“The whole concept of
awards is silly. I cannot
abide by the judgment of
other people, because if
you accept it when they
say you deserve an
award, then you have to
accept it when they say
‐ Woody Allen
Of course, he said this after
he won Oscars for
Agencies that do
tend to win awards.
Agencies that win awards
tend to attract more
clients and better talent.
Agencies that attract more
clients and better talent
do more great creative and
win more awards.
We don’t know.
I’m afraid I can’t answer your question as we don’t reveal which
shows count towards The Gunn Report. Attached is our
methodology which will hopefully go some way to explaining
how we reach our conclusions.
Their methodology states…
We have continued to be secretive about what these shows are…not
to upset any friends…whose shows might be among those not
We include the main national show(s) in the USA, Great Britain,
France, Germany, Japan, Brazil, Spain, Australia (the show includes
New Zealand), Greater China, Argentina, Canada, Italy, Mexico, The
Netherlands, South Africa, Sweden and Thailand.
So we don’t know.
But we have a pretty
• International show held in Cannes each
• Usually, more than 10,000 delegates
• Presidents and juries are the industry’s best
of the best.
• Unique for the Titanium Lion and Young
• Highest honor is the Cannes Grand Prix.
• Held by the One Club for Art and Copy in
New York City each May.
• About 18,000 submissions from around the
• Juries are among the best in the business.
• Highest honor is the Best of Show.
• British Design and Art Direction.
• Based in London, the show usually takes
place in June.
• Has been an established show for 40 years.
• Encompasses 29 different disciplines.
• Over 25,000 entries each year.
• Again, the juries are among the best in the
• Uniquely designed to reward campaigns
that have shown “measureable results.”
• Emphasis is primarily on increased sales
and awareness. Creativity is secondary.
• Winners may not even be shortlisted at
Cannes. But they’ve probably made some
clients very happy.
Things you don’t need
to win awards
• A well‐known client.
• A large budget.
• A brief for television or cinema.
• A large agency staff.
• Offices in New York, London, Amsterdam
or San Francisco.
We want to create one career-defining campaign
a year, something that really kicks ass. We’re
trying to get our people to do untraditional
things. There’s no reason why we can’t do it in
Toronto. You don’t have to be in New York,
Minneapolis, Los Angeles, London or Brazil.
- Zak Mroueh, Taxi
Things you do need to
• Great account management
• Great planning
• Great creative
• Great initiative
• Great dedication
Brilliant ideas are fragile. They won’t get
produced unless everyone in the agency
is dedicated to helping them through.
- Sally Hogshead
Why should anyone
outside the creative
department care about
You need to know about Brazil, why is
South Africa so great, why do British
guys consistently do such brilliant
work? Why is Amsterdam flaring with
creativity? You know, the world is
shrinking to the size of a grape. If you
don’t know what’s going on, you’ll die.
Clients are so global now.
- Tony Granger
Art Director’s Club