Booklog Interactive / Media / Design, Royal Academy of Art

Interactive/Media/Desi gn/Interactive/Media/D P O R TR A IT O F A S TU DY inter active / media / design esign/Interactive/Media /Design/Interactive/Me dia/Design/Interactive/ Media/Design/Interacti ve/Media/Design/Inter The irregular though frequently published wiki-pdf-book-magazine-log-report-zine Publication date 26/03/2007 This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Netherlands License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/2.5/nl/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.

2 I NTRO D U C TI O N I NTRO D U C TIO N 3 inter active / media / design inter active / media / design Coming up: This is the irregular –though frequently– published wiki-pdf-book-magazine-log-report-zine of the new study at the Royal Academy of Art [KABK] in The Hague, The Netherlands: Interactive / Media / Design. This publication will expand and change continuously. It will be updated, its design will change from time to time, chapters will be added, people will come, people will go – but it will remain the same publication with the possibility to be a book one day. Maybe after four years when the students graduate as a retrospective, maybe sooner. And if printed sooner, it will be a good overview of what happened until that speciﬁc moment in time. So, don’t mind spelling, grammar mistakes or bad English. Maybe you even hate the design. We don’t care. This document is about us sharing with you . what we are doing, have done or are up to. So make sure that you have the latest version (check the date on the cover), so you know you have the latest info. Enjoy! Best, Marcel Kampman Coordinator I/M/D Royal Academy of Art, The Hague m.kampman@kabk.nl

4 I NTRO D U C TI O N BY JAC K V E R D U Y N LU N E L I NTRO D U C TIO N BY JAC K V E R D U Y N LU N E L 5 inter active / media / design inter active / media / design “The internet speaks of Web 2.0, a new, The sky is the limit with I/M/D, but initially students learn basic skills like graphic design, sound design, social generation of software made to share visualizing and concept development. Just as the information. The new I/M/D course in The Karate Kid’s master Mr. Miyagi made him wash Hague is about Creativity 2.0, according to and wax cars to learn the ins and outs of karate, our students need the basics in order to eventually realize Kampman: educating ‘creative’ individuals who their ideas properly. are absolutely unlimited in their way of thinking.” (NRC Next, 22nd of August 2006) This –as they call it themselves– wiki-pdf-book- magazine-log-report-zine introduces you to our There is one thing that all first year students of the I/M/D first year students, their teachers, their Royal Academy of Arts’ new course Interactive/ projects and their sources of inspiration. You will Media/Design have in common: they can’t be read about the “Pool of Masterminds”, a group of classified. Many have finished a course already, but creators comprising of designers, architects, authors, are looking for broader horizons. I/M/D focuses on journalists, film makers, etc. who inspire, motivate students with multidisciplinary interests, who like to and challenge the students. You will also read about combine various creative skills. the students’ work made for e.g. MTV, Stop Aids Now! and TNT. In the back you can find a list of related media. After one year, I/M/D has become an integral part of the academy. The Karate Kids of tomorrow are paving their way to success and we intend to watch them with great interest and enthusiasm! Jack Verduyn Lunel Director, Royal Academy of Art

FRAME & MARK support I/M/D CO NTE NT S inter active / media / design Class of 2006 9 _ Reports on special projects and ﬁeld trips 83 Frame Out there: 119 Goes Courses 129 Guest lectures and masterclasses 191 Digital Pool of _ Resources: Books 225 The world’s most Resources: Magazines 231 innovative interiors and Resources: Music 235 products available online. Resources: Movies 249 You know the print version of Frame? How to be selected for the entrance examination Now discover Frame Digital. _ I/M/D according to the world M/D the 247 Details: www.framemag.com

8 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 9 inter active / media / design inter active / media / design Class of 2006 Meet the class of 2006. A group strong and diverse individuals. On the next pages they will introduce themselves. Irad Lee Rick Nijhout Jasmijn Pols Mark Ridder Glenn Satyanegara Vanessa Schauer Otwald Schipper Przemek Siemion Menno Steenvoorden Dorien Traa David Wieland Sam Winkel

10 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 11 inter active / media / design inter active / media / design Irad Lee Irad (Tel Aviv, Israel, 1982) is working with audiovisual design and interactive media development. Trained in electroacoustic music composition, Irad studied Sonology (sound design & music technology) at the Institute of Sonology in The Hague where he was experimenting with aspects of sound morphology and the design of complex sound structures. In 2006 he joined i/m/d, willing to further explore post-digital art, mixed-media technologies and their impact in cultural and social life. Irad’s work examines the intersections between memory, emotional experiences, natural phenomena and new/unstable media technology. Typically, these works are a result of profound research into a certain idea, form or content, bringing together the ﬁelds of architecture, interactive media and audiovisual arts. His current projects are based around information design, visualization and interactive media integration that are concerned with the notions of digital culture and environment, its social intercourse and its consequences and cultural artifacts.

Irad according to Irad 12 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 13 inter active / media / design inter active / media / design

22 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 23 inter active / media / design inter active / media / design Rick Nijhout Based on the artist platform ‘PHKade’, a well-known initiative within the Amsterdam night-live, and their individual projects using photo, video and graphic art, Rick Nijhout together with Koen Kuiper decided early 2005 to start performing as the vj-combination ‘S_loop’. Their experimental start, using stylish and minimalistic animation techniques, rapidly developed into a versatile repertoire of video-art. Presently ‘S-Loop’ is the resident VJ-combination for clubs and organisations like ‘Vreemd@Sugar Factory’ and ‘Wanted Now!@ Hotel Arena’. They are also frequently performing at venues such as, GZG, Studio 80, Club 11, Lichtfabriek, Amsterdam Dance Event and Blijburg. This year they have taken a shot at the Visual Sensations VJ competition and already made it to the region ﬁnals held at the Ekko (Utrecht) on the 15th of december. Rick is also responsible for the innovative video-leaders of ‘Ster&Cultuur’, supporting cultural activities on the Dutch Public TV-stations, and is constantly working on improving his individual video projects. Besides video-art he is also busy with the creation of graphic design and websites. His goals for the future are to explore all the different ﬁelds of creating media and more importantly, the ideas behind it.

Rick according to Rick 24 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 25 inter active / media / design inter active / media / design

26 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 27 inter active / media / design inter active / media / design Jasmijn Pols After 4 years of study she graduated from the Nimeto Utrecht as a graphic designer. Her last assignment was to create a new product or invented service that doesn’t exist yet, she came up with “Memento” world wide service to keep your memories save from time and new technologies. Not soon after that she decided to broaden her horizon. Working temporarily as a freelancer, she earned money to go to Australia. Once she was there, it was just a little step to go to Asia. There she discovered Thailand, Singapore and Cambodia. This was a great time to ﬁgure out what to do next. Meanwhile she kept doing photography, poems, graphic design. She wanted a study that was different than others that offered more challenges that would look further then the rest. That would give more opportunities to show what your really are a capable of. That there’s a thin line between theory and training. She found this in i/m/d. She thinks, that with i/m/d, she can accomplish what is in her head in real life. Even if it isn’t possible today, it might be tomorrow. She will set her aims on traineeships in all the corner’s there are in the work ﬁeld of interactive media design to learn what there is to learn. So she can start her own business. In what exactly she’s not sure yet, but she’s sure it will be creative and a lot of fun. Just as she is herself.

Jasmijn according to Jasmijn 28 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 29 inter active / media / design inter active / media / design

34 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 35 inter active / media / design inter active / media / design Mark Ridder Mark Ridder (1985) was wondering at young age that someone must have build al those buildings surrounding him and that he wanted to be that person. In 2005 Mark made the ﬁrst move to become an architect and started the study Bouwkunde at the Hogeschool van Amsterdam. Then, in the winter of 2005 Mark decided it was time to do something different. There were these large videoscreens in club’s and festivals, and he decided it could be done much better. In the very ﬁrst beginning he worked together with Ademir Arapovic, who is working under the name Superb Surface and Ado, for a couple of gig’s. Then he met Denise Pakes, also known under the name Eyekino. They teamed up under the name MA.DE and did a lot of gig’s during the summer of 2005. After that summer, Mark decided, restless as he is, that it was time to go on his own. This worked out very well, but it was a bit to much to do it alone. So in the autumn of 2006 Lin van der Slikke joined Mark and Kleurbleur was born. Mark was a resident at the Phonocult party’s in ‘t Paard, The Hague. He also performed at clubs as Now&Wow, Winkel van Sinkel, 013 and several other large venues and performed together with artists such as Audiobully’s, DJ Chuckie, Mathew Dear and others. The grades weren’t that good and the vj part took to much time, and after a year of intensive vj’ing Mark discovered that Bouwkunde was to mainstream. It’s at that moment he discovered I/M/D at the KABK. The idea to form a larger concept was an appealing thought that he just couldn’t resist.

Mark according to Mark 36 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 37 inter active / media / design inter active / media / design

Mark according to Mark 38 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 39 inter active / media / design inter active / media / design

40 40 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 41 inter active / media / design inter active / media / design Glenn Satyanegara Glenn (1983) was about to do a second year of Graphic Design at the Royal Academy of Art before he found a more appealing study, I/M/D. He did some guerilla work for Nokia and Blend magazine. He is the creative mind behind DEAD. BEFORE.DIPLOMA a freestyle alternative consciousness. What to accomplish in the near future? To see more solutions, to show more solutions, to do.

Glenn according to Glenn 42 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 43 inter active / media / design inter active / media / design

48 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 49 inter active / media / design inter active / media / design Vanessa Schauer After passing the European Baccalaureate at a 5 years school for Media Informatics, Vanessa studied law in lovely Innsbruck, Austria. At the same time she participated in Latin and Arabic classes. Various cultures, including their fonts, tongues, music and traditional dances always catched her attention. Dance classes, playing the ﬂute and drums is what she did early in her life where she also developed an interest in nature, especially in alley cats. The fascinating environment in which she was raised, the Alps, inspired her to do some photography. She was an assistant producer for the radio and at theatres. She also helped organizing exhibitions for challenged artists. At the moment Vanessa is working as a web designer. She studies i/m/d at the Royal Academy of Art, where she enjoys making music and developing ideas around games and the latest Stop Aids Now! project.

Vanessa according to Vanessa 50 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 51 inter active / media / design inter active / media / design

52 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 53 inter active / media / design inter active / media / design Otwald Schipper Otwald Schipper (Paramaribo, Surinam, 1985) is a young individual and dreamer. He began his career with drawing, but used his later success as a graphic designer to catapult his talent forward. This resulted in a prestigious opportunity to work for music artists like Ginuwine, Tyrese, 50 cent and others. Besides that he is the designer for the nr.1 promotion team in Amsterdam, Otwald worked at fashion shoots where he would occasionally style the shoots. Soon, he began his own clothing line, Bash Wear.

Otwald according to Otwald 54 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 55 inter active / media / design inter active / media / design

Otwald according to Otwald 56 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 57 inter active / media / design inter active / media / design

58 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 59 inter active / media / design inter active / media / design Przemyslaw Siemion Przemek was born in Opole, Poland. He grew up in Katowice, and after a while he moved to Kraków (Cracaw), to study International Relations at Tischner European University. At this time he was interested in global culture, globalization and civilization processes in general. In the meantime he was working as web developer for few communities in Poland, diving into web design and knowledge about online communities. From this time his interests expand to information architecture, design, usability and new independent media like podcasting and vodcasting. Addicted to traveling, new technologies and learning more about new cultures, he moved to the Netherlands to explore new interests and to learn more about new media. Currently, in the KABK, he is trying to learn more about different media, new way to express himself, learn new skills and the most important try to look at this world from a different perspective. Opening his own company was also a part of his new experience in the Netherlands. Future plans... Stay to the end of I/M/D course on the KABK, develop himself and ‘stay hungry, stay foolish’, (Steve Jobs).

Przemek according to Przemek 60 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 61 inter active / media / design inter active / media / design 5ives: People: drink - beer, wine, water Miłka dish - pierogi, Grzegorz fruit - apple Robin smell - grass on the field after the rain Aidan animal - cat Ola Dawid WWW: Fox www.powazek.com Aguśka www.engadget.com Jerzy www.informationarchitects.jp Gosia www.subtraction.com Filip www.flickr.com Anna veerle.duoh.com Wojtek www.pingmag.jp Zuza www.rzeczy.net Krzysztof www.cybersoc.com Yulija darmano.typepad.com/logic_emotion Artur Paweł Years: Marcin 5 - ending studies Jasiu 15 - traveling around the world Bart 25 - looking at the stars Heroes: Mahatma Gandhi,Steve Jobs

62 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 63 inter active / media / design inter active / media / design Menno Steenvoorden Menno was born in Leiden and raised in Noordwijk where he lives his whole life already. His hobbies are surfing an designing. He started as a webdesigner and made sites for his friends and himself. When he got his first customer he thought that this is something he would do for the rest of his life. But on the Grafisch Lyceum in Rotterdam [GLR] he chose for Animation instead of New Media Design. On his internship, he found out that he didn’t want to do anything in 3D animation or making websites for a boss. After graduating from the GLR, he started a little company in design and developement with a friend that is good in scripting and Menno takes care of the designs. To find out what he wanted to do, he followed a two year during school called ‘Open Studio’. He learned all the ins and outs of film making, editing and directing. Menno’s goal is not to specialize in something particular but to learn a lot on every direction. He realized that he wasn’t ready with developing himself. He thought his ideas where to shallow and had no content. So he decided not to start working fulltime, but to study i/m/d to develop himself more in concept development and to broaden his horizon.

Menno according to Menno 64 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 65 inter active / media / design inter active / media / design

Menno according to Menno 66 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 67 inter active / media / design inter active / media / design

68 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 69 inter active / media / design inter active / media / design Dorien Traa After her graduation, Dorien decided that she wanted to study English. She thought that she should at least try the University now that she had the oppurtunity. But after two weeks at the University, she quit. Before she made the decision to go to the University she had been hesitating a lot because she liked the Academy of Art aswell.Photography is her hobby for quite some time now and she really liked the idea of doing something creative. Dorien has always been facinated by illustrations and new devices. She sometimes ﬁnds herself staring at a picture for hours, concentrating on all the details. And she’s always jealous at people who have the newest iPod or the newest mobile phone. She admires people who can come up with the ideas and design something so pretty. So after she quited English, Dorien contacted the Academy immediately because she wanted to know if she could still participate in one of the studies. They said that she had a tiny chance of still getting in. She ﬁrst considered Photography, but found another very interesting study, something that sounded even better to her. She was so glad and so happy with her decision. After one week at the Royal Academy she knew that this was something she enjoyed. The study is so broad, there is so much to learn about every aspect of designing. She found something where she could express my creativity.

Dorien according to Dorien 70 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 71 inter active / media / design inter active / media / design

Dorien according to Dorien 72 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 73 inter active / media / design inter active / media / design

74 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 75 inter active / media / design inter active / media / design David Wieland After a few false starts at various colleges, he practically rolled into the i/m/d course, which, as later would become apparent, fits David like a glove. In his spare time he’s always had something ‘artsy’ on his hands. It began in his childhood with drawings, and about 8 years ago when he was thirteen, he started to tool around with Frontpage, just as HTML was about to become the Next Big Thing. By trial and error he learned the essentials of every program he thought he could use to deliver his ideas as he saw them in his mind. he soon mastered Photoshop simply by trying, trying, trying to find how to get that particular effect. And every time he learned something new – He still does. When he was so focused on Photoshop in his spare time, he knew he wanted to do something in the graphic design field later on but at the same time that thought somehow limited him in his freedom. He thought: ‘How can you be absolutely sure that a very specific profession is exactly your ‘thing’ when you haven’t had or tried anything else?’ Photoshop and a bit of web design were the only tools he really used. So unconsciously he knew he wanted to do something more than just creating imagery – he wanted to create concepts. Ideas that have not been done before. To be truly original and not being limited in skill or supply. This thought process was not revealed to me until I understood what i/m/d was really about: idea development.

David according to David 76 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 77 inter active / media / design inter active / media / design

78 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 79 inter active / media / design inter active / media / design Sam Winkel Sam (Recife, Brasil, 1985) started to draw landscapes cartoons etc. When he was 9 years old a second dimension coloured my life: music! He had drum lessons for 7 years. During highschool he started as a DJ. After a few years playing on school parties and parties of friends he was lucky enough to get gigs at a popular beach club in Scheveningen. This is where he started networking and now, a few years later, he’s a resident DJ at club Silly Symphonies in The Hague where is already has drawn attention of some other organisations. He first tried Media and Entertainment Management and Graphic Design, but felt that he didn’t fit in. Nice people, good education but Graphic Design was a bit to narrow, not 100% Sam material. A few months later he heard about i/m/d. For him, it combines all his interests: conceptual thinking, coming up with new ideas/things, both graphic and more interactive design and last but not least: music. So at this time his goals are to do well in school and in the weekends play in the clubs and in his sparetime produce his own tracks (what he’s also doing in at i/m/d). His long term goals are: be active in a field he really likes and not be (just) doing it for the money but for passion and to have a nice little family.

Sam according to Sam 80 S TU D E NT S C L A S S O F 20 0 6 S TU D E NT S C L A S S O F 20 0 6 81 inter active / media / design inter active / media / design ��

82 R E P O R T S O N S PEC I A L PROJ EC T S A N D F I E LD TR I P S R E P O R T S O N S PEC I AL PROJ EC T S A N D F I E LD TR I P S 83 inter active / media / design inter active / media / design Reports on Besides their regular assignments, the students work on some special projects. They worked on a ‘cromo’ (commercial promo) for MTV, contributed to the special projects presentation of the academy at the Studiebeurs (a fair where all educational institutions present themselves and ﬁeld trips to new students). Occasionally, the students go on ﬁeldtrips for inspiration, like the ‘Kesselskramer Outlet’ exhibition in the Kunsthal in Rotterdam and a visit to their headquarters.

84 R E P O R T S O N S PEC I A L PROJ EC T S A N D F I E LD TR I P S R E P O R T S O N S PEC I AL PROJ EC T S A N D F I E LD TR I P S 85 inter active / media / design inter active / media / design Cromo MTV/KFC in corporation with Fabrique 4 Sepember 2006 Photo’s by Przemek, stills from the cromo by Fabrique. MTV contacted Marcel (who also works at Fabrique) to make a commercial promo (‘cromo’) for Kentucky Fried Chicken to call for entries for their ‘What do you do best?’ campaign. Commercials in that campaign show people do unique tricks. Then it states: ‘At KFC we know what to do with chicken. What do you do best?’ The cromo should tease people to send in what they do best. The winner wins his trick in a commercial on MTV. The outcome of the brianstorm was to show people stating on camera that they can do the most rediculous tricks like dropping a pencil in a sharpener from a distance, reversing jackets without using hands, etc. The same week all footage was shot in the classroom of I/M/D, starring the students and their ideas. The cromo was edited by Fabrique and ran on MTV from October to December 2006.

86 R E P O R T S O N S PEC I A L PROJ EC T S A N D F I E LD TR I P S R E P O R T S O N S PEC I AL PROJ EC T S A N D F I E LD TR I P S 87 inter active / media / design inter active / media / design Contribution to the presentation of the academy at the Studiebeurs 25 Sepember 2006 Photo’s by Przemek From: Menno Steenvoorden Subject: IMD Brieﬁng Date: 22 september 2006 15:24:14 GMT+02:00 To: All students Hi all, This is the moment to test my english writing skills. Marcel called me about "homework" for monday. On this years "studiebeurs" the KABK will have a stand. And for every study direction there's a short video about the contents of that study. IMD doesn't have a short video YET. So Marcels Idea was: Everybody makes up a product or service that isn't invented yet and will be on the market within 2 years or something. The product you've made up will be explained by yourself on a MTV- ish &KFC-ish way on camera. It will be shooted in a Daylight area studio in The KABK. I Hope this is clear for everybody. If it's not just e-mail or call me back, My number 0624226xxx My email menno@ixxxlo.nl I wish everybody a nice weekend. Be carefull and don't do stupid things that I also won't do :) gr, Menno your fellow student.

88 R E P O R T S O N S PEC I A L PROJ EC T S A N D F I E LD TR I P S R E P O R T S O N S PEC I AL PROJ EC T S A N D F I E LD TR I P S 89 inter active / media / design inter active / media / design

92 R E P O R T S O N S PEC I A L PROJ EC T S A N D F I E LD TR I P S R E P O R T S O N S PEC I AL PROJ EC T S A N D F I E LD TR I P S 93 inter active / media / design inter active / media / design Opening exhibition exhibition ‘Kesselskramer Outlet’ in the Kunsthal, Rotterdam because of the 10 years anniversary of the agency. 21 October 2006 Photo’s by Przemek and Irad, poster by Kesselskramer To celebrate the tenth anniversary of Amsterdam communication agency Kesselskramer, the Kunsthal Rotterdam is presenting a retrospective of the agency’s self-willed work. With audacious and contrary advertising campaigns using numerous media channels, Kesselskramer has acquired an excellent reputation since it was established in 1996. Take Ben, for example, the mobile network. Thanks to the unusual and personal approach with which the brand was communicated through television advertisements, posters and products, Ben has more or less become a household name. The same approach is taken in the exhibition KK Outlet, designed as a 200-square metre shop displaying well-known and less well-known statements used in famous campaigns. Major clients such as Ben, Diesel, Nike and MTV turn to the agency, renowned in the Netherlands for its campaigns for Bavaria, Radiol and Het Parool newspaper. Kesselskramer has also put smaller clients on the global map, among them the now notorious Hans Brinker Budget Hotel.

94 R E P O R T S O N S PEC I A L PROJ EC T S A N D F I E LD TR I P S R E P O R T S O N S PEC I AL PROJ EC T S A N D F I E LD TR I P S 95 inter active / media / design inter active / media / design Visit to Kesselskramer headquarters in Amsterdam 4 December 2006 Photo’s by Marcel, Vanessa and Przemek As a follow up on the visit to the Kesselskramer exhibition, the I/M/D class was invited to visit the KK headquarters in Amsterdam, for a tour through their humble church and indeep insights on their work by Erik Kessels. After viewing their showreel and some print work, Angela Vrijling took the class on a tour through their ofﬁce and history of the agency.

10 0 R E P O R T S O N S PEC I A L PROJ EC T S A N D F I E LD TR I P S R E P O R T S O N S PEC I AL PROJ EC T S A N D F I E LD TR I P S 101 inter active / media / design inter active / media / design

10 2 R E P O R T S O N S PEC I A L PROJ EC T S A N D F I E LD TR I P S R E P O R T S O N S PEC I AL PROJ EC T S A N D F I E LD TR I P S 10 3 inter active / media / design inter active / media / design Mural project at KingKong Gallery, The Hague 12 December 2006 Photo’s by Menno Johan (Visualization) invited the students to do the murals at KingKong Gallery in The Hague.

10 4 R E P O R T S O N S PEC I A L PROJ EC T S A N D F I E LD TR I P S R E P O R T S O N S PEC I AL PROJ EC T S A N D F I E LD TR I P S 10 5 inter active / media / design inter active / media / design

10 6 R E P O R T S O N S PEC I A L PROJ EC T S A N D F I E LD TR I P S R E P O R T S O N S PEC I AL PROJ EC T S A N D F I E LD TR I P S 107 inter active / media / design inter active / media / design

10 8 R E P O R T S O N S PEC I A L PROJ EC T S A N D F I E LD TR I P S R E P O R T S O N S PEC I AL PROJ EC T S A N D F I E LD TR I P S 10 9 inter active / media / design inter active / media / design Joshua Davis Masterclass at the auditorium of the KABK 15 December 2006 Photo’s by Irad and Przemek, artwork by Joshua Davis, portrait photo by David Harry Stewart Over the past decade, Joshua Davis has established himself as one of the leading forces in the creative ﬁeld. Using the computer in intuitive and innovative ways, Davis has set the standard for generations of artists to come. It was no mere coincidence Davis was named one of the Ten Most Creative People by the IPPA (Internet Professional Publishers’ Association). He has received numerous prizes and has exhibited all over the globe. He’s also teaching as a professor at the School of Visual Arts in New York City.

112 R E P O R T S O N S PEC I A L PROJ EC T S A N D F I E LD TR I P S R E P O R T S O N S PEC I AL PROJ EC T S A N D F I E LD TR I P S 113 inter active / media / design inter active / media / design Open Day and kick off festivities 325 year anniversary Royal Academy of Art, The Hague 27 Januari 2007 Photo’s by Przemek, Johan Przemek and Marcel

118 OU T TH E R E OU T OUT TH E R E 119 inter active / media / design inter active / media / design Out there: What do the do students besides their study? Find out here. The one is a vj, the other a dj, another works in a bar, another has hidden singing skills and auditioned for ‘Holland’s Next Top Model’. Most of it is private, some is shared with their fellow students. And then you can ﬁnd it here.

120 OU T TH E R E OUT TH E R E 121 inter active / media / design inter active / media / design Rick a.k.a. ‘S-Loop’, VJ-ing at the Amsterdam Dance Event 19/20/21 October 2006 Photo’s by Przemek

12 2 OU T TH E R E OUT TH E R E 123 inter active / media / design inter active / media / design Sam DJ-ing at club Silly Symphonies 28 October 2006 Photo’s by Przemek

124 OU T TH E R E OUT TH E R E 125 inter active / media / design inter active / media / design Irad add description ?? December 2006 Photo’s by Irad

126 OU T TH E R E OUT TH E R E 127 inter active / media / design inter active / media / design

128 COU R S E S COU R S E S 129 inter active / media / design inter active / media / design Courses The palette of courses is developed to on the one hand enrich your ‘toolkit’ as a designer to be able to create and prototype anything you come up with, and on the other hand, to teach you all possible ways in idea generation and make them come true. This ‘toolkit’ consists of graphic design, photography, Marcel Kampman Concept development visualizing, sound design, interaction design to self- Pawel Pokutycki made hardware, working wood, etc. Interaction design Once you aquired all these competences you will see Remus Ockels Sound design that at the end it will all come together. This is what Johan Gustavsson we call the ‘mr. Miyagi method’. Like Daniel-san does Visualizing in the movie ‘Karate Kid’. Social life In this chapter you ﬁnd everything you need to know Jan Treffers Graphic design on both practical and theoretical courses. And, some Odile van Brunschot Moving image wisdom by mr. Miyagi. Stefan Hoevenaar Ideas in reality Bon apetit.

13 0 COU R S E S : M R . M I YAG I COU R S E S : M R . M IYAG I 131 inter active / media / design inter active / media / design Miyagi First, wash all car. Then wax. Wax on... Daniel Hey, why do I have to...? Miyagi Ah ah! Remember deal! No questions! Daniel Yeah, but... Miyagi Hai! [Makes circular gestures with each hand] Miyagi Wax on, right hand. Wax off, left hand. Wax on, wax off. Breathe in through nose, out the mouth. Wax on, wax off. Don’t forget to breathe, very important. [walks away, still making circular motions with hands] Miyagi: Wax on, wax off. Wax on, wax of [Miyagi returns from ﬁshing as Daniel is Miyagi painting the house] Oh, miss spot. Daniel What spot? Hey, how come you didn’t tell me you were goin’ ﬁshing? Miyagi You not here when I go. Daniel Well, maybe I wanted to go, you ever think of that? Miyagi You karate training. I’m what? I’m bein’ your goddamn slave is Daniel what I’m bein’ here man, now c’mon we made a deal here! Miyagi So? Daniel So? So, you’re supposed to teach and I’m supposed to learn! For 4 days I’ve been bustin’ my ass, and haven’t learned a goddamn thing! Miyagi You learn plenty.

13 2 COU R S E S : CO N C E P T D E V E LO PM E NT COU R S E S : CO N C E P T D E V E LO PM E NT 13 3 inter active / media / design inter active / media / design Concept by Marcel Kampman development 1rst year, 1rst and 2nd semester Marcel Kampman The success of any creative work depends not only on the ability to find good ideas, but on the skills for developing, managing and presenting those ideas to www.kabk.nl/imd/ www.fabrique.nl/ others. This course will explore different techniques www.texelseboys.org/ www.kampman.nl/ for finding and developing ideas and apply them in common project and professional situations, such as presenting design briefs to potential clients, pitching ideas to peers or superiors. Readings and assignments will pull from cross discipline examples including digital media, architecture, web design, film production and others. The students work on real assignments for real clients.

13 4 COU R S E S : CO N C E P T D E V E LO PM E NT COU R S E S : CO N C E P T D E V E LO PM E NT 13 5 inter active / media / design inter active / media / design Instructor Required readings Class participation Marcel Kampman All mentioned books can be found at the Librarything.org We’ll be doing many exercises during class, creating easy bookshelf. opportunities for participation. If you really don’t want to Class time Monday, 10.00 - 12.00 AM / 01.00-14.40 PM ask questions, participate, or get involved during class, ‘The Tipping Point, How Little Things Can Make A Big Dif- this might not be the class for you. If absolutely necessary Classroom BB.106, the I/M/D’s own class-room. And on different ference’ – Malcolm Gladwell; ‘Blink, The Power Of Think- you can choose to express your opinions outside of class: locations for special projects. ing Without Thinking’ – Malcolm Gladwell; ‘Whatever You comments should address what you agree or disagree Think, Think The Opposite’ – Paul Arden; ‘It’s Not How with regarding experiences in class or solutions to issues Office hours By appointment Good You Are, It’s How Good You Want To Be’ – Paul raised. Arden; ‘The Art Of Problem Solving’ – Russel L. Ackoff; Mobile phone +31641395974 ‘Serious Creativity, Using The Power Of Lateral Thinking Idea journal To Create New Ideas’ – Edward de Bono; ‘The Idea Book’ One major goal of the course is to improve your under- E-mail m.kampman@kabk.nl – Fredrik Härén; ‘De Bono’s Thinking Course’ – Edward standing of your own creative process. The idea journal de Bono; ‘Thinkertoys, A Handbook Of Creative Thinking assignment is to keep a journal (physical preferred, but Techniques’ – Michael Michalko; ‘Cracking Creativity, The digital is allowed) with you as much as possible during the Year First Secrets Of Creative Genius’ – Marco Michalko semesters, and write down any ideas you have, at any time, about anything, anywhere. This is an easy way to help you Semester First/Second Furthermore websites, RSS-feeds, weblogs, magazines become aware of your own creative process, and provide and other readings refered to in class. a simple way to return to them later. The journals will be handed in late in the semester and graded primarily on Course goals • Practice with idea generation techniques volume, not quality. Sketching, drawing, doodling, diagram- Practice class • Learn how landmark ideas were developed Yes ming, evil caricatures of other students or instructors, or • Learn how to manage the creative process use of other techniques, including, but not limited to, those • Gain practice with idea politics, group dynamics and discussed in class is encouraged. You will be required to Field trips creative momentum Yes bring your idea journal with you to class each week. • Working within time limits (deadlines) • Creative anticipation to situations Exhibition visits Elevator Pitch & Design Brief Yes A critical part of creative work is presenting ideas to others. You will grow your experience with both conceiving Deliverables • Creation storyboards and other in-class exercises ideas and expressing them by developing a written design Excursion of multiple days • A written design brief on and visualization of an idea Possible brief for a concept and presenting an elevator pitch for the developed during the course within a given format idea to the class. This concept can be related to your work, • Creating and maintaining an idea journal during an idea for a small business or software startup, a pitch for Contact hours the course 90 per semester a feature length film, anything (but remember, you will be • Pitches given to the class graded primarily on the quality of the brief and pitch, not • Participation in group critiques, debates and readings the idea itself). The design brief will be no longer than two Self-tuition hours 8 per week pages in length and must establish: the goals for the idea, the problem you’re trying to solve, the core elements of Course structure and requirements Class time will emphasize discussion and student partici- your solution, and an example (sketch, wireframe, model, Obliged attendance pation. Learning from each other will be an important part 80% photo, etc.) or prototype that illustrates the concept. of the course and in-class time will be made as interactive Based on your design brief, you will develop a 5 second, as possible, applying many of the ideas and techniques 30 second and 2 minute presentation, the actual pitches. Policy on late papers and incompletes covered in the course on the course itself. No papers and assignments will be accepted after dead- The goal is to present your idea in a maximally compelling lines. The instructor will not accept incompletes except way in a several different, but limited spans of time. There under exceptional circumstances. will be two elevator pitch sessions during the course: a dry Number of classes 18 classes of 2-5 hours each run and a final presentation. Students will receive feedback from the class and the instructor for improving the pitch for Communication with the instructor Please feel free to e-mail the instructor with thoughts and the final version. Examination One large assignment, several small assignments, attend- questions. Office hours are by appointment. ance In class assignments Every week we will do one or more exercises exploring idea generation, communication and decision making techniques. You will work in different ways, from competitive groups, to working alone, to working as a class together to solve a problem. In some cases you won’t fully understand what you’re doing until it’s done.

13 6 COU R S E S : CO N C E P T D E V E LO PM E NT COU R S E S : CO N C E P T D E V E LO PM E NT 137 inter active / media / design inter active / media / design Stop Aids Now! Involvement (First semester assignment) September 2006 – January 2007 Card Visuals by xx The ﬁrst semester the students have worked on an assignment for by Glenn Stop Aids Now!. How can we involve the current contributors more, so much The ‘Involvement Card’ is a that they will initaite projects concept for a next generation bank themselves? How can we create card that creates the possibility involvement with the subject? Can to make donations at an ATM. For we come up with alternate ways of example, if you have 1,253.45 on fund raising? your account and you withdraw 50, you can donate the small change (3.45) This activates the card, resulting in an emitting light from the sides of the card. This way being socially involved gets ‘rewarded’ and wil give you ‘status’. In an ideal world all cards would shine. The same card also acts as a digital ‘container’ where you can store all your ﬁnancial services on to, like multiple bank cards, creditcards, etc. and you can browse through them to select your service. That leaves you with no reason not to donate and also solves that stack of cards in your wallet. ‘Doing good will make you shine.’

13 8 COU R S E S : CO N C E P T D E V E LO PM E NT COU R S E S : CO N C E P T D E V E LO PM E NT 13 9 inter active / media / design inter active / media / design Attention Recycling by Rick Each day we’re confronted with dangers: true dangers, make- believe dangers, new dangers and dangers we’ve all ready taken in account. More then ever are we being ﬂooded with hazard warnings just to shift responsibility and avoid being sued for not warning someone. The symbols to warn people have turned into icons. For example, on a pack of cigarettes only the black border of the warning message tells us that the message itself is bad news. We don’t need to read it anymore, because we aready know what it will say. So we can use this space for other messages, like messages concerning HIV/AIDS. This principle can be used in various other situations too, as long as the warning symbols convey their message to people clearly. This might result in unexpected situations where the symbol in combination with the message may seem disconnected, but they both have the same goal: warm people. ‘Since we already have your attention, we’d like to share something else with you too.’

140 COU R S E S : CO N C E P T D E V E LO PM E NT COU R S E S : CO N C E P T D E V E LO PM E NT 141 inter active / media / design inter active / media / design TNT (First semester assignment) Januari 2007 – June 2007

142 COU R S E S : I NTE R AC TI O N D E S I G N COU R S E S : I NTE R AC TIO N D E S I G N 14 3 inter active / media / design inter active / media / design Interaction by Pawel Pokutycki design 1rst year, 1rst semester Pawel Pokutycki Pawel Pokutycki is working in How to create intelligent, responsive media the field of interactive media, technology and education environments and shape the two-way communication at the Royal Academy of Art (KABK) in The Hague. between the human and the machine? What factors He initiated some early activities of the RFID Lab, an are essential in the design of interactive applications interdisciplinary platform for students doing experiments appealing to our senses, triggering emotions, and projects in the field of ubiquitous computing. influencing our behavior and way of thinking? From September 2006 Pawel is involved in the larger AR+RFID Lab at the KABK (in collaboration with TU Interaction design focuses on mastering elementary Delft, Fabrique and local companies in creative industry) - just next door conceptual, visual and technical skills required in to our I/M/D department - supported and subsidised by the SIA/RAAK many interactive media productions. The students grant programme doing research on application of Augmented Reality work on projects based on individual concepts, create and Radio Frequency IDentification technologies in art and design. their own visuals and animations, but mostly develop As designer and lecturer Pawel worked for various major companies one of the most challenging and fundamental elements and institutions in The Netherlands including Vodafone, Aegon, European underlying the structure of interactive systems – the Patent Office and the Dutch Police. He studied Interaction Design at the code. Exercises in scripting graphics, programming Utrecht School of the Arts (HKU) graduating as European Media feedbacks, coding interfaces are evaluated in terms Master of Arts (EMMA) in Interac¬tive Multimedia. of beauty, functionality, usability and other issues related to user experience. www.kabk.nl/ www.kabk.nl/lab/

14 4 COU R S E S : I NTE R AC TI O N D E S I G N COU R S E S : I NTE R AC TIO N D E S I G N 14 5 inter active / media / design inter active / media / design Though the final assignment of the course is limited RFID, GPS...) and presentations of various programma- Instructor Pawel Pokutycki ble and customizable devices (Wiring I/O boards, Lego to only one form of interactive media (e.g. a computer Mindstorms...) as an introduction to another edition of the Class time Tuesday, 10.00–12.30 / 13.00–15.30 course in the second year of the I/M/D studies where game) the students will be able to work independently interaction design will be applied to the development of Classroom PD.004 / BB.106 self-made hardware. on other projects in the future using similar Office hours Monday & Friday, 10.00–15.00 in BB.102 (AR+RFID Lab) Number of classes interaction design principles and production tools. 18 classes of 5 hours each Mobile phone +31628175039 E-mail Examination pawel@kabk.nl One large assignment, several small assignments, attendance Year First Required readings Book excerpts on interaction design and new media Semester First theory (most of them can be found at the Librarything.org bookshelf), tutorials on scripting, handbooks, websites and webforums on Flash, and other resources discussed Course goals • Learn how to work individually on a complex interactive during the classes. project from concept development to final presentation • Master basic skills in design, animation and scripting Practice class • Gain experience in conceptual thinking and critical Yes reflection on projects presented during the classes • Discover the do’s and dont’s of the design process and Field trips solve technical problems Yes • Demo or die • Get acquainted with the programmable nature of Exhibition visits interactive media and learn about essential semantics of Yes human-computer interaction Excursion of multiple days Possible Deliverables • Active participation in group assignments during classes • Individual research and presentation of its results to other Contact hours students 90 per semester • Written concept and description of an individual interactive project Self-tuition hours • Visuals and screenshots 8 per week • Animated trailer/intro • Professional presentation of the final interactive product Obliged attendance 80% Course structure and requirements The course will begin with a set of practical classes on de- Policy on late papers and incompletes sign, animation and scripting (in Flash and other software) No papers and assignments will be accepted after dead- along with various presentations of the state-of-the-art lines. The instructor will not accept incompletes except interactive projects and discussions on human-computer under exceptional circumstances. interaction in general. By the end of the first half of the course each student will be asked to present the results of Communication with the instructor his/her research related to the final assignment together Please feel free to e-mail the instructor with thoughts and with a concept, visuals and an animated intro/trailer an- questions. Office hours are by appointment. nouncing his/her own interactive project. In the second part of the course the emphasis will shift to individual guidance of students through the design process with a focus on problem solving, motivation in project development, consequence, craft, creativity and compe- tence in visualization, animation and scripting skills. Besides the regular programme of the classes the students with participate in a couple of lectures dedicated to selected ubiquitous computing technologies (AR,

14 6 COU R S E S : I NTE R AC TI O N D E S I G N COU R S E S : I NTE R AC TIO N D E S I G N 147 inter active / media / design inter active / media / design Game project September 2006 – January 2007 Visuals by David, Irad, Jasmijn, Menno and Rick Making computer games is one of the best exercises in interaction design: from idea forming, creating a working demo to the presentation of a ﬁnal product delivering an immediate interactive experience to computer users. I/M/D students worked on game projects based on their individual concepts including e.g. action games, adventure games, game installations and, so-called, art games. Self-designed sceneries and animated characters were then assembled and programmed in Flash.

14 8 COU R S E S : I NTE R AC TI O N D E S I G N COU R S E S : I NTE R AC TIO N D E S I G N 149 inter active / media / design inter active / media / design Augmented Reality demonstration 7 November 2006 Photo’s by Pawel The team of the AR+RFID Lab (www.kabk.nl/lab) at the Royal Academy of Art is working on the development of new, innovative applications of two emerging ubiquitous computing technologies: Augmented Reality* and Radio Frequency IDentification*. I/M/D students were asked to participate in the demonstration of Augmented Reality and brainstorm about possible scenarios of experiments and concepts of products with use of that technology in the field of art and design. * Augmented Reality (AR) is a field of computer research which deals with the combination of real world and computer generated data. At present, most AR research is concerned with the use of live video imagery which is digitally processed and “augmented” by the addition of computer generated graphics. * Radio Frequency IDentification (RFID) is an automatic identification method, relying on storing and remotely retrieving data using devices called RFID tags or transponders. An RFID tag is an object that can be attached to or incorporated into a product, animal, or person for the purpose of identification using radio waves.

150 COU R S E S : I NTE R AC TI O N D E S I G N COU R S E S : I NTE R AC TIO N D E S I G N 151 inter active / media / design inter active / media / design

152 COU R S E S : SOU N D D E S I G N COU R S E S : SOU N D D E S I G N 153 inter active / media / design inter active / media / design Sound by Remus the syndrome of autism.The idea is to bring the children in a positive state of mind in special rooms filled with lava Ockels lamps and flurry toys. Especially the design group of children suffering of autism were very interesting as an audience. He wrote a minimal composition in extreme slow tempo and big tension layers spread over 30 minutes in time. The other side of his musical progres- 1rst year, 1rst semester sion in this time was joining an avant- garde jazz rock group were he played Remus guitars and electronic effects. Because of all the electronic tools for Ockels music creation he needed a contrast in wood and strings, and switching from one instrument to another he Music and sound in general surrounds us and brings XX now changed the sitar for flamenco guitar. He started to get obsessed us in certain states of mind. The awareness of this idea with the difficult rhythm structures and Remus was born in groningen so called cante jondo (pure flamenco has been growing since the beginning of the Sixties, 1979, and started playing instru- vocals). ments at the age of 11. Mainly During the end of his education he with great thanks to movies like A Fistful of Dollars guitar and drums. Being influ- created a graduation project together enced by surf music (remus is an with two fellow students, creating a and popular bands like Pink Floyd. enthusiastic surfer sinds the age cd with own material and releasing it of 7) and metal he explored the on the international market. All three guitar riffs by his own, and learn- of them graduated with the cd “Hu- ing the logics in western music manworkshop 1”, and because of the Sound can support an image or a picture and sound theory. success of this album they continued During the end of his teenage years releasing music on the humanwork- is able to control an atmosphere. Not only from a he started listening more and more to shop record label. drum&bass music, and started using In summer 2005 the humanworkshop cultural perspective, but also in a fundamental way. reason and fruityloops to experiment guys worked together with texelse with electronic music tools. He started boys (see Marcel Kampman) at the In the West for example, we have the conventional making progress very fast and looked lowlands festival and did workshops around for more influences beside in real time sampling. They recorded major/minor tone scales that can influence an some friends who were also into artists like zuco 103, vive la fete, etc. making electronic music. After some and used the multi track recordings in audience, whereas other parts of the world have their research he found the high school of combination with recordings from the arts in Utrecht in specific the faculty of camping site to create a breakbeat own specific ways of translating emotions to sound music technology and sound design. mix for the nightlife of lowlands. He past the tests without difficulties In September 2005 Remus released and music. and started the 4 year sound design his first solo album “the 5th season” a education. combination of soundtracks, flamenco He realised in this period what sound rhythms and lots of electronic drums. means for atmospheres and how you In 2006 he made the sound logo It is not expected from the students to learn how can manipulate the state of mind with for the company YACHT, and wrote frequencies.These ideas were also the music score for the short movie to write Beethoven’s 9th or play solo’s like John a consequence of studying classical “Spielerei”. Indian music, he bought a sitar in India Coltrane, but it is expected to realize what the and had lessons from a renowned Indian music teacher for two years. consequences are of a decision to put a waltz from One of the projects he did for the academy was writing a score for Richard Strauss under an action scene. so called snoezel sessions, these are held in care centres for mentally handicap children and children with

15 4 COU R S E S : SOU N D D E S I G N COU R S E S : SOU N D D E S I G N 15 5 inter active / media / design inter active / media / design Students will be introduced to music history. Simple Yes Instructor Remus Ockels music theory will also take place during the sound Class time Field trips Wednesday, 10.00–12.30 / 13.00–14.30 Yes design lessons. Classroom BB.106 Concert visits Yes Office hours By appointment Getting insight in the possibilities of sound design Mobile phone Contact hours +31641460965 90 per semester means that students will be able to push a concept E-mail remus.ockels@gmail.com Self-tuition hours further, and eventually create higher quality products. 8 per week Year Sound design and adaptive music is everywhere, be First Obliged attendance 80% Semester it in a television commercial or accompanying an First Policy on late papers and incompletes arts exposition. It is important to watch movies and Every assignment has to be made before the final assign- Course goals • Learn how to work with Ableton Live, and being able to ment will be presented. No exceptions for the final assign- commercials and analyze parameters such as time and build a song from scratch to a completed product. ment except under special circumstances. • Learn the basics of Western music theory, and what the space, and how layers of sound build up tension. fundamental difference is between major and minor. Communication with the instructor • Explore the possibilities of sound design and the use of All students are free to mail or call the instructor at any music to picture, and being able to brief a sound designer decent time. by using a professional vocabulary. One of the students’ assignments is to brief a virtual Deliverables sound designer by describing him exactly what to do • xx • xx with a specific movie scene. In other words, students • xx • xx select one minute out of a movie, and write down a • xx • xx concept for sound. After doing so, they are expected Course structure and requirements to create this atmosphere themselves, by producing The semester will begin with an introduction to music technology software, by learning the basics of production sound effects and synchronizing these to picture. tools like Logic or Ableton Live . After obtaining this knowledge, the focus will go to the use of sound in cinema and TV commercials. Some classic movies will be analysed, and modern commercials will be discussed. At the end of In a practical sense, students will learn about the semester, the students will work on a final assignment, individually or in pairs. This assignment will be based upon music technology tools and techniques by working a student’s personal interests and ambitions, under guidance of the tutor. This is due to the interests of each single with production software. This will lead to a deep student being so different and diverse from his or her classmates. It is therefore desired to offer a learning curve understanding of the possibilities that sound design that is geared towards each individual. has to offer. Some students will be enthusiastic enough Number of classes 18 classes of 5 hours each to continue working with digital music tools in the Examination future, and maybe even become great sound designers One big assignment at the end of the semester, and small assignments every week. themselves! These opportunities and facilities are all Required readings present at the KABK. xx Practice class

156 COU R S E S : V I S UA LI Z I N G COU R S E S : V I SUALI Z I N G 157 inter active / media / design inter active / media / design Visualizing by Johan Gustavsson Illustration has a unique ability to overcome the 1rst year,of reality. It 2nd semester and 1rst and can give visible form limitations Johan personality to intangible concepts, the ideas for which Gustavsson there are few or no photographic alternatives. The Johan Gustavsson is a program will examine these qualities at a high tempo, Swedish visual artist with a focus on drawing/ illustration. exploring the fields of drawing/sketching/ illustration He lives and work in The Hague the last six years. The in their various forms. last two and a half years he’s curating/organizing the artist initiative 1646 on boekhortstraat in Den Haag. The assignments advance gradually from short A platform/ exhibition space for young contemporary art. practical introductions to deeper and longer projects. In Stockholm Johan was active as a The shorter assignments address subjects like fashion designer but later concen- trated on visual art at the art-school composition, perspective drawing, simplifying/ Nyckelviksskolan in Stockholm. Stud- ied in Finland at Ålands Folkhögskola deconstructing of an image, challenging the medium “Nordisk- Konst” on Åland. 2004 he got his Bachelors degree at The drawing by finding solutions for expressing invisible Royal Academy of Art (KABK). Johan organizes national and international concepts like time, movement and weight in a exhibitions/ Projects in The Hague and exhibits his own art both national drawing. The first lessons are aiming to teach the basic and international. From september on Johan is teaching Visualizing here at techniques of drawing, which the students will later I/M/D. be able to practice in the following longer projects. In the longer projects, students will be motivated to learn what their personal qualities are, and how they can present their ideas. Several of them will link directly with companies outside of the Academy- walls. This confrontation with ideas and values of the outside-world will bring the student to a critical way of thinking and reflecting on his/her work.

158 COU R S E S : V I S UA LI Z I N G COU R S E S : V I SUALI Z I N G 159 inter active / media / design inter active / media / design Instructor Required readings Johan Gustavsson All mentioned books can be found at the Librarything.org bookshelf. Class time 9.40 - 12.00 AM / 01.00-14.40 PM They will research and look at modern illustrators/drawers Classroom BB.106, the I/M/D’s own class-room. And on different that are professionally active. locations for special projects. Examples: M.F Overweel, Anti Strot, FAMK, Dennis Tyfus, Ragnar Person e.t.c. Office hours By appointment The student will depending of assignment need to look/ read different texts, sites and magazines. Mobile phone +31 612501822 E-mail Practice class elvisgustavsson@hotmail.com Yes Year Field trips First Yes Semester First/Second Exhibition visits Yes Course goals • How you visualize your idea, for this you need a basic Excursion of multiple days skill/understanding of drawing, composition, perspective, Possible space and color. • A basic understanding of how an image/sketch or Contact hours illustration communicates. 90 per semester • The student needs to find and understand his/her identity and qualities. Self-tuition hours • Understanding of presentation. 8 per week • Ability of critical thinking and reflection of his/her work. Obliged attendance 80% Deliverables ... Policy on late papers and incompletes No papers and assignments will be accepted after dead- Course structure and requirements ... lines. The instructor will not accept incompletes except under exceptional circumstances. Number of classes 18 classes of 2-5 hours each Communication with the instructor Please feel free to e-mail the instructor with thoughts and questions. Office hours are by appointment. Examination Small assignments, attendance

16 0 COU R S E S : V I S UA LI Z I N G COU R S E S : V I SUALI Z I N G 161 inter active / media / design inter active / media / design Making a Booklet-in-a-day 16 November 2006 Photo’s by Irad A magazine made democrati- cally by the students. The project started with looking and studying modern european illustrators and drawers for inspiration. In the afternoon, each one of the students had to work on their individual design/drawings and later, in a group discussion, they had to agree on the lay out and design for the booklet . This became an exer- cise in thinking and analyzing the combination of different images that together work as a whole and become an abstract story. The fact that the project was done inside a time frame, gave the participants the possibility to enjoy getting fast results and a ﬁnished product in one day.

16 2 COU R S E S : V I S UA LI Z I N G COU R S E S : V I SUALI Z I N G 16 3 inter active / media / design inter active / media / design

16 6 COU R S E S : V I S UA LI Z I N G COU R S E S : V I SUALI Z I N G 167 inter active / media / design inter active / media / design Drawings September 2006 – January 2007 Visuals by Irad, Vanessa and Dorien

170 COU R S E S : V I S UA LI Z I N G COU R S E S : V I SUALI Z I N G 171 inter active / media / design inter active / media / design

172 COU R S E S : SOC I A L LI F E COU R S E S : SOC I AL LI F E 173 inter active / media / design inter active / media / design by Social life Marco de Boer 1rst year, 2nd semester Marco de Boer For Interactive Media Design you will need some Marco de Boer is Creative Director with Artmiks knowledge of Virtual Social behaviour. In this course [image builders]. you’ll be introduced to several virtual social systems It all began with puree.nl seven years ago. Since then, Artmiks has proven as YouTube, Second Life, and Plazes. Although some that communication is not a one-way street. Artmiks earned its right to exist students may be already in one or more systems, this in both on- and off-line communication across the Netherlands, surprising course is to discuss how the systems work and will substantial clients such as Reed Elsevier, Heineken Beer and Unilever put all students on the same level. Next to this you with innovative web concepts. will also learn to recognize the links between social Yet Artmiks is also known for more rebellious projects such as tellana- background and visual arts like in the use of icons. mericantovote.com, marryyourpet.com and SoundAds. Marco co-founded Artmiks just over ten years ago, ‘I like to stretch the limits of communication within any project. The idea is to get the receiver immersed into the story rather than approach them as a passive reader or just a spectator. What’s the use of creating something if the audience doesn't feel anything?’ He was a member of the International Cannes Lions Jury and he currently became board member of the Dutch Art Directors Association (ADCN). www.artmiks.nl/ www.adcn.nl/ www.halloacademie.nl/

174 COU R S E S : SOC I A L LI F E COU R S E S : SOC I AL LI F E 175 inter active / media / design inter active / media / design Instructor Required readings Marco de Boer All mentioned books can be found at the Librarything.org Second You in Second Life project bookshelf. Class time September 2006 – January 2007 Every other Friday, 11.00 - 12.30 AM ‘Piktogramme und Icons’ – Rayan Abdulla, Roger Hübner; ‘Visible Signs’ – David Crow; ‘Stang’ – Stang; ‘Designing Visuals by Dorien, Irad, Classroom BB.106, the I/M/D’s own class-room. Information’ – More; ‘Symbol Sourcebook’ – Dreyfuss; ‘The User Interface / Concepts & Design’ - lon Barfield; Office hours By appointment ‘The Art of Human Computer Interface Design’ – Brenda Laurel; ‘Boek Voor De Instabiele Media’ – V2; ‘Dictatuur Mobile phone +31624672432 Van Het Design’ – Donald Norman; ‘Computers As Theatre’ – Brenda Laurel; ‘Being Digital’ – Nicholas E-mail marco@artmiks.nl Negroponte. Furthermore websites, RSS-feeds, weblogs, magazines Year First and other readings refered to in class. Semester First Practice class Partly Practice / partly lectures. Course goals • Learn about the existence of virtual life Field trips • Practice with idea generation techniques No • Learn how landmark ideas were developed • Learn how to manage the creative process Exhibition visits • Gain practice with idea politics, group dynamics Possible and creative momentum • Working within time limits (deadlines) Excursion of multiple days • Creative anticipation to situations No Deliverables Contact hours • Creation storyboards and other in-class exercises 13.5 per semester • A written design brief on and visualization of an idea developed during the course within a given format Self-tuition hours • Creating and maintaining an idea journal during the 2 per week course • Pitches given to the class Obliged attendance • Participation in group critiques, debates and readings 80% Course structure and requirements Policy on late papers and incompletes Class time will emphasize discussion and student partici- No papers and assignments will be accepted after dead- pation. Learning from each other will be an important part lines. The instructor will not accept incompletes except of the course and in-class time will be made as interactive under exceptional circumstances. as possible, applying many of the ideas and techniques covered in the course on the course itself. Communication with the instructor Please feel free to e-mail the instructor with thoughts and questions. Office hours are by appointment. Number of classes 9 classes of 1.5 hours each In class assignments Every week we will do one or more exercises exploring Examination Several small assignments, attendance idea generation, communication and decision making tech¬niques. You will work in different ways, from competitive groups, to working alone, to working as a class together to solve a problem. In some cases you won’t fully understand what you’re doing until it’s done.

176 COU R S E S : SOC I A L LI F E COU R S E S : SOC I AL LI F E 177 inter active / media / design inter active / media / design

178 COU R S E S : G R A PH I C D E S I G N COU R S E S : G R A PH I C D E S I G N 179 inter active / media / design inter active / media / design Graphic by Jan Treffers design 1rst year, 2nd semester Jan Graphic designing is a binding agent between various Treffers media types which can behave both static as dynamic. It comes down to the arranging of form, image and Graduated at the Utrecht School of the Arts in 1997, with a specialisation typography with the sole purpose of creating clear in Graphic Design. Started a group with six fellow students called ‘178’, visual communication. named after their former classroom. Got in contact with Berry van Gerwen through a project in 1998. Moved from Utrecht to Breda. A new world, a new mentor. Worked on various projects in cultural and semi-governmental organisations. Developed into an all-round designer with the emphasis on designing and construction. Started a home studio named ‘nulzevenzes’ in 2002. Drawn more commercial costumers, but also still active in the cultural sector. Prefers working on small intensive and varied projects to give it its full attention and be able to build a healthy relationship with his customers. As from January 2007, in addition to designing, instructor graphic design within Interactive Media Design. www.nulzevenzes.nl www.nulzevenzes.nl/

18 0 COU R S E S : G R A PH I C D E S I G N COU R S E S : G R A PH I C D E S I G N 181 inter active / media / design inter active / media / design Instructor Number of classes Jan Treffers 18 classes of 5 hours each Class time Wednesday 10.00 - 12.00 AM / 12.30 - 14.40 PM Examination Several small assignments, some large assignments, Classroom BB.106, the I/M/D’s own class-room and on different attendance locations for special projects. Office hours Required readings By appointment ‘Thinking with Type’ ISBN 9781568984483; ‘Typografie’ (dutch, but most important!) ISBN 9060174992; ‘Graphic Mobile phone +31620480904 Design Cookbook’ (bol.com) ISBN 9780811831802; ‘Mondriaan, de Stijl en de nieuwe typografie’ (dutch) ISBN E-mail info@nulzevenzes.nl 9070386658; ‘Leer jezelf professioneel Adobe Indesign cs’ (dutch) ISBN 9059400925. Year First Semester Nice readings Second ‘In een flits’ (Dutch) ISBN 9789041406729; ‘Reclame enzo...’ (Dutch) ISBN 9789062916443; ‘Music Hall’ (Dutch) ISBN 9060191242; ‘Form is content’ ISBN Course goals • Learn how to ‘read’ images (semiotics) and apply image 908132410; ‘The Non Designers Designbook’ ISBN and text editorial. 032119385-7 • Learn to create a definite design through the sketch and preliminary design stages. Practice class • Learn to analyse and organise information within the Yes borders and freedom of a grid. • To understand the basic principles in order to create a Field trips piece of printing. Possible • To understand and use typography. • Working within time limits (deadlines) and traffic manage- Exhibition visits ment. Possible • Learn how to display. • Learn the basic principles of the software programs; Excursion of multiple days Indesign and Illustrator. Possible • To benefit from the knowledge of graphic design, as a toolkit, to exploit in future years at the academy. Contact hours 90 per semester Deliverables • Carefully produced concepts translated through Self-tuition hours sketches to designs and presentations. 8 per week • Workshops by field-related designers. • Participation in group sessions and debates. Obliged attendance • Practical exercises i.e. hands-on training with regards to 80% the use of technical programs such as Illustrator, Indesign and Photoshop. Policy on late papers and incompletes No papers and assignments will be accepted after deadlines. The instructor will not accept incompletes except under exceptional circumstances. Course structure and requirements At the start of the semester, short-term assignments (2 to 5 weeks) will be given which will run parallel to on another. Communication with the instructor After about 2 months the assignments will run over a Please feel free to e-mail the instructor with thoughts and longer period. questions. Office hours are by appointment. In the mornings, these assignments will be discussed in No work from the assignments will be discussed by mail, class in order to give students an insight in their fellow only in class. students’ work. During these discussions, students will be given the opportunity to comment on each others’ work. The afternoon will be spend on individual assistance, practical instructions or a continuation of the mornings’ activities.

182 COU R S E S : M OV I N G I M AG E COU R S E S : M OV I N G I M AG E 18 3 inter active / media / design inter active / media / design Moving by Odile van Brunschot image 1rst year, 2nd semester Odile Dolor senibh ea facip er acip etum nulla con ulla van Brunschot consequis nummy nullan utem zzrit volummo lutating exerilit enit la acilit, verat, sequis nulla alit accum zzrit When she was a little girl the lore dolor iliqui et, quam, quis nos acidui estrud te moving images caught her eye and she knew she wanted to do core velesse dolor iriuscil ullut la facin ulla consenim something in tv/movies. This is where her passion was, so she ea faccum vel digna facil delis nos alit la feui blandre followed her heart. She started her own company in 1999, which feu feuipsum ad tatue eugiamcommy nonsed eumsan recently got the name ODILE – Thought2Design. She works at ullaore magna at. home or as a freelancer for production company’s or networks. Education, courses and workshops: 1994 – 1998 Art Academy of Utrecht, Department of Art, Media and Tech- nology in Hilversum, Image and Media Technology. Graduated as a Mediade- signer. Actual Mediaright in Practise, Management training: Enterpricing is an art, art is enterpricing, Financial management and as a member of Net- work Mediawomen attend workshops, lectures and meetings. Main activity’s: (Crossmedia) Format development/ creating presentations. Approaching sponsors, production and design for audiovisual, interactive and graphic media. She has experience with camera, light, direction, sound, editing, styling/art direction, creating interactive cd-roms and dvd’s, web editing and streaming video.

18 4 COU R S E S : M OV I N G I M AG E COU R S E S : M OV I N G I M AG E 18 5 inter active / media / design inter active / media / design Instructor Examination Odile van Brunschot xx Class time 10.00 - 12.00 AM / 13.00 - 15.00 PM Required readings xx Classroom BB.106 Office hours Practice class By appointment Yes Mobile phone +31621494387 Field trips Yes E-mail movingimagekabk@chello.nl Exhibition visits Yes Year First Semester Excursion of multiple days Second Possible Course goals Contact hours Learning the production phases of audiovisual media like: 90 per semester • pre-production (scenario, script, storyboarding, budget, planning, setting up projects, casting, concept, format Self-tuition hours development, presentation, animation) 8 per week • production (camera, direction, sound, light, art-direction, styling, make-up, blue screen, special effects) Obliged attendance • post-production (sound and image editing, After Effects, 80% distribution, presentation, pr) Policy on late papers and incompletes Aimed at: No papers and assignments will be accepted after Short films, commercials, music videos, videoart, reports, deadlines. The instructor will not accept incompletes registrations, presentations, tv-program’s, bumpers, except under exceptional circumstances. leaders, documentaries, crossmedia, multimedia, anything that moves on the screen. Communication with the instructor Please feel free to e-mail the instructor with thoughts and Teach the students how to: questions. Office hours are by appointment. • Present themselves and their work • Setting up and carrying out productions, projects or assignments And learn them: • To analyse the moving image • About the history of tv and film, videoart and/or installations • Using crossmedia • To work on the set • How to reach their public Deliverables To set up projects in groups to learn about the process and working together. To set a goal and work on it together. Also learning as an individual to find out what appeals to them and in wich way they want to grow. On the basis of learning and carrying it out as a real project for real clients. Course structure and requirements ... Number of classes 18 classes of 5 hours each

18 6 COU R S E S : I D E A S I N R E ALIT Y COU R S E S : I D E A S I N R E ALIT Y 187 inter active / media / design inter active / media / design by Stefan in Ideas Hoevenaar reality 1rst year, 2nd semester An idea can be just an original thought. It can be images or words. The idea can become a concept and a Stefan convincing story. But, then, will the idea ever become Hoevenaar reality? Is it really possible? Would you really want Stefan was born in 1970 in the idea to happen? Why? What to do with all the Rheden, The Netherlands. Growing up in Groningen, ideas related to your original idea? How great do you he started organising disco parties and selling software want your idea to become? For whom? at the age of fifteen. As he needed posters and flyers to promote his party business, he got into amateur graphic Many ideas need the help of others, a clear scope, a design. He then studied economics and business good plan, proper research, some money, patience and administration in Groningen, working as a designer, perseverance to become real. In this course students programmer and trainer along the way. He finished learn to deal with important aspects of reality they his studies with a thesis on internal communication can encounter when creating an idea in reality. The at Royal Dutch Shell. class will work on an idea as a team and students will His career started in 1995 as a technology and strategy consultant explore the realisation of an individual idea. with Ernst & Young and Accenture in Amsterdam, Johannesburg and Cape Town. From 1999 to 2002 he worked as strategy director at the interactive unit of FHV/BBDO in Amsterdam. As a consultant he is currently affiliated with Proof Communication. In 2004 Stefan co-founded simPC / Secure Internet Machines. » Read more at ‘Pool of Masterminds’

188 COU R S E S : I D E A S I N R E ALIT Y COU R S E S : I D E A S I N R E ALIT Y 18 9 inter active / media / design inter active / media / design During Phase II (‘Realisation’) teams work towards Instructor Stefan Hoevenaar objectives and review and test results. Students agree on priorities for the final phase, reconsider the plan and take a Class time 09.40 - 12.00 AM / 13.00 - 14.30 PM go/no go decision. Classroom BB.106 In Phase III (‘Launch’) there is no way back. The class makes all the final preps and launches the idea. Office hours By appointment During Phase II and III students work on a concept/scope/ plan for their own idea. Mobile phone +31650506952 E-mail Number of classes stefan@hoevenaar.nl 10 classes of 5 hours each Year Examination First Individual assignment, group assignment, attendance Semester Required readings Second Course handouts Course goals Practice class • Get used to consider and set objectives relating to an Yes idea, be it personal, artistic, societal, political or commercial Field trips • Experience how design principles can be an important Yes guide during concept development, design and implementation Exhibition visits • Get basic understanding of key aspects of idea Yes realisation, including project identity and branding, propositions, scoping and planning, organisation, sourc- Excursion of multiple days ing, communication, legal matters, budgeting, finance Possible and PR • Learn to define and get access to the resources and Contact hours competencies needed for an idea, deciding what to do 90 per semester yourself and where to involve others • Acquire some specific practical modelling skills, e.g. Self-tuition hours prioritising, scoping, planning, budgeting 8 per week • Get a greater sense of reality and learn to work with estimates and assumptions Obliged attendance • Learn how some real political or social initiatives and 80% start-up companies came about Policy on late papers and incompletes No papers and assignments will be accepted after dead- Deliverables • Group idea created in reality, with all related deliverables, lines. The instructor will not accept incompletes except including a website under exceptional circumstances. • Concept/scope/plan for an individual idea (realisation optional) Communication with the instructor Please feel free to e-mail the instructor with thoughts and questions. Office hours are by appointment. Course structure and requirements The first classes (dubbed ‘Phase I, Exploration’) will focus on exploring, scoping, testing and planning an idea. Students choose an idea to work on as a group, explore the idea and agree why and how to take it on. The class agrees on individual research assignments, covering all aspects of the idea in reality. Students/teams share findings and as it becomes more clear what needs to be done the class develops the scope and plan for the realisation of the idea. The class agrees on the organisation, responsibili- ties, resources and budget for the next phase.

19 0 G U E S T LEC TU R E S A N D M A S TE RC L A S S E S G U E S T LEC TU R E S A N D M A S TE RC L A S S E S 191 inter active / media / design inter active / media / design Guest lectures ... and masterclasses 11.10.06 Stefan Hoevenaar 12.04.06 Hanneke Bannink 12.19.06 Rui Guerra 09.02.07 Martijn Tamboer & Jorn Bartlema (1/2) Joost Hoekstra 06.03.07 Alan van Bekkum 09.03.07 Martijn Tamboer & Jorn Bartlema (2/2) 23.03.07 Joachim Baan Coming up: xx.xx.07 To be announced

19 2 G U E S T LEC TU R E S A N D M A S TE RC L A S S E S G U E S T LEC TU R E S A N D M A S TE RC L A S S E S 19 3 inter active / media / design inter active / media / design Lecture about xx, The Hague Lecture about Intellectual property 10 November 2006 by Hanneke Bannink of Van Kaam Advocaten at Mediamatic headquarters, Amsterdam 4 December 2006 Photo’s by Marcel Stefan Hanneke Hoevenaar Bannink Stefan’s background combines work After working in the music industry for on identity, communication, ict, user eight years Hanneke Bannink joined experience and business strategy. His the Amsterdam based lawﬁrm Van consultancy focuses on corporate Kaam advocaten in 1999. identity, communication strategy, Van Kaam advocaten is entirely interactive media and product/busi- dedicated to media- and intellectual ness development. Recent pro bono property law. Hanneke works for work involved development of new clients in ﬁelds such as design, media approaches to health promotion, and music, both as a litigator as well fund raising and experiments with as a business lawyer. referendums. For more information on Hanneke, For more information on Stefan, check check the ‘Pool of Masterminds’ the ‘Pool of Masterminds’ chapter. chapter. www.simpc.nl/ www.van-kaam.nl/ www.proof.nl/

19 4 G U E S T LEC TU R E S A N D M A S TE RC L A S S E S G U E S T LEC TU R E S A N D M A S TE RC L A S S E S 19 5 inter active / media / design inter active / media / design Lecture about xx 19 December 2006 Rui Guerra xx xx www.xx.xx/

19 6 G U E S T LEC TU R E S A N D M A S TE RC L A S S E S G U E S T LEC TU R E S A N D M A S TE RC L A S S E S 197 inter active / media / design inter active / media / design KABK I/M/D FEBRUARY 2007: GET OUT OF YOUR COMFORT ZONE INTRODUCTION KABK I/M/D FEBRUARY 2007: GET OUT OF YOUR COMFORT ZONE PATTERNS & HABITS KABK I/M/D FEBRUARY 2007: GET OUT OF YOUR COMFORT ZONE ABSTRACTION & ASSOCIATION KABK I/M/D FEBRUARY 2007: G THE FUTURE IS OR AS RENZO ROSSO PUTS IT: GO THROUGH ‘Get out of your comfort zone’ 9 February 2007 “ALWAYS CHANGE A BEYOND OUR THE IDEA WINNING TEAM” IMAGINATION. BARRIER! © EVERYTHING AGENCY 2007 © EVERYTHING AGENCY 2007 © EVERYTHING AGENCY 2007 Jorn KABK I/M/D FEBRUARY 2007: GET OUT OF YOUR COMFORT ZONE INTRODUCTION KABK I/M/D FEBRUARY 2007: GET OUT OF YOUR COMFORT ZONE PATTERNS & HABITS KABK I/M/D FEBRUARY 2007: GET OUT OF YOUR COMFORT ZONE BE OPEN KABK I/M/D FEBRUARY 2007: G BEING CREATIVE IS IF YOUR TOOLS ARE BECOMING BE OPEN PASSIO Bartlema & ABOUT BEING FREE. A HABIT, CHANGE THEM. Martijn EMBRACE THE UNKNOWN. WHATE ABOUT LETTING GO OF SWITCH-OFF YOUR COMPUTER TRY SOMETHING NEW DO IT W Tamboer (1/2) CERTAINTIES. AND PICK-UP A PENCIL. EVERY DAY. Martijn and Jorn work as concept ABOUT LETTING GO OF creatives at ...,staat creative statements and are founders of everything EXPECTATIONS. agency (agency for the non-existing). For more information on Martijn and © EVERYTHING AGENCY 2007 © EVERYTHING AGENCY 2007 © EVERYTHING AGENCY 2007 Jorn, check the ‘Pool of Masterminds’ chapter. KABK I/M/D FEBRUARY 2007: GET OUT OF YOUR COMFORT ZONE GET OUT OF YOUR COMFORT ZONE KABK I/M/D FEBRUARY 2007: GET OUT OF YOUR COMFORT ZONE PATTERNS & HABITS KABK I/M/D FEBRUARY 2007: GET OUT OF YOUR COMFORT ZONE BE OPEN KABK I/M/D FEBRUARY 2007: G TODAY IF YOUR TOOLS ARE BECOMING WE HAVE TWO EARS, DON’T www.staatamsterdam.nl/ A HABIT, CHANGE THEM. TWO EYES AND ONE MOUTH. WE SHOULD LISTEN AND IN EVE IS ABOUT BUT ALSO KNOW WHEN NOT TO. WATCH TWICE AS MUCH AS WE YOU CA SHOULD SPEAK. SOMET LETTING GO © EVERYTHING AGENCY 2007 © EVERYTHING AGENCY 2007 © EVERYTHING AGENCY 2007 KABK I/M/D FEBRUARY 2007: GET OUT OF YOUR COMFORT ZONE GET OUT OF YOUR COMFORT ZONE KABK I/M/D FEBRUARY 2007: GET OUT OF YOUR COMFORT ZONE PATTERNS & HABITS KABK I/M/D FEBRUARY 2007: GET OUT OF YOUR COMFORT ZONE BE INSPIRED KABK I/M/D FEBRUARY 2007: G GET OUT OF YOUR G JUST DO IT. COMFORT ZONE © EVERYTHING AGENCY 2007 © EVERYTHING AGENCY 2007 © EVERYTHING AGENCY 2007

19 8 G U E S T LEC TU R E S A N D M A S TE RC L A S S E S G U E S T LEC TU R E S A N D M A S TE RC L A S S E S 19 9 inter active / media / design inter active / media / design ET OUT OF YOUR COMFORT ZONE BE INSPIRED BE Lecture with as point of departure the agency’s theme ‘Form is content’ 14 Februari 2007 AMAZED Photo’s by Przemek STAY AMAZED © EVERYTHING AGENCY 2007 Joost ET OUT OF YOUR COMFORT ZONE PASSION BEYOND REASON N BEYOND REASON Hoekstra VER YOU DO, The agency ‘178 aardige ontwerpers’ ITH PASSION. has been developing and designing communicationconcepts for different types of clients since 1998. From their studio in Amsterdam they help both big and small, commercial and non- profit organizations to start up interaction and dialogue with internal staff or specific external target groups. © EVERYTHING AGENCY 2007 Types of media 178 uses to start up interaction and dialogue are: print, ET OUT OF YOUR COMFORT ZONE DON’T JUDGE web, film and events. The communi- JUDGE cationconcept determines the choice of media and the way means relate to RY BAD IDEA, eachother. N FIND In 2006 ‘178 aardige ontwerpers’ HING GOOD. published the book ‘Form is content’. ‘178 aardige ontwerpers’ is the first agency to join the Pool of Master- minds. www.178aardigeontwerpers.nl/ © EVERYTHING AGENCY 2007 ET OUT OF YOUR COMFORT ZONE GOOD LUCK OOD LUCK. © EVERYTHING AGENCY 2007

20 0 G U E S T LEC TU R E S A N D M A S TE RC L A S S E S G U E S T LEC TU R E S A N D M A S TE RC L A S S E S 201 inter active / media / design inter active / media / design

20 2 P OO L O F M A S TE R M I N D S P OO L O F M A S TE R M I N D S 20 3 inter active / media / design inter active / media / design Pool of The ‘Pool of Masterminds’ is a ever-expanding group of people from outside the Royal Academy of Art. What all these people have in common is an endless Masterminds passion and drive for what they do. So much, that they don’t mind sharing their knowledge with a new breed of designers. Because they understand the relevance of passing on knowledge and know that they themselves can create new ideas just as easily as sharing them. The Pool consists of a wide variety of creative people like designers, architects, illustrators, writers, journalists, artists, movie makers, marketing and advertising professionals to even lawyers. The goal of the Pool is to inspire, motivate, irritate and challenge the students. Some Masterminds do that actively by teaching, giving lectures or masterclasses, some just by supporting I/M/D which can open doors that normally would remain closed.

20 4 P OO L O F M A S TE R M I N D S P OO L O F M A S TE R M I N D S 20 5 inter active / media / design inter active / media / design i ii customer-centricity lead to concrete † advantage in the competitive world of business and brand building. David holds a BFA cum laude in Com- puter Graphics from Pratt Institute. Bastiaan Rijkers He minored in Visual Communications and was fortunate enough to study under some of the most creative minds 1972 - 2006 in the industry. He currently resides in a near-northern suburb of Chicago, not far from Lake Michigan. When David David isn’t working or surfing the net, he can be found spending quality time Armano with his wife and two boys. 178 aardige darmano.typepad.com/logic_emotion/ David is a practitioner of ontwerpers www.davidarmano.com/ Experience Design—tapping www.digitas.com/ his diverse background in The agency ‘178 aardige interactive, broadcast, and ontwerpers’ has been print media for clients such developing and designing as Allstate, KitchenAid, HP, communicationconcepts for Grainger, Bally Total Fitness, different types of clients since Kay Jewelers, Kimberly 1998. From their studio in Clark, Hartmarx, Computer Amsterdam they help both Associates, and The Chicago big and small, commercial Tribune. He is also is the and non-profit organizations author of Logic + Emotion, to start up interaction and a rising star in the blogging dialogue with internal staff or world which exists at the specific external target groups. intersection of Experience Design, Marketing, and Brand Engagement. Types of media 178 uses to start up interaction and dialogue are: print, web, film and events. The communi- David leverages his multi-faceted cationconcept determines the choice background to create meaningful of media and the way means relate to online experiences that both satisfy eachother. and exceed customer expectations. Joachim David is currently a Creative Director 178 aardige ontwerpers are Joost for the Chicago office of Digitas. He Baan Hoekstra, senior designer; Erik Hoog- leads interdisciplinary teams of Visual endorp, senior designer; Jos Kluwen, Designers, Art Directors, Interac- senior designer; Frederik Nysingh, tion Designers, Copywriters, and Joachim Baan (1979) is new business & strategy; Merel Sas, Developers on a variety of accounts. graphic designer and art senior designer; Annabelle Schwein- His primary expertise is applying inter- director for ...,staat and benz, junior designer active technologies to extend brand works under the name relationships, raise consumer aware- Anothercompany on private In 2006 ‘178 aardige ontwerpers’ ness—and ultimately bring customers and autonomous projects in published the book ‘Form is content’. and brands closer together. photography, art and design. ‘178 aardige ontwerpers’ is the first agency to join the Pool of Master- Possessing a passion for great experi- minds. ences—David attacks challenges with Six years ago Joachim Baan started a relentless zeal for excellence and working as a graphic designer and a commitment to strategically sound started photographing in a need to www.178aardigeontwerpers.nl/ solutions that are successful at both have images for his designs. the rational and emotional level. With a solo exhibitions in 2002 David firmly believes that creativity, and 2003, several publications in innovation and design combined with magazines and online, late 2005 it was time for a book: For as long as I can’t remember.

20 6 P OO L O F M A S TE R M I N D S P OO L O F M A S TE R M I N D S 207 inter active / media / design inter active / media / design iii iv Using the full possibilities of mixing The introduction of the Philips p2000 Arnhem, at the Centre of International he made the exhibition ‘Loving Your Hanneke gives masterclasses about all rights graphic design, art direction and home pc was a was a turning point: all Journalism of the Donau University in Pictures’ at the Centraal Museum relating to creativity and protecting ideas, from photography brings him here. His the tools to unleash creativity bundled Krems, and is module coordinator of Utrecht (The Netherlands) with a wide media- and intellectual property law to creative photographs help to appreciate the in one tiny box with a black&green the Master of Arts in Design Manage- variety of found photography material. common licences. ordinary things in life. In his pictures screen. Although very limited, the ment at INHOLLAND of Rotterdam, Kessels has taught communication at he tries to capture what the hart power of the little computer was both in the Netherlands. He is an the Hallo Academy Amsterdam and www.van-kaam.nl/ sees; the individuality, the sometimes pushed to its limits. Spreadsheets advisory board member of the Istituto photography at the Gerrit Rietveld breathtaking silence of todays cities became video animations, the 4 bit Internazionale Studi sul Futurismo of Academy in Amsterdam. and places in a romantic admiration audio-interface the foundation for his Milan. As well as representing Philips for nature. first ever symphony. Design in interviews to major print darmano.typepad.com/logic_emotion/ and broadcast media, he is regularly www.davidarmano.com/ During the years to come, his interests invited as a speaker and panelist at anothercompany.org/ www.digitas.com/ Marco kept expanding. Together with DJ conferences worldwide. www.staatamsterdam.nl/ Destroyer he founded the pirate radio Bevolo station "Overdose FM" which, due to a faulty assembled antenna, only pro- vided him megastar status amongst Marco Bevolo is Design his direct neighbours. Director at Philips Design. Since 1999 he has worked on Jorn Aged 16 Martijn directed his first the launch of Philips Design ever video clip to accompany his solo CultureScan program, a Bartlema & record which was published in a very trend forecasting research limited edition of only two copies, sold project investigating cultures, Martijn out in advance. aesthetics and design at a global and regional Tamboer Erwin In the years that followed Martijn level. CultureScan global discovered late 18th century Russian direction and promotion Blom poetry, the internet and girls on the A time well spent. is Marco's current main internet which kept him busy for a focus, besides dedicated couple of years. Martijn and Jorn met at ..,staat branding and communication Erwin Blom (Wormer, creative statements and spent consulting assignments. 1961) is head of the digital After high school Martijn was edu- their first day together on a department of Dutch public cated in graphic design, artdirection Nike international retail case; broadcaster VPRO. Hanneke Olivier and visual communication. He worked He was born in 1967 in Turin, Italy and a team was born. With strong for various clients and agencies on a graduated in Psychology of Communi- creative and strategic minds Bannink Blanchard freelance basis before joining ...,staat cation from the University of Turin. He With a background in journalism, together they focus on brand in 2005. started his professional career at Itald- Blom became interested in the possi- relevance and are able to think esign Giugiaro in 1990. Prior to join- bilities of new media when internet hit After working in the music in a broad range of executions, Creative Director of Amsterdam To this day Martijn's life is still about ing Philips Design, his work focused the Netherlands in 1994. As a radio- industry for eight years from campaigns and events, based communication agency creating worlds: light-music-sound- mainly on publishing and marketing maker he started incorporating new Hanneke Bannink joined the to books and interiors. Kesselskramer, working for art-science-installation-advertising-de- communication. He was Editor in media in formats for traditional media. Amsterdam based lawfirm national and international sign-video-concept-worlds. Chief for "Intervista", an Italian lifestyle One of the succesful projects is called Van Kaam advocaten in 1999. clients such as Diesel, Ever since Martijn was given a solder- editorial spin off from Flash Art. He 3VOOR12, a worldwide unique digital Oxfam, Ben and The Hans ing iron at the age of four (to great Jorn studied political science at worked as copywriter with Armando platform evolving around alternative Brinker Budget Hotel for Van Kaam advocaten is entirely dislike of his mother) Martijn's life was the University of Amsterdam and Testa for clients like P&G and Bolton, pop music. which he has won numerous dedicated to media- and intellectual all about creating. Exploring the magi- the Hallo© Academy for Applied joining Euro RSCG in 1998. He international awards. property law. Hanneke works for cal world of washing machines, floppy Creativity. After working several years moved to The Netherlands in 1999 to In 1998 Blom became head of the clients in fields such as design, media disks and VCR-players. Remodelling in marketing, he started at ...,staat work at Philips Design. digital department of the VPRO. His and music, both as a litigator as well the existing world, realising his own. as conceptmaker and copywriter in He is a photography collector and division specialises in subjects like as a business lawyer. Hanneke is While others were playing their fair 2004. That's when his life took a new Marco Bevolo has had work published has published several books of his popmusic, film, science, history and a committee member of Stichting game of hide and seek, the odd boy direction: he met Martijn. Jorn's bio in the Italian book "Nuova Enciclo- ‘collected’ images; ‘Missing Link’ childrens programs and is one of the Entertainment Groep, a knowledge was creating lush soundscapes using is short because Martijn paid him pedia della Comunicazione", as well (1999), ‘Instant Men’t (2000), 'in frontrunners in the Netherlands when network for professionals in the enter- modified tape recorders and worn �1000,- to use his space for the pre- as in the renowned Japanese design almost every picture' (2001, 2003, innovation is concerned. For example: tainment industry. She also finds time 80's records. Although never quite publication of his life story. magazine 'Axis' and in the Design 2004, 2006) and ‘Wonder’ (2006). the VPRO was the first broadcaster to (guest) lecture at Vrije Universiteit understood, performing for a select Management Journal of Boston. He is Since 2000, he’s been an editor of on the internet, the first to start Amsterdam, Royal Academy of Art and very patient audience, gave him Martijn and Jorn work as concept a regular columnist in the Dutch trend the alternative photography magazine streaming audio and video, the first The Hague, Music Management the ability to further develop his crea- creatives at ...,staat creative state- magazine 'eYe' and was interviewed ‘Useful Photography’. He has curated broadcasting on mobile phones, the InHolland Haarlem and Fontys Tilburg tive skills. ments and are founders of everything on cultural futures, trends and brand- exhibitions such as 'Dutch Delight' first with digital channels, etcetera. and Conservatorium Amsterdam. agency (agency for the non-existing). ing by Repubblica, ViewPoint, Der at Foam (Photography Museum Spiegel and Marketing Tijdschrift. He Amsterdam) and ‘Confrontation’ at the lectured at the Fashion Institute of Institut Néerlandais (Paris). Recently www.staatamsterdam.nl/

20 8 P OO L O F M A S TE R M I N D S P OO L O F M A S TE R M I N D S 20 9 inter active / media / design inter active / media / design v vii The VPRO combines new technol- the other hand they work on self-initi- When not working, he likes nothing Ernst has an international degree as www.artmiks.nl/ ogy with new content formats. Erwin ated, free projects, which also include better than to sample a Single Malt a Master Practitioner in NLP (neuro www.adcn.nl/ Blom received the Vosko Trofee typedesign. Whisky and drive classic cars. linguistic programming) and a degree www.halloacademie.nl/ 2005, a prestigious Dutch award for LUST concerns the difference be- as NLP trainer. He is now senior con- innovation. tween ratio and coincidence, between sultant, trainer and coach of GIFT. He www.creative4business.co.uk/ vision and urge. From the multiplica- is responsible for business develop- www.makeuscreative.com/ tion of these terms, designs emerge ment and strategy. 3voor12.vpro.nl/ that have often an autonomous www.vpro.nl/ character and a relation with previ- www.erwinblom.nl/ www.gift.nl/ ous LUST designs. LUST designs and philosophy do not emerge from style but from interpretation and conceptualization of the assignment. Thomas Castro and Jeroen Barendse are mainly interested in context and association. This means that their typefaces could only be made within this context. The Fonts are a part of their work as graphic designers in Dagan the same way that their design work Hans P. is part of the typeface design. Eve- Cohen rything comes together to serve the Marco Brandt Arjan message, the idea. de Boer Dingsté www.lust.nl/ Hans P. Brandt is managing http://www.draftworldwide.nl/ director and designer Marco de Boer is Creative at Total Identity. Arjan Dingsté is a Dutch Director with Artmiks architect with an Postgraduate [image builders]. degree in Computer Aided (120 employees, with 4 main offices Architectural Design from the in the Netherlands and ‘franchise ETH in Zurich (Switzerland), René It all began with puree.nl seven years offices’ in Antwerp, Bolzano, Bremen, a Master of Science degree ago. Since then, Artmiks has proven Dubai, Seoul and Taipei). in Architecture form the van Dijk that communication is not a one-way Technical University in Delft street. Artmiks earned its right to exist www.totalidentity.nl/ (Netherlands) and a Bachelor in in both on- and off-line communication Science degree in Construction across the Netherlands, surprising With degrees in Graphic Design, Engineering / Architecture from substantial clients such as Reed Concept Development, and Brand Hamzehogeshool in Groningen Derek Elsevier, Heineken Beer and Unilever Management, René is looking (Netherlands). He joined Ernst with innovative web concepts. for the perfect balance between UNStudio in august 2001. Since Cheshire creativity and strategy. then he collaborated in several van Dijk Yet Artmiks is also known for more UNStudio projects. Currently he rebellious projects such as tellana- René has more than 12 years of performs the role of architect. mericantovote.com, marryyourpet.com experience in several Design and Derek Cheshire is an expert, and SoundAds. Marco co-founded Ernst van Dijk (1960) is one of the Advertising agencies where he was speaker, consultant and facilitator Artmiks just over ten years ago, ‘I like co-founders of GIFT coaching training responsible for many international UNStudio is an international architec- in the areas of Business Creativ- to stretch the limits of communica- consultancy. GIFT has an expertise projects. René consults clients such a tural practice, situated in Amsterdam ity, Innovation and Idea Genera- tion within any project. The idea is to focused on leadership, management ABN AMRO, Getronics PinkRoccade, since 1988, with extensive experience tion. Thomas get the receiver immersed into the skills, creativity and spirituality. GIFT DSM and E.ON in the field of experi- in the fields of urbanism, infrastruc- story rather than approach them as He is creator of the Innovation Toolkit, has earned a very good reputation ence marketing and environmental ture, and public, private and utility Castro a passive reader or just a spectator. the only tool that can assess an and loyal clients in the profit and non- branding. buildings on different scale levels. What’s the use of creating something organisation’s capability to innovate profit sector. if the audience doesn't feel anything?’ before embarking on an innovation or At the basis of UN Studio are a www.usualsuspects.nl/ He was a member of the International LUST is a small design studio in The change programme. He is co creator Ernst van Dijk graduated as bachelor number of long-term goals, which Cannes Lions Jury and he currently Hague, started in August 1996 by of workshops such as Creating The in economics. He worked for 18 years are intended to define and guide became board member of the Dutch Thomas Castro and Jeroen Barendse. Difference, Creativity as a Business in the advertising industry. He left Mc- the quality of their performance in Art Directors Association (ADCN). On the one hand they realize commis- Tool, Sticky Strategy and The Idea Cann Erickson Netherlands as Chief the architectural field. They strive to sioned projects like books, posters, Factory. He is also a director of the Executive Officer in 2000. During his make a significant contribution to the business correspondence, websites PRD Partnership. years in advertising he advised numer- discipline of architecture, to continue and CD-ROMs for architects, art ous clients on marketing and commu- to develop their qualities with respect groups, designers and publishers. On nication strategy and implementation.

210 P OO L O F M A S TE R M I N D S P OO L O F M A S TE R M I N D S 211 inter active / media / design inter active / media / design vii viii to design, technology, knowledge and ness development. Recent pro bono The BNO (Association of Dutch management and to be a specialist in work involved development of new Designers) is the branch organiza- public network projects. approaches to health promotion, tion of designers and design firms fund raising and experiments with in the Netherlands. These are active referendums. within a variety of disciplines: graphic www.unstudio.com/ design, interactive design, industrial design, packaging design, environ- www.simpc.nl/ mental design, fashion and styling, www.proof.nl/ and illustration. The BNO is the most representative body in the field of design in the Netherlands and is aimed at the continued development of the discipline and the expansion of its significance. The BNO represents roughly 2,500 individual designers and 200 design firms. Annedien www.bno.nl/ Eric van Hoen Jeroen Stefan Eerdenburg Annedien works as a freelance van Erp Hoevenaar creative-strategic consultant and is a real MultiMind. Clients Jeroen van Erp graduated and friends call her a ‘silent Stefan was born in 1970 in www.lowlands.nl/ from the department of pioneer’ and ‘creative genius’. Rheden, The Netherlands. www.mojo.nl/ Industrial Design Engineering Growing up in Groningen, Rob of Delft University in 1988. he started organising disco First plugged into the Internet in parties and selling software Huisman 1997 and hasn't been unplugged at the age of fifteen. As he He started working as a freelance since then, is interested in innovation, needed posters and flyers to designer, doing assignments for the modern mysticism and quantum fys- promote his party business, Rob Huisman is Managing ING Bank and the Dutch Post Office, ics, suffers from pronoia, reads about he got into amateur graphic Director of the Association among others. In 1992 he co-founded 7 books at the same time, likes classic design. He then studied of Dutch Designers (BNO). the design agency Fabrique [design, cars, is elusive and a passionate ob- economics and business communications and new media]. As server. Shouldn't drink as much coffee administration in Groningen, a designer, he was recently involved in as she does, is a sucker for chocolate, He studied Sociology of Arts before working as a designer, Maarten a.o. folding chairs for the city of Porto, doesn't eat meat and enjoys salads he started his career at the Centre programmer and trainer an IPTV modem for Royal Dutch with many ingredients, a cold Jupiler for Contemporary Art ‘De Appel’ along the way. He finished Huijstee Telecom, and the website of the Rijks- from the tap (a large glass!), red wine and the Arts Council of the Province his studies with a thesis Sven museum in Amsterdam. and pasta. Combines analysis and Zuid-Holland. At the Arts Council he on internal communication creativity. worked as policymaker for Sculp- at Royal Dutch Shell. Maarten is the founder and Ehman tural Art, Design and New Media and www.fabrique.nl/ Studio & Creative Director Has worked as an identity designer there he became acquainted with the of ON, an interactive (specializing in logos), webdesigner, His career started in 1995 as a Dutch design industry. Because he multimedia communication marketing consultant, branding technology and strategy consultant got fascinated by the design industry platform for bars and clubs consultant and currently focuses with Ernst & Young and Accenture in he started working for the GVN (The www.etc-publications.com/ on creative-strategic matters. She Amsterdam, Johannesburg and Cape Association of Dutch Graphic Design- www.dgv.com/ initiated internetcreatieven.nl, a com- Town. From 1999 to 2002 he worked ers), an association that later became ON is a joint venture of KPN and munity of internet related creatives, as strategy director at the interactive the BNO. Besides being General Heineken. Besides his full time Innovatieland.org (a weblog about unit of FHV/BBDO in Amsterdam. As Manager of BNO, Huisman was also operations for ON, Maarten founded innovation) and is currently involved in a consultant he is currently affiliated board member of Time Based Arts Playing Circle.bv â�“ a consultancy various projects. with Proof Communication. In 2004 and more recently the Foundation of and investment agency with clients Stefan co-founded simPC / Secure Collective Rights for Illustrators and like KLM, Boer & Croon, CCCP and Internet Machines. Designers (SCRIO), the Centre for private equity firms. He worked at annedienhoen.nl/ Design Eindhoven, the Dutch Design Heineken International, Commercial internetcreatieven.nl/ Stefan’s background combines work Awards and the Association of Best Excellence; Global Brand & Marketing innovatieland.org/ on identity, communication, ict, user Dutch Book Designs. Rob Huisman department Heineken where he did experience and business strategy. His turned the BNO into a multidiscipli- the Management Traineeship. consultancy focuses on corporate nary organisation for designers and identity, communication strategy, design agencies. interactive media and product/busi-

212 P OO L O F M A S TE R M I N D S P OO L O F M A S TE R M I N D S 213 inter active / media / design inter active / media / design ix x He graduated in Civil Law at the Jansen’s dogged disposition makes Studio Aandacht, worked for Quote and feel of the club... The cutting- At this moment, Max is studying Brand University of Utrecht. He made a 5 him a good team player (preferably if Media, Quote Media Sales, Chiquita, edge work that Jochem did for Mazzo and Design Management where months long journey with old-timer he’s the one in the lead). And he’s not Hema, Interfloor,museum Princesse- (wildpostering, graphics, flyers etc.) his focus is on integrated strategy Landrover through Southern Africa one to go by the book. Improvisation is hof Leeuwarden, Stedelijk Museum quickly caught the attention of brands development. and a trip around the world, visiting a phenomenal source of creativity, one SMCS, moooi etc. | Credo > Stick to like Heineken and Nike... Strategy, Branding, Design and in- South America, North America, New that is sorely undervalued in northern the first idea. novative thinking are his drivers for the Zealand, Australia, Southeast Asia, Europe.Before he joined WAACS and at the beginning of 2000 ...,staat development and design of brand- India and Nepal. To clear his mind, he in 1997 he worked as designer for was founded. and business-solutions in a broader www.studioaandacht.nl/ surfs, snowboards, travels, writes and Bosch-Siemens in Germany and with sense. makes films. Fernando Merino in Barcelona. ..,staat's work can't be categorized, 2D, 3D & 4D. (they're looking forward www.mexx.com/ to 5D.) Without pretending to know it www.thisison.nl/ www.waacs.nl/ all, ...,staat do believe they can apply their vision and creativity to every subject and their eclectic portfolio represents their wide range of clients and expertise. In their portfolio you will find quite a spectrum - from commercial to cultural - including brand identities, visual identities, bars, objects, postage stamps, books, and interiors. They always push their limits Max and those of the brands they work for, creating unexpected outcomes that van Lingen donâ�™t necessarily match the briefed deliverables but always the briefed Marcel objectives. Max van Lingen studied at ...,staat is managed by Jochem and the Royal Academy of Fine Kampman Julia and they work with a core group Arts in Den Haag, where he Jochem of 18 people. got his Bachelors degree in Publicity Design. After this, Leegstra www.staatamsterdam.nl/ he studied at the Faculty of www.kabk.nl/imd/ Art, Media and Technology in Marcel Ben www.fabrique.nl/ Jochem (1972) studied Visual Utrecht, and got his Masters www.texelseboys.org/ Communication at the School degree (with distiction) in Jansen Lambers www.kampman.nl/ of the Arts in Utrecht (HKU). Media Design at the Middlesex After an internship at the University in London. Tenacious. This is the quality PMSvW/Y&R advertising 969 – 1988 > Born in Haarlem / RK that best describes Marcel agency in Amsterdam, he was st. Bernardus school / Grafische After working as a freelance multime- Jansen (1968). He is the selected for the post-graduate School / RTO | 1988 – 1993 > dia Communication Designer/Con- creative director of WAACS, the Art Direction program, (part of Printer / Silk screen printer / Assistent sultant, during which he also worked maverick designstudio that is HKU, based in Amsterdam). Artdirector / Diploma Artdirection for the Apple University Consortium, best known for its design of the Academy of visual arts Utrecht | 1993 he started working for the fashion Philips Senseo coffee maker. – 2000 > Artdirector at Voorheen However, before starting his post- brand Mexx in 1998 as Art Director Jam, Vaz Dias and 5 years Publicis. graduate study he had already Interactive Media, responsible for From their studio next to Rotterdam Worked for Prisma, HP, Staatslo- launched his career as the art-direc- strategy and concept development Central Station the WAACS team terij, Bonzo, Renault, Verkade, Euro, tor for the commercial division of and leading an Interactive Media works on innovation and user-experi- Coca Cola, Yamaha, Ministerie van AT5, the TV channel specifically for Team. ence for leading (or ambitious) com- Financiën, Cliniclowns, Sinterklaas Amsterdam. After a period of 3 years panies, such as Microsoft’s Windows and Vedior | 1997 - 1998 > Board of AT5 (with as a result, hundreds of In this function, he developed a New and xBox group in Redmond USA, Stichting de Jonge Honden | 2000 low-and-no-budget commercials, and Media Value Chain concept, based on Indesit in Fabriano Italy, Henkel in - 2007 > Freelance artdirector, the experience to think also in frames, the principle that continuously adding Düsseldorf Germany and Cadac from worked for Ogilvy, Leo Burnett, seconds and motion), he went on to value to a digital information chain, will Johannesburg South Africa. Mccann Erikson, KesselsKramer, use his creativity for Club MAZZO, finally lead to integrated Brand Experi- Van Wanten etc. Worked for ABN one of Amsterdam's most famous ences for both internal and external Jansen considers himself holistic in AMRO, ING bank, SNS, OHRA, Ford, nightclubs. (1980-2004 R.I.P.) audiences. his approach, an all-rounder whose Mitsubishi, NS, Philips, Albert Heijn, concerns and interests embrace more Bugaboo, Desso, Nutricia, Olvarit, As the creative director of MAZZO than just aesthetics: it’s the complete Bambix, Centerparcs, and several he was responsible for the visuals, user-experience that is important. pitches | 2002 - 2007 > Artdirector communication, decoration and look

214 P OO L O F M A S TE R M I N D S P OO L O F M A S TE R M I N D S 215 inter active / media / design inter active / media / design xi xii he promoted at the Rijksuniversiteit writing, in the evening, sitting in front His sense of what is going on at the Groningen. His thesis has been the of his camper where his daugther was moment, his passion and his critical base for his book Kunsteconomie in sleeping. eye are his strongest traits. Diversity een nieuw perspectief (Art economics is what drives him, wheater it’s creat- in an new perspective). After one and a half year of writing his own tree-tent, a lobby bar for ing, publisher Podium offered him a Heineken International or a series of contract for his debut novel Komt Een high-end visibility items for the same www.kunsteconomie.nl/ Vrouw Bij De Dokter, that is published brand. It makes work feel like playing October 2003. Since then, the book - creating unique retail objects for has been translated into German and Levi’s Europe, a website for Bugaboo will be published in England, France, International or helping out Nike with Sweden, Denmark, Greece, Israel and the very first Nike Park or a metro- Czech Republic. women fashion event. De Weduwnaar, the follow-up of Komt A selection of design agencies/cli- Karl Een Vrouw Bij De Dokter is out now ents Alrik works for: Nike Europe, Pim van and again breaking records. Johnson+Wolverton, FHV/Content Long (BBDO Group), D/Dock Architects, Klink Concern Institute (guest-teacher). www.kluun.nl/ Erik For the last 2,5 years Alrik is working for ...,staat - great in making creative Pim van Klink graduated Kessels statements and therefore one of his www.experiencecurve.com/ in 1977 as economist at favorite clients. the Erasmus University in Erik Kessels (1966) is Creative Rotterdam. He fulfilled various Alrik studied graphic design in Rotter- Director of Amsterdam based positions in the field of the dam, fine-art in Sweden and Industrial communication agency arts. From 1980 to 1985 he Design at the Design Academy in Kesselskramer, working for was head of financial affairs Eindhoven. He has traveled exten- national and international at the Ministry of Welfare, Raymond van sively and lived and worked abroad in clients such as Diesel, Health and Culture for the Art New York/Sydney. This has enhanced Oxfam, Ben and The Hans Board. From 1985 to 1998 at de Klundert his interest and ability to approach Brinker Budget Hotel for the municipality of Groningen. Alrik tasks in different ways. which he has won numerous First as director of the city international awards. theatre Stadsschouwburg Raymond van de Klundert, Koudenburg Currently Alrik has arranged an and the music venue better known by his nickname appartment in Buenos Aires for Sep- Oosterpoort. After that, he 'Kluun', author of 'Komt een He is a photography collector and has tember/October and November of this became general director of vrouw bij de dokter' (2003). Alrik Koudenburg (1976) is an published several books of his 'col- year for another work/living adventure, the Arts and Culture service. The novel is the best selling curious, analytic, resourceful lected' images; 'Missing Link' (1999), together with his girlfriend. Dutch début novel in years freelance design director 'Instant Men' (2000), 'in almost every with over 300,000 copies sold based in Amsterdam. Working Martin picture' (2001, 2003, 2004, 2006) From 1992 to today he works as www.staatamsterdam.nl/ so far. He sold the rights for both for clients directly and and 'Wonder' (2006). Since 2000, interim manager and consultant at www.alrikkoudenburg.com/ e.g. Rijksdienst Beeldende Kunst, Het the movie that is expected to for several design agencies, Lorenz he's been an editor of the alterna- Nationaal Toneel, Nighttown, Dr.Anton have its premiere in 2007. where he is mainly responsible tive photography magazine 'Useful for concept and strategy. He Photography'. Philipszaal, Residentie Orkest, Acad- enjoys making first drafts and Martin Lorenz is the founder of emie voor Popcultuur en Nederlands In a previous life he worked in launching ideas at the very Twopoints.Net. His work has He has curated exhibitions such as Instituut voor Filmeducatie. He's in marketing. For 15 years he worked core of an initiative within received several prizes and is 'Dutch Delight' at Foam (Photography the board of e.g. the Nederlands for companies like Gouden Gids, different disciplines of design mentioned frequently in the Museum Amsterdam) and 'Confron- Danstheater, Federatie van Kunste- Neckermann, Time Warner and ad- (interior/retail, product design, international press and books. tation' at the Institut NÃ©erlandais naarsverenigingen, Voorzieningsfonds vertising agency DDB. Subsequently, graphic design /interactive (Paris). Recently he made the voor Kunstenaars, Het Toneel Speelt, he started his own marketing agency, media, events/experiences as exhibition 'Loving Your Pictures' at Nationaal Popinstituut and chairman Project X. Born in Hanover, but moved at the age well as photography and film). the Centraal Museum Utrecht (The of the Vereniging van Schouwburg- of 18 to Darmstadt to study communi- Netherlands) with a wide variety of en ConcertgebouwDirecties for 12 In 2001 he lost his wife to cancer, cation design. After three years he felt found photography material. years. aged 36. Kluun handed himself over Once the concepts are approved, he the need to change teachers, school to the nightlife of Amsterdam and Ibiza often directs a team of creatives to and country and moved to The Neth- Kessels has taught communication at Besides his administrative and mana- till he started questioning the healing execute it together. Making sure the erlands, learned dutch and graduated the Hallo Academy Amsterdam and gerial work, Pim regularly has put his capabilities of this lifetyle. He sold his clients gets what they need, which after two years at the Royal Academy photography at the Gerrit Rietveld insights on paper in several publica- shares of Project X and headed to is’t always what they proposed/asked of Arts in The Hague with the spe- Academy in Amsterdam. tions. From 2004, Pim dedicated him- Australia with his daughter Eva (at that for. Trying to make clients understand cialization in graphic and typographic self to the writing of his thesis on arts time aged 3 years). There he started that life rewards people who go design. His teachers were corporate and economics. In November 2005 beyond who and what they know. and type designers of international www.kesselskramer.com/

216 P OO L O F M A S TE R M I N D S P OO L O F M A S TE R M I N D S 217 inter active / media / design inter active / media / design xiii xiv reputation. So he took the opportunity A constant in the work of Monique is for specific groups of potential clients. In his final year in a Masters of Design to specialize in corporate design and the theme of "the shifting of percep- To create new business and enable program at the Illinois Institute of rediscover his love to type design. tion and tolerance in behaviour". This agencies to fulfil their mission and Technology Institute of Design, In 2001 he moved to Frankfurt and can be related to the individual, as strengthen their position in the field of Zachary is currently researching and worked there for 4 years. They, Martin well as his surroundings as in a much communication companies. writing about the emerging formal and his wife, traveled a lot these years broader context. For example the practice of innovation. He views the and got to know a lot of places. The shifts in society and applications in Besides the above, Marcel Kamp- practice as integrative approach to place they liked the most was Barce- the field of new media technology. The man asked Frederik to team up as understanding people and markets, lona. The city, the people, the weather, new media technology contributes to board of the Texelse Boys Foundation. matching unmet needs with business the food, all the things that make life the shaping and understanding of the Together they initiate multidisciplinary model, and finally creating compelling worth living, they found in Barcelona. functioning of our body of thought, creative encounters. Biggest result so experiences that produce delight in Pawel So, I learned Spanish and moved to our memory, space, time, distance far was the Texelse Boys Playground customers. He is currently co-au- Spain. and movement. The change of usage during the Lowlands festival in 2005. thoring a work with the Institute of Pokutycki possibilities and ways of communi- Design’s director of product design, They now finally settled down and cation derived from this, create the Chris Conley, in addition to working www.178aardigeontwerpers.nl founded a corporation specialised possibility to make existing invisible on a variety of projects focused on www.texelseboys.org/ Pawel Pokutycki is working in Monique in strategic design and communica- areas visible. SAP AG, the Chicago Transit Author- the field of interactive media, tion. Besides doing design projects ity, augmented reality, and web-based technology and education Mulder they teach in design schools, but also software to catalog and analyze www.mattmo.nl/ at the Royal Academy of organize design workshops and give qualitative user insights. www.dutchroom.nl/ Art (KABK) in The Hague. lectures. Over more than thirteen years He initiated some early Zachary completed dual Bachelor Mattmo develops medium activities of the RFID Lab, an Since 2000 they initiate aswell their of Arts at the University of Chicago independent projects. Essential interdisciplinary platform for own projects. The projects they have in Anthropology and Psychology in their work is the exploration students doing experiments released until now are “The One in 1995. Since then, he worked in of digital technology, the and projects in the field of Weekend Book Series”, “Chinese advertising, the concert industry, search for the integrety ubiquitous computing. Whisper”, “Poster Series”, “Color as a pioneer in lifestyle marketing, within the technology and Combinations” and “Cover Of The and finally in experience design and emphasizing the soft side if Week”. product management for technology From September 2006 Pawel is ICT. In their design processes, companies. His past employers and involved in the larger AR+RFID Lab they do no consessions, Besides all these activities Martin clients include Allstate, Amazon.com, at the KABK (in collaboration with TU because this is crucial within does a doctoral research on design Four Points Digital, Hyatt, JAM Pro- Delft, Fabrique and local companies visual communication. at the University of Barcelona. This ductions, Kevin Berg and Associates, in creative industry) - just next door Frederik year he starts with his doctoral thesis, MCI, Microsoft, Platinum Technolo- to our I/M/D department - supported which he will develop in corporation Monique has been educated at the gies, Phillip Morris, Miller Brewing and subsidised by the SIA/RAAK Nysingh with other european universities. Royal Academy of Art in The Hague Company, Radiowave, RollingStone. grant programme doing research on Often designers and academic inves- and in Groningen (the post graduate com and magazine, SAP AG, SPIN, application of Augmented Reality tigators live in paralel worlds without study at SCAN, which is now named Tallan Consulting, Unilever, Universal and Radio Frequency IDentification Frederik Nysingh graduated Zachary Jean being able to exchange information, the Frank Mohr Institute, Instute Music Group, Yahoo!, among others. technologies in art and design. in 1996 from the Law faculty knowlegde and experience. Even for (Post) Graduate Studies and As designer and lecturer Pawel at the Leiden University. Paradis though this would mean an enormous Research in the Arts and Emerging worked for various major companies www.creativeslant.com Because of his interest in enrichment for both fields. His aim is Media) where she obtained a Master and institutions in The Netherlands www.flickr.com/photos/zacharyparadis/ design and communication to expand hs investigation and inter- of Arts title in Computer Graphics & including Vodafone, Aegon, European www.id.iit.edu/ (and having no aspiration to Zachary Jean Paradis is an sect branches as design, sociology, Science. Patent Office and the Dutch Police. become a lawyer) he started an innovation strategist and philosophy and economy in order to He studied Interaction Design at the internship as account assistant experience designer obsessed improve the capabilities of design. She has worked at several research Utrecht School of the Arts (HKU) at a big advertising agency, with building organizations and laboratories for new media technol- graduating as European Media TBWA/Campaign Company. products for market success. ogy abroad, like the "Zentrum fur Master of Arts (EMMA) in Interac¬tive www.designby.twopoints.net/ Through the use of his Kunst und Medientechnologien" in Multimedia. www.projectsby.twopoints.net/ professional experience and Karlsruhe and "Art+Com" in Berlin. Since than he has worked for both ad- www.theoneweekendbookseries.com/ academic training in design, She has been a member of the jury at vertising as design agencies: TBWA/ www.kabk.nl/ business, the social sciences, "Imagina" in Monaco, "Ars Elec- Campaign Company, Total Identity, www.kabk.nl/lab/ and technology, Zachary tronica" in Linz, Austria and the Art Mattmo and (currently) 178 aardige works with organizations Directors Club Netherlands [ADCN]. ontwerpers. His main activities to be come successful She's a visiting lecturer at different concern new business development, innovators and to utilize design institutions across the world, where strategy and concept development. and design thinking as a she gives masterclasses, lectures and strategic asset as manifested workshops. Helping communication agencies to in better products, flexible market their creativity has become process, and open culture. an important part of his work. To develop relevant ideas and concepts

218 P OO L O F M A S TE R M I N D S P OO L O F M A S TE R M I N D S 219 inter active / media / design inter active / media / design xx x xi Steve has recently launched Culture- Mattmo concept | design develops at the ADCN & D&AD he is admired Venture (www.cultureventure.net) - a and creates corporate identities, for his ability to never actually win the service that will help business people annual reports, brochures, websites, subsequent awards. have meaningful and inspirational Intranet sites, CD-ROMs, advertise- experiences in other geographic mar- ments campaigns, posters, documen- www.lemonscentedtea.com/ kets. You can see some of Steve's taries, corporate films, presentations, observations and interpretations on etc. and organises exhibitions and flickr. events. Beside our work for profit and non- profit clients we yearly initiate projects www.portigal.com/blog/ out of our own engagement and www.core77.com/ commitment. www.portigal.com/freshmeat/ Steve www.cultureventure.net/ Having over 10 years of experience flickr.com/photos/steveportigal/ Portigal in the new media Mattmo has taken in a leading position in the field of technology within design. Now also Steve Portigal is the founder of supported by (government) subsidies Portigal Consulting, a firm that Hans van we have even more possibilities to brings together user research, conduct our research and develop- design and business strategy. Rompaey ment activities. We focus on research- Based in the foggy coastal town Bastiaan ing visual notation, intuitive navigation, of Montara, California (near content management systems and to both Silicon Valley and San Hans Van Rompaey (1971, Rijkers Fons narrative structures in an interactive Francisco), Portigal Consulting Mortsel, Belgium) started environment. helps clients to discover and out as a gossip-journalist for Schiedon The unique circumstances of act on new insights about how Bastiaan Rijkers † is cofounder TVStory in the early nineties, designers working in a technology their customers work, play, and creative director of the golden age of Belgian environment lead to groundbreaking shop, entertain, eat, and live Lemon scented tea. A commercial TV. Nonetheless, With Fons any latest version results in new forms in which design their lives around products single location international everything worked out fine in of a text is outdated already en technology are interwoven. and services. On their own, ad agency specializing in the end: from 1996 onwards, when you push the publish Both in The Netherlands and abroad these insights are powerful ‘Creativity that Travels’. Van Rompaey worked for button, so check his website Paul van Mattmo frequently is invited to give data to inform the ongoing various record companies, for the latest info. lectures and publish on design and decisions that companies among which 4 years for Ravestein technology topics. He is a self taught creative who make. Steve's specialty is Play It Again Sam where he excels in the branding and design of Fons Schiedon studied illustration recommending specific worked closely together with ad campaigns. For the past year and at the School of Arts Utrecht. As a www.mattmo.nl/ business actions that are Paul van Ravestein is Art a string of renowned Belgian a half Rijkers has been teaching a graphic designer and illustrator he responses to these insights. Director at Mattmo concept rock bands such as Soulwax, communication class for the Miami has been working on various projects | design in Amsterdam. Das Pop, Mauro, Millionaire AdSchool quarter away program as through the years. In august 2001 and doing local promotion In the past 10+ years Steve has well as doing a teacher in residence he designed and animated the 12 for international acts such conducted user research in homes, Mattmo is a cross-media studio program at the AdSchool in Miami episode online graphic novel 'The as Garbage, De La Soul public spaces, and work places. - since 1993 - specialised in visual Beach, FL. Killer' for Submarinechannel, based and Bonnie `Prince` Billy. He has interviewed families, hotel communications. Strategic concept on the story and artwork of a french maintenance staff, architects, rock and design is a media-independent His career spans over a decade and comic. In 2002 it received an award at musicians, home-automation enthu- development. he has been employed among others Since 2002 Van Rompaey is project the Fifi festival. Also for Submarine, he siasts, radiologists, and many others. Our extensive interest causes us to by Bold/Ogilvy&Mather (Athens), manager for the Lowlands Festival, a was art director and lead animator on His clients include Sony, Unilever, work for all different lines of busi- FHV/BBDO (Amsterdam). He also 55.000 capacity Music & Arts Festival a pilot episode for the linear and inter- Hewlett-Packard, Nestle, France ness, thus keeping our views open has done extensive freelance work at in Biddinghuizen, Holland. He is re- active childrens' television show 'The Telecom, SC Johnson, and BIC. and fresh. Besides our profit and agencies like StrawberryFrog, 180 & sponsible for the marketing, publicity Incredible Adventures of Kika and non-profit clients we annually initiate MVBMS/Fuel Europe before starting & overall coordination of non-music Bob' about the little redhead Kika and Steve is an instructor in Design several projects based on our own Lemon scented tea just over five years programming of the festival. He lives the redfaced fireman Bob trying to Research at the California College philosophy and commitment. ago. in Amsterdam. find their way back home after being of Art (CCA) in San Francisco. He launched away from their hometown blogs at www.portigal.com/blog/ Mattmo works in the fields of print, Currently is working for clients such by a giant tornado. www.lowlands.nl/ and at www.core77.com. He hopes interaction, motion and environmental as Adidas Benelux, Jeugdtheater De www.mojo.nl/ someday to resume production of his design. These four disciplines result Krakeling, EZ Amsterdam, Regio Bank In May 2002 he produced and newsletter FreshMeat (www.portigal. in a synergy and are a guarantee for (ING), Heineken International and directed his debut music video for com/freshmeat), meanwhile, Steve is creative quality. some confidential projects initiated belgian band 'Gorki', combining life exploring opportunities to write two by Blofeld Inc. Although Rijkers has action video, digital animation and different books. been nominated a number of times cardboard props. The follow-up video for the same band, 'De Olifant is Grijs'

2 20 P OO L O F M A S TE R M I N D S P OO L O F M A S TE R M I N D S 2 21 inter active / media / design inter active / media / design x xii x xiii is a full-animation solo project in hand- Robert Thiemann judged many drawn grayscale computer animation prestigious contests like Designprize Martijn featuring total devastation, suffering (Germany), Interior Innovation Award, and a pink elephant having a picknick the Award of the Cologne Internation- Tamboer & with his two friends. It has received al Furniture Fair, Via Milano, the best national and international recognition. Dutch design at Milan Furniture Fair. Jorn In 2003 and 2004 he has been www.framemag.com/ Bartlema involved in a wide range of projects www.mark-magazine.com/ including designs for Submarinechan- nel, a 3d animated interactive TV pilot and a short animation for the See Jorn Bartlema & Martijn Tamboer. Shari Amsterdam forest. He designed for Submarine.nl, Centraal Museum Swan Rob Utrecht, Tulse Luper Suitcases (Peter Greenaway), MTV Netherlands and Wagemans the e-culturefair in Amsterdam. Streative Branding, Founder His illustration work has been pub- and CEO, Shari Swan, helps lished by magazines such as Rails, multinationals connect Rob is co-founder and Esquire, Carp*, Volkskrant Magazine more authentically with director of concrete. and WAD. As a designer he is respon- their consumers. As global sible for the upcoming music related marketing executive at Jan magazine Yoko Eno, has done motion concrete consists of 3 companies: Mexx International in the graphics design on the documentary concrete architectural associates, Netherlands, Ms Swan created Sevenster Willem SNEAKERS (broadcast by VPRO and concrete reinforced and the scale and re-launched the brand Onedotzero) and has recently finished model company models+monsters. communication in 40 countries. Velthoven a series of idents for Nickelodeon, for concrete’s entire team consists of Jan Sevenster (1966) studied the rest; check his website. about 25 professional people. visual graphic design at the Art At Reebok International, Ms Swan marketeers and interior designers, School ‘Academie Minerva’ Willem Velthoven (born January Robert played a fully integrated role, strategis- product designers and architects www.fonztv.nl/ in Groningen, Holland and 1958, The Netherlands) ing in Product Design, Marketing & work on the projects in multidiscipli- the Rhode Island School of is Director of Mediamatic Thiemann Sales, Advertising, Trend Research & nary teams. Design in Providence, USA. He Interactive Publishing (MMip), Development, and Strategic Manage- worked at Corey McPherson Editor in Chief of Mediamatic ment. Her work spanned the North concrete develops total concepts Nash (Boston, USA), Dedato From 2001 up now is the co- magazine and senior Designer American and Pan European markets. for businesses and institutions. the (Amsterdam) and GraphA founder of Frame Publishers, for both the magazine and During this time, she also honed her agency produces work which is (Amsterdam) before becoming Amsterdam that publishes the Interactive dpt. of MM. understanding of the critical 18-24- commercially applied. this involves a partner at Samenwerkende Frame magazine and books year-old "influencer" consumer. creating total identities for a company, Ontwerpers for 7 years. In 2006 about interior design. He Willem studied Art History at the a building or an area. he was one of the founders of is editor-in-chief of Frame Ms Swan is a former faculty member University of Groningen and is trained the work extends from interior design Member Since, a design studio. and Mark magazine. of the University of Amsterdam's as a Graphic Designer at the Minerva to urban development integration and Fashion Institute. She received their Academy in Groningen. He founded from the building to its accessories. Jan has been teaching graphic design single largest research grant to create Has a degree in Chemical Technol- Mediamatic magazine in 1985 togeth- concrete, for example, also sets the at the Gerrit Rietveld academy in a branding "think-tank", which unites ogy of Technical University Eind- er with Jans Possel and has a design perimeters for the graphic work and Amsterdam for several years. He also fashion students and companies hoven (Netherlands) (1982-1987) practice for over ten years now. He considers how the client can present participated in a number of juries: Worldwide. Her current company, and a degree in Technology and is one of the main organisers of the itself in the market. the Best Annual Report Competition Streative Branding consults on brand Society (1987-1989). From 1994 Doors of Perception conferences and (Holland, 1999-now), the bi-an- strategy for Global clients like Coca to 1997 worked as an Editor of PI- acts as a media and communications this all happens from the ‘one nual Dutch Corporate Identity Award Cola, Nike, Bacardi, telecommunica- Projekt&Interieur magazine, PI is the consultant. concept’ philosophy. the designers (Holland, 2001-now), the D&AD (UK, tions leader O2, and UPC. Streative leading Dutch magazine of interior of concrete create holistic plans and 2003), Zieglers Best (Switserland, Branding's newest service, code- design, distributed in the Netherlands everything they design is used for the www.mediamatic.net 2006, 2007) and he gave lectures in named Mole, is giving companies and Belgium. benefit of that total concept: that’s the USA and Holland. unprecedented access to consumers. where their strength – and thus the In 1997 Assistant editor of Items client’s greatest advantage – lies. magazine, the leading Dutch design www.membersince.nl www.streativebranding.com/ magazine. Later that year steps out concrete is dynamic, quick on its as a co-founder and editor-in-chief of feet and self-determined. the agency Frame international magazine. thrives on hard work and the creation of beautiful things. concrete does not have a pre-determined style and the

222 P OO L O F M A S TE R M I N D S P OO L O F M A S TE R M I N D S 2 23 inter active / media / design inter active / media / design x xiii x xiv designers do not simply create designs, interiors or buildings: concrete devises solutions. www.concreteamsterdam.nl Rudolf van Wezel www.bispublishers.nl Hans Wolbers www.lava.nl

2 24 BOO K S BOO K S 2 25 inter active / media / design inter active / media / design Books All the books in use for I/M/D are cataloged online at LibraryThing.com (http://www.librarything.com/ (http://www.librarything.com/ catalog.php?view=imd). catalog.php?view=imd). Here, all Masterminds post books that they think are relevant for the students to read. Some of them are used in class. The library at The Royal Academy of Art has started to mirror this virtual book shelf on an actual i/m/d book shelf so these books will be available for the students to read.

2 26 BOO K S BOO K S 2 27 inter active / media / design inter active / media / design i ii Richard Florida Adrian Shaughnessy The surrender of culture to Never Eat Alone: Added August 22, 2006 Blink: technology The Idea Book And Other Secrets to Six degrees: Added June 30, 2006 Added November 9, 2006 Neil Postman Fredrik Härén The power of thinking Success, One Relationship Out of control: The science of a connected without thinking The story factor: at a Time The rise of neo-biological age For as long as I can’t Added July 22, 2006 Added August 11, 2006 Malcolm Gladwell Keith Ferrazzi Duncan J. Watts Secrets of influence from the civilization remember Class: ‘Concept development’ by Kevin Kelly Joachim Baan art of storytelling Visual explanations: Added June 30, 2006 Marcel Kampman Added August 11, 2006 Added September 25, 2006 Annette Simmons Images and quantities, Class: ‘Concept development’ by Added August 23, 2006 Added November 9, 2006 evidence and narrative Envisioning information Serious play: The future of ideas Marcel Kampman Added June 30, 2006 Edward R. Tufte Edward R. Tufte How the world’s best The singularity is near: The fate of the commons in a 1:1 Martí Guixé Book Martí Guixí The Tipping Point: The language of new media companies simulate to When humans transcend connected world Added July 22, 2006 Added August 11, 2006 Lev Manovich Lawrence Lessig How Little Things Can Make innovate biology Added November 13, 2006 Michael Schrage Daniel H. Pink a Big Difference Information Design In the bubble: Added June 30, 2006 Added September 25, 2006 Malcolm Gladwell Robert Jacobson The Perfect Presentation Designing in a complex world Designing for Interaction: Added August 13, 2006 Added August 29, 2006 Joan Minninger John Thackara Digital copyright: Creating Smart Applications Added June 30, 2006 Added July 22, 2006 99 ways to tell a story: Future Hype: Protecting intellectual and Clever Devices (VOICES) Class: ‘Concept development’ by Added July 14, 2006 Added August 11, 2006 Dan Saffer Interface culture: Exercises in style The Myths of Technology property on the Internet Marcel Kampman Matt Madden Jessica Litmant The Alchemist How new technology Democratizing Innovation Change Added November 17, 2006 Paulo Coelho Eric von Hippel Bob Seidensticker The Possibility of an Island transforms the way we create Added August 13, 2006 Added September 25, 2006 Michel Houellebecq and communicate Designing Interactions Added July 14, 2006 The 8th Added August 11, 2006 Added August 29, 2006 Steven Johnson Bill Moggridge Exercises in style Copyrights and copywrongs: Added June 30, 2006 Raymond Queneau The 8th habit: De Bono's thinking course The great good place The rise of intellectual Class: ‘Social Life’ Added July 22, 2006 Added November 17, 2006 Edward de Bono Ray Oldenburg From Effectiveness to property and how it threatens by Marco de Boer Added August 13, 2006 Greatness Shaping things creativity Pictograms, Icons and Signs Added August 11, 2006 Added August 31, 2006 Stephen R. Covey Bruce Sterling Siva Vaidhyanathan Rayan Abdullah A whole new mind: The long tail : the revolution Class: ‘Concept development’ by Moving from the information changing small markets into The User Interface: Added July 14, 2006 Added July 22, 2006 Marcel Kampman Added September 25, 2006 Added November 17, 2006 age to the conceptual age big business Concepts & Design Class: ‘Social Life’ Daniel H. Pink Chris Anderson Lon Barfield Remediation: Spychips : how major Thinkertoys: Free culture: by Marco de Boer Understanding new media corporations and government A handbook of creative- How big media uses Added June 30, 2006 Added August 21, 2006 Added September 25, 2006 J. David Bolter plan to track your every move thinking techniques technology and the law to Visible Signs: An Introduction Michael Michalko It’s not how good you are, it’s with RFID Rules of the Red Rubber Ball: The Art of human-computer lock down culture and control to Semiotics Added July 22, 2006 Katherine Albrecht David Crow how good you want to be Find and Sustain Your Life's interface design creativity Added August 11, 2006 Paul Arden Brenda Laurel Lawrence Lessig The New Media Reader Work Added July 22, 2006 Class: ‘Concept development’ by Added November 17, 2006 Noah Wardrip-Fruin, Kevin Carroll Added June 30, 2006 Marcel Kampman Added September 25, 2006 Added September 25, 2006 Class: ‘Social Life’ Nick Montfort Reading Digital Culture Class: ‘Concept development’ by Added August 21, 2006 Class: ‘Social Life’ by Marco de Boer (Keyworks in Cultural Cracking Creativity: The Worldchanging: Marcel Kampman Added July 22, 2006 by Marco de Boer Studies) Secrets of Creative Genius The Ten Faces of Innovation: A user's guide for the 21st Symbol Sourcebook: David Trend Michael Michalko Whatever You Think, Think Twisty little passages: IDEO's Strategies for Computers as theatre century An Authoritative Guide Brenda Laurel Alex Steffen the Opposite an approach to interactive Defeating the Devil's to International Graphic Added July 22, 2006 Added August 11, 2006 Paul Arden fiction Advocate and Driving Symbols Class: ‘Concept development’ by Added September 25, 2006 Added October 9, 2006 Nick Montfort Henry Dreyfuss They have a word for it: Creativity Throughout You… Added June 30, 2006 Marcel Kampman Class: ‘Social Life’ Thomas Kelley A lighthearted lexicon of The Brand Gap: Revised Class: ‘Concept development’ by Added July 22, 2006 by Marco de Boer Added November 17, 2006 untranslatable words and The Art of Problem Solving: Edition (2nd Edition) Marcel Kampman Added August 21, 2006 Class: ‘Social Life’ Marty Neumeier Rules of play : game design phrases Accompanied by Ackoff's Being digital by Marco de Boer Howard Rheingold Daniel H. Pink A theory of everything: fundamentals Fables The pursuit of wow! Added November 5, 2006 Katie Salen Russell L. Ackoff An integral vision for Every person's guide to The Art of Project Added July 22, 2006 Added September 25, 2006 business, politics, science, topsy-turvy times Kesselskramer 96-01 Management Added July 22, 2006 Added August 11, 2006 Class: ‘Social Life’ Tom Peters Kesselskramer Scott Berkun and spirituality Everyware: Class: ‘Concept development’ by by Marco de Boer Ken Wilber Playing the future: The dawning age of Marcel Kampman Added August 21, 2006 Added November 6, 2006 Added November 17, 2006 How kids’ culture can teach ubiquitous computing The wisdom of crowds Added June 30, 2006 Adam Greenfield James Surowiecki us to thrive in an age of Serious creativity: Love is the killer app: 2 Kilo of Kesselskramer They All Laughed...: From the Kesselskramer The seven habits of highly chaos Using the power of lateral How to win business and Light Bulbs to Lasers: The Added July 22, 2006 Added September 25, 2006 Douglas Rushkoff effective people: thinking to create new ideas influence friends Fascinating Stories Behind Added November 6, 2006 Edward de Bono Tim Sanders Restoring the character ethic Massive Change Emergence: the Great Inventions That Added July 22, 2006 Stephen R. Covey Bruce Mau The connected lives of ants, The Laws of Simplicity Have Changed Our Lives Added August 11, 2006 Added August 21, 2006 Ira Flatow Smart mobs: brains, cities, and software (Simplicity: Design, Added June 30, 2006 Added August 3, 2006 Class: ‘Concept development’ by Steven Johnson The next social revolution Leading change Technology, Business, Life) Marcel Kampman Added November 17, 2006 Howard Rheingold John P. Kotter John Maeda The Rise Of The Creative Convergence culture: Added September 25, 2006 Class: Where old and new media Visual thinking 101 Creative Problem Solving Added July 22, 2006 Added August 21, 2006 Added November 8, 2006 Rudolf Arnheim And How It’s Transforming collide Linked: Techniques: The Handbook of Henry Jenkins Work, Leisure, Community Technopoly: The presentation of self in The new science of networks How To Be a Graphic New Ideas for Business Added August 11, 2006 Albert-Laszlo Barabasi James M. Higgins And Everyday Life everyday life Designer Without Losing Added August 5, 2006 Erving Goffman Your Soul Added September 25, 2006 Added November 17, 2006

2 28 BOO K S BOO K S 2 29 inter active / media / design inter active / media / design iii iv Kritina Holden, William Lidwell, Jill Butler How Breakthroughs Happen: The Surprising Truth About Added January 9, 2007 How Companies Innovate Andrew Hargadon Inleiding fotografie John Ingledew Added November 17, 2006 Added January 9, 2007 The art of innovation : lessons in creativity from The virtual community: IDEO, America’s leading homesteading on the design firm electronic frontier Tom Kelley Howard Rheingold Added November 17, 2006 Added January 11, 2007 Creative Whack Pack Simplicity Roger Von Oech Edward De Bono Added November 17, 2006 Added January 12, 2007 Lateral thinking: creativity Selling the dream: how step by step to promote your product, Edward De Bono company, or ideas, and make a difference using everyday Added November 17, 2006 evangelism Guy Kawasaki Innovative Whack Pack Roger Von Oech Added January 14, 2007 Added November 17, 2006 Neuromancer William Gibson How to think like Leonardo Da Vinci: seven steps to Added January 14, 2007 genius every day Michael J. Gelb Prioritizing Web usability Jakob Nielsen Added November 17, 2006 Added January 14, 2007 Second Life: The Official Guide Maverick : The Success Story Michael Rymaszewski Behind the World’s Most Unusual Workplace Added November 18, 2006 Ricardo Semler Creative code Added January 15, 2007 John Maeda An inconvenient truth : the Added November 18, 2006 planetary emergency of Real Dutch Design 0607: global warming and what we Complete Set (Dutch Design) can do about it Al Gore Added December 6, 2006 Added January 18, 2007 One hundred and one things to do, a Kesselskramer book Kesselskramer Added December 6, 2006 Class: ‘Concept development’ by Marcel Kampman Understanding Design: 170 Reflections On Being A Designer Kees Dorst Added January 9, 2007 Universele ontwerpprincipes

23 0 M AG A Z I N E S M AG A Z I N E S 231 inter active / media / design inter active / media / design Magazines ...

23 2 M AG A Z I N E S M AG A Z I N E S 23 3 inter active / media / design inter active / media / design i i Each issue features a specific ultimate creative hotspots. theme that unites six diverse Leafing through Graphic, FRAME: The great indoors International trade magazine for portfolios of 16 pages each. readers will feel they are visiting interior architecture and design all the places they should be, www.foammagazine.nl/ focused on retail, exhibition, seen all the work they need to leisure and workplace design. see – until the next issue adorns Items Items is the Netherlands’ major their doormat. www.framemag.com professional design magazine. It covers the entire spectrum of Graphic correspondents are Mark - Another Architecture Mark - Another Architecture design, from graphic design and based in Europe, Asia and is a quarterly magazine that product design to interaction America. Editor in chief is Marc injects life into architecture design and architecture. Items A. Valli, noted in the design world publishing with personal writing, points out trends, scrutinizes as the founder of Magma, a chain experimental photography and important developments and of creative shops/galleries in bold graphics. exceptional designs, features London and Manchester. pioneers, delves into actual www.mark-magazine.com/ https://www.bruil.info/order/in- everyday practice of design and dex.php?sa=directorder&id= reviews many important and BLEND 264&kkp= outstanding publications. Each www.blend.nl/ issue contains more than 100 Dot Dot Dot beautifully designed, picture- Since its conception in 2000 CODE CODE is a magazine about laden pages. DDD has immatured into a streetfashion. Fashion can be jocuserious fanzine-journal- http://www.bispublishers.nl/ considered as a reflection of orphanage based on true Items/htm_items/items.htm developments in society. That is stories deeply concerned with what makes it interesting to us art-design-music-language- Graphic | contemporary in any case, not the fact that you literature-architecture and graphic culture magazine need to buy the latest fad to be Finding a magazine that uptight optipessimistic stoppy/ part of the in-crowd. accurately picks up on, and revelatory ghostwriting by CODE documents, reports and authoritatively and convincingly friendly spirits mapping b-sides inspires. It has no ambition to presents the most important out-takes pushing for a resolution dictate. CODE is a platform trends in today’s international in bleak midwinter through late for fashion photography with visual culture is an almost summer with local and general a documentary quality to it. impossible task. Yet the need aesthetics wound on an ever Nowadays, brands are part of is obvious. Every creative tightening coil. modern culture, personal style person is readily inspired by www.dot-dot-dot.us/ and for some even identity. groundbreaking and innovative Therefore CODE reports on work. Graphic goes in search of Colors brands. CODE shows clothing such innovation, visits the visual A quarterly magazine that as CLOTHING. Stuff that can be creatives who are changing focuses on cultural topics from worn and makes you look good. their disciplines and brings their around the world. CODE is a European fashion work to the reader. Graphic www.colorsmagazine.com/ magazine. signals trends in a wide range of creative disciplines: graphic Ad!dict www.code-mag.nl/ design, typography, animation, www.addictlab.com/ film, photography, illustration, FOAM Foam Magazine is an advertisement, art, product Communication Arts international photography design and architecture. A http://www.commarts.com/CA/ magazine that is published magazine about our thriving magazine/index.html quarterly by Foam_ ‘graphic’ culture. Not a specialist Fotografiemuseum Amsterdam graphic-design, photography, and Vandejong. It is a distinctive fashion or art magazine but and highly appreciated a magazine aiming to look at publication. Foam Magazine contemporary visual arts and the serves as an exhibition space people who create the images of that embraces every aspect of our current visual culture from a photography: from documentary new angle. to fashion, from contemporary to historical, from world-famous Graphic appears twice a year, photographers to young talent. an impressive visual guide to convey the reader to the world’s

23 4 M US I C M US I C 23 5 inter active / media / design inter active / media / design Music ...

23 6 M US I C M US I C 237 inter active / media / design inter active / media / design i i xx (xx) xx

23 8 M OV I E S M OV I E S 23 9 inter active / media / design inter active / media / design Movies ...

240 M OV I E S M OV I E S 241 inter active / media / design inter active / media / design i i 2001 A Space Odyssey (1968) Directed by Stanley Kubrick Soylent Green (1973) Directed by Richard Fleischer Tron (1982) Directed by Steven Lisberger Blade Runner (1982) Directed by Ridley Scott War Games (1983) Directed by John Badham Electric Dreams (1984) Directed by Steve Barron Back to the Future Part II (1989) Directed by Robert Zemeckis eXistenZ (1999) Directed by David Cronenberg The Matrix (1999) Directed by Andy Wachowski and Larry Wachowski Minority Report (2002) Directed by Steven Spielberg Code 46 (2003) Directed by Michael Winterbottom Children of Men (2006) Directed by Alfonso Cuarón

242 H OW TO B E S E LEC TE D FO R TH E E NTR A N C E E X AM I N ATIO N H OW TO B E S E LEC TE D FO R TH E E NTR A N C E E X AM I N ATIO N 24 3 inter active / media / design inter active / media / design How to be selected for the entrance examination

24 4 H OW TO B E S E LEC TE D FO R TH E E NTR A N C E E X AM I N ATIO N H OW TO B E S E LEC TE D FO R TH E E NTR A N C E E X AM I N ATIO N 24 5 inter active / media / design inter active / media / design Letter of motivation Official documents In the letter of motivation candidates describe: A copy of your passport, a visa (when applicable), a copy • Their creative past (see also portfolio) of your diploma, two passport photos, and your email ad- • Forms of interactivity, media and design they are dress should be sent in. interested in • Techniques mastered • Software mastered (basic knowledge of Adobe Photoshop is a big plus. Some experience of Adobe Illus- trator, Adobe InDesign, Flash, After Effects is helpful.) • Previous education • What they want to achieve in their studies • General interest in culture, society, communication, technology at large • Specific interests in genres, styles, other disciplines and technology • What they want to contribute to the learning environment • Questions they have regarding the study (reflecting an ability to transform opinions into questions; this is important since exploration, research, clear communication and understanding are basic elements in the program) • Curriculum vitea (resume) • The new niche they want to create in the design practice of creative industries You can send the letter of motivation by email to the coordinator of I/M/D, Marcel Kampman (m.kampman@kabk.nl) in a commonly used file type (PDF, RTF, Word). Portfolio In the portfolio candidates comprehensively describe earlier works, performances, interactive, media or design projects or other contributions to the field of communication. Illustrated with photos, drawings, reviews, etc. The portfolio may be illustrated with recordings on cd-rom, video DVD, audio cd, any commonly used data carrier that works on a modern computer or web links. Candidates should mark a maximum of 3 minutes they absolutely want to be viewed or heared by the selection committee. Gen- eral note: we recommend to always make a selection of maximum three relevant projects. The best project should always be the first project to be shown. When possible we would like to receive your portfolio with your letter of motivation by email together with your letter of motivation. Make sure that you do not exceed a maximum file size of 5 MB per email. So when needed send multiple emails, with a clear subject and number them. You can, of course, also disclose your portfolio online. Interview Based on your letter of motivation and when possible your portfolio, Dutch candidates might be invited for an personal interview. With this interview we want to get a clearer image of who you are and what drives you. You will be contacted by the coordinator of I/M/D, Marcel Kampman. Foreign students will be contacted by email, to discuss if the applicant’s needs are met by the curriculum and what they might be able to contribute to the curriculum and to the art world at large.

24 6 I N TH E M E D I A I N TH E M E D I A 247 inter active / media / design inter active / media / design I/M/D according to the world

24 8 I N TH E M E D I A I N TH E M E D I A 249 inter active / media / design inter active / media / design

Interactive/Media/Des gn/Interactive/Media/D P O R TR A IT O F A S TU DY inter active / media / design esign/Interactive/Medi /Design/Interactive/Me dia/Design/Interactive/ Media/Design/Interact ve/Media/Design/Inter The irregular though frequently published wiki-pdf-book-magazine-log-report-zine www.kabk.nl/imd This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Netherlands License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/2.5/nl/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.