Katie Laird Schipul - The Web Marketing Company [email_address] www.schipul.com // www.happykatie.com ‘ Oh crap, the marketing girl has a Blog’ How to Blog Forward and never look back http://flickr.com/photos/eschipul/297620740/in/set-72157594171254551/

Katie Laird Schipul - The Web Marketing Company

[email_address]

www.schipul.com // www.happykatie.com

What we’ll talk about... Look within for the passion you need Blogging life with Schipul Personal branding and why it’s cool Blogging for Business, Blogging for the People

Look within for the passion you need

Blogging life with Schipul

Personal branding and why it’s cool

When they hired me…

They had no idea what they were in for…

Happykatie!

... but they got one heck of a hyper employee! passionate

Who are YOUR biggest internal Blogger fans?

Meet Schipul - The Web Marketing Company www.tendenci.com www.schipul.com

To connect and organize the world’s people . Do good.

Tendenci Software Blog (the geeky) http://blog.tendenci.com

Training and Webinar scheduling Group funding requests Software Tips and Tricks

http://flickr.com/photos/mewtate/512269687/ Sometimes Blogging means making lemonade - FAST!

‘ Security Comes First ’ In the face of potential crisis: Be painfully open Transparency FAST Publically appreciative / apologetic A crisis is not the time to start a Blog, but it’s a darn great time to already have one.

In the face of potential crisis:

Be painfully open

Transparency

FAST

Publically appreciative / apologetic

http://holisticinfosec.blogspot.com/2008/02/fastest-fix-in-west-vendors-excellent.html “ Within 24 hours these issues had been addressed and, even more surprisingly, Schipul posted this issue and resolution to their blog … This rapid, public response exemplifies a company who seeks to protect their brand, customer and end user…” The Happy Ending…

The SEM Blog (the brainy) www.thesemblog.com

Nifty how-to’s and instructional posts Training and service announcements Industry news and geek gossip

Good enough to steal? http://www.themediaslut.com/2008/02/932 http://www.thesemblog.com/2007/12/social-media-my.html http://www.imediaconnection.com/content/18417.asp

Qualified traffic is good – link regularly, link well http://flickr.com/photos/poagao/367128550/

The CEO Blog ( hey Ed!) www.brandtobedetermined.com

Thoughts on biz and economy PR and community shout outs Just for fun / random Ed

Let’s get personal. http://flickr.com/photos/geekette/212455285/

Personal Brands (the *sometimes* silly) www.schipul.com/personalbrands

We are our own brand and represent another

Let’s review… Discover your people’s talents Find your Blog’s true purpose and work it, work it , work it Grow your personal brands Growing business with Blogs and your people http://flickr.com/photos/eschipul/2129251703/

Discover your people’s talents

Find your Blog’s true purpose and work it, work it , work it

Grow your personal brands

Thanks! Katie Laird Schipul – The Web Marketing Company www.schipul.com / www.tendenci.com (281) 497.6567, ext. 519 Email: [email_address] Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Flickr: www.flickr.com/photos/happykatie Twitter: www.twitter.com/happykatie Find my slides at: www.slideshare.net/happykatie

Katie Laird

Schipul – The Web Marketing Company www.schipul.com / www.tendenci.com (281) 497.6567, ext. 519

Email: [email_address]

Personal brand: www.schipul.com/happykatie Blog: www.happykatie.com Flickr: www.flickr.com/photos/happykatie Twitter: www.twitter.com/happykatie

Find my slides at: www.slideshare.net/happykatie