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Reporting For Your Tendenci Web Site <ul><li>Sales Funnel Optimization </li></ul>Aaron Long Presented at Tendenci User Con...
Understanding Your Sales Funnel <ul><li>Understand Inbound Traffic </li></ul><ul><li>Decipher Page Usage </li></ul><ul><li...
Inbound Traffic
Deepmetrix <ul><li>Hits = Pretty Inflated Statistics </li></ul>
Deepmetrix <ul><li>Visits =  44,904  Real People </li></ul>
Deepmetrix <ul><li>Page Views = Real Content Viewed </li></ul>
Page Summary <ul><li>A total of  44,904  distinct visits were made to the site.  </li></ul><ul><li>The average visit laste...
What does it mean? Inbound Traffic for  Search Effectiveness Should Be Measured in  Visits
1316 Unique Phrases <ul><li>Referrals from 529 total domains. </li></ul><ul><li>Lots of Content = Lots of Visitors </li></ul>
Single Keyword Analysis for “membership” <ul><li>75 from Google </li></ul><ul><li>11 From Yahoo </li></ul><ul><li>7 from A...
Inbound Traffic <ul><li>Measure Effectiveness of Inbound Traffic in Visits </li></ul><ul><li>Many Phrases </li></ul><ul><l...
Decipher Page Usage
Google Analytics It  IS  Possible to See What People Do
Events and Page Usage  <ul><li>Events are Business Critical Metrics </li></ul>
Events Summary  <ul><li>According to your visitors,  your website is about: </li></ul>
Contextual Page Summaries
Realistic Results
Measure What is Really Important
Real People What Do They Want?
Measure What is Really Important
Color Coded Filterable Event Analytics
Understanding Your Sales Funnel <ul><li>Measure your inbound traffic in Visits and track referrals </li></ul><ul><li>What ...
Thank you! Aaron Long [email_address] Presented at the  Tendenci User Conference 2007 Find all presentations at:  www.tend...
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Analyzing your Tendenci traffic

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Aaron Long discusses methods of using web analytics and site reporting tools to help build your traffic and evaluate your Web marketing plans.

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Transcript of "Analyzing your Tendenci traffic"

  1. 1. Reporting For Your Tendenci Web Site <ul><li>Sales Funnel Optimization </li></ul>Aaron Long Presented at Tendenci User Conference 2007 www.tendenci.com/uc2007
  2. 2. Understanding Your Sales Funnel <ul><li>Understand Inbound Traffic </li></ul><ul><li>Decipher Page Usage </li></ul><ul><li>Measure The Right Transactions </li></ul>
  3. 3. Inbound Traffic
  4. 4. Deepmetrix <ul><li>Hits = Pretty Inflated Statistics </li></ul>
  5. 5. Deepmetrix <ul><li>Visits = 44,904 Real People </li></ul>
  6. 6. Deepmetrix <ul><li>Page Views = Real Content Viewed </li></ul>
  7. 7. Page Summary <ul><li>A total of 44,904 distinct visits were made to the site. </li></ul><ul><li>The average visit lasted 6 Minutes and 3 Seconds. </li></ul><ul><li>833 distinct web pages were viewed a total of 170,250 times. </li></ul><ul><li>The average visit contained 3.79 page views. </li></ul>
  8. 8. What does it mean? Inbound Traffic for Search Effectiveness Should Be Measured in Visits
  9. 9. 1316 Unique Phrases <ul><li>Referrals from 529 total domains. </li></ul><ul><li>Lots of Content = Lots of Visitors </li></ul>
  10. 10. Single Keyword Analysis for “membership” <ul><li>75 from Google </li></ul><ul><li>11 From Yahoo </li></ul><ul><li>7 from AOL </li></ul><ul><li>2 from MSN </li></ul><ul><li>95 referrals for one term from four search engines. </li></ul>
  11. 11. Inbound Traffic <ul><li>Measure Effectiveness of Inbound Traffic in Visits </li></ul><ul><li>Many Phrases </li></ul><ul><li>Many Links </li></ul><ul><li>More Content is Equivalent to More Traffic </li></ul>
  12. 12. Decipher Page Usage
  13. 13. Google Analytics It IS Possible to See What People Do
  14. 14. Events and Page Usage <ul><li>Events are Business Critical Metrics </li></ul>
  15. 15. Events Summary <ul><li>According to your visitors, your website is about: </li></ul>
  16. 16. Contextual Page Summaries
  17. 17. Realistic Results
  18. 18. Measure What is Really Important
  19. 19. Real People What Do They Want?
  20. 20. Measure What is Really Important
  21. 21. Color Coded Filterable Event Analytics
  22. 22. Understanding Your Sales Funnel <ul><li>Measure your inbound traffic in Visits and track referrals </li></ul><ul><li>What do people do on your site? </li></ul><ul><li>Measure transactions and focus on how to increase them </li></ul>
  23. 23. Thank you! Aaron Long [email_address] Presented at the Tendenci User Conference 2007 Find all presentations at: www.tendenci.com/uc2007 Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930 Houston, TX 77079 USA www.schipul.com
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