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(Don't) Use Your Words:  Visual Communicators Rock!
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(Don't) Use Your Words: Visual Communicators Rock!


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Visuals are pretty. And they are crucial to creating data filled presentations that won't lull your audience to sleep. …

Visuals are pretty. And they are crucial to creating data filled presentations that won't lull your audience to sleep.

This slide deck takes a look at basic techniques, tools and strategy anyone who has ever wanted to communicate just a little better visually can grow from.

Want to learn more - or want to have a presentation like this presented to your organization? Visit me at

Published in: Business, Technology, Education

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  • 1. Visual Communicators Rock! Katie Laird
  • 2. ✓ Let’s talk slides, people ✓ Visualization toolkit ✓ Behold the FUTURE!
  • 3.
  • 4.
  • 5. Personal notes Illustrative slides Handouts
  • 6. 300% resolution
  • 7. Design 1.Story Tips 2.Simple 3.Data love 4.Visuals count
  • 8. 1. Message 4. Plot So my point is... 2. Conflict 3. Characters Once upon a time...
  • 9. Seven Questions to Knowing Your Audience 1 What are they like? Demographics and psychographics are a great start, but connecting with your audience means understanding them on a personal level. Take a walk in their shoes and describe what their life looks like each day. 2 Why are they here? What do they think they’re going to get out of this presentation? Why did they come to hear you? Are they willing participants or mandatory attendees? This is also a bit of a situation analysis. 3 What keeps them up at night? Insert a representative Everyone has a fear, a pain point, a thorn in the side. Let your audience know you picture or illustration of an empathize—and offer a solution. audience member in this rectangle. It helps to put a face on the audience. 4 How can you solve their problem? What’s in it for the audience? How are you going to make their lives better? 5 What do you want them to do? Answer the question “so what?”—and make sure there’s clear action for your audience to take. 6 How can you best reach them? People vary in how they receive information. This can include the set up of the room to the availability of materials after the presentation. Give the audience what they want, how they want it. 7 How might they resist? What will keep them from adopting your message and carrying out your call to action? © 2008
  • 10. Powerpoint and slide decks get a bad rap. Communicators must know who they are talking to and present with a purpose. One way to get there is to realize the difference between notes, slides and handouts. With slide design, less is more. It’s not about winning design awards, it’s about being clear to your audience. Get help with graphics and gain info architecture knowledge - don’t be shy. Your degree and job title mean nothing, your curiosity means everything. Ask me, I can help and I think you’re really swell.
  • 11. $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $1 Trillion $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
  • 12. Spend $1/second for 32,000 years Only 1 billion minutes ago
  • 13.
  • 15. Pie Charts Total Cupcakes Eaten Large differences in proportion 100 75 50 25 Bubble Charts = Scatter chart on steroids 0 Good for understanding relationships 2007 2008 2009 2010 (3 values per bubble) Rainbow Vanilla BUY THIS BOOK BUY THIS BOOK BUY THIS BOOK!! Bar Charts More precise with larger data sets
  • 16. Lovely free graph / chart creator - pay a little bit for some interactive coolness. Freebie, decent looking graphs when you need them fast.
  • 17. Crowd sourced, well priced custom design. Make your own, be inspired by others. Beautiful. HIRE A GRAPHIC DESIGN INTERN!!
  • 18. Free tool to help with coloring your world / slides.
  • 19. Search for all kinds of media and juicy visuals for your presentations CC friendly images, video and audio at your disposal Incredible alternate Flickr search. My absolute favorite. Just beautiful.
  • 20. Free image editing and adjusting - vector friendly and everything. Fun and easy semi-deep photo / image editing (easy hook up to Flickr) Photoshop finally wizened up and put out a freebie photo editing tool.
  • 21. Best way to explain Twitter - visually and through video! Fast and easy way to get video on your slides without the Web
  • 22. Like YouTube, but for your Powerpoints Design and present in a single online space Create, update and promote your presentations
  • 23. Review your personal brand equity through great visuals Shorten your URLs and revel in the handy built-in statistics! Compile networks and What are your RT-ers influence and related key phrases footprints like?
  • 24. Free online personal finance tool with Free email marketing tool with great great visuals stats to tell you what you need to know asap! BUY THIS BOOK BUY THIS BOOK BUY THIS BOOK!!
  • 25. 1. Simple visuals 2. High contrast slides 3. Even less text (HUGE) Mobile visuals of accurate data from software you already use
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  • 28. ✓ YOU are your presentation ✓ When in doubt, take it out (or print it) ✓ Seek inspiration
  • 29. Katie Laird Schipul - The Web Marketing Company // (281) 497.6567, ext 519 Katie details: Personal brand: Blog: Twitter: Flickr:
  • 30. • Slide 2: a. b. c. d. Slide 4: a. Slide 5: a. b. c. d. Slide 8: a. Slide 10: Slide 21: a. b. Slide 31: a. b. c. d. Slide 32: a. b. c. d. e. Slide 41: a. b. c. d. / e.