Analyzing your Tendenci traffic

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Aaron Long discusses methods of using web analytics and site reporting tools to help build your traffic and evaluate your Web marketing plans.

Aaron Long discusses methods of using web analytics and site reporting tools to help build your traffic and evaluate your Web marketing plans.

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  • 1. Reporting For Your Tendenci Web Site
    • Sales Funnel Optimization
    Aaron Long Presented at Tendenci User Conference 2007 www.tendenci.com/uc2007
  • 2. Understanding Your Sales Funnel
    • Understand Inbound Traffic
    • Decipher Page Usage
    • Measure The Right Transactions
  • 3. Inbound Traffic
  • 4. Deepmetrix
    • Hits = Pretty Inflated Statistics
  • 5. Deepmetrix
    • Visits = 44,904 Real People
  • 6. Deepmetrix
    • Page Views = Real Content Viewed
  • 7. Page Summary
    • A total of 44,904 distinct visits were made to the site.
    • The average visit lasted 6 Minutes and 3 Seconds.
    • 833 distinct web pages were viewed a total of 170,250 times.
    • The average visit contained 3.79 page views.
  • 8. What does it mean? Inbound Traffic for Search Effectiveness Should Be Measured in Visits
  • 9. 1316 Unique Phrases
    • Referrals from 529 total domains.
    • Lots of Content = Lots of Visitors
  • 10. Single Keyword Analysis for “membership”
    • 75 from Google
    • 11 From Yahoo
    • 7 from AOL
    • 2 from MSN
    • 95 referrals for one term from four search engines.
  • 11. Inbound Traffic
    • Measure Effectiveness of Inbound Traffic in Visits
    • Many Phrases
    • Many Links
    • More Content is Equivalent to More Traffic
  • 12. Decipher Page Usage
  • 13. Google Analytics It IS Possible to See What People Do
  • 14. Events and Page Usage
    • Events are Business Critical Metrics
  • 15. Events Summary
    • According to your visitors, your website is about:
  • 16. Contextual Page Summaries
  • 17. Realistic Results
  • 18. Measure What is Really Important
  • 19. Real People What Do They Want?
  • 20. Measure What is Really Important
  • 21. Color Coded Filterable Event Analytics
  • 22. Understanding Your Sales Funnel
    • Measure your inbound traffic in Visits and track referrals
    • What do people do on your site?
    • Measure transactions and focus on how to increase them
  • 23. Thank you! Aaron Long [email_address] Presented at the Tendenci User Conference 2007 Find all presentations at: www.tendenci.com/uc2007 Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930 Houston, TX 77079 USA www.schipul.com