The Connected Consumer

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What’s the difference between a computer and a tablet with an external keyboard? Is an in-store kiosk a mobile experience? When does a phone become a remote control? Mike Osswald leads Summit participants in an interactive session to demonstrate the vast variety in how consumers are using our devices today.

www.hansoninc.com/summit

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The Connected Consumer

  1. 1. LISTEN CONTINUOUSLY THE CONNECTED CONSUMER
  2. 2. LESLIE MOHN DIRECTOR OF USER EXPERIENCE ARCHITECTURE CHRIS KUJAWSKI CONNECTION STRATEGIST
  3. 3. THE CONNECTED CONSUMER • Tablets and phones are outpacing traditional computers • Sales of computers are trending downward • People own multiple devices 60%+ of Americans own a smartphone 26% of Americans own all three
  4. 4. EVERYTHING MUST WORK TOGETHER Experiential Local/Retail Public Relations Product/Service Development Print Customers Out of Home Online Channels Social Engagement Customer Service Market Research Television Web Sites eCommerce
  5. 5. COMPUTER, PHONE, TABLET?
  6. 6. second screen participation TV
  7. 7. WHAT ISN’T A COMPUTER?
  8. 8. MOBILE, NOT MOBILE?
  9. 9. up to 80% of employees use their own devices for work only about 50% of companies condone this
  10. 10. 95% of tablet shoppers and 72% of smartphone shoppers who make a purchase online have done so from home 80% of tablet shoppers shop at home 87% of TV watchers are online at the same time
  11. 11. WHAT ISN’T MOBILE?
  12. 12. WHERE ISN’T MOBILE?
  13. 13. HARDWARE > SOFTWARE > EVERYWHERE PERVASIVE COMPUTING
  14. 14. See more at HANSONINC.COM/SUMMIT

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