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Content Marketing

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You’ve heard that brands are becoming publishers, but what does that really mean, and how does a brand do it effectively? Mindy Withrow, Content Strategist, explains why developing self-service …

You’ve heard that brands are becoming publishers, but what does that really mean, and how does a brand do it effectively? Mindy Withrow, Content Strategist, explains why developing self-service content that helps–not hypes–and getting to the “why” of your brand are key opportunities for content marketers.

www.hansoninc.com/summit

Published in: Marketing, Business, Technology

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Transcript

  • 1. HAVE CONVERSATIONS CONTENT MARKETING
  • 2. MINDY WITHROW CONTENT STRATEGIST STEVE DWYER CONNECTION STRATEGIST
  • 3. CONTENT MARKETING
  • 4. CONTENT MARKETING Content marketing is a method of building an audience via self-service information
  • 5. BRANDS ARE BECOMING PUBLISHERS
  • 6. CONTENT BRANDS ARE BECOMING PUBLISHERS
  • 7. CONTENT MARKETING The best content helps, not hypes.
  • 8. CONTENT MARKETING
  • 9. CONTENT MARKETING The WHY of your brand.
  • 10. CONTENT THE WHY OF YOUR BRAND mission and core values stories brand
  • 11. CONTENT THE WHY OF YOUR BRAND
  • 12. CONTENT THE WHY OF YOUR BRAND
  • 13. CONTENT THE WHY OF YOUR BRAND
  • 14. CONTENT THE WHY OF YOUR BRAND
  • 15. CONTENT CONTENT MARKETING STRATEGY • Find your WHY • Think like a publisher • Help your audience, not hype
  • 16. SPONSORED CONTENT
  • 17. CONTENT SPONSORED CONTENT • Advertising designed to look and feel like editorial content • Marketers are projected to spend $1.9 billion on sponsored content this year, up 22% from last year • Still lots of ethical considerations
  • 18. EMAIL
  • 19. CONTENT EMAIL • Yes, it’s still relevant, especially for B2B • Think mobile-friendly • Supports other content platforms – Welcome letters – Promotional campaigns – Newsletters – Reactivation/revisit reminders
  • 20. See more at HANSONINC.COM/SUMMIT