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User Experience Design at the Crossroads
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User Experience Design at the Crossroads

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Slides for my talk at Happy UX 2013 (2013-09-28). …

Slides for my talk at Happy UX 2013 (2013-09-28).
http://happyux.hpx.tw/conf/ch/

Published in: Design, Technology, Business

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  • 1. 蔡志浩蔡志浩 龍吟研論龍吟研論特聘研究總監特聘研究總監 ·· 悠識數位悠識數位使用者經驗顧問使用者經驗顧問 ·· 台灣使用者經驗設計協會台灣使用者經驗設計協會理事長理事長 User Experience Design at the CrossroadsUser Experience Design at the Crossroads Happy UX 2013Happy UX 2013
  • 2. 2013-09-28 2 1992 :學士,高雄醫學大學心理學系 1994 :碩士,中正大學心理學研究所 2001 :博士,美國伊利諾大學教育心理學系 2001-2011 :助理教授,高雄醫學大學心理學系 使用者經驗設計與研究 認知心理學、教育心理學、閱讀心理學、語言學 人因工程、人工智慧(中文自然語言處理) 2012- :理事長,台灣使用者經驗設計協會 2012- :使用者經驗顧問,悠識數位顧問有限公司 2013- :特聘研究總監,龍吟華人市場研發論壇中心 蔡志浩
  • 3. 2013-09-28 3 userxper.com
  • 4. 2013-09-28 4 www.lyccc.org.tw
  • 5. 2013-09-28 5 www.lyccc.org.tw
  • 6. 2013-09-28 6 台灣使用者經驗設計協會 uigathering.org
  • 7. 2013-09-28 7 uigathering.org
  • 8. 2013-09-28 8 The Larger Context
  • 9. 2013-09-28 9 Behavior Need Value Product Design Value Proposition User/Consumer Corporate Abstract Concrete
  • 10. 2013-09-28 10 Market Research User Experience User/Consumer Corporate Interaction Behavior Need Value Product Design Value Proposition
  • 11. 2013-09-28 11 Marketing & Market Research User Experience A relatively clear and small set of vocabulary Better academic connection (consumer behavior) A diverse set of methods for lifestyle research More connected to business strategy
  • 12. 2013-09-28 12 User Experience Consumer Behavior Use Mostly Private Experience Implicit Usability Performance Design Scenario Purchase Easily Observable Opinion Explicit Need Value Marketing Persona
  • 13. 2013-09-28 13 Integrated Approach
  • 14. 2013-09-28 14 User/Consumer Centered Thinking Use Mostly Private Experience Implicit Usability Performance Design Scenario Purchase Easily Observable Opinion Explicit Need Value Marketing Persona
  • 15. 2013-09-28 15 User/Consumer Corporate Interaction User/Consumer Centered Thinking Behavior Need Value Product Design Value Proposition
  • 16. 2013-09-28 16 Obstacles
  • 17. 2013-09-28 17 Insufficient Interdisciplinary Training
  • 18. 2013-09-28 18 The whole is greater than the sum of its parts
  • 19. 2013-09-28 19 Not Very Good at Identifying Real Problems
  • 20. 2013-09-28 20 Context of Justification Context of Discovery Level 1: Strategic Knowing how to use some specific method to solve related problems Level 2: Metastrategic Knowing what strategies should be employed at a given time Level 3: Metacognitive Knowing where knowledge comes from (what the real problems are) Medin, D. L., Ross, B. H., & Markman, A. B. (2005). Cognitive psychology (4th ed.). Hoboken, NJ: Wiley & Sons. Most people stop here (for the rest of their lives)
  • 21. 2013-09-28 21 Old Habits Die Hard
  • 22. 2013-09-28 22 People tend to avoid thinking as long as old habits work (however ineffectively) When old habits stop working completely, it is already too late to catch up
  • 23. 2013-09-28 23 Looking Ahead
  • 24. 2013-09-28 24 Start Learning Start Questioning Start Thinking
  • 25. 2013-09-28 25 Start Understanding the Larger Context
  • 26. 2013-09-28 26 User/Consumer Corporate Interaction User/Consumer Centered Thinking Behavior Need Value Product Design Value Proposition
  • 27. 2013-09-28 27 Get Connected With Me
  • 28. 2013-09-28 28 http://taiwan.chtsai.org/ taiwan.chtsai.org
  • 29. 2013-09-28 29 https://twitter.com/hao520/ hao520
  • 30. 2013-09-28 30 chtsai https://www.facebook.com/chtsai