The skinny on bloggers
partnering with brands for
Brand Ambassador success.
Holly Golightly
Should Have Been a
Blogger
Kat...
 Sassy and memorable
 Large group of followers
 Multi-talented
 Product placement friendly
 LOL cat
Design Thoughts
Mrs. Hines Class
Mrs. Hines Class
Curbly
Let’s talk about…
• How to get in
• How to get PAID
• How to be awesome
How To Get In
Make your own ‘luck’.
• Personal brand review + sheet
• Develop an editorial calendar
• Join the convo, early + often
1. Blogger, prepare thyself
2. Do your homework
What do brands care about?
So, this is me…
• Personality + communication style
• About Me + social profile review
• Numbers (yours + mine)
• Social i...
3. Be delightfully persistent
> Email, social follow
(1 week)
> Email, social interaction
(1 week)
> Email, social interac...
Find the (already) open doors
Sverve: www.sverve.com // BzzAgent: www.bzzagent.com
Brand About Town: www.brandabouttown.co...
What does an Abzorbaloff look like?
• DEADLINES
• Deliverables (exactly what + how?)
• Keywords + links
• Current messaging verbiage
• Communication preferenc...
How To Get Paid
You are worthy.
What’s out there for you?
Hot + Heavy?Short + Sweet?
Is there a formula?
Pricing factors – know ‘em
Undiscovered value
(just because I can)
‘No’ is (more than) okay.
How To Be Awesome
Rock their socks off.
Get you some mad skillz, dawg
Think like a marketer
How can you help?
• Site visits
• Length of visit
• Onsite task completion
• Linkbacks!
• New follow...
Experiment without fear of failure
Be interesting,
be you
Dude Mom
• Polish your personal brand
• Know your worth (+ look for undiscovered value)
• Set yourself apart with stellar work
• Ha...
Thanks for being here!
(I think you’re really great)
Katie Laird from Blinds.com!
Let’s Tweet: @happykatie + @BlindsDotCom...
Brands + Bloggers:  The Skinny on Swell Brand Ambassador Programs
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Brands + Bloggers: The Skinny on Swell Brand Ambassador Programs

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Brands and bloggers should be best friends! Learn how bloggers can connect with PR and marketing teams to help make social media marketing magic happen.

From strategic pitching to personal brand reviews to thinking like a marketer, this Blog Elevated conference presentation helps writers and marketers find ways to get connected and grow their brands with smart blogger relationships.

Published in: Business, Technology
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  • Photo of 2 hats for brand and blogger
  • The bloggers that get my attention are the ones that act like their own PR person.Double check the fit – cool? Cool.Who should you reach out to + how?What’s new with your dream brand?What cool things have they done?Pre-populate brand friendly content
  • What’s in it for me? (WIIFM?)Will you make me look good?Passions, motivations, goalsYour reach and demographicSpecific cool ideas and dates
  • When it comes specifically to selecting bloggers, I look at…
  • In-person is best – network!Who do you know?Stay friendly 
  • Tools: Sverve LinkedIn jobs or job boardFollow / read blog for links
  • The key is to have a variety of scenarios in mind in which you would be happy -
  • Transactional versus long-term relationship
  • How to calculate: hourly / by the word / charge per content type / work around banner ad pricing
  • Professional introductions – feedback – resume building – linkbacks – newsletter feature – free adspace – really awesome giveaway
  • Be a knock out – SEM,
  • Traffic referralsActive contest entry numbersEmail subscribersSales code usageContent amplification
  • Make the experience of working with you interesting – and always be getting better. Set your personal bar higher for real results. Think like a marketer.
  • Brands + Bloggers: The Skinny on Swell Brand Ambassador Programs

    1. 1. The skinny on bloggers partnering with brands for Brand Ambassador success. Holly Golightly Should Have Been a Blogger Katie Laird from Blinds.com @BlindsDotCom + @happykatie
    2. 2.  Sassy and memorable  Large group of followers  Multi-talented  Product placement friendly  LOL cat
    3. 3. Design Thoughts Mrs. Hines Class Mrs. Hines Class Curbly
    4. 4. Let’s talk about… • How to get in • How to get PAID • How to be awesome
    5. 5. How To Get In
    6. 6. Make your own ‘luck’.
    7. 7. • Personal brand review + sheet • Develop an editorial calendar • Join the convo, early + often 1. Blogger, prepare thyself
    8. 8. 2. Do your homework
    9. 9. What do brands care about?
    10. 10. So, this is me… • Personality + communication style • About Me + social profile review • Numbers (yours + mine) • Social interactions review • Other brand experience • Personality + response
    11. 11. 3. Be delightfully persistent > Email, social follow (1 week) > Email, social interaction (1 week) > Email, social interaction (1 month) > Email (still no?) > Take a breather
    12. 12. Find the (already) open doors Sverve: www.sverve.com // BzzAgent: www.bzzagent.com Brand About Town: www.brandabouttown.com // Sway Group: www.swaygroupllc.com
    13. 13. What does an Abzorbaloff look like?
    14. 14. • DEADLINES • Deliverables (exactly what + how?) • Keywords + links • Current messaging verbiage • Communication preferences Details, details, details
    15. 15. How To Get Paid
    16. 16. You are worthy.
    17. 17. What’s out there for you?
    18. 18. Hot + Heavy?Short + Sweet?
    19. 19. Is there a formula?
    20. 20. Pricing factors – know ‘em
    21. 21. Undiscovered value
    22. 22. (just because I can)
    23. 23. ‘No’ is (more than) okay.
    24. 24. How To Be Awesome
    25. 25. Rock their socks off.
    26. 26. Get you some mad skillz, dawg
    27. 27. Think like a marketer How can you help? • Site visits • Length of visit • Onsite task completion • Linkbacks! • New followers • RT’s / Shares / Re-pins • Conversations • User Generated Content
    28. 28. Experiment without fear of failure
    29. 29. Be interesting, be you Dude Mom
    30. 30. • Polish your personal brand • Know your worth (+ look for undiscovered value) • Set yourself apart with stellar work • Have fun  What did we talk about?
    31. 31. Thanks for being here! (I think you’re really great) Katie Laird from Blinds.com! Let’s Tweet: @happykatie + @BlindsDotCom Email me: katiel@Blinds.com Slide love: www.slideshare.net/happykatie
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