<ul><li>Katie Laird </li></ul><ul><li>[email_address]   </li></ul><ul><li>www.schipul.com  //  www.happykatie.com   </li><...
What we’ll talk about... <ul><li>The 4 Pillars of Social Media Marketing </li></ul><ul><li>How can your business use a Blo...
That Blogging, it’s so hot right now
http://flickr.com/photos/hyku/2683056088/in/pool-blogher08sf Big deal to them, big business to you
A brief look at the 4 Pillars of Social Media Success <ul><li>Consulting </li></ul><ul><li>Training </li></ul><ul><li>Recr...
1.  Consulting <ul><li>What are your goals? </li></ul><ul><li>Survey within and without </li></ul><ul><li>Participation is...
2.  Training <ul><li>Social Media etiquette school </li></ul><ul><li>Use those student interns for knowledge sharing! </li...
3.  Recruit <ul><li>Identify your current in-house Social Media rock stars </li></ul><ul><li>Recruit those that know and c...
4.  Promoting <ul><li>Disclosure is essential </li></ul><ul><li>Reach out to your communities </li></ul><ul><li>It’s not a...
Nifty ways to Business Blog
1.  Share Thy Brain Candy Event marketing company shares the love www.eventmarketing.zvents.com
2.  Customer Relations The Everything Typepad Blog http://everything.typepad.com
3.  Conferences and Events PRSA International 2007 Conference www.prsaconference07.info
4.  Grow your Brand Photojojo Blog www.photojojo.com/content
5.  Viral Marketing - The Good and the Uber-Lame Flogs (fake Blogs) = bad http://cloverfieldclues.blogspot.com
Keep up the Blogging magic <ul><li>Write regularly (2x week optimal) </li></ul><ul><li>Comment regularly </li></ul><ul><li...
Rich Media = happy eyeballs and more readers <ul><li>Use other free online social networks to host or discover Rich Media:...
 
But it’s really all about the people
The Human Bottom Line <ul><li>Who are you connecting? </li></ul><ul><li>What relationships are you building? </li></ul><ul...
Thanks for participating today!
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Blogging for Business with the Houston Tech Center

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As a panelist on the Houston Technology Blogging for Business panel, here are a few thoughts on the 4 Pillars of Social Media campaigns and also some ideas on ways businesses can use blogging to rock it out.

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Blogging for Business with the Houston Tech Center

  1. 1. <ul><li>Katie Laird </li></ul><ul><li>[email_address] </li></ul><ul><li>www.schipul.com // www.happykatie.com </li></ul>The path to Blog-lightenment Finding the Zen in the business of Biz Blogging
  2. 2. What we’ll talk about... <ul><li>The 4 Pillars of Social Media Marketing </li></ul><ul><li>How can your business use a Blog? </li></ul><ul><li>Business blogs in action </li></ul>Because you don’t want your Biz Blog half-baked
  3. 3. That Blogging, it’s so hot right now
  4. 4. http://flickr.com/photos/hyku/2683056088/in/pool-blogher08sf Big deal to them, big business to you
  5. 5. A brief look at the 4 Pillars of Social Media Success <ul><li>Consulting </li></ul><ul><li>Training </li></ul><ul><li>Recruiting ** </li></ul><ul><li>Promoting </li></ul>http://www.flickr.com/photos/96dpi/2119924191/
  6. 6. 1. Consulting <ul><li>What are your goals? </li></ul><ul><li>Survey within and without </li></ul><ul><li>Participation is key </li></ul><ul><li>Make sure things are right in the offline world too </li></ul>
  7. 7. 2. Training <ul><li>Social Media etiquette school </li></ul><ul><li>Use those student interns for knowledge sharing! </li></ul><ul><li>Play nice with others on your own for practice </li></ul><ul><li>Patience, patience, patience </li></ul>
  8. 8. 3. Recruit <ul><li>Identify your current in-house Social Media rock stars </li></ul><ul><li>Recruit those that know and can show you how </li></ul><ul><li>Stay humble </li></ul><ul><li>Be as transparent as possible </li></ul>
  9. 9. 4. Promoting <ul><li>Disclosure is essential </li></ul><ul><li>Reach out to your communities </li></ul><ul><li>It’s not all about you </li></ul><ul><li>Get busy with the ‘invite friends’ button </li></ul>
  10. 10. Nifty ways to Business Blog
  11. 11. 1. Share Thy Brain Candy Event marketing company shares the love www.eventmarketing.zvents.com
  12. 12. 2. Customer Relations The Everything Typepad Blog http://everything.typepad.com
  13. 13. 3. Conferences and Events PRSA International 2007 Conference www.prsaconference07.info
  14. 14. 4. Grow your Brand Photojojo Blog www.photojojo.com/content
  15. 15. 5. Viral Marketing - The Good and the Uber-Lame Flogs (fake Blogs) = bad http://cloverfieldclues.blogspot.com
  16. 16. Keep up the Blogging magic <ul><li>Write regularly (2x week optimal) </li></ul><ul><li>Comment regularly </li></ul><ul><li>LINK LOVE!!!! At least 2 links a post </li></ul><ul><li>Reach out to other Social Networks to grow community </li></ul><ul><li>Use images as much as humanly possible </li></ul>http://www.flickr.com/photos/kt/120468504/
  17. 17. Rich Media = happy eyeballs and more readers <ul><li>Use other free online social networks to host or discover Rich Media: </li></ul><ul><ul><li>Video: </li></ul></ul><ul><ul><ul><li>www.youtube.com </li></ul></ul></ul><ul><ul><ul><li>www.vimeo.com </li></ul></ul></ul><ul><ul><li>Photos: </li></ul></ul><ul><ul><ul><li>www.flickr.com </li></ul></ul></ul><ul><ul><li>Audio: </li></ul></ul><ul><ul><ul><li>www.seeqpod.com </li></ul></ul></ul>Keep up the Blogging magic...
  18. 19. But it’s really all about the people
  19. 20. The Human Bottom Line <ul><li>Who are you connecting? </li></ul><ul><li>What relationships are you building? </li></ul><ul><li>Are you crossing online and offline marketing to reach the masses? </li></ul><ul><li>Are you having fun and getting smarter? </li></ul>www.flickr.com/photos/eschipul/2561315154/ www.carolinecollective.cc
  20. 21. Thanks for participating today!

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