… YouTube rundown Highest ranked product Funniest FB comment Coolest Houzz Ideabook
  • Where can you ask for a Subscribe? http://www.socialmediaexaminer.com/9-ways-to-integrate-email-and-social-media-marketing/
  • Subject line inspiration? • What works on social? • Timely, witty, funny • Story works best for Blinds.com • Facebook posts!
  • Free stuff works A cross-channel list growth campaign
  • ‘Entice + Engage’ campaign $5000, baby!!!
  • What were aiming for? GOAL: 7,000 new subscribers >> stretch goal: 10,000 new subscribers
  • Cross promotion matters
  • Onsite promotion
  • Subscribers to FB fans
  • Other contest promotion
  • Email time! • 2 emails sent to contest list • Memorial Day: • 7x the revenue • 3x the open rate • 4th of July: • 6x the revenue • 3x the open rate
  • How did it go? • 13,660 new subscribers (175% of goal!) >> 17,617 total entries • 7,000+ new Facebook fans • Profitable list before the contest was over • Continued engagement • Marketing Sherpa Gold Award
  • Be a mad scientist Experimentation without fear of failure
  • Test one thing every email send • • • • • • Day of week Time of day Button color CTA text Colors Images
  • Which email would you click?
  • How are you encouraging shares? • • • • • Built-in ‘Share on Social’ links Buttons with share CTA Text links within copy Image links What else?
  • Get geeky with video
  • Tracking the magic
  • Email metrics we care about (it all depends…) • • • • • • Subscribes (FB fan) Open rates (FB likes) Clicks (FB click throughs) Forwards (FB shares) Social actions Revenue ($$$$$)
  • How do you track those metrics? (that all depends too…) • • • • • • Email marketing tools Referral traffic source Landing page URLs URLs with tags Promo code usage Specific actions taken
  • Blinds.com Social Media metrics
  • Other metrics to watch
  • Final thoughts • • • • Social + Email = BFFs Re-purpose your content Test everything Have fun (no, really)
  • Thanks for being here! Katie Laird from Blinds.com! Let’s Tweet: @happykatie + @BlindsDotCom Email me: katiel@Blinds.com Slide love: www.slideshare.net/happykatie