Blogging for Business with the Houston Tech Center

Katie Laird
[email_address]
www.schipul.com // www.happykatie.com
The path to Blog-lightenment Finding the Zen in the business of Biz Blogging

What we’ll talk about...
The 4 Pillars of Social Media Marketing
How can your business use a Blog?
Business blogs in action
Because you don’t want your Biz Blog half-baked

That Blogging, it’s so hot right now

http://flickr.com/photos/hyku/2683056088/in/pool-blogher08sf Big deal to them, big business to you

A brief look at the 4 Pillars of Social Media Success
Consulting
Training
Recruiting **
Promoting
http://www.flickr.com/photos/96dpi/2119924191/

1. Consulting
What are your goals?
Survey within and without
Participation is key
Make sure things are right in the offline world too

2. Training
Social Media etiquette school
Use those student interns for knowledge sharing!
Play nice with others on your own for practice
Patience, patience, patience

3. Recruit
Identify your current in-house Social Media rock stars
Recruit those that know and can show you how
Stay humble
Be as transparent as possible

4. Promoting
Disclosure is essential
Reach out to your communities
It’s not all about you
Get busy with the ‘invite friends’ button

Nifty ways to Business Blog

1. Share Thy Brain Candy Event marketing company shares the love www.eventmarketing.zvents.com

2. Customer Relations The Everything Typepad Blog http://everything.typepad.com

3. Conferences and Events PRSA International 2007 Conference www.prsaconference07.info

4. Grow your Brand Photojojo Blog www.photojojo.com/content

5. Viral Marketing - The Good and the Uber-Lame Flogs (fake Blogs) = bad http://cloverfieldclues.blogspot.com

Keep up the Blogging magic
Write regularly (2x week optimal)
Comment regularly
LINK LOVE!!!! At least 2 links a post
Reach out to other Social Networks to grow community
Use images as much as humanly possible
http://www.flickr.com/photos/kt/120468504/

Rich Media = happy eyeballs and more readers
Use other free online social networks to host or discover Rich Media:
Video:
www.youtube.com
www.vimeo.com
Photos:
www.flickr.com
Audio:
www.seeqpod.com
Keep up the Blogging magic...

But it’s really all about the people

The Human Bottom Line
Who are you connecting?
What relationships are you building?
Are you crossing online and offline marketing to reach the masses?
Are you having fun and getting smarter?
www.flickr.com/photos/eschipul/2561315154/ www.carolinecollective.cc

Thanks for participating today!

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Blogging for Business with the Houston Tech Center

by Katie Laird on Jul 24, 2008

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Blogging for Business with the Houston Tech Center — Presentation Transcript