www.flickr.com/photos/arslan/504800183
Online Marketing for Creative GENIUSES
Technology gets artsy - and WE LOVE IT!
Katie Laird | Schipul - The Web Marketing Company | www.schipul.com
Wednesday, November 11, 2009

Some things we will look into today...
• You, your Brand + the Web
• Online marketing toolset
• The art of listening
www.flickr.com/photos/id-iom/3327332721
Actionable discussion points to help you grow, rock, etc.
Find this presentation: www.slideshare.net/happykatie
Wednesday, November 11, 2009

Wednesday, November 11, 2009

Listen, respond Social
and connect
Media
Experiment until Rock
they get it right
Star-dom?
Unique + stand
out from crowd
Wednesday, November 11, 2009

www.flickr.com/photos/powerbooktrance/64059510
brand yourself brand yourself
Wednesday, November 11, 2009

Hi, I’m happykatie
Wednesday, November 11, 2009

www.doyoupoken.com
Pokens are USB drive contact /
data sharing devices - could be a
great trade show / conference gift
www.contxts.com
Set up your contact info for
immediate connection via your cell
phone’s text message
www.moo.com
www.mydropcard.com Colorful mini cards to include ALL
Email you contact info immediately of your online URLs and contact
once you have emails of contacts. info on
Wednesday, November 11, 2009

www.flickr.com/photos/limonada/543042006
Let’s talk tools
Wednesday, November 11, 2009

Who and Where is your audience?
???????????? ???????????? ?
????????????
Wednesday, November 11, 2009

Wednesday, November 11, 2009

5 Tips for your Web site or Blog
• Keep it simple
• Calls to action
• Provide value + stay fresh
• Make yourself easy to contact
Wednesday, November 11, 2009

http://www.flickr.com/photos/jfchenier/76721307/
(remember, it’s all about the Story)
Wednesday, November 11, 2009

Find Stories that
resonate with you.
Wednesday, November 11, 2009

Google Blog:
http://blogsearch.google.com
Ice Rocket:
www.icerocket.com
Technorati:
www.technorati.com
Wednesday, November 11, 2009

Anatomy of a Blog post
Wednesday, November 11, 2009

Some great Blogging tool options:
www.wordpress.org www.typepad.com www.blogger.com
Wednesday, November 11, 2009

Behind the scenes artist magic!
http://i-seldom-do.livejournal.com/
Wednesday, November 11, 2009

Calls to action
Site pages
Social network feeds
Dr. Sketchy Blog serves as a site + connector tool too!
www.houstonsketchy.com
Wednesday, November 11, 2009

Keep it fun and interactive (online and offline)
www.polleverywhere.com
www.intensedebate.com
www.chipin.com
www.polldaddy.com
Wednesday, November 11, 2009

300 million
Facebook-ers
307 million Americans
Wednesday, November 11, 2009

Avoiding someone?
BLOCK THEM!
Wednesday, November 11, 2009

Strong fan following
Event planning
Rich Media
How can you engage your Community?
www.facebook.com/pages/Houston-TX/First-Saturday-Arts-Market/42960356034?ref=sgm
Wednesday, November 11, 2009

fl
521 photos
53 ‘yes’
194 ‘maybe’
888 members
Wednesday, November 11, 2009

Sell stuff!
Let your fans support you
Start advertising!
Share your favorite art
Wednesday, November 11, 2009

The Facebook Marketing Bible: www.insidefacebook.com
Wednesday, November 11, 2009

All about...
Twitter
Wednesday, November 11, 2009

Twitter keeps everyone in the know
www.twitter.com/audreykawasaki
http://search.twitter.com
www.twitter.com/AuroraPicture
Wednesday, November 11, 2009

Twitter keeps everyone in the know
Wednesday, November 11, 2009

All about...
MySpace
Wednesday, November 11, 2009

Ms. YET on MySpace: www.myspace.com/ye_torres
Connect your online networks
Events!
Rich Media
Relationships matter
Wednesday, November 11, 2009

Start loving...
Rich Media
Wednesday, November 11, 2009

How about a ‘how-to’ series?
http://www.youtube.com/watch?v=9Si9qPlpObQ
http://www.youtube.com/watch?v=jPQxbIvSNJI
Wednesday, November 11, 2009

Events and rock stars on Vimeo - document them!
http://vimeo.com/932777
Wednesday, November 11, 2009

Buy a Flip camera (seriously)
http://www.theflip.com/
Wednesday, November 11, 2009

Sharing your passion, your work, your heart
www.flickr.com/photos/tetheredto
Wednesday, November 11, 2009

Wednesday, November 11, 2009

Other networks to know
www.flickr.com/photos/striatic/101594790
Wednesday, November 11, 2009

ArtsHouston Ning Community
http://artshouston.ning.com
Wednesday, November 11, 2009

Deviant Art
www.deviantart.com
Wednesday, November 11, 2009

Art Savvy
www.artsavvy.com
Wednesday, November 11, 2009

((( think, plan, listen )))
listen listen listen
Wednesday, November 11, 2009

IceRocket: www.icerocket.com
Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com
Wednesday, November 11, 2009

Listening and Engaging: Tracking Tools
Due diligence on your Story
www,technorati.com/watchlist
Powerful Social Media search engine
watches for your terms and updates you
www.google.com/alerts
Email updates for your company
name and keywords
http://alerts.yahoo.com
Yahoo! alerts you of any
occurrences of defined terms and
names
Wednesday, November 11, 2009

Addictive and essential Google Reader: www.google.com/reader
Wednesday, November 11, 2009

www.crowdeye.com
http://search.twitter.com
www.tweetbeep.com
Use free tools to track the Twitter buzz...
Wednesday, November 11, 2009

Addictive and essential Google Reader: www.google.com/reader
Easy-as-pie email marketing: www.mailchimp.com
Wednesday, November 11, 2009

Let’s digest ALLL this brain candy!
• Find the tools that work for you
• Master the art of listening
• Build that Community
offline AND online!
www.flickr.com/photos/marimoon/3630603284
Tying Community building and Web tools together
Find this presentation: www.slideshare.net/happykatie
Wednesday, November 11, 2009

Thanks for participating today!
Katie Laird
Schipul - The Web Marketing Company
www.schipul.com
(281) 497.6567, ext 519
Personal brand: www.schipul.com/happykatie
Blog: www.happykatie.com
Twitter: www.twitter.com/happykatie
Flickr: www.flickr.com/happykatie
Wednesday, November 11, 2009