A look at Social Media for Business
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A look at Social Media for Business

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A look at Social Media Marketing strategy and tactics for businesses who have already dipped their toes into the Web world.

A look at Social Media Marketing strategy and tactics for businesses who have already dipped their toes into the Web world.

Learn more at www.schipul.com

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    A look at Social Media for Business A look at Social Media for Business Presentation Transcript

    • 202SOCIAL MEDIAA business social marketing reviewKatie Laird | www.schipul.com | @happykatie Thanks @rickharris
    • Lots to cover: 1. Ask questions 2. Go easy on yourself 3. Find 2 tools / techniqueshttp://www.flickr.com/photos/moranga/91023118 http://www.flickr.com/photos/renolauren/3630510488 GROUND RULES
    • THE WEB IS ABOUT RELATIONSHIPS
    • It’s the story,not the technology http://www.flickr.com/photos/jfchenier/76721307/
    • LET’S TALK...• Your foundation• Marketing steps for your biz• A quick Facebook chat• Twitter voice and tools• Get your sales team on board http://www.flickr.com/photos/tgkw/4858749906
    • Average social network user age Facebook = 38 years old LinkedIn = 48 years old YouTube = 27 years old Twitter = 30+ years old www.flowtown.com
    • A NEWKIND OFPHONETIME
    • Section 1Your business online marketing basics
    • The Big Idea: www.flickr.com/photos/joshuacraig/3075437046Personal Brands are Profitable for Your Business
    • 4 Brand Types ★ Pure Corporate ★ Corporate w/ a Persona ★ Employee w/ Corp Ties ★ Pure Personal http://www.web-strategist.com/blog/2009/07/30/from-corporate-to-personal-the-four-types-of-social-media-profiles/www.flickr.com/photos/mattcameasarat/3842296392
    • FOURSQUARE www.foursquare.com • Giant market share • Offers analytics to learn about your customers better • Gaming element (badges) makes it FUN! • Great for large conferences and events too
    • GOOGLE PLACES www.google.com/places • Claim and optimize • Use rich media and promotions • Encourage participation • Integrate into your website plan
    • Social Media =Online Public Relations www.flickr.com/photos/pilax/38289753
    • The steps for a successful PR campaign • Research • Strategic Planning • Implementation • EvaluationSource: http://www.praccreditation.org/becomeAPR/KSAs_Competencies.html
    • 1. Research www.flickr.com/photos/lord-jim/3575271834
    • Nothing happens until you listen www.technorati.com Email updates for your company name and keywords www.google.com/alerts Email updates for your company name and keywords http://search.twitter.com Search Twitter for what’s being said about you http://alerts.yahoo.comYahoo! alerts you of any occurrences of defined terms and names
    • 2. Strategic Planningwww.flickr.com/photos/lord-jim/3571575685
    • Plan ahead• Quarterly planning works great• Connect sales, marketing and online teams• Utilize collaborative tools• Create editorial calendar
    • http://farm4.static.flickr.com/3148/3022781883_c04d9f0077.jpg
    • 3. Implementationwww.flickr.com/photos/lord-jim/3574474673
    • Life gets busy.That’s what your scheduling feature is for.
    • DEDICATED TEAM
    • 4. Evaluationwww.flickr.com/photos/lord-jim/3574452593
    • What value are you providing with your content?
    • What do your customers tell you? Do you even ask?www.getsatisfaction.com
    • Analytics tools exist - but you decide successwww.google.com/analytics + www.scoutlabs.com
    • BRANDDEVELOPMENT CYCLE
    • http://www.flickr.com/photos/emilsjoblom/5135525683 Section 2 Business marketing in action
    • HOW DO BUSINESSES USE SOCIAL MEDIA?1. Build relationships2. Promote products or services3. Provide customer service4. Share info, be awesome http://www.flickr.com/photos/tgkw/4858749906
    • 1. BUILD THOSE RELATIONSHIPS
    • Ford Fiesta crowd sources content and fun (with prizes!)www.fiestamovement2.com/hou/team-profile/team-houston
    • The brand of all brands... http://www.flickr.com/photos/icatus/3300490484
    • ... finding even more diverse audiences on Facebookwww.facebook.com/coca-cola
    • 2. PROMOTE YOURPRODUCTS + SERVICES
    • A computer company...
    • ... that made $3 million by chatting on Twitter...www.twitter.com/delloutlet
    • A zoo...
    • ...that skyrocketed memberships because of bloggingwww.houstonzooblogs.com
    • 3. PROVIDECUSTOMER SERVICE
    • A fashion magazine...
    • ...that partners with a YouTube star for visual how-to’shttp://www.youtube.com/user/MichellePhan
    • A software company...
    • Text... that makes an impact being helpful + playful on callhttp://twitter.com/#!/techsmith
    • 4. BE YOUR GENEROUS, AWESOME SELF
    • A liquor store...
    • ... that exploded because of a wine tasting online showhttp://tv.winelibrary.com
    • An office supply company...
    • ... that made pens and markers the coolest thing everhttp://blog.sharpie.com/
    • http://www.flickr.com/photos/emilsjoblom/5135525683 Section 3 Some Facebook thoughts
    • FACEBOOK SUCCESS• Know your audience• Be consistent• Be interesting Then go register:• Vary your content• Watch your stats www.schipul.com/events• Repeat
    • Fresh pictures with tags! Admins! Profile image Know what works Regular postsUse of tabs for cool content
    • What tools make your job easier? USE THEM!
    • http://www.flickr.com/photos/emilsjoblom/5135525683 Section 4 Twitter voice and Tweetin’ tools
    • BUSINESSTWITTER VOICES • Customer support voice (@comcastcares) • CEO voice (@eschipul) • Product / service voice (@titosvodka) • Playful trickster (@CorpzFlowrLois) • What fits your brand best?
    • My Twitter lifesaver www.hootsuite.com 1. Publisher: Bulk + approved scheduling 2. Analytics + Reports: Facebook + Twitter 3. Assignments / team work 4. Easy List management 5. Geo-location friendly 6. MOBILE!!!!!
    • Twitter elements for business• Solid brand name (no numbers or weird abbreviations, short)• Hashtags• Photos (www.twitpic.com // www.yfrog.com)• Videos (www.twitvid.com)• Frequency (2 posts / day - know your peak hours)• Responsiveness (within 24 hours - good or bad)• Sense of humor
    • http://www.flickr.com/photos/emilsjoblom/5135525683 Section 5 Business development on the Web
    • GET YOUR SALES TEAM BUY-IN • Give them the tools they need (they are mobile, make it easy) • Train the heck out of them! • Turn them into rock stars online • Provide a clear direction, make it a game
    • Be master content creators
    • A new morning coffee routine?
    • SEARCH THE MATRIX
    • BUSINESS CARD PARTY Include your SMM linkswww.moo.com Go wild for a conference! www.cardmunch.com/
    • Quick review: 1. What do the analytics say? 2. Schedule, plan, Schedule, plan 3. Play with your voice 4. Continue to recruit passionhttp://www.flickr.com/photos/moranga/91023118 http://www.flickr.com/photos/renolauren/3630510488 WE MADE IT!
    • THANK YOU!Katie Laird | Head Communications Geek | @happykatieSchipul - The Web Marketing Company | www.schipul.com