Brands and Bloggers - How to Rock a Brand Ambassador Program at eTail West 2014

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Holly Golightly should have been a blogger! Is your business interested in connecting with the blogging community to grow your brand's reach online? …

Holly Golightly should have been a blogger! Is your business interested in connecting with the blogging community to grow your brand's reach online?

Learn from Katie Laird of Blinds.com on harnessing the power of the blogger community through smart brand ambassador programs. Presented at eTail West 2014 in San Antonio, TX.

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Transcript

  • 1. Holly Golightly should have been a Blogger Creating profitable brand relationships in the Blogopshere. Katie Laird @happykatie / @BlindsDotCom
  • 2. Questions or issues? Email: promotions@Blinds.com
  • 3. Let’s talk about… • How to find your Holly (ambassador) • Brand blogger program tips + tricks • The bottom line of ambassadorship Katie Laird @happykatie // @BlindsDotCom
  • 4. Meet the Blinds.com MOBsters Katie Laird @happykatie // @BlindsDotCom
  • 5. And the MOBster program • • • • • • • Monthly emails Contests + prizes Paid content opps Products for review Promotion + links SURPRISES! Friendship Katie Laird @happykatie // @BlindsDotCom
  • 6. Find your Holly
  • 7. Ideal ambassador persona? • • • • Personality Engagement Content potential Creativity
  • 8. The ambassador search • • • • • Conferences, local events Blog stalking (yes) WOM in PR land Current traffic drivers Google Alerts Katie Laird @happykatie // @BlindsDotCom
  • 9. Watch out for… • • • • • Volume of brand reviews Tone + personality Responsiveness Consistency Audience connectivity Katie Laird @happykatie // @BlindsDotCom
  • 10. Working with bloggers
  • 11. Working with bloggers Questions or issues? Email: promotions@Blinds.com
  • 12. Make it easy to work with you • • • • • Constant communication Editorial calendar Resource center Comment, like, share Constant communication Katie Laird @happykatie // @BlindsDotCom
  • 13. Define your expectations • • • • • • Content (#, when, where) Keywords + phrases URLs to link to Sentiment Rich media (!!!!!) DEADLINES Katie Laird @happykatie // @BlindsDotCom
  • 14. Teach what you want Katie Laird @happykatie // @BlindsDotCom
  • 15. The bottom line Katie Laird @happykatie // @BlindsDotCom
  • 16. Define your success (creatively) Katie Laird @happykatie // @BlindsDotCom
  • 17. What’s in it for your bloggers? Katie Laird @happykatie // @BlindsDotCom
  • 18. Let’s wrap it up • • • • Grow your brand with fresh advocates Experiment without fear across channels Test, test, test to see what works + how Be friendly, have fun, make a pal Katie Laird @happykatie // @BlindsDotCom
  • 19. www.brandabouttown.com
  • 20. www.brandabouttown.com
  • 21. Thanks for being here! Katie Laird katiel@Blinds.com @happykatie // @BlindsDotCom