AMA Houston Blog Forward - How businesses are blogging it out


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Many great businesses are engaging their clients and industry via company Blogs very successfully. Katie Laird of Schipul discusses some tactics and Social Media paradigms her organization has adopted to make their Blogs useful and exciting.

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AMA Houston Blog Forward - How businesses are blogging it out

  1. 1. <ul><li>Katie Laird Schipul - The Web Marketing Company </li></ul><ul><li>[email_address] </li></ul><ul><li> // </li></ul>‘ Oh crap, the marketing girl has a Blog’ How to Blog Forward and never look back
  2. 2. What we’ll talk about... <ul><li>Look within for the passion you need </li></ul><ul><li>Blogging life with Schipul </li></ul><ul><li>Personal branding and why it’s cool </li></ul>Blogging for Business, Blogging for the People
  3. 3. When they hired me…
  4. 4. They had no idea what they were in for…
  5. 5. Happykatie!
  6. 6. ... but they got one heck of a hyper employee! passionate
  7. 7. Who are YOUR biggest internal Blogger fans?
  8. 8. Meet Schipul - The Web Marketing Company
  9. 9. To connect and organize the world’s people . Do good.
  10. 10. Tendenci Software Blog (the geeky)
  11. 11. Training and Webinar scheduling Group funding requests Software Tips and Tricks
  12. 12. Sometimes Blogging means making lemonade - FAST!
  13. 13. ‘ Security Comes First ’ <ul><li>In the face of potential crisis: </li></ul><ul><li>Be painfully open </li></ul><ul><li>Transparency </li></ul><ul><li>FAST </li></ul><ul><li>Publically appreciative / apologetic </li></ul>A crisis is not the time to start a Blog, but it’s a darn great time to already have one.
  14. 14. “ Within 24 hours these issues had been addressed and, even more surprisingly, Schipul posted this issue and resolution to their blog … This rapid, public response exemplifies a company who seeks to protect their brand, customer and end user…” The Happy Ending…
  15. 15. The SEM Blog (the brainy)
  16. 16. Nifty how-to’s and instructional posts Training and service announcements Industry news and geek gossip
  17. 17. Good enough to steal?
  18. 18. Qualified traffic is good – link regularly, link well
  19. 19. The CEO Blog ( hey Ed!)
  20. 20. Thoughts on biz and economy PR and community shout outs Just for fun / random Ed
  21. 21. Let’s get personal.
  22. 22. Personal Brands (the *sometimes* silly)
  23. 23. We are our own brand and represent another
  24. 24. Let’s review… <ul><li>Discover your people’s talents </li></ul><ul><li>Find your Blog’s true purpose and work it, work it , work it </li></ul><ul><li>Grow your personal brands </li></ul>Growing business with Blogs and your people
  25. 25. Thanks! <ul><li>Katie Laird </li></ul><ul><li>Schipul – The Web Marketing Company / (281) 497.6567, ext. 519 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Personal brand: Blog: Flickr: Twitter: </li></ul><ul><li>Find my slides at: </li></ul>
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