Holly Golightly
should have been a
Blogger
Creating profitable
brand relationships in
the Blogopshere.

Katie Laird
@happy...
Questions or issues?
Email: promotions@Blinds.com
Let’s talk about…
• How to find your Holly (ambassador)
• Brand blogger program tips + tricks
• The bottom line of ambassa...
Meet the Blinds.com MOBsters

Katie Laird
@happykatie // @BlindsDotCom
And the MOBster program
•
•
•
•
•
•
•

Monthly emails
Contests + prizes
Paid content opps
Products for review
Promotion + ...
Find your Holly
Ideal ambassador persona?
•
•
•
•

Personality
Engagement
Content potential
Creativity
The ambassador search
•
•
•
•
•

Conferences, local events
Blog stalking (yes)
WOM in PR land
Current traffic drivers
Goog...
Watch out for…
•
•
•
•
•

Volume of brand reviews
Tone + personality
Responsiveness
Consistency
Audience connectivity

Kat...
Working with bloggers
Working with
bloggers

Questions or issues?
Email: promotions@Blinds.com
Make it easy to work with you
•
•
•
•
•

Constant communication
Editorial calendar
Resource center
Comment, like, share
Co...
Define your expectations
•
•
•
•
•
•

Content (#, when, where)
Keywords + phrases
URLs to link to
Sentiment
Rich media (!!...
Teach what you want

Katie Laird
@happykatie // @BlindsDotCom
The bottom line

Katie Laird
@happykatie // @BlindsDotCom
Define your success (creatively)

Katie Laird
@happykatie // @BlindsDotCom
What’s in it for your bloggers?

Katie Laird
@happykatie // @BlindsDotCom
Let’s wrap it up
•
•
•
•

Grow your brand with fresh advocates
Experiment without fear across channels
Test, test, test to...
www.brandabouttown.com
www.brandabouttown.com
Thanks for being here!

Katie Laird
katiel@Blinds.com
@happykatie // @BlindsDotCom
Brands and Bloggers - How to Rock a Brand Ambassador Program at eTail West 2014
Brands and Bloggers - How to Rock a Brand Ambassador Program at eTail West 2014
Brands and Bloggers - How to Rock a Brand Ambassador Program at eTail West 2014
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Brands and Bloggers - How to Rock a Brand Ambassador Program at eTail West 2014

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Holly Golightly should have been a blogger! Is your business interested in connecting with the blogging community to grow your brand's reach online?

Learn from Katie Laird of Blinds.com on harnessing the power of the blogger community through smart brand ambassador programs. Presented at eTail West 2014 in San Antonio, TX.

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  • Brands and Bloggers - How to Rock a Brand Ambassador Program at eTail West 2014

    1. 1. Holly Golightly should have been a Blogger Creating profitable brand relationships in the Blogopshere. Katie Laird @happykatie / @BlindsDotCom
    2. 2. Questions or issues? Email: promotions@Blinds.com
    3. 3. Let’s talk about… • How to find your Holly (ambassador) • Brand blogger program tips + tricks • The bottom line of ambassadorship Katie Laird @happykatie // @BlindsDotCom
    4. 4. Meet the Blinds.com MOBsters Katie Laird @happykatie // @BlindsDotCom
    5. 5. And the MOBster program • • • • • • • Monthly emails Contests + prizes Paid content opps Products for review Promotion + links SURPRISES! Friendship Katie Laird @happykatie // @BlindsDotCom
    6. 6. Find your Holly
    7. 7. Ideal ambassador persona? • • • • Personality Engagement Content potential Creativity
    8. 8. The ambassador search • • • • • Conferences, local events Blog stalking (yes) WOM in PR land Current traffic drivers Google Alerts Katie Laird @happykatie // @BlindsDotCom
    9. 9. Watch out for… • • • • • Volume of brand reviews Tone + personality Responsiveness Consistency Audience connectivity Katie Laird @happykatie // @BlindsDotCom
    10. 10. Working with bloggers
    11. 11. Working with bloggers Questions or issues? Email: promotions@Blinds.com
    12. 12. Make it easy to work with you • • • • • Constant communication Editorial calendar Resource center Comment, like, share Constant communication Katie Laird @happykatie // @BlindsDotCom
    13. 13. Define your expectations • • • • • • Content (#, when, where) Keywords + phrases URLs to link to Sentiment Rich media (!!!!!) DEADLINES Katie Laird @happykatie // @BlindsDotCom
    14. 14. Teach what you want Katie Laird @happykatie // @BlindsDotCom
    15. 15. The bottom line Katie Laird @happykatie // @BlindsDotCom
    16. 16. Define your success (creatively) Katie Laird @happykatie // @BlindsDotCom
    17. 17. What’s in it for your bloggers? Katie Laird @happykatie // @BlindsDotCom
    18. 18. Let’s wrap it up • • • • Grow your brand with fresh advocates Experiment without fear across channels Test, test, test to see what works + how Be friendly, have fun, make a pal Katie Laird @happykatie // @BlindsDotCom
    19. 19. www.brandabouttown.com
    20. 20. www.brandabouttown.com
    21. 21. Thanks for being here! Katie Laird katiel@Blinds.com @happykatie // @BlindsDotCom
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