Content Marketing
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Content Marketing

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You’ve heard that brands are becoming publishers, but what does that really mean, and how does a brand do it effectively? Mindy Withrow, Content Strategist, explains why developing self-service ...

You’ve heard that brands are becoming publishers, but what does that really mean, and how does a brand do it effectively? Mindy Withrow, Content Strategist, explains why developing self-service content that helps–not hypes–and getting to the “why” of your brand are key opportunities for content marketers.

www.hansoninc.com/summit

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Content Marketing Content Marketing Presentation Transcript

  • HAVE CONVERSATIONS CONTENT MARKETING
  • MINDY WITHROW CONTENT STRATEGIST STEVE DWYER CONNECTION STRATEGIST
  • CONTENT MARKETING
  • CONTENT MARKETING Content marketing is a method of building an audience via self-service information
  • BRANDS ARE BECOMING PUBLISHERS
  • CONTENT BRANDS ARE BECOMING PUBLISHERS
  • CONTENT MARKETING The best content helps, not hypes.
  • CONTENT MARKETING
  • CONTENT MARKETING The WHY of your brand.
  • CONTENT THE WHY OF YOUR BRAND mission and core values stories brand
  • CONTENT THE WHY OF YOUR BRAND
  • CONTENT THE WHY OF YOUR BRAND
  • CONTENT THE WHY OF YOUR BRAND
  • CONTENT THE WHY OF YOUR BRAND
  • CONTENT CONTENT MARKETING STRATEGY • Find your WHY • Think like a publisher • Help your audience, not hype
  • SPONSORED CONTENT
  • CONTENT SPONSORED CONTENT • Advertising designed to look and feel like editorial content • Marketers are projected to spend $1.9 billion on sponsored content this year, up 22% from last year • Still lots of ethical considerations
  • EMAIL
  • CONTENT EMAIL • Yes, it’s still relevant, especially for B2B • Think mobile-friendly • Supports other content platforms – Welcome letters – Promotional campaigns – Newsletters – Reactivation/revisit reminders
  • See more at HANSONINC.COM/SUMMIT