(Don't) Use Your Words: Visual Communicators Rock!


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Visuals are pretty. And they are crucial to creating data filled presentations that won't lull your audience to sleep.

This slide deck takes a look at basic techniques, tools and strategy anyone who has ever wanted to communicate just a little better visually can grow from.

Want to learn more - or want to have a presentation like this presented to your organization? Visit me at www.schipul.com/happykatie.

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(Don't) Use Your Words: Visual Communicators Rock!

  1. Visual Communicators Rock! Katie Laird klaird@schipul.com www.schipul.com/happykatie
  2. ✓ Let’s talk slides, people ✓ Visualization toolkit ✓ Behold the FUTURE!
  3. www.wired.com/wired/archive/11.09/ppt2.html
  4. www.edwardtufte.com/
  5. Personal notes Illustrative slides Handouts
  6. 300% resolution
  7. Design 1.Story Tips 2.Simple 3.Data love 4.Visuals count
  8. 1. Message 4. Plot So my point is... 2. Conflict 3. Characters Once upon a time...
  9. Seven Questions to Knowing Your Audience 1 What are they like? Demographics and psychographics are a great start, but connecting with your audience means understanding them on a personal level. Take a walk in their shoes and describe what their life looks like each day. 2 Why are they here? What do they think they’re going to get out of this presentation? Why did they come to hear you? Are they willing participants or mandatory attendees? This is also a bit of a situation analysis. 3 What keeps them up at night? Insert a representative Everyone has a fear, a pain point, a thorn in the side. Let your audience know you picture or illustration of an empathize—and offer a solution. audience member in this rectangle. It helps to put a face on the audience. 4 How can you solve their problem? What’s in it for the audience? How are you going to make their lives better? 5 What do you want them to do? Answer the question “so what?”—and make sure there’s clear action for your audience to take. 6 How can you best reach them? People vary in how they receive information. This can include the set up of the room to the availability of materials after the presentation. Give the audience what they want, how they want it. 7 How might they resist? What will keep them from adopting your message and carrying out your call to action? © duarte.com 2008
  10. Powerpoint and slide decks get a bad rap. Communicators must know who they are talking to and present with a purpose. One way to get there is to realize the difference between notes, slides and handouts. With slide design, less is more. It’s not about winning design awards, it’s about being clear to your audience. Get help with graphics and gain info architecture knowledge - don’t be shy. Your degree and job title mean nothing, your curiosity means everything. Ask me, I can help and I think you’re really swell.
  11. $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $1 Trillion $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
  12. Spend $1/second for 32,000 years Only 1 billion minutes ago
  13. www.nytimes.com//interactive/2009/07/31/business/20080801-metrics-graphic.html
  14. http://blog.duarte.com/book BUY THIS BOOK BUY THIS BOOK BUY THIS BOOK!!
  15. Pie Charts Total Cupcakes Eaten Large differences in proportion 100 75 50 25 Bubble Charts = Scatter chart on steroids 0 Good for understanding relationships 2007 2008 2009 2010 (3 values per bubble) http://blog.duarte.com/book Rainbow Vanilla BUY THIS BOOK BUY THIS BOOK BUY THIS BOOK!! Bar Charts More precise with larger data sets
  16. www.amcharts.com Lovely free graph / chart creator - pay a little bit for some interactive coolness. http://chartchooser.juiceanalytics.com/ Freebie, decent looking graphs when you need them fast.
  17. www.crowdspring.com Crowd sourced, well priced custom design. www.sliderocket.com Make your own, be inspired by others. Beautiful. HIRE A GRAPHIC DESIGN INTERN!!
  18. www.colorschemedesigner.com Free tool to help with coloring your world / slides.
  19. http://search.creativecommons.org Search for all kinds of media and juicy visuals for your presentations www.freebase.com CC friendly images, video and audio at your disposal www.compfight.com Incredible alternate Flickr search. My absolute favorite. Just beautiful.
  20. www.aviary.com Free image editing and adjusting - vector friendly and everything. www.picnik.com Fun and easy semi-deep photo / image editing (easy hook up to Flickr) www.photoshop.com Photoshop finally wizened up and put out a freebie photo editing tool.
  21. www.commoncraft.com/twitter Best way to explain Twitter - visually and through video! www.mediaconverter.org Fast and easy way to get video on your slides without the Web
  22. www.slideshare.net Like YouTube, but for your Powerpoints www.empressr.com Design and present in a single online space www.sliderocket.com Create, update and promote your presentations
  23. http://personas.media.mit.edu Review your personal brand equity through great visuals http://bit.ly Shorten your URLs and revel in the handy built-in statistics! www.google.com/analytics www.twitalyzer.com Compile networks and What are your RT-ers influence and related key phrases footprints like?
  24. www.mint.com www.mailchimp.com Free online personal finance tool with Free email marketing tool with great great visuals stats to tell you what you need to know asap! http://blog.duarte.com/book BUY THIS BOOK BUY THIS BOOK BUY THIS BOOK!!
  25. 1. Simple visuals 2. High contrast slides 3. Even less text (HUGE) www.roambi.com Mobile visuals of accurate data from software you already use
  26. www.microsoft.com/surface
  27. www.youtube.com/watch?v=v9Zl1e5pAHA
  28. ✓ YOU are your presentation ✓ When in doubt, take it out (or print it) ✓ Seek inspiration
  29. Katie Laird Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567, ext 519 Katie details: Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatie Flickr: www.flickr.com/happykatie http://www.flickr.com/photos/66125582@N00/457743309/
  30. • Slide 2: a. http://www.flickr.com/photos/69919530@N00/411189722/ b. http://www.flickr.com/photos/13733685@N00/123933708/ c. http://www.flickr.com/photos/37904562@N07/3559312488/ d. http://www.flickr.com/photos/38338230@N06/3676263520/ Slide 4: a. http://www.flickr.com/photos/kk/2986607755/sizes/l/in/photostream/ Slide 5: a. www.flickr.com/photos/pablomaronas/3639081656/ b. www.flickr.com/photos/kk/2986426677 c. www.flickr.com/photos/bz3rk/3200824172 d. http://www.flickr.com/photos/10687935@N04/3301521291/ Slide 8: a. http://www.flickr.com/photos/48622270@N00/2832981040/ Slide 10: http://www.flickr.com/photos/8427392@N07/537590787/ Slide 21: a. www.flickr.com/photos/27988337@N00/286464562 b. http://www.flickr.com/photos/12905355@N05/1454133285/ Slide 31: a. www.flickr.com/photos/13533187@N00/1979506022 b. www.flickr.com/photos/limowreck666/447241516 c. www.flickr.com/photos/thomashawk/127378638 d. www.flickr.com/photos/evank750i/306288390 Slide 32: a. http://www.flickr.com/photos/33711869@N06/3493033892/ b. www.flickr.com/photos/13533187@N00/1969028132 c. www.flickr.com/photos/13492637@N07/2114683166/ d. http://www.flickr.com/photos/40145521@N00/460270581/ e. http://www.flickr.com/photos/86892506@N00/224826722/ Slide 41: a. www.flickr.com/photos/angelinawb/510706140 b. http://www.flickr.com/photos/71209115@N00/41370809/ c. http://www.flickr.com/photos/71209115@N00/41370809/ d. http://www.flickr.com/photos/evank750i/306288390 / e. http://www.flickr.com/photos/thomashawk/127378638/