The Big Idea: www.ﬂickr.com/photos/joshuacraig/3075437046Personal Brands are Proﬁtable for Your Business
4 Brand Types ★ Pure Corporate ★ Corporate w/ a Persona ★ Employee w/ Corp Ties ★ Pure Personal http://www.web-strategist.com/blog/2009/07/30/from-corporate-to-personal-the-four-types-of-social-media-proﬁles/www.ﬂickr.com/photos/mattcameasarat/3842296392
FOURSQUARE www.foursquare.com • Giant market share • Offers analytics to learn about your customers better • Gaming element (badges) makes it FUN! • Great for large conferences and events too
GOOGLE PLACES www.google.com/places • Claim and optimize • Use rich media and promotions • Encourage participation • Integrate into your website plan
Social Media =Online Public Relations www.flickr.com/photos/pilax/38289753
The steps for a successful PR campaign • Research • Strategic Planning • Implementation • EvaluationSource: http://www.praccreditation.org/becomeAPR/KSAs_Competencies.html
1. Research www.ﬂickr.com/photos/lord-jim/3575271834
Nothing happens until you listen www.technorati.com Email updates for your company name and keywords www.google.com/alerts Email updates for your company name and keywords http://search.twitter.com Search Twitter for what’s being said about you http://alerts.yahoo.comYahoo! alerts you of any occurrences of deﬁned terms and names
http://www.flickr.com/photos/emilsjoblom/5135525683 Section 4 Twitter voice and Tweetin’ tools
BUSINESSTWITTER VOICES • Customer support voice (@comcastcares) • CEO voice (@eschipul) • Product / service voice (@titosvodka) • Playful trickster (@CorpzFlowrLois) • What fits your brand best?
My Twitter lifesaver www.hootsuite.com 1. Publisher: Bulk + approved scheduling 2. Analytics + Reports: Facebook + Twitter 3. Assignments / team work 4. Easy List management 5. Geo-location friendly 6. MOBILE!!!!!
Twitter elements for business• Solid brand name (no numbers or weird abbreviations, short)• Hashtags• Photos (www.twitpic.com // www.yfrog.com)• Videos (www.twitvid.com)• Frequency (2 posts / day - know your peak hours)• Responsiveness (within 24 hours - good or bad)• Sense of humor
http://www.flickr.com/photos/emilsjoblom/5135525683 Section 5 Business development on the Web
GET YOUR SALES TEAM BUY-IN • Give them the tools they need (they are mobile, make it easy) • Train the heck out of them! • Turn them into rock stars online • Provide a clear direction, make it a game
BUSINESS CARD PARTY Include your SMM linkswww.moo.com Go wild for a conference! www.cardmunch.com/
Quick review: 1. What do the analytics say? 2. Schedule, plan, Schedule, plan 3. Play with your voice 4. Continue to recruit passionhttp://www.flickr.com/photos/moranga/91023118 http://www.flickr.com/photos/renolauren/3630510488 WE MADE IT!
THANK YOU!Katie Laird | Head Communications Geek | @happykatieSchipul - The Web Marketing Company | www.schipul.com