Content Marketing

227
-1

Published on

You’ve heard that brands are becoming publishers, but what does that really mean, and how does a brand do it effectively? Mindy Withrow, Content Strategist, explains why developing self-service content that helps–not hypes–and getting to the “why” of your brand are key opportunities for content marketers.

www.hansoninc.com/summit

Published in: Marketing, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
227
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Content Marketing

  1. 1. HAVE CONVERSATIONS CONTENT MARKETING
  2. 2. MINDY WITHROW CONTENT STRATEGIST STEVE DWYER CONNECTION STRATEGIST
  3. 3. CONTENT MARKETING
  4. 4. CONTENT MARKETING Content marketing is a method of building an audience via self-service information
  5. 5. BRANDS ARE BECOMING PUBLISHERS
  6. 6. CONTENT BRANDS ARE BECOMING PUBLISHERS
  7. 7. CONTENT MARKETING The best content helps, not hypes.
  8. 8. CONTENT MARKETING
  9. 9. CONTENT MARKETING The WHY of your brand.
  10. 10. CONTENT THE WHY OF YOUR BRAND mission and core values stories brand
  11. 11. CONTENT THE WHY OF YOUR BRAND
  12. 12. CONTENT THE WHY OF YOUR BRAND
  13. 13. CONTENT THE WHY OF YOUR BRAND
  14. 14. CONTENT THE WHY OF YOUR BRAND
  15. 15. CONTENT CONTENT MARKETING STRATEGY • Find your WHY • Think like a publisher • Help your audience, not hype
  16. 16. SPONSORED CONTENT
  17. 17. CONTENT SPONSORED CONTENT • Advertising designed to look and feel like editorial content • Marketers are projected to spend $1.9 billion on sponsored content this year, up 22% from last year • Still lots of ethical considerations
  18. 18. EMAIL
  19. 19. CONTENT EMAIL • Yes, it’s still relevant, especially for B2B • Think mobile-friendly • Supports other content platforms – Welcome letters – Promotional campaigns – Newsletters – Reactivation/revisit reminders
  20. 20. See more at HANSONINC.COM/SUMMIT

×