Design Strategy and Innovation
D-Jungle for Cumulus digital hub project
3.1 – 3.7. 2008
Professor, McGrory Peter
Reported by Jin Hyun Lee

Cumulus Digital Hub Project
Cumulus federation
Web 2.0 - social networking, wikis ...
new ICT's incl., WiFi, iSync
trend forecasting - inspiration/ideation/implementation
'Creativity'

International Association of Universities & Colleges of Art, Design & Media
41 Countries and 124 Universities/institutions
Faculty
Students
Professors 3,056
Bachelors Students 73,538
Lectures 5,178
Master Students 20,774
Other FT Teachers 2,803
Doctoral Students 2,309
Part Time Teachers 5,909
Other Students 33,348
All Faculty Members 16,949
All student Members 129,969

A new name of Cumulus Digital Hub …

D- Jungle
Stimulating information platform

0D Purpose
To enhance creativity
1D Value set
Stimulating information + creative sharing
2D Process
Observation + Communication + Keeping boards
Dreaming pool / sketch book / note book
3D Service
Stimulating information platform, D-Jungle

1,000,000 design students
To enhance creativity
120 Universities all over the world

Stimulating information

Creative sharing
Stimulating information
Explore Exhibit
Random visual search Express and share yourself
D-Jungle
Excite Effect
Tangible, concrete solution
Stimulating information platform

3 stages of D-Jungle
Dreaming pool
Social area
Notebook
Sketchbook
Individual area

Process
Random features in
D- Jungle
Touch Dreaming Pool Profiles Discussion
RESEARCH

Process of Dreaming pool
Pictures Pictures Pictures
Materials Videos Videos
459 6
12
Forms Lectures Lectures
Textures Articles Articles
Video
Pictures All choosed
24
60

Core station of Dreaming pool
Inspiration Information
•Pics
•Video
•Materials
•Forum
•Forms
•Blogs
•Colors
•Lectures
•Textures
•Links

Service specialization by D-Jungle
DREAMING POOL
Social
Sharing inspired information
D-Jungle
SKETCH BOOK NOTE BOOK
Private Personal inspired board Personal research board
Inspiration Information

Values and Utilities
Individual Services Social Services
Sketch book Note book Dreaming pool
•Develop your ideas •Own your library
•Inspired information in a holistic – random way
Values
•Private •Private
•Background research
•Process of your design work •Data bank
•Share your idea and work
•Collect your private data
•Structuring
•Fall in creativity
•Platform to design •Platform to design
•Exploring Jungle
Personal Personal Inspiration Information
Inspired board Research board
•Pics •Video
Utilities
•Materials •Forum
•Background research
•Observation
•Forms •Blogs
•See your ideation •Reading books •Colors •Lectures
•History of creative work •Textures •Links
•observation
•Print out your board
•Discussion recorder
•Sharing profiles and personal board

Design Strategy and Innovation 08’
UIAH in Finland