Boomerang Confidential Traditional email Marketing Typically, the task of creating the company newsletter will fall on the desk of someone who already has a full workload resulting in a Newsletter program that is painful to maintain if at all.
Automated e-Newsletters With each member of your team contributing articles the to company Blog, Generating content for the weekly newsletter becomes painless and a regular delivery schedule is easy to maintain Boomerang Confidential
Automated e-Newsletters You and your staff write blog articles on an area of expertise or current research. Boomerang Confidential Weekly Process Example Content generation is spread among many people who all have something to say (even if they don’t know it!) Small incentives and contests can get people motivated
2. Every Monday night Boomerang automatically scans through the blog extracting excerpts of new articles Boomerang populates the articles into a pre-defined template and produces an email newsletter with: New and past articles with links back to the blog Promotions and other standard information Optional pictures of the authors Automated e-Newsletters Boomerang Confidential Weekly Process Example
Automated e-Newsletters Weekly Process Example You receive a proof Boomerang delivers the email upon approval Boomerang Confidential
The Setup We create a blog for you WordPress Any name you want Can attach your domain: e.g. http://blog.yourdomain.com You are the administrator and can add people and change the look and feel We create a template for you Give us art for the top and sidebar Give us your subject line Upload your list to our BlastWizard tool Boomerang Confidential
The Solutions Content Benefits Content creation is spread across many people Internal and external authors Richer more diverse content Timely content Saves time Education based marketing positions you as an industry expert Content posted to blogs is in a standard format Creating new articles is simple and requires very little training Consistent method of editing before publishing The blog is the archive Automated SEO promotion Delivery Benefits - Saves time Newsletters created quickly that look great and are formatted correctly Reduces manual errors Newsletters can be delivered dynamically based on subscriber preferences or existing db segmentation Boomerang Confidential
Automated Newsletters Interesting, sustainable, and easily maintained information delivered to your clients on a regular basis in a format that they will read, enjoy and potentially pass on! Boomerang Confidential