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Blogging for Business with the Houston Tech Center
 

Blogging for Business with the Houston Tech Center

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As a panelist on the Houston Technology Blogging for Business panel, here are a few thoughts on the 4 Pillars of Social Media campaigns and also some ideas on ways businesses can use blogging to rock ...

As a panelist on the Houston Technology Blogging for Business panel, here are a few thoughts on the 4 Pillars of Social Media campaigns and also some ideas on ways businesses can use blogging to rock it out.

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    Blogging for Business with the Houston Tech Center Blogging for Business with the Houston Tech Center Presentation Transcript

      • Katie Laird
      • [email_address]
      • www.schipul.com // www.happykatie.com
      The path to Blog-lightenment Finding the Zen in the business of Biz Blogging
    • What we’ll talk about...
      • The 4 Pillars of Social Media Marketing
      • How can your business use a Blog?
      • Business blogs in action
      Because you don’t want your Biz Blog half-baked
    • That Blogging, it’s so hot right now
    • http://flickr.com/photos/hyku/2683056088/in/pool-blogher08sf Big deal to them, big business to you
    • A brief look at the 4 Pillars of Social Media Success
      • Consulting
      • Training
      • Recruiting **
      • Promoting
      http://www.flickr.com/photos/96dpi/2119924191/
    • 1. Consulting
      • What are your goals?
      • Survey within and without
      • Participation is key
      • Make sure things are right in the offline world too
    • 2. Training
      • Social Media etiquette school
      • Use those student interns for knowledge sharing!
      • Play nice with others on your own for practice
      • Patience, patience, patience
    • 3. Recruit
      • Identify your current in-house Social Media rock stars
      • Recruit those that know and can show you how
      • Stay humble
      • Be as transparent as possible
    • 4. Promoting
      • Disclosure is essential
      • Reach out to your communities
      • It’s not all about you
      • Get busy with the ‘invite friends’ button
    • Nifty ways to Business Blog
    • 1. Share Thy Brain Candy Event marketing company shares the love www.eventmarketing.zvents.com
    • 2. Customer Relations The Everything Typepad Blog http://everything.typepad.com
    • 3. Conferences and Events PRSA International 2007 Conference www.prsaconference07.info
    • 4. Grow your Brand Photojojo Blog www.photojojo.com/content
    • 5. Viral Marketing - The Good and the Uber-Lame Flogs (fake Blogs) = bad http://cloverfieldclues.blogspot.com
    • Keep up the Blogging magic
      • Write regularly (2x week optimal)
      • Comment regularly
      • LINK LOVE!!!! At least 2 links a post
      • Reach out to other Social Networks to grow community
      • Use images as much as humanly possible
      http://www.flickr.com/photos/kt/120468504/
    • Rich Media = happy eyeballs and more readers
      • Use other free online social networks to host or discover Rich Media:
        • Video:
          • www.youtube.com
          • www.vimeo.com
        • Photos:
          • www.flickr.com
        • Audio:
          • www.seeqpod.com
      Keep up the Blogging magic...
    •  
    • But it’s really all about the people
    • The Human Bottom Line
      • Who are you connecting?
      • What relationships are you building?
      • Are you crossing online and offline marketing to reach the masses?
      • Are you having fun and getting smarter?
      www.flickr.com/photos/eschipul/2561315154/ www.carolinecollective.cc
    • Thanks for participating today!