User Testing and Research

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User testing allows marketers to verify whether users are seeing, feeling and doing what we want them to. Leslie Mohn, Director of User Experience Architecture, and Chris Kujawski, Connection Strategist, join Mike Osswald for a conversation about the importance of, and key methods for, observing user behavior.

www.hansoninc.com/summit

Published in: Technology, Education
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User Testing and Research

  1. 1. LISTEN CONTINUOUSLY USER TESTING AND RESEARCH
  2. 2. LESLIE MOHN CHRIS KUJAWSKI DIRECTOR OF USER EXPERIENCE ARCHITECTURE CONNECTION STRATEGIST
  3. 3. USER TESTING AND RESEARCH METHODS OF INQUIRY • Advisory Boards • Focus Groups • In-Depth Stakeholder/User Interviews • Cognitive and Heuristic Evaluation • In-Field Research and Observation – User Behavior
  4. 4. USER TESTING AND RESEARCH THE IMPORTANCE OF OBSERVATION Are they seeing the things we want them to see? Are they feeling how we want them to feel? Are they doing the things we want them to do?
  5. 5. USER TESTING AND RESEARCH OBSERVING USER BEHAVIOR • Task Analysis – individual tasks • Scenario-Based Testing – connected tasks (a project)
  6. 6. USER TESTING AND RESEARCH WHAT AND WHEN TO TEST • Beginning of a project – Current solutions – Competitor’s solutions – Concepts • Most Important: iteratively, throughout the build – Concepts with Wireframes/comps/prototypes • Live testing site soon after phase one launch, and after updates
  7. 7. USER TESTING AND RESEARCH SIMPLE TESTS – A/B/MULTI
  8. 8. USER TESTING AND RESEARCH SIMPLE TESTS – A/B/MULTI
  9. 9. USER TESTING AND RESEARCH SIMPLE TESTS – CLICK TESTING
  10. 10. USER TESTING AND RESEARCH SIMPLE TESTS – USER TESTING
  11. 11. See more at HANSONINC.COM/SUMMIT

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