Conserve, Renew and Sustain the Planet for People and Profit © Hans van Wees – Van Wees Advisory Group  www.van-wees.com  ...
Hotels, resorts, restaurants:  <ul><li>Reduce strain on environment </li></ul>© Hans van Wees – Van Wees Advisory Group  w...
Vermont Branding Study* Shows <ul><li>Vermont considered: </li></ul><ul><ul><li>Natural unspoiled landscape </li></ul></ul...
Brand Study Key Words Farmland Forests Authentic Unspoiled Mountains Lakes and Streams Fresh Air Beautiful Down home Unhur...
Corporate Social Responsibility © Hans van Wees – Van Wees Advisory Group  www.van-wees.com
“ Short-term profits at the expense of the environment and society are short sighted. For business to be sustainable, the ...
Sustainable Practices © Hans van Wees – Van Wees Advisory Group  www.van-wees.com
Hoteliers and Restaurateurs tend to be Green Skeptics? © Hans van Wees – Van Wees Advisory Group  www.van-wees.com
Or not? <ul><li>Want to do the right thing </li></ul><ul><li>This is going to be the way we will do business, like it or n...
© Hans van Wees – Van Wees Advisory Group  www.van-wees.com
<ul><li>How can the Vermont hospitality industry translate sustainable business principles into opportunities for cost sav...
© Hans van Wees – Van Wees Advisory Group  www.van-wees.com   Sustainability  Sweet  Spot
Goal <ul><li>Develop a business plan that plans for profit, social responsibility and environmental impact in easy, measur...
Hotel or Restaurant Business Plan © Hans van Wees – Van Wees Advisory Group  www.van-wees.com
Hotel/Restaurant Brand Pillars © Hans van Wees – Van Wees Advisory Group  www.van-wees.com
© Hans van Wees – Van Wees Advisory Group  www.van-wees.com
What can we learn from leading hotel companies? © Hans van Wees – Van Wees Advisory Group  www.van-wees.com
Hotel Companies <ul><li>Fairmont Hotels </li></ul><ul><li>Early adapter of Social and Environmental principles: for two de...
What can we learn from the nation’s largest retailer?
Walmart <ul><li>Nation’s largest retailer develops a Sustainability Index </li></ul><ul><li>New Retail Standard </li></ul>...
Walmart Sustainability Index <ul><li>GOAL: </li></ul><ul><ul><li>Produce zero waste </li></ul></ul><ul><ul><li>Supply: 100...
SUSTAINABILITY CATEGORIES © Hans van Wees – Van Wees Advisory Group  www.van-wees.com
ENERGY AND CLIMATE © Hans van Wees – Van Wees Advisory Group  www.van-wees.com
MATERIAL EFFICIENCY © Hans van Wees – Van Wees Advisory Group  www.van-wees.com
© Hans van Wees – Van Wees Advisory Group  www.van-wees.com
<ul><li>Energy Efficiency </li></ul><ul><li>Alan Hebert - Efficiency Vermont </li></ul><ul><li>Waste Management </li></ul>...
Parting  thoughts  <ul><li>Will sustainability stick?: </li></ul><ul><ul><li>Clean technology fastest growing sector, the ...
Hans van Wees Van Wees Advisory Group Your Hotel Executive Committee Providing short term solutions and long term planning...
Supplemental Information <ul><li>Following is a sample implementation plan for a hotel or resort’s CSR policy. It was too ...
Putting the plan to work © Hans van Wees – Van Wees Advisory Group  www.van-wees.com
CSR planning and implementation © Hans van Wees – Van Wees Advisory Group  www.van-wees.com
Assess and Identify <ul><li>Don’t try to do all but start first year with three to four areas that can easily be identifie...
Strategize and Set Goals <ul><li>What is most relevant to you and the stakeholders involved? Where can you make the bigges...
Implement and Measure <ul><li>Activities that will support the strategy and will help us achieve the goals set. Choose sim...
Implement and Measure <ul><li>Develop initiatives that will reduce Green House Gasses by 20% next year to “x” tons </li></...
<ul><li>Develop a solid waste reduction program that will reduce quantities by 20% next year and 15% year after </li></ul>...
Report and Communicate © Hans van Wees – Van Wees Advisory Group  www.van-wees.com   This Year Plan Diff Last Year Diff FI...
Report and Communicate © Hans van Wees – Van Wees Advisory Group  www.van-wees.com   ENVIRONMENT THIS YEAR PLAN DIFFERENCE...
© Hans van Wees – Van Wees Advisory Group  www.van-wees.com
Communicate! <ul><li>Internal: </li></ul><ul><ul><li>Create reports and graphs that demonstrate your initiatives in action...
Communicate <ul><li>External: </li></ul><ul><ul><li>Add page or section to website that clearly states your TBL initiative...
Engage and Instill <ul><li>Employees and contractors: </li></ul><ul><ul><li>Workforce is single most powerful PR point </l...
Engage and Instill <ul><li>Greater community: </li></ul><ul><ul><li>Sponsor events with non-profits to help community caus...
Resources <ul><ul><li>www.greenwashingindex.com </li></ul></ul><ul><ul><li>www.greenreachable.com </li></ul></ul><ul><ul><...
Hans van Wees Van Wees Advisory Group Your Hotel Executive Committee Providing short term solutions and long term planning...
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Vtic 2011 presentation hans van wees

  1. 1. Conserve, Renew and Sustain the Planet for People and Profit © Hans van Wees – Van Wees Advisory Group www.van-wees.com Hans van Wees Van Wees Advisory Group
  2. 2. Hotels, resorts, restaurants: <ul><li>Reduce strain on environment </li></ul>© Hans van Wees – Van Wees Advisory Group www.van-wees.com
  3. 3. Vermont Branding Study* Shows <ul><li>Vermont considered: </li></ul><ul><ul><li>Natural unspoiled landscape </li></ul></ul><ul><ul><li>Environmentally minded </li></ul></ul><ul><li>*VDTM/VSAA study 2010 www.cmo.vermont.gov </li></ul>© Hans van Wees – Van Wees Advisory Group www.van-wees.com
  4. 4. Brand Study Key Words Farmland Forests Authentic Unspoiled Mountains Lakes and Streams Fresh Air Beautiful Down home Unhurried © Hans van Wees – Van Wees Advisory Group www.van-wees.com How do we maintain this image and how can we successfully build our business on it?
  5. 5. Corporate Social Responsibility © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  6. 6. “ Short-term profits at the expense of the environment and society are short sighted. For business to be sustainable, the triple bottom line, which measures economic, environmental, and social profits and losses, must be embraced by all of business” Christine Lynn, Ph.D. – School of Hotel and Restaurant Management, Northern Arizona University © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  7. 7. Sustainable Practices © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  8. 8. Hoteliers and Restaurateurs tend to be Green Skeptics? © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  9. 9. Or not? <ul><li>Want to do the right thing </li></ul><ul><li>This is going to be the way we will do business, like it or not </li></ul><ul><li>And…..our customers will select products and services based on CSR practices, not just price and product qualities </li></ul>© Hans van Wees – Van Wees Advisory Group www.van-wees.com
  10. 10. © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  11. 11. <ul><li>How can the Vermont hospitality industry translate sustainable business principles into opportunities for cost savings, increased efficiencies and additional revenue streams? </li></ul>© Hans van Wees – Van Wees Advisory Group www.van-wees.com
  12. 12. © Hans van Wees – Van Wees Advisory Group www.van-wees.com Sustainability Sweet Spot
  13. 13. Goal <ul><li>Develop a business plan that plans for profit, social responsibility and environmental impact in easy, measurable terms so they can be easily understood by all stakeholders (owners, employees, clients) </li></ul><ul><li>Create a competitive advantage as a business by having such a plan and meeting or exceeding our goals </li></ul>© Hans van Wees – Van Wees Advisory Group www.van-wees.com
  14. 14. Hotel or Restaurant Business Plan © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  15. 15. Hotel/Restaurant Brand Pillars © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  16. 16. © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  17. 17. What can we learn from leading hotel companies? © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  18. 18. Hotel Companies <ul><li>Fairmont Hotels </li></ul><ul><li>Early adapter of Social and Environmental principles: for two decades leader in environmental stewardship </li></ul><ul><li>Green Partnership Program </li></ul><ul><li>Being “at the heart” of your community </li></ul><ul><li>Fairmont Foundation </li></ul><ul><li>Hospitality Training and Education </li></ul><ul><li>Local: Volunteerism and fundraising </li></ul><ul><li>Kimpton Hotels </li></ul><ul><li>50 hotels, 48 of which are green seal certified </li></ul><ul><li>Kimpton EarthCare® program </li></ul><ul><ul><li>Run by employees </li></ul></ul><ul><li>“ Commitment to sparing the environment, and our guests” </li></ul><ul><li>Recycling Historic Buildings </li></ul><ul><li>Environmentally and Socially Sensitive Purchasing Policy </li></ul>© Hans van Wees - hans@van-wees.com
  19. 19. What can we learn from the nation’s largest retailer?
  20. 20. Walmart <ul><li>Nation’s largest retailer develops a Sustainability Index </li></ul><ul><li>New Retail Standard </li></ul><ul><li>“ When given the choice, consumer will buy product with higher sustainability index” </li></ul>© Hans van Wees – Van Wees Advisory Group www.van-wees.com
  21. 21. Walmart Sustainability Index <ul><li>GOAL: </li></ul><ul><ul><li>Produce zero waste </li></ul></ul><ul><ul><li>Supply: 100% renewable energy </li></ul></ul><ul><ul><li>Products that sustain resources and environment </li></ul></ul>© Hans van Wees – Van Wees Advisory Group www.van-wees.com
  22. 22. SUSTAINABILITY CATEGORIES © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  23. 23. ENERGY AND CLIMATE © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  24. 24. MATERIAL EFFICIENCY © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  25. 25. © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  26. 26. <ul><li>Energy Efficiency </li></ul><ul><li>Alan Hebert - Efficiency Vermont </li></ul><ul><li>Waste Management </li></ul><ul><li>Mark Casella - Casella Waste Management </li></ul>© Hans van Wees – Van Wees Advisory Group www.van-wees.com
  27. 27. Parting thoughts <ul><li>Will sustainability stick?: </li></ul><ul><ul><li>Clean technology fastest growing sector, the new internet boom? </li></ul></ul><ul><ul><li>CSR investments outperform all other sectors </li></ul></ul><ul><ul><li>60% of customers say CSR policies crucial part of their decision making </li></ul></ul><ul><ul><li>92% of new hires want their companies to be green </li></ul></ul><ul><ul><li>Source: greenREACH </li></ul></ul>© Hans van Wees – Van Wees Advisory Group www.van-wees.com
  28. 28. Hans van Wees Van Wees Advisory Group Your Hotel Executive Committee Providing short term solutions and long term planning for inns, resorts and restaurants in New England. Strategy, Operations, Sales and Marketing, Asset Management, Sustainability Programs www.van-wees.com 802-793-2289 hans@van-wees.com © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  29. 29. Supplemental Information <ul><li>Following is a sample implementation plan for a hotel or resort’s CSR policy. It was too long to include in today’s presentation but should be part of any effort to implement CSR in your organization. </li></ul><ul><li>The following plan is limited to only those two aspects discussed: energy and waste management, and serves merely as an example. We develop plans for hospitality businesses that are fully comprehensive with measurable results. </li></ul><ul><li>Prepared for the Vermont Travel Industry Conference by Hans van Wees, April 2011. [email_address] </li></ul>© Hans van Wees – Van Wees Advisory Group www.van-wees.com
  30. 30. Putting the plan to work © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  31. 31. CSR planning and implementation © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  32. 32. Assess and Identify <ul><li>Don’t try to do all but start first year with three to four areas that can easily be identified. Today’s sample: </li></ul><ul><ul><li>Energy Efficiency </li></ul></ul><ul><ul><li>Managing Solid Waste and Recycling Determine total water use </li></ul></ul>© Hans van Wees – Van Wees Advisory Group www.van-wees.com
  33. 33. Strategize and Set Goals <ul><li>What is most relevant to you and the stakeholders involved? Where can you make the biggest impact? Example: </li></ul><ul><li>Develop initiatives that will reduce Green House Gasses by 20% next year to “x” tons </li></ul><ul><li>Develop a solid waste reduction program that will reduce quantities by 20% next year and 15% year after </li></ul>© Hans van Wees – Van Wees Advisory Group www.van-wees.com
  34. 34. Implement and Measure <ul><li>Activities that will support the strategy and will help us achieve the goals set. Choose simple, easy wins to begin with and get used to measuring. Examples: </li></ul>© Hans van Wees – Van Wees Advisory Group www.van-wees.com
  35. 35. Implement and Measure <ul><li>Develop initiatives that will reduce Green House Gasses by 20% next year to “x” tons </li></ul><ul><ul><li>Eliminate vehicles from idling. Measure: fuel use (given relatively consistent use of vehicles year to year). Multiply reduced fuel use by factor to determine reduction in GHG. And $$ savings! </li></ul></ul><ul><ul><li>Turn off appliances in restaurant, kitchen. Measure: electric bill, convert to GHG and $$ savings </li></ul></ul><ul><ul><li>Perform lighting audit and install CFL everywhere possible. Measure: electric bill and $$ savings </li></ul></ul>© Hans van Wees – Van Wees Advisory Group www.van-wees.com
  36. 36. <ul><li>Develop a solid waste reduction program that will reduce quantities by 20% next year and 15% year after </li></ul><ul><li>Kitchen waste composting. Measure: weight of waste reflected in reduced waste disposal cost (invoiced from waste mgt company) </li></ul><ul><li>Recycling bins in all guest rooms and in kitchen. Measure: reduction in solid waste cost </li></ul>© Hans van Wees – Van Wees Advisory Group www.van-wees.com Implement and Measure
  37. 37. Report and Communicate © Hans van Wees – Van Wees Advisory Group www.van-wees.com This Year Plan Diff Last Year Diff FINANCIAL Revenues $ 945,000 $ 930,000 $ 15,000 $ 900,000 $ 45,000 Costs $ 771,950 $ 780,000 $ (8,050) $ 790,000 $ (18,050) Profit $ 173,050 $ 150,000 $ 23,050 $ 110,000 $ 63,050
  38. 38. Report and Communicate © Hans van Wees – Van Wees Advisory Group www.van-wees.com ENVIRONMENT THIS YEAR PLAN DIFFERENCE LAST YEAR DIFFERENCE GHG (tons) 12,500 12,000 4% 15,000 -17% Solid Waste (tons) 19,500 20,000 -3% 25,000 -22% Water Use (gallons) 885,000 900,000 -2% 1,000,000 -12% COMMUNITY Volunteer program (hrs) 320 300 7% 240 33% Charitable Donations 10,000 10000 0% 5,000 100%
  39. 39. © Hans van Wees – Van Wees Advisory Group www.van-wees.com
  40. 40. Communicate! <ul><li>Internal: </li></ul><ul><ul><li>Create reports and graphs that demonstrate your initiatives in action </li></ul></ul><ul><ul><li>Factor in $$ savings </li></ul></ul><ul><ul><li>Spread the word! </li></ul></ul>© Hans van Wees – Van Wees Advisory Group www.van-wees.com
  41. 41. Communicate <ul><li>External: </li></ul><ul><ul><li>Add page or section to website that clearly states your TBL initiatives and methods of measurement you use </li></ul></ul><ul><ul><li>Report on quarterly basis, just as you would financial information </li></ul></ul><ul><ul><li>Be transparent as to where you are in the process and you won’t be accused of green washing </li></ul></ul>© Hans van Wees – Van Wees Advisory Group www.van-wees.com
  42. 42. Engage and Instill <ul><li>Employees and contractors: </li></ul><ul><ul><li>Workforce is single most powerful PR point </li></ul></ul><ul><ul><li>Input and feedback </li></ul></ul><ul><ul><li>Employees must: </li></ul></ul><ul><ul><ul><li>Understand and relate to the problem </li></ul></ul></ul><ul><ul><ul><li>Understand and relate to your proposed solution </li></ul></ul></ul>© Hans van Wees – Van Wees Advisory Group www.van-wees.com
  43. 43. Engage and Instill <ul><li>Greater community: </li></ul><ul><ul><li>Sponsor events with non-profits to help community causes </li></ul></ul><ul><ul><li>Enroll guests for input on how you can improve </li></ul></ul><ul><ul><li>Pursue environmental/socially responsible groups to host meetings at hotel </li></ul></ul><ul><ul><li>Again: be transparent in marketing where you are in the process </li></ul></ul>© Hans van Wees – Van Wees Advisory Group www.van-wees.com
  44. 44. Resources <ul><ul><li>www.greenwashingindex.com </li></ul></ul><ul><ul><li>www.greenreachable.com </li></ul></ul><ul><ul><li>www.gmcr.com/csr </li></ul></ul><ul><ul><li>www.seventhgeneration.com </li></ul></ul><ul><ul><li>www.greenseal.org </li></ul></ul><ul><ul><li>www.fairmont.com/EN_FA/AboutFairmont/CorporateResponsibility/ </li></ul></ul><ul><ul><li>www.kimptonhotels.com/programs/earthcare </li></ul></ul>© Hans van Wees – Van Wees Advisory Group www.van-wees.com
  45. 45. Hans van Wees Van Wees Advisory Group Your Hotel Executive Committee Providing short term solutions and long term planning for inns, resorts and restaurants in New England. Strategy, Operations, Sales and Marketing, Asset Management, Sustainability Programs www.van-wees.com 802-793-2289 hans@van-wees.com © Hans van Wees – Van Wees Advisory Group www.van-wees.com

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