The Future of Multimedia


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The Future of Multimedia

  1. 1. The Future of Multimedia:futuristic business, applications and service innovation A Speech for Tunghai UniversityHsuan-Yi Wu (Jen)Digital Marketing Planner, Delta RUBU9th June 2011 Copyrights© 2011 Hsuan-Yi Wu
  2. 2. 吳宣儀 Jen Wu* MSc Innovation Management and Entrepreneurship, Manchester Business School* B.A.A. in International Business, National Taiwan University現任» Digital Marketing Planner, Delta Electronics Renewable Energy and UPS Business Unit曾任» Consultant, Digital Lifestyles Centre, University of Essex» Project Manager, Open Innovation Group, NTU INSIGHT Center Copyrights© 2011 Hsuan-Yi Wu
  3. 3. Questions for today. 1. Imagine the world in 2050. How do you expect your life by then? Describe the environment, the social activity, the lifestyles, the interaction between people, technology and society. 2. What is multi-media by definition? What will future multi- media be like then, how will it influence our life and in what aspects? 3. How can you leverage your knowledge and skills of multi- media in life and at work? 4. What’s the potential business? What opportunities are in front of us? 5. How to develop and achieve the dream in such a world (by building up your capabilities and creating the value of life)? Copyrights© 2011 Hsuan-Yi Wu
  4. 4. Part I.The FutureWorld Copyrights© 2011 Hsuan-Yi Wu
  5. 5. Method for discussion! 1. Four people in a group 2. Take out your pen and share your thought of the questions 3. Each one shares for 2 minutes, and propose a person to give summary to all. Copyrights© 2011 Hsuan-Yi Wu
  6. 6. Guidelines1. HAVE FUN!!2. Speak with your mind and heart3. Contribute your thinking4. Focus on what matters5. Listen to understand6. Listen together for patterns, insights, and deeper connections7. Facilitate yourself & others8. Link and connect ideas9. Slow down so you have time to think and reflect Copyrights© 2011 Hsuan-Yi Wu
  7. 7. The World in 2050.the environment, the social activity, the lifestyles, theinteraction between people, technology and society.10-20 min. for students sharing their imagination and expectation of the world in 2050 Copyrights© 2011 Hsuan-Yi Wu
  8. 8. The World in 2050. What will the living environment be like? What will people be like? What What will technologies the social activities will be dominant be like? in our life?How will the What kind of lifestylessociety evolve? will people have in urban and rural areas? Copyrights© 2011 Hsuan-Yi Wu
  9. 9. The World in 2050.the environment, the social activity, the lifestyles, theinteraction between people, technology and society.10-20 min. for students sharing their imagination and expectation of the world in 2050 Copyrights© 2011 Hsuan-Yi Wu
  10. 10. Copyrights© 2011 Hsuan-Yi Wu
  11. 11. Copyrights© 2011 Hsuan-Yi Wu
  12. 12. Copyrights© 2011 Hsuan-Yi Wu
  13. 13. Copyrights© 2011 Hsuan-Yi Wu
  14. 14. Copyrights© 2011 Hsuan-Yi Wu
  15. 15. The world is constructed andperceived by the knowledge, theinformation and the experiencethat you have obtained in life.這個世界是由我們個人在一生中累積的知識、經驗及獲得的資訊所產生的認知,進而建構生成的。 Copyrights© 2011 Hsuan-Yi Wu
  16. 16. Spiritual MachineCan the forces of technology and spirituality bebalanced in modern life?10-20 min. for students sharing the story “Spiritual Machine”1. The plots, the story, the characters, the concepts, the ideas…2. The technologies and the lifestyles3. What forms of multimedia do you see in the story? Copyrights© 2011 Hsuan-Yi Wu
  17. 17. Science Fiction Prototype (SFP) A Science Fiction (SF) prototype uses science fiction based explicitly on science fact as a design tool in the development of technology. Creative Science Foundation what a technology is (in traditional research) vs. how this technology will be used (in SFP) • To provide a virtual reality in which the implications, problems and benefits of the technology can be explored. • To uncover both best case and worst case scenarios • To explore the subtleties of how people will use and interact with the technologyBrian D. JOHNSON, Intel Futurist (2010). Science Fiction for Scientists!! An Introduction to SF Prototypes andBrain Machines. Creative-Science 2010 (CS10) Kuala Lumpur, Malaysia. 19th July 2010 Copyrights© 2011 Hsuan-Yi Wu
  18. 18. Brian David JOHNSON (2010) Copyrights© 2011 Hsuan-Yi Wu
  19. 19. The five-step process to build up your own SF Prototype Step 1: Pick Your Science and Build Your World THE OUTLINE Step 2: The Scientific Inflection Point Step 3: Ramifications of the Science on People Step 4: The Human Inflection Point Plot Step 5: What Did We Learn? Film 1 Copyrights© 2011 Hsuan-Yi Wu
  20. 20. The world is on your hands!Knowledge is Power. Copyrights© 2011 Hsuan-Yi Wu
  21. 21. ScienceMental Disorders and ICTsChan Practice Human InflectioniSkin-intelligent surfacesiWorld-artificial avatarvirtual-reality immersive learning environmentsemotion sensingartificial friendswearable computer systemLiving Labs What Did We Learn? Scientific Inflection Ramifications Copyrights© 2011 Hsuan-Yi Wu
  22. 22. The tagline of the story!Spiritual Machine "There is always some madness in love. But there is also always some reason in madness." - Friedrich Nietzsche, German philosopher (1844 - 1900) Copyrights© 2011 Hsuan-Yi Wu
  23. 23. Where is the story from?Spiritual Machine“A child born today in the United Kingdom stands a ten timesgreater chance of being admitted to a mental hospital than to auniversity... This can be taken as an indication that we are drivingour children mad more effectively than we are genuinelyeducating them. Perhaps it is our way of educating them that isdriving them mad.”–R.D. Laing, British psychiatrist, 1927-89) Copyrights© 2011 Hsuan-Yi Wu
  24. 24. Spiritual Machine-AbstractIn this Science Fiction Prototype (SFP) we explore the evolvingrelationship between technology and people. We do this byconsidering what may seem two irreconcilable aspirations of thehuman condition; the desire for utilizing ever increasinglysophisticated science based technology in our life whilst at thesame time preserving the spiritual values that make us human.Superficially it would seem that these two forces in our life arepulling us in opposite directions. Can the forces of technologyand spirituality be balanced in modern life? To investigate thisissue we invent a future in which nano-computing technology isavailable for sale in many forms. One form is smart-paint called“iSkin” which, when painted on surfaces, turns them intointeractive multi-media mediums. The characters in this story usethis “magical” paint to create an immersive reality environment,the “WonderHome” in which reality and virtuality becomeconfused in an intoxicating mix of sensory experiences thatcauses a madness known as “Obsessive-Compulsive TechnophiliaDisorder (OCTD)”. In the story a cure to this emerges in the formof the ancient Chinese practice of Chan, a form of Buddhism. Copyrights© 2011 Hsuan-Yi Wu
  25. 25. Copyrights© 2011 Hsuan-Yi Wu
  26. 26. The Scenarios of Deirdre in the WonderHome intelligent environmentsThis world, where technology became an intimate part of people’s lives,brought both great benefits and huge dangers. In this story we exploredthe mismatch between the remorseless ability of technology to provide24/7 synthetic experiences, and people’s mental ability to cope with it.In doing this we fantasise that this mismatch has lead to theproliferation of a terrible mental disorder; Obsessive-Compulsive-Technophilia Disorder (OCTD) that rendered people akin to zombies, orthe living dead. People’s love and obsession for technology in thisextreme form had created an overly deep symbiosis with technologiesending up with a type of madness. But how could this be treated? Copyrights© 2011 Hsuan-Yi Wu
  27. 27. In our story, the unlikely marriage between the future (mind blowingnano-technology) and the past (ancient Buddhism) emerge as allies tosave the world.In the ultimate marriage of technology and spirituality, our machines(robots, avatars etc) may deliver consciousness, emotions and physicallooks that are indistinguishable from people. Its conceivable that suchfuture technology could lead to people literally falling in love withhumanoid robots (ie technology), in the same way as people fromdifferent races fall in love with each other. Of course love feeds ourspiritual being, taking us to the heights of bliss when it works, butdragging us down to depths of despair when it fails. As a partingthought we ask, will the day ever come to pass when advanced robotswould need to use our Spiritual Machine? If it did then, on the onehand, it would be a huge triumph for our scientific achievement, but,on the other hand, it would pose us with profound questions aboutour unique place in this existence! In that sense, maybe the methodsand ideas arising in Chan Practice (and, indeed, other religions) are theultimate test for science and AI. Copyrights© 2011 Hsuan-Yi Wu
  28. 28. Spiritual MachineIts conceivable that such future technology could leadto people literally falling in love with humanoid robots(ie technology), in the same way as people fromdifferent races fall in love with each other. Of courselove feeds our spiritual being, taking us to the heights ofbliss when it works, but dragging us down to depths ofdespair when it fails.10-20 min. for students sharing reflections from the story Copyrights© 2011 Hsuan-Yi Wu
  29. 29. Are you Interested in writingyour own SF-Prototype?Everyone can be a writer!All you need is a kick-off. Copyrights© 2011 Hsuan-Yi Wu
  30. 30. Maybe thinkabout writingsomething fora workshop Ihelp organise. Copyrights© 2011 Hsuan-Yi Wu
  31. 31. Part II.The Future ofMulti-media Film 2 Copyrights© 2011 Hsuan-Yi Wu
  32. 32. Multi-media• How is multi-media defined?• How will future multi-media perform, how will it influence our life and in what aspects?• How can you leverage your knowledge and skills of multi-media in life and at work?• What’s the potential business? What opportunities are in front of us? Copyrights© 2011 Hsuan-Yi Wu
  33. 33. What is Multi-media? = a plural form of medium = media and content = a combination of different content forms (text, sound, images and video) = encoded formats converting data to displayable information Copyrights© 2011 Hsuan-Yi Wu
  34. 34. The construction and evolving of multimedia analog digitaldata 1950-1990 1990-2020 2020-2050 Infrastructure 基礎建設 Hardware (medium) 硬體 (媒介、載具) Software (content) 軟體 (內容) Skills 技術 (人才) Business modelsinformation 商業模式 Lifestyles 生活形態 Copyrights© 2011 Hsuan-Yi Wu
  35. 35. IEEE MultiMedia • pervasive media services; • Web-based multimedia services; • media streaming; • media processing and authoring tools; • content protection and security; • media analysis, indexing, and integration; • 3D and multimedia vision systems; • real-time content processing; • cross-disciplinary arts and media; • interactive multimedia; • multimodal biometrics; • mobile multimedia tools and systems; • personalization; • cross-modal ontologies; • multimedia affective computing; and • novel applications in areas such as education, caring for individuals with disabilities, medicine, and entertainment. Copyrights© 2011 Hsuan-Yi Wu
  36. 36. The future applications of multimedia: It is not so far away; in fact, it is happening now! Information Interaction Animation Virtualization • education (e-learning, gaming…); • entertainment (music, film, gaming…); • promotional and advertising purposes (digital signage, Kiosk, mobile apps…); • e-publications (e-books, e-zines…); • modeling and simulation (3D animation); public information (mobile service…) 多媒體的演進:資訊呈現方式的改變;創作工具的進化;播放媒介及 載具的進化;多媒體在各領域的應用;多媒體科技進步產生的新服務。Film 3,4,5 Copyrights© 2011 Hsuan-Yi Wu
  37. 37. ConclusionsMultimedia applications Service innovation Futuristic businessMultimedia is not just a combination of media components.The values lie in the service created and based on multimedia.It provides new life experience to consumers; And most of all,it makes our life meaningful!多媒體不再只是單純的宣傳工具,他賦予消費者生活意義,並帶來新的人生體驗。 Copyrights© 2011 Hsuan-Yi Wu
  38. 38. Part III.Your FutureYour CareerYour Life Copyrights© 2011 Hsuan-Yi Wu
  39. 39. Why are we here?Why do you go to university? Copyrights© 2011 Hsuan-Yi Wu
  40. 40. 英國留學生活分享 Jen Wu . Presentation for NCNU∣22 Oct 2010 Copyrights© 2011 Hsuan-Yi Wu
  41. 41. MA/MScMaster of Arts/Master of Science vs. MBAMaster of Business Administration Copyrights© 2011 Hsuan-Yi Wu
  42. 42. U.S. major business schools ranking U.K. major business schools rankingWharton(UPenn)-1 London Business School-1Harvard-3 Cambridge-26Stanford-4 OXford-27Columbia-7 Manchester Business School-29MIT-9 Cass(City)-32Booth(U of Chicago)-12 Cranfield-34Yale-15 Imperial College-37Tuck (Dartmouth)-18 Lancaster-41Duke-20Northwestern-21 France major business schools rankingU of Michigan-24 Insead-4Carnegie Mellon-41 HEC(Paris)-18China major business schools ranking Australia major business schools rankingHong Kong UST Business School-6 Australian School of Business(UNSW)-35Ceibs-17 Melbourne Business School-53Singapore major business schools ranking Canada major business schools rankingNational University of Singapore School of U of Toronto-46Business-23 U of Western Ontario-46Nanyang Business School-33 McGill-57 Copyrights© 2011 Hsuan-Yi Wu
  43. 43. Copyrights© 2011 Hsuan-Yi Wu
  44. 44. • UK study can develop International employability: language fluency confidence effective communication skills business and working experiences cultural awareness / open mindedness independence, motivation and adaptability Copyrights© 2011 Hsuan-Yi Wu
  45. 45. How do you spend the year? Term 1 with four courses Exam periods Term 2 with four courses Exam periodsSep-Dec: Term 1 Feb-Apr: Term 2 June-Aug: ThesisXmas Vacation Easter Vacation Sep-Nov: MarkingJan: Exam May: Exam Dec: Graduation Copyrights© 2011 Hsuan-Yi Wu
  46. 46. The way they teach: Lecture Seminar Case study Presentation Group work Individual assignment Copyrights© 2011 Hsuan-Yi Wu
  47. 47. The way you study:  Preview the slides  Take notes  Ask questions  Discuss with classmates  Prepare in advance, think through afterwards Copyrights© 2011 Hsuan-Yi Wu
  48. 48. Employability –what do employers want to see? Specialist knowledge Self awareness1 6 - Career planning - Relevant modules - Relevant dissertation Drive / initiative / analytical ability 7 - Outside interests, experience Business / Industry Commercial2 awareness - Dissertation project, MLP - Follow industry developments International mindset - Network with employers 8 -Language development, experience - Online communities cultural integration Academic ability3 - Result Job Search Strategies - Marketing yourself Relevant experience4 effectively and - Volunteer, network developing evidence of Interpersonal skills- Team-working leadership your skills5 - Group project, insights, volunteering, other - Professionalism, interests, developed networks. networks - Active in societies Copyrights© 2011 Hsuan-Yi Wu
  49. 49. RecruitingTimeframes Copyrights© 2011 Hsuan-Yi Wu
  50. 50. •Possible Pitfalls English Language Research Methods Plagiarism and Academic Malpractice Regulations and Deadlines Health and Safety Issues Personal Problems Copyrights© 2011 Hsuan-Yi Wu
  51. 51.  The important things to deal with at the first week:  map and location  bank account  tuition fees  swipe card  accommodation fees Tips:  internet Make friends  mobile number and get to  others... know the British!!! Copyrights© 2011 Hsuan-Yi Wu
  52. 52. 成功的人創造機會,失敗的人等待機會。 Copyrights© 2011 Hsuan-Yi Wu
  53. 53. 天下的事情,沒有輕輕鬆鬆、舒舒服服讓你能獲得的,凡是一定要經過苦心的追求、經驗,才能真正明瞭其中的奧妙而有所收穫。 -王永慶 Copyrights© 2011 Hsuan-Yi Wu
  54. 54. 人生的道路上,總有諸多的岔路,每一個選擇,都考驗著智慧。人的一生,最終要追求的不是聰明、不是財富、不是成功、不是愛情、也不是名望,而是和諧與安心,是伴我們度過難關的智慧,是悲天憫人的慈悲。每個人的心中都該有一把秤,一盞明燈,引領我們走向光明坦蕩的前程。 Copyrights© 2011 Hsuan-Yi Wu
  55. 55. Employability Competitive advantage Life-long learning ability Copyrights© 2011 Hsuan-Yi Wu
  56. 56. Build up your capabilities.Create the value of your life.在職場,多元而不失專業。在人生,活到老,學到老。 Copyrights© 2011 Hsuan-Yi Wu
  57. 57. It is encouraged to study or go abroad.Why?How? 如何準備出國?What? 該做哪些準備?When? 何時去?Where? 去哪? Copyrights© 2011 Hsuan-Yi Wu
  58. 58. It’s never about “you” as a person. But you as part of the society and the world. Copyrights© 2011 Hsuan-Yi Wu
  59. 59. 亦願不你留們下的任人 Thanks for何生遺時 your憾時。充 attention! 滿 Welcome for 希 望 Questions. , Jen Wu 吳宣儀 (my email, Facebook, and msn) Copyrights© 2011 Hsuan-Yi Wu