0
HAVE
CONVERSATIONS
CONTENT MARKETING
MINDY WITHROW
CONTENT STRATEGIST

STEVE DWYER

CONNECTION STRATEGIST
CONTENT MARKETING
CONTENT MARKETING

Content marketing is a method
of building an audience
via self-service information
BRANDS ARE BECOMING PUBLISHERS
CONTENT

BRANDS ARE BECOMING PUBLISHERS
CONTENT MARKETING

The best content
helps, not hypes.
CONTENT MARKETING
CONTENT MARKETING

The WHY of your brand.
CONTENT

THE WHY OF YOUR BRAND
mission and
core values

stories

brand
CONTENT

THE WHY OF YOUR BRAND
CONTENT

THE WHY OF YOUR BRAND
CONTENT

THE WHY OF YOUR BRAND
CONTENT

THE WHY OF YOUR BRAND
CONTENT

CONTENT MARKETING STRATEGY
•

Find your WHY

•

Think like a publisher

•

Help your audience, not hype
SPONSORED CONTENT
CONTENT

SPONSORED CONTENT
•

Advertising designed to look
and feel like editorial content

•

Marketers are projected to
...
EMAIL
CONTENT

EMAIL
•

Yes, it’s still relevant, especially for B2B

•

Think mobile-friendly

•

Supports other content platfo...
See more at

HANSONINC.COM/SUMMIT
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Content Marketing

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You’ve heard that brands are becoming publishers, but what does that really mean, and how does a brand do it effectively? Mindy Withrow, Content Strategist, explains why developing self-service content that helps–not hypes–and getting to the “why” of your brand are key opportunities for content marketers.

www.hansoninc.com/summit

Published in: Marketing, Business, Technology
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Transcript of "Content Marketing"

  1. 1. HAVE CONVERSATIONS CONTENT MARKETING
  2. 2. MINDY WITHROW CONTENT STRATEGIST STEVE DWYER CONNECTION STRATEGIST
  3. 3. CONTENT MARKETING
  4. 4. CONTENT MARKETING Content marketing is a method of building an audience via self-service information
  5. 5. BRANDS ARE BECOMING PUBLISHERS
  6. 6. CONTENT BRANDS ARE BECOMING PUBLISHERS
  7. 7. CONTENT MARKETING The best content helps, not hypes.
  8. 8. CONTENT MARKETING
  9. 9. CONTENT MARKETING The WHY of your brand.
  10. 10. CONTENT THE WHY OF YOUR BRAND mission and core values stories brand
  11. 11. CONTENT THE WHY OF YOUR BRAND
  12. 12. CONTENT THE WHY OF YOUR BRAND
  13. 13. CONTENT THE WHY OF YOUR BRAND
  14. 14. CONTENT THE WHY OF YOUR BRAND
  15. 15. CONTENT CONTENT MARKETING STRATEGY • Find your WHY • Think like a publisher • Help your audience, not hype
  16. 16. SPONSORED CONTENT
  17. 17. CONTENT SPONSORED CONTENT • Advertising designed to look and feel like editorial content • Marketers are projected to spend $1.9 billion on sponsored content this year, up 22% from last year • Still lots of ethical considerations
  18. 18. EMAIL
  19. 19. CONTENT EMAIL • Yes, it’s still relevant, especially for B2B • Think mobile-friendly • Supports other content platforms – Welcome letters – Promotional campaigns – Newsletters – Reactivation/revisit reminders
  20. 20. See more at HANSONINC.COM/SUMMIT
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