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Happiest Minds  Brand Journey
 

Happiest Minds Brand Journey

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Here is our Happiest Minds' Brand Journey as explained by Salil Godika, Co-founder, Chief Strategy & Marketing Officer, Happiest Minds

Here is our Happiest Minds' Brand Journey as explained by Salil Godika, Co-founder, Chief Strategy & Marketing Officer, Happiest Minds

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    Happiest Minds  Brand Journey Happiest Minds Brand Journey Presentation Transcript

    • Salil Godika Co-founder, Chief Strategy & Marketing Officer BRAND STORY
    • “In the factory we make cosmetics; in the drugstore we sell hope” —Charles Revson, Revlon Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
    • Focus is non-negotiable Disruptive Tech + Happiness Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
    • What's in a name? Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
    • But, Majority of top 50 brand names do not describe what the company does Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential What's in a name?
    • What's in our name? Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential Our logo symbolism = Our Being Our Belonging Our Becoming ++
    • Show …. (a higher) Cause! Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential Our Being Source : Marketoonist.com
    • Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential Our Being Source: Crown Business; December 27, 2011 Correlation between brand’s ability to serve a higher purpose and its financial performance Show . (a higher) cause!
    • Happiness - Our higher cause! Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential Our Mission: Happiest People. Happiest Customers. S M I L E S haring indful ntegrity earning xcellence ocial Responsibility Our Values: Happiness is the meaning and the purpose of life the whole aim and end of human existence ~ Aristotle
    • Brand is not lipstick Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential Source:Rogerdahl@aol.com
    • Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential Discussion with GPTW even before launch of the Company Happiness Manifesto Brand is not lipstick Practice Areas Practice Areas Measurement : • Happiness People Pulse • Touchstones
    • Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential TBD Technologies Analytics Cloud Security Unified Communications Social Computing Mobility BMP & Workflow Brand is not lipstick Analytics Cloud Security Unified Communications Social Computing Mobility BPM & Workflow
    • Brand rituals Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
    • Brand rituals Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
    • Our brand rituals Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential Today, I am grateful for
    • Create your brand fuel Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
    • Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential Brand fuel Chobani’s yogurt to recipes Oreck flooring styles to cleaning
    • Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential Success Stories Whitepaper Articles BlogsVideos Our brand fuel Industry Analysts and Influencers
    • Our brand fuel Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential Tweet your horn! Gamified Neural Orbit – Our Thought Leadership program
    • Booster shots Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential The Book-Burning Campaign That Saved a Public Library Branson blog on InMobi's Tewari goes viral
    • Be a story teller Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential
    • Thank you ! Happiest MindsHappiest MindsHappiest MindsHappiest Minds –––– ConfidentialConfidentialConfidentialConfidential The journey continues