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The Connected Consumer

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What’s the difference between a computer and a tablet with an external keyboard? Is an in-store kiosk a mobile experience? When does a phone become a remote control? Mike Osswald leads Summit …

What’s the difference between a computer and a tablet with an external keyboard? Is an in-store kiosk a mobile experience? When does a phone become a remote control? Mike Osswald leads Summit participants in an interactive session to demonstrate the vast variety in how consumers are using our devices today.

www.hansoninc.com/summit

Published in Business , Technology
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Transcript

  • 1. LISTEN CONTINUOUSLY THE CONNECTED CONSUMER
  • 2. LESLIE MOHN DIRECTOR OF USER EXPERIENCE ARCHITECTURE CHRIS KUJAWSKI CONNECTION STRATEGIST
  • 3. THE CONNECTED CONSUMER • Tablets and phones are outpacing traditional computers • Sales of computers are trending downward • People own multiple devices 60%+ of Americans own a smartphone 26% of Americans own all three
  • 4. EVERYTHING MUST WORK TOGETHER Experiential Local/Retail Public Relations Product/Service Development Print Customers Out of Home Online Channels Social Engagement Customer Service Market Research Television Web Sites eCommerce
  • 5. COMPUTER, PHONE, TABLET?
  • 6. second screen participation TV
  • 7. WHAT ISN’T A COMPUTER?
  • 8. MOBILE, NOT MOBILE?
  • 9. up to 80% of employees use their own devices for work only about 50% of companies condone this
  • 10. 95% of tablet shoppers and 72% of smartphone shoppers who make a purchase online have done so from home 80% of tablet shoppers shop at home 87% of TV watchers are online at the same time
  • 11. WHAT ISN’T MOBILE?
  • 12. WHERE ISN’T MOBILE?
  • 13. HARDWARE > SOFTWARE > EVERYWHERE PERVASIVE COMPUTING
  • 14. See more at HANSONINC.COM/SUMMIT