A look at Social Media for Business

  • 1,445 views
Uploaded on

A look at Social Media Marketing strategy and tactics for businesses who have already dipped their toes into the Web world. …

A look at Social Media Marketing strategy and tactics for businesses who have already dipped their toes into the Web world.

Learn more at www.schipul.com

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
1,445
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
155
Comments
1
Likes
8

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. 202SOCIAL MEDIAA business social marketing reviewKatie Laird | www.schipul.com | @happykatie Thanks @rickharris
  • 2. Lots to cover: 1. Ask questions 2. Go easy on yourself 3. Find 2 tools / techniqueshttp://www.flickr.com/photos/moranga/91023118 http://www.flickr.com/photos/renolauren/3630510488 GROUND RULES
  • 3. THE WEB IS ABOUT RELATIONSHIPS
  • 4. It’s the story,not the technology http://www.flickr.com/photos/jfchenier/76721307/
  • 5. LET’S TALK...• Your foundation• Marketing steps for your biz• A quick Facebook chat• Twitter voice and tools• Get your sales team on board http://www.flickr.com/photos/tgkw/4858749906
  • 6. Average social network user age Facebook = 38 years old LinkedIn = 48 years old YouTube = 27 years old Twitter = 30+ years old www.flowtown.com
  • 7. A NEWKIND OFPHONETIME
  • 8. Section 1Your business online marketing basics
  • 9. The Big Idea: www.flickr.com/photos/joshuacraig/3075437046Personal Brands are Profitable for Your Business
  • 10. 4 Brand Types ★ Pure Corporate ★ Corporate w/ a Persona ★ Employee w/ Corp Ties ★ Pure Personal http://www.web-strategist.com/blog/2009/07/30/from-corporate-to-personal-the-four-types-of-social-media-profiles/www.flickr.com/photos/mattcameasarat/3842296392
  • 11. FOURSQUARE www.foursquare.com • Giant market share • Offers analytics to learn about your customers better • Gaming element (badges) makes it FUN! • Great for large conferences and events too
  • 12. GOOGLE PLACES www.google.com/places • Claim and optimize • Use rich media and promotions • Encourage participation • Integrate into your website plan
  • 13. Social Media =Online Public Relations www.flickr.com/photos/pilax/38289753
  • 14. The steps for a successful PR campaign • Research • Strategic Planning • Implementation • EvaluationSource: http://www.praccreditation.org/becomeAPR/KSAs_Competencies.html
  • 15. 1. Research www.flickr.com/photos/lord-jim/3575271834
  • 16. Nothing happens until you listen www.technorati.com Email updates for your company name and keywords www.google.com/alerts Email updates for your company name and keywords http://search.twitter.com Search Twitter for what’s being said about you http://alerts.yahoo.comYahoo! alerts you of any occurrences of defined terms and names
  • 17. 2. Strategic Planningwww.flickr.com/photos/lord-jim/3571575685
  • 18. Plan ahead• Quarterly planning works great• Connect sales, marketing and online teams• Utilize collaborative tools• Create editorial calendar
  • 19. http://farm4.static.flickr.com/3148/3022781883_c04d9f0077.jpg
  • 20. 3. Implementationwww.flickr.com/photos/lord-jim/3574474673
  • 21. Life gets busy.That’s what your scheduling feature is for.
  • 22. DEDICATED TEAM
  • 23. 4. Evaluationwww.flickr.com/photos/lord-jim/3574452593
  • 24. What value are you providing with your content?
  • 25. What do your customers tell you? Do you even ask?www.getsatisfaction.com
  • 26. Analytics tools exist - but you decide successwww.google.com/analytics + www.scoutlabs.com
  • 27. BRANDDEVELOPMENT CYCLE
  • 28. http://www.flickr.com/photos/emilsjoblom/5135525683 Section 2 Business marketing in action
  • 29. HOW DO BUSINESSES USE SOCIAL MEDIA?1. Build relationships2. Promote products or services3. Provide customer service4. Share info, be awesome http://www.flickr.com/photos/tgkw/4858749906
  • 30. 1. BUILD THOSE RELATIONSHIPS
  • 31. Ford Fiesta crowd sources content and fun (with prizes!)www.fiestamovement2.com/hou/team-profile/team-houston
  • 32. The brand of all brands... http://www.flickr.com/photos/icatus/3300490484
  • 33. ... finding even more diverse audiences on Facebookwww.facebook.com/coca-cola
  • 34. 2. PROMOTE YOURPRODUCTS + SERVICES
  • 35. A computer company...
  • 36. ... that made $3 million by chatting on Twitter...www.twitter.com/delloutlet
  • 37. A zoo...
  • 38. ...that skyrocketed memberships because of bloggingwww.houstonzooblogs.com
  • 39. 3. PROVIDECUSTOMER SERVICE
  • 40. A fashion magazine...
  • 41. ...that partners with a YouTube star for visual how-to’shttp://www.youtube.com/user/MichellePhan
  • 42. A software company...
  • 43. Text... that makes an impact being helpful + playful on callhttp://twitter.com/#!/techsmith
  • 44. 4. BE YOUR GENEROUS, AWESOME SELF
  • 45. A liquor store...
  • 46. ... that exploded because of a wine tasting online showhttp://tv.winelibrary.com
  • 47. An office supply company...
  • 48. ... that made pens and markers the coolest thing everhttp://blog.sharpie.com/
  • 49. http://www.flickr.com/photos/emilsjoblom/5135525683 Section 3 Some Facebook thoughts
  • 50. FACEBOOK SUCCESS• Know your audience• Be consistent• Be interesting Then go register:• Vary your content• Watch your stats www.schipul.com/events• Repeat
  • 51. Fresh pictures with tags! Admins! Profile image Know what works Regular postsUse of tabs for cool content
  • 52. What tools make your job easier? USE THEM!
  • 53. http://www.flickr.com/photos/emilsjoblom/5135525683 Section 4 Twitter voice and Tweetin’ tools
  • 54. BUSINESSTWITTER VOICES • Customer support voice (@comcastcares) • CEO voice (@eschipul) • Product / service voice (@titosvodka) • Playful trickster (@CorpzFlowrLois) • What fits your brand best?
  • 55. My Twitter lifesaver www.hootsuite.com 1. Publisher: Bulk + approved scheduling 2. Analytics + Reports: Facebook + Twitter 3. Assignments / team work 4. Easy List management 5. Geo-location friendly 6. MOBILE!!!!!
  • 56. Twitter elements for business• Solid brand name (no numbers or weird abbreviations, short)• Hashtags• Photos (www.twitpic.com // www.yfrog.com)• Videos (www.twitvid.com)• Frequency (2 posts / day - know your peak hours)• Responsiveness (within 24 hours - good or bad)• Sense of humor
  • 57. http://www.flickr.com/photos/emilsjoblom/5135525683 Section 5 Business development on the Web
  • 58. GET YOUR SALES TEAM BUY-IN • Give them the tools they need (they are mobile, make it easy) • Train the heck out of them! • Turn them into rock stars online • Provide a clear direction, make it a game
  • 59. Be master content creators
  • 60. A new morning coffee routine?
  • 61. SEARCH THE MATRIX
  • 62. BUSINESS CARD PARTY Include your SMM linkswww.moo.com Go wild for a conference! www.cardmunch.com/
  • 63. Quick review: 1. What do the analytics say? 2. Schedule, plan, Schedule, plan 3. Play with your voice 4. Continue to recruit passionhttp://www.flickr.com/photos/moranga/91023118 http://www.flickr.com/photos/renolauren/3630510488 WE MADE IT!
  • 64. THANK YOU!Katie Laird | Head Communications Geek | @happykatieSchipul - The Web Marketing Company | www.schipul.com