0
www.flickr.com/photos/arslan/504800183


Online Marketing for Creative GENIUSES
Technology gets artsy - and WE LOVE IT!
Kat...
Some things we will look into today...

      • You, your Brand + the Web

      • Online marketing toolset

      • The a...
Wednesday, November 11, 2009
Listen, respond           Social
        and connect
                                 Media
     Experiment until         ...
www.flickr.com/photos/powerbooktrance/64059510




        brand yourself brand yourself

Wednesday, November 11, 2009
Hi, I’m happykatie




Wednesday, November 11, 2009
www.doyoupoken.com
                                                            Pokens are USB drive contact /
            ...
www.flickr.com/photos/limonada/543042006




                                            Let’s talk tools




Wednesday, No...
Who and Where is your audience?




                  ????????????                  ????????????   ?

                    ...
Wednesday, November 11, 2009
5 Tips for your Web site or Blog


      • Keep it simple

      • Calls to action

      • Provide value + stay fresh

  ...
http://www.flickr.com/photos/jfchenier/76721307/




  (remember, it’s all about the Story)
Wednesday, November 11, 2009
Find Stories that
                               resonate with you.



Wednesday, November 11, 2009
Google Blog:
                               http://blogsearch.google.com



                                  Ice Rocket:
...
Anatomy of a Blog post




Wednesday, November 11, 2009
Some great Blogging tool options:

                       www.wordpress.org   www.typepad.com   www.blogger.com



Wednesd...
Behind the scenes artist magic!
http://i-seldom-do.livejournal.com/

Wednesday, November 11, 2009
Calls to action


                                       Site pages




                               Social network feed...
Keep it fun and interactive (online and offline)

                                 www.polleverywhere.com
                 ...
300 million
                                  Facebook-ers




                               307 million Americans
Wednes...
Avoiding someone?
                                BLOCK THEM!




Wednesday, November 11, 2009
Strong fan following




                                                          Event planning




                    ...
fl

                                                           521 photos
                                 53 ‘yes’
       ...
Sell stuff!




                                         Let your fans support you




                                   ...
The Facebook Marketing Bible:   www.insidefacebook.com




Wednesday, November 11, 2009
All about...
                                Twitter




Wednesday, November 11, 2009
Twitter keeps everyone in the know




 www.twitter.com/audreykawasaki
                                                   ...
Twitter keeps everyone in the know




Wednesday, November 11, 2009
All about...
                               MySpace




Wednesday, November 11, 2009
Ms. YET on MySpace: www.myspace.com/ye_torres




                                                                        ...
Start loving...
                               Rich Media




Wednesday, November 11, 2009
How about a ‘how-to’ series?




                                                                                     http...
Events and rock stars on Vimeo - document them!
    http://vimeo.com/932777
Wednesday, November 11, 2009
Buy a Flip camera (seriously)




                                      http://www.theflip.com/
Wednesday, November 11, 2009
Sharing your passion, your work, your heart
www.flickr.com/photos/tetheredto


Wednesday, November 11, 2009
Wednesday, November 11, 2009
Other networks to know

                                        www.flickr.com/photos/striatic/101594790
Wednesday, Novembe...
ArtsHouston Ning Community
http://artshouston.ning.com


Wednesday, November 11, 2009
Deviant Art
www.deviantart.com


Wednesday, November 11, 2009
Art Savvy
www.artsavvy.com


Wednesday, November 11, 2009
((( think, plan, listen )))
       listen listen listen




Wednesday, November 11, 2009
IceRocket: www.icerocket.com




          Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.c...
Listening and Engaging: Tracking Tools

      Due diligence on your Story

                                               ...
Addictive and essential Google Reader: www.google.com/reader
Wednesday, November 11, 2009
www.crowdeye.com




                                                  http://search.twitter.com
                        w...
Addictive and essential Google Reader: www.google.com/reader
                                      Easy-as-pie email marke...
Let’s digest ALLL this brain candy!

      • Find the tools that work for you

      • Master the art of listening

      ...
Thanks for participating today!


        Katie Laird
        Schipul - The Web Marketing Company
        www.schipul.com
...
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Creative GENIUSES and the online marketing world

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Spacetaker, a wonderful Houston arts organization, recently held a Arts Marketing workshop. This presentation is the Social Media and Web marketing portion of it - great group!

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Transcript of "Creative GENIUSES and the online marketing world"

  1. 1. www.flickr.com/photos/arslan/504800183 Online Marketing for Creative GENIUSES Technology gets artsy - and WE LOVE IT! Katie Laird | Schipul - The Web Marketing Company | www.schipul.com Wednesday, November 11, 2009
  2. 2. Some things we will look into today... • You, your Brand + the Web • Online marketing toolset • The art of listening www.flickr.com/photos/id-iom/3327332721 Actionable discussion points to help you grow, rock, etc. Find this presentation: www.slideshare.net/happykatie Wednesday, November 11, 2009
  3. 3. Wednesday, November 11, 2009
  4. 4. Listen, respond Social and connect Media Experiment until Rock they get it right Star-dom? Unique + stand out from crowd Wednesday, November 11, 2009
  5. 5. www.flickr.com/photos/powerbooktrance/64059510 brand yourself brand yourself Wednesday, November 11, 2009
  6. 6. Hi, I’m happykatie Wednesday, November 11, 2009
  7. 7. www.doyoupoken.com Pokens are USB drive contact / data sharing devices - could be a great trade show / conference gift www.contxts.com Set up your contact info for immediate connection via your cell phone’s text message www.moo.com www.mydropcard.com Colorful mini cards to include ALL Email you contact info immediately of your online URLs and contact once you have emails of contacts. info on Wednesday, November 11, 2009
  8. 8. www.flickr.com/photos/limonada/543042006 Let’s talk tools Wednesday, November 11, 2009
  9. 9. Who and Where is your audience? ???????????? ???????????? ? ???????????? Wednesday, November 11, 2009
  10. 10. Wednesday, November 11, 2009
  11. 11. 5 Tips for your Web site or Blog • Keep it simple • Calls to action • Provide value + stay fresh • Make yourself easy to contact Wednesday, November 11, 2009
  12. 12. http://www.flickr.com/photos/jfchenier/76721307/ (remember, it’s all about the Story) Wednesday, November 11, 2009
  13. 13. Find Stories that resonate with you. Wednesday, November 11, 2009
  14. 14. Google Blog: http://blogsearch.google.com Ice Rocket: www.icerocket.com Technorati: www.technorati.com Wednesday, November 11, 2009
  15. 15. Anatomy of a Blog post Wednesday, November 11, 2009
  16. 16. Some great Blogging tool options: www.wordpress.org www.typepad.com www.blogger.com Wednesday, November 11, 2009
  17. 17. Behind the scenes artist magic! http://i-seldom-do.livejournal.com/ Wednesday, November 11, 2009
  18. 18. Calls to action Site pages Social network feeds Dr. Sketchy Blog serves as a site + connector tool too! www.houstonsketchy.com Wednesday, November 11, 2009
  19. 19. Keep it fun and interactive (online and offline) www.polleverywhere.com www.intensedebate.com www.chipin.com www.polldaddy.com Wednesday, November 11, 2009
  20. 20. 300 million Facebook-ers 307 million Americans Wednesday, November 11, 2009
  21. 21. Avoiding someone? BLOCK THEM! Wednesday, November 11, 2009
  22. 22. Strong fan following Event planning Rich Media How can you engage your Community? www.facebook.com/pages/Houston-TX/First-Saturday-Arts-Market/42960356034?ref=sgm Wednesday, November 11, 2009
  23. 23. fl 521 photos 53 ‘yes’ 194 ‘maybe’ 888 members Wednesday, November 11, 2009
  24. 24. Sell stuff! Let your fans support you Start advertising! Share your favorite art Wednesday, November 11, 2009
  25. 25. The Facebook Marketing Bible: www.insidefacebook.com Wednesday, November 11, 2009
  26. 26. All about... Twitter Wednesday, November 11, 2009
  27. 27. Twitter keeps everyone in the know www.twitter.com/audreykawasaki http://search.twitter.com www.twitter.com/AuroraPicture Wednesday, November 11, 2009
  28. 28. Twitter keeps everyone in the know Wednesday, November 11, 2009
  29. 29. All about... MySpace Wednesday, November 11, 2009
  30. 30. Ms. YET on MySpace: www.myspace.com/ye_torres Connect your online networks Events! Rich Media Relationships matter Wednesday, November 11, 2009
  31. 31. Start loving... Rich Media Wednesday, November 11, 2009
  32. 32. How about a ‘how-to’ series? http://www.youtube.com/watch?v=9Si9qPlpObQ http://www.youtube.com/watch?v=jPQxbIvSNJI Wednesday, November 11, 2009
  33. 33. Events and rock stars on Vimeo - document them! http://vimeo.com/932777 Wednesday, November 11, 2009
  34. 34. Buy a Flip camera (seriously) http://www.theflip.com/ Wednesday, November 11, 2009
  35. 35. Sharing your passion, your work, your heart www.flickr.com/photos/tetheredto Wednesday, November 11, 2009
  36. 36. Wednesday, November 11, 2009
  37. 37. Other networks to know www.flickr.com/photos/striatic/101594790 Wednesday, November 11, 2009
  38. 38. ArtsHouston Ning Community http://artshouston.ning.com Wednesday, November 11, 2009
  39. 39. Deviant Art www.deviantart.com Wednesday, November 11, 2009
  40. 40. Art Savvy www.artsavvy.com Wednesday, November 11, 2009
  41. 41. ((( think, plan, listen ))) listen listen listen Wednesday, November 11, 2009
  42. 42. IceRocket: www.icerocket.com Blogpulse: www.blogpulse.com/conversation + Social Mention: www.socialmention.com Wednesday, November 11, 2009
  43. 43. Listening and Engaging: Tracking Tools Due diligence on your Story www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names Wednesday, November 11, 2009
  44. 44. Addictive and essential Google Reader: www.google.com/reader Wednesday, November 11, 2009
  45. 45. www.crowdeye.com http://search.twitter.com www.tweetbeep.com Use free tools to track the Twitter buzz... Wednesday, November 11, 2009
  46. 46. Addictive and essential Google Reader: www.google.com/reader Easy-as-pie email marketing: www.mailchimp.com Wednesday, November 11, 2009
  47. 47. Let’s digest ALLL this brain candy! • Find the tools that work for you • Master the art of listening • Build that Community offline AND online! www.flickr.com/photos/marimoon/3630603284 Tying Community building and Web tools together Find this presentation: www.slideshare.net/happykatie Wednesday, November 11, 2009
  48. 48. Thanks for participating today! Katie Laird Schipul - The Web Marketing Company www.schipul.com (281) 497.6567, ext 519 Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Twitter: www.twitter.com/happykatie Flickr: www.flickr.com/happykatie Wednesday, November 11, 2009
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