Booklog Interactive / Media / Design, Royal Academy of Art

Slide 1: Interactive/Media/Desi gn/Interactive/Media/D P O R TR A IT O F A S TU DY inter active / media / design esign/Interactive/Media /Design/Interactive/Me dia/Design/Interactive/ Media/Design/Interacti ve/Media/Design/Inter The irregular though frequently published wiki-pdf-book-magazine-log-report-zine Publication date 26/03/2007 This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Netherlands License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/2.5/nl/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.

Slide 2: 2 I NTRO D U C TI O N I NTRO D U C TIO N 3 inter active / media / design inter active / media / design Coming up: This is the irregular –though frequently– published wiki-pdf-book-magazine-log-report-zine of the new study at the Royal Academy of Art [KABK] in The Hague, The Netherlands: Interactive / Media / Design. This publication will expand and change continuously. It will be updated, its design will change from time to time, chapters will be added, people will come, people will go – but it will remain the same publication with the possibility to be a book one day. Maybe after four years when the students graduate as a retrospective, maybe sooner. And if printed sooner, it will be a good overview of what happened until that speciﬁc moment in time. So, don’t mind spelling, grammar mistakes or bad English. Maybe you even hate the design. We don’t care. This document is about us sharing with you . what we are doing, have done or are up to. So make sure that you have the latest version (check the date on the cover), so you know you have the latest info. Enjoy! Best, Marcel Kampman Coordinator I/M/D Royal Academy of Art, The Hague m.kampman@kabk.nl

Slide 3: 4 I NTRO D U C TI O N BY JAC K V E R D U Y N LU N E L I NTRO D U C TIO N BY JAC K V E R D U Y N LU N E L 5 inter active / media / design inter active / media / design “The internet speaks of Web 2.0, a new, The sky is the limit with I/M/D, but initially students learn basic skills like graphic design, sound design, social generation of software made to share visualizing and concept development. Just as the information. The new I/M/D course in The Karate Kid’s master Mr. Miyagi made him wash Hague is about Creativity 2.0, according to and wax cars to learn the ins and outs of karate, our students need the basics in order to eventually realize Kampman: educating ‘creative’ individuals who their ideas properly. are absolutely unlimited in their way of thinking.” (NRC Next, 22nd of August 2006) This –as they call it themselves– wiki-pdf-book- magazine-log-report-zine introduces you to our There is one thing that all first year students of the I/M/D first year students, their teachers, their Royal Academy of Arts’ new course Interactive/ projects and their sources of inspiration. You will Media/Design have in common: they can’t be read about the “Pool of Masterminds”, a group of classified. Many have finished a course already, but creators comprising of designers, architects, authors, are looking for broader horizons. I/M/D focuses on journalists, film makers, etc. who inspire, motivate students with multidisciplinary interests, who like to and challenge the students. You will also read about combine various creative skills. the students’ work made for e.g. MTV, Stop Aids Now! and TNT. In the back you can find a list of related media. After one year, I/M/D has become an integral part of the academy. The Karate Kids of tomorrow are paving their way to success and we intend to watch them with great interest and enthusiasm! Jack Verduyn Lunel Director, Royal Academy of Art

Slide 4: FRAME & MARK support I/M/D CO NTE NT S inter active / media / design Class of 2006 9 _ Reports on special projects and ﬁeld trips 83 Frame Out there: 119 Goes Courses 129 Guest lectures and masterclasses 191 Digital Pool of _ Resources: Books 225 The world’s most Resources: Magazines 231 innovative interiors and Resources: Music 235 products available online. Resources: Movies 249 You know the print version of Frame? How to be selected for the entrance examination Now discover Frame Digital. _ I/M/D according to the world M/D the 247 Details: www.framemag.com

Slide 5: 8 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 9 inter active / media / design inter active / media / design Class of 2006 Meet the class of 2006. A group strong and diverse individuals. On the next pages they will introduce themselves. Irad Lee Rick Nijhout Jasmijn Pols Mark Ridder Glenn Satyanegara Vanessa Schauer Otwald Schipper Przemek Siemion Menno Steenvoorden Dorien Traa David Wieland Sam Winkel

Slide 6: 10 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 11 inter active / media / design inter active / media / design Irad Lee Irad (Tel Aviv, Israel, 1982) is working with audiovisual design and interactive media development. Trained in electroacoustic music composition, Irad studied Sonology (sound design & music technology) at the Institute of Sonology in The Hague where he was experimenting with aspects of sound morphology and the design of complex sound structures. In 2006 he joined i/m/d, willing to further explore post-digital art, mixed-media technologies and their impact in cultural and social life. Irad’s work examines the intersections between memory, emotional experiences, natural phenomena and new/unstable media technology. Typically, these works are a result of profound research into a certain idea, form or content, bringing together the ﬁelds of architecture, interactive media and audiovisual arts. His current projects are based around information design, visualization and interactive media integration that are concerned with the notions of digital culture and environment, its social intercourse and its consequences and cultural artifacts.

Slide 7: Irad according to Irad 12 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 13 inter active / media / design inter active / media / design

Slide 12: 22 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 23 inter active / media / design inter active / media / design Rick Nijhout Based on the artist platform ‘PHKade’, a well-known initiative within the Amsterdam night-live, and their individual projects using photo, video and graphic art, Rick Nijhout together with Koen Kuiper decided early 2005 to start performing as the vj-combination ‘S_loop’. Their experimental start, using stylish and minimalistic animation techniques, rapidly developed into a versatile repertoire of video-art. Presently ‘S-Loop’ is the resident VJ-combination for clubs and organisations like ‘Vreemd@Sugar Factory’ and ‘Wanted Now!@ Hotel Arena’. They are also frequently performing at venues such as, GZG, Studio 80, Club 11, Lichtfabriek, Amsterdam Dance Event and Blijburg. This year they have taken a shot at the Visual Sensations VJ competition and already made it to the region ﬁnals held at the Ekko (Utrecht) on the 15th of december. Rick is also responsible for the innovative video-leaders of ‘Ster&Cultuur’, supporting cultural activities on the Dutch Public TV-stations, and is constantly working on improving his individual video projects. Besides video-art he is also busy with the creation of graphic design and websites. His goals for the future are to explore all the different ﬁelds of creating media and more importantly, the ideas behind it.

Slide 13: Rick according to Rick 24 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 25 inter active / media / design inter active / media / design

Slide 14: 26 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 27 inter active / media / design inter active / media / design Jasmijn Pols After 4 years of study she graduated from the Nimeto Utrecht as a graphic designer. Her last assignment was to create a new product or invented service that doesn’t exist yet, she came up with “Memento” world wide service to keep your memories save from time and new technologies. Not soon after that she decided to broaden her horizon. Working temporarily as a freelancer, she earned money to go to Australia. Once she was there, it was just a little step to go to Asia. There she discovered Thailand, Singapore and Cambodia. This was a great time to ﬁgure out what to do next. Meanwhile she kept doing photography, poems, graphic design. She wanted a study that was different than others that offered more challenges that would look further then the rest. That would give more opportunities to show what your really are a capable of. That there’s a thin line between theory and training. She found this in i/m/d. She thinks, that with i/m/d, she can accomplish what is in her head in real life. Even if it isn’t possible today, it might be tomorrow. She will set her aims on traineeships in all the corner’s there are in the work ﬁeld of interactive media design to learn what there is to learn. So she can start her own business. In what exactly she’s not sure yet, but she’s sure it will be creative and a lot of fun. Just as she is herself.

Slide 15: Jasmijn according to Jasmijn 28 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 29 inter active / media / design inter active / media / design

Slide 18: 34 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 35 inter active / media / design inter active / media / design Mark Ridder Mark Ridder (1985) was wondering at young age that someone must have build al those buildings surrounding him and that he wanted to be that person. In 2005 Mark made the ﬁrst move to become an architect and started the study Bouwkunde at the Hogeschool van Amsterdam. Then, in the winter of 2005 Mark decided it was time to do something different. There were these large videoscreens in club’s and festivals, and he decided it could be done much better. In the very ﬁrst beginning he worked together with Ademir Arapovic, who is working under the name Superb Surface and Ado, for a couple of gig’s. Then he met Denise Pakes, also known under the name Eyekino. They teamed up under the name MA.DE and did a lot of gig’s during the summer of 2005. After that summer, Mark decided, restless as he is, that it was time to go on his own. This worked out very well, but it was a bit to much to do it alone. So in the autumn of 2006 Lin van der Slikke joined Mark and Kleurbleur was born. Mark was a resident at the Phonocult party’s in ‘t Paard, The Hague. He also performed at clubs as Now&Wow, Winkel van Sinkel, 013 and several other large venues and performed together with artists such as Audiobully’s, DJ Chuckie, Mathew Dear and others. The grades weren’t that good and the vj part took to much time, and after a year of intensive vj’ing Mark discovered that Bouwkunde was to mainstream. It’s at that moment he discovered I/M/D at the KABK. The idea to form a larger concept was an appealing thought that he just couldn’t resist.

Slide 19: Mark according to Mark 36 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 37 inter active / media / design inter active / media / design

Slide 20: Mark according to Mark 38 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 39 inter active / media / design inter active / media / design

Slide 21: 40 40 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 41 inter active / media / design inter active / media / design Glenn Satyanegara Glenn (1983) was about to do a second year of Graphic Design at the Royal Academy of Art before he found a more appealing study, I/M/D. He did some guerilla work for Nokia and Blend magazine. He is the creative mind behind DEAD. BEFORE.DIPLOMA a freestyle alternative consciousness. What to accomplish in the near future? To see more solutions, to show more solutions, to do.

Slide 22: Glenn according to Glenn 42 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 43 inter active / media / design inter active / media / design

Slide 25: 48 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 49 inter active / media / design inter active / media / design Vanessa Schauer After passing the European Baccalaureate at a 5 years school for Media Informatics, Vanessa studied law in lovely Innsbruck, Austria. At the same time she participated in Latin and Arabic classes. Various cultures, including their fonts, tongues, music and traditional dances always catched her attention. Dance classes, playing the ﬂute and drums is what she did early in her life where she also developed an interest in nature, especially in alley cats. The fascinating environment in which she was raised, the Alps, inspired her to do some photography. She was an assistant producer for the radio and at theatres. She also helped organizing exhibitions for challenged artists. At the moment Vanessa is working as a web designer. She studies i/m/d at the Royal Academy of Art, where she enjoys making music and developing ideas around games and the latest Stop Aids Now! project.

Slide 26: Vanessa according to Vanessa 50 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 51 inter active / media / design inter active / media / design

Slide 27: 52 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 53 inter active / media / design inter active / media / design Otwald Schipper Otwald Schipper (Paramaribo, Surinam, 1985) is a young individual and dreamer. He began his career with drawing, but used his later success as a graphic designer to catapult his talent forward. This resulted in a prestigious opportunity to work for music artists like Ginuwine, Tyrese, 50 cent and others. Besides that he is the designer for the nr.1 promotion team in Amsterdam, Otwald worked at fashion shoots where he would occasionally style the shoots. Soon, he began his own clothing line, Bash Wear.

Slide 28: Otwald according to Otwald 54 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 55 inter active / media / design inter active / media / design

Slide 29: Otwald according to Otwald 56 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 57 inter active / media / design inter active / media / design

Slide 30: 58 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 59 inter active / media / design inter active / media / design Przemyslaw Siemion Przemek was born in Opole, Poland. He grew up in Katowice, and after a while he moved to Kraków (Cracaw), to study International Relations at Tischner European University. At this time he was interested in global culture, globalization and civilization processes in general. In the meantime he was working as web developer for few communities in Poland, diving into web design and knowledge about online communities. From this time his interests expand to information architecture, design, usability and new independent media like podcasting and vodcasting. Addicted to traveling, new technologies and learning more about new cultures, he moved to the Netherlands to explore new interests and to learn more about new media. Currently, in the KABK, he is trying to learn more about different media, new way to express himself, learn new skills and the most important try to look at this world from a different perspective. Opening his own company was also a part of his new experience in the Netherlands. Future plans... Stay to the end of I/M/D course on the KABK, develop himself and ‘stay hungry, stay foolish’, (Steve Jobs).

Slide 31: Przemek according to Przemek 60 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 61 inter active / media / design inter active / media / design 5ives: People: drink - beer, wine, water Miłka dish - pierogi, Grzegorz fruit - apple Robin smell - grass on the field after the rain Aidan animal - cat Ola Dawid WWW: Fox www.powazek.com Aguśka www.engadget.com Jerzy www.informationarchitects.jp Gosia www.subtraction.com Filip www.flickr.com Anna veerle.duoh.com Wojtek www.pingmag.jp Zuza www.rzeczy.net Krzysztof www.cybersoc.com Yulija darmano.typepad.com/logic_emotion Artur Paweł Years: Marcin 5 - ending studies Jasiu 15 - traveling around the world Bart 25 - looking at the stars Heroes: Mahatma Gandhi,Steve Jobs

Slide 32: 62 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 63 inter active / media / design inter active / media / design Menno Steenvoorden Menno was born in Leiden and raised in Noordwijk where he lives his whole life already. His hobbies are surfing an designing. He started as a webdesigner and made sites for his friends and himself. When he got his first customer he thought that this is something he would do for the rest of his life. But on the Grafisch Lyceum in Rotterdam [GLR] he chose for Animation instead of New Media Design. On his internship, he found out that he didn’t want to do anything in 3D animation or making websites for a boss. After graduating from the GLR, he started a little company in design and developement with a friend that is good in scripting and Menno takes care of the designs. To find out what he wanted to do, he followed a two year during school called ‘Open Studio’. He learned all the ins and outs of film making, editing and directing. Menno’s goal is not to specialize in something particular but to learn a lot on every direction. He realized that he wasn’t ready with developing himself. He thought his ideas where to shallow and had no content. So he decided not to start working fulltime, but to study i/m/d to develop himself more in concept development and to broaden his horizon.

Slide 33: Menno according to Menno 64 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 65 inter active / media / design inter active / media / design

Slide 34: Menno according to Menno 66 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 67 inter active / media / design inter active / media / design

Slide 35: 68 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 69 inter active / media / design inter active / media / design Dorien Traa After her graduation, Dorien decided that she wanted to study English. She thought that she should at least try the University now that she had the oppurtunity. But after two weeks at the University, she quit. Before she made the decision to go to the University she had been hesitating a lot because she liked the Academy of Art aswell.Photography is her hobby for quite some time now and she really liked the idea of doing something creative. Dorien has always been facinated by illustrations and new devices. She sometimes ﬁnds herself staring at a picture for hours, concentrating on all the details. And she’s always jealous at people who have the newest iPod or the newest mobile phone. She admires people who can come up with the ideas and design something so pretty. So after she quited English, Dorien contacted the Academy immediately because she wanted to know if she could still participate in one of the studies. They said that she had a tiny chance of still getting in. She ﬁrst considered Photography, but found another very interesting study, something that sounded even better to her. She was so glad and so happy with her decision. After one week at the Royal Academy she knew that this was something she enjoyed. The study is so broad, there is so much to learn about every aspect of designing. She found something where she could express my creativity.

Slide 36: Dorien according to Dorien 70 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 71 inter active / media / design inter active / media / design

Slide 37: Dorien according to Dorien 72 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 73 inter active / media / design inter active / media / design

Slide 38: 74 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 75 inter active / media / design inter active / media / design David Wieland After a few false starts at various colleges, he practically rolled into the i/m/d course, which, as later would become apparent, fits David like a glove. In his spare time he’s always had something ‘artsy’ on his hands. It began in his childhood with drawings, and about 8 years ago when he was thirteen, he started to tool around with Frontpage, just as HTML was about to become the Next Big Thing. By trial and error he learned the essentials of every program he thought he could use to deliver his ideas as he saw them in his mind. he soon mastered Photoshop simply by trying, trying, trying to find how to get that particular effect. And every time he learned something new – He still does. When he was so focused on Photoshop in his spare time, he knew he wanted to do something in the graphic design field later on but at the same time that thought somehow limited him in his freedom. He thought: ‘How can you be absolutely sure that a very specific profession is exactly your ‘thing’ when you haven’t had or tried anything else?’ Photoshop and a bit of web design were the only tools he really used. So unconsciously he knew he wanted to do something more than just creating imagery – he wanted to create concepts. Ideas that have not been done before. To be truly original and not being limited in skill or supply. This thought process was not revealed to me until I understood what i/m/d was really about: idea development.

Slide 39: David according to David 76 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 77 inter active / media / design inter active / media / design

Slide 40: 78 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 79 inter active / media / design inter active / media / design Sam Winkel Sam (Recife, Brasil, 1985) started to draw landscapes cartoons etc. When he was 9 years old a second dimension coloured my life: music! He had drum lessons for 7 years. During highschool he started as a DJ. After a few years playing on school parties and parties of friends he was lucky enough to get gigs at a popular beach club in Scheveningen. This is where he started networking and now, a few years later, he’s a resident DJ at club Silly Symphonies in The Hague where is already has drawn attention of some other organisations. He first tried Media and Entertainment Management and Graphic Design, but felt that he didn’t fit in. Nice people, good education but Graphic Design was a bit to narrow, not 100% Sam material. A few months later he heard about i/m/d. For him, it combines all his interests: conceptual thinking, coming up with new ideas/things, both graphic and more interactive design and last but not least: music. So at this time his goals are to do well in school and in the weekends play in the clubs and in his sparetime produce his own tracks (what he’s also doing in at i/m/d). His long term goals are: be active in a field he really likes and not be (just) doing it for the money but for passion and to have a nice little family.

Slide 41: Sam according to Sam 80 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 81 inter active / media / design inter active / media / design ��

Slide 42: 82 R E P O R T S O N S PEC I A L PROJ EC T S A N D F I E LD TR I P S R E P O R T S O N S PEC I AL PROJ EC T S A N D F I E LD TR I P S 83 inter active / media / design inter active / media / design Reports on Besides their regular assignments, the students work on some special projects. They worked on a ‘cromo’ (commercial promo) for MTV, contributed to the special projects presentation of the academy at the Studiebeurs (a fair where all educational institutions present themselves and ﬁeld trips to new students). Occasionally, the students go on ﬁeldtrips for inspiration, like the ‘Kesselskramer Outlet’ exhibition in the Kunsthal in Rotterdam and a visit to their headquarters.

Slide 43: 84 R E P O R T S O N S PEC I A L PROJ EC T S A N D F I E LD TR I P S R E P O R T S O N S PEC I AL PROJ EC T S A N D F I E LD TR I P S 85 inter active / media / design inter active / media / design Cromo MTV/KFC in corporation with Fabrique 4 Sepember 2006 Photo’s by Przemek, stills from the cromo by Fabrique. MTV contacted Marcel (who also works at Fabrique) to make a commercial promo (‘cromo’) for Kentucky Fried Chicken to call for entries for their ‘What do you do best?’ campaign. Commercials in that campaign show people do unique tricks. Then it states: ‘At KFC we know what to do with chicken. What do you do best?’ The cromo should tease people to send in what they do best. The winner wins his trick in a commercial on MTV. The outcome of the brianstorm was to show people stating on camera that they can do the most rediculous tricks like dropping a pencil in a sharpener from a distance, reversing jackets without using hands, etc. The same week all footage was shot in the classroom of I/M/D, starring the students and their ideas. The cromo was edited by Fabrique and ran on MTV from October to December 2006.

Slide 44: 86 R E P O R T S O N S PEC I A L PROJ EC T S A N D F I E LD TR I P S R E P O R T S O N S PEC I AL PROJ EC T S A N D F I E LD TR I P S 87 inter active / media / design inter active / media / design Contribution to the presentation of the academy at the Studiebeurs 25 Sepember 2006 Photo’s by Przemek From: Menno Steenvoorden Subject: IMD Brieﬁng Date: 22 september 2006 15:24:14 GMT+02:00 To: All students Hi all, This is the moment to test my english writing skills. Marcel called me about "homework" for monday. On this years "studiebeurs" the KABK will have a stand. And for every study direction there's a short video about the contents of that study. IMD doesn't have a short video YET. So Marcels Idea was: Everybody makes up a product or service that isn't invented yet and will be on the market within 2 years or something. The product you've made up will be explained by yourself on a MTV- ish &KFC-ish way on camera. It will be shooted in a Daylight area studio in The KABK. I Hope this is clear for everybody. If it's not just e-mail or call me back, My number 0624226xxx My email menno@ixxxlo.nl I wish everybody a nice weekend. Be carefull and don't do stupid things that I also won't do :) gr, Menno your fellow student.

Slide 45: 88 R E P O R T S O N S PEC I A L PROJ EC T S A N D F I E LD TR I P S R E P O R T S O N S PEC I AL PROJ EC T S A N D F I E LD TR I P S 89 inter active / media / design inter active / media / design

Slide 46: 90 R E P O R T S O N S PEC I A L PROJ EC T S A N D F I E LD TR I P S R E P O R T S O N S PEC I AL PROJ EC T S A N D F I E LD TR I P S 91 inter active / media / design inter active / media / design

Slide 47: 92 R E P O R T S O N S PEC I A L PROJ EC T S A N D F I E LD TR I P S R E P O R T S O N S PEC I AL PROJ EC T S A N D F I E LD TR I P S 93 inter active / media / design inter active / media / design Opening exhibition exhibition ‘Kesselskramer Outlet’ in the Kunsthal, Rotterdam because of the 10 years anniversary of the agency. 21 October 2006 Photo’s by Przemek and Irad, poster by Kesselskramer To celebrate the tenth anniversary of Amsterdam communication agency Kesselskramer, the Kunsthal Rotterdam is presenting a retrospective of the agency’s self-willed work. With audacious and contrary advertising campaigns using numerous media channels, Kesselskramer has acquired an excellent reputation since it was established in 1996. Take Ben, for example, the mobile network. Thanks to the unusual and personal approach with which the brand was communicated through television advertisements, posters and products, Ben has more or less become a household name. The same approach is taken in the exhibition KK Outlet, designed as a 200-squar

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