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Automated newsletters

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    Automated newsletters Automated newsletters Presentation Transcript

    • Boomerang Confidential
      Better Customer Connectionswith Boomerang’s Automated Newsletter
      Hap Leonard
      Marketing Communications Analyst
    • Traditional email Marketing
      Promotions and offers only affect customers that are ready to buy at the time of delivery.
      Boomerang Confidential
    • You position yourself as an expert in your field and maintain contact with a prospect until they are ready to buy.
      Automated e-Newsletters
      Boomerang Confidential
    • Newsletters rank highest in quality B2B opt-in techniques.
      Automated e-Newsletters
      Boomerang Confidential
    • Newsletters rank highest in quality B2C opt-in techniques.
      Automated e-Newsletters
      Boomerang Confidential
    • Boomerang Confidential
      Traditional email Marketing
      Typically, the task of creating the company newsletter will fall on the desk of someone who already has a full workload resulting in a Newsletter program that is painful to maintain if at all.
    • Automated e-Newsletters
      With each member of your team contributing articles the to company Blog, Generating content for the weekly newsletter becomes painless and a regular delivery schedule is easy to maintain
      Boomerang Confidential
    • Automated e-Newsletters
      You and your staff write blog articles on an area of expertise or current research.
      Boomerang Confidential
      Weekly Process Example
      Content generation is spread among many people who all have something to say (even if they don’t know it!)
      Small incentives and contests can get people motivated
    • 2. Every Monday night Boomerang automatically scans through the blog extracting excerpts of new articles
      Boomerang populates the articles into a pre-defined template and produces an email newsletter with:
      New and past articles with links back to the blog
      Promotions and other standard information
      Optional pictures of the authors
      Automated e-Newsletters
      Boomerang Confidential
      Weekly Process Example
    • Automated e-Newsletters
      Weekly Process Example
      You receive a proof
      Boomerang delivers the email upon approval
      Boomerang Confidential
    • Boomerang Confidential
    • Boomerang Confidential
    • The Setup
      We create a blog for you
      WordPress
      Any name you want
      Can attach your domain: e.g. http://blog.yourdomain.com
      You are the administrator and can add people and change the look and feel
      We create a template for you
      Give us art for the top and sidebar
      Give us your subject line
      Upload your list to our BlastWizard tool
      Boomerang Confidential
    • The Solutions
      Content Benefits
      Content creation is spread across many people
      Internal and external authors
      Richer more diverse content
      Timely content
      Saves time
      Education based marketing positions you as an industry expert
      Content posted to blogs is in a standard format
      Creating new articles is simple and requires very little training
      Consistent method of editing before publishing
      The blog is the archive
      Automated SEO promotion
      Delivery Benefits
      - Saves time
      Newsletters created quickly that look great and are formatted correctly
      Reduces manual errors
      Newsletters can be delivered dynamically based on subscriber preferences or existing db segmentation
      Boomerang Confidential
    • Automated Newsletters
      Interesting, sustainable, and easily maintained information delivered to your clients on a regular basis in a format that they will read, enjoy and potentially pass on!
      Boomerang Confidential