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13 key take-aways from 2012 #SMWF
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13 key take-aways from 2012 #SMWF

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  • 1. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors
  • 2. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors Social Media World Forum 2012 13 key take-aways & sources @UXtf
  • 3. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors “Everyone in a company is in Sales” @chrisbrogan
  • 4. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors "If your Social Media efforts are not aiming at conversion they're pointless" @chrisbrogan
  • 5. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors Recruiting, Collaboration, Customer Service, Internal communication, Brand management, Trend research, Business development, Ideation ... @UXtf
  • 6. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors "70% of companies ignore complaints" Ben Watson, #hootsuite
  • 7. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors ... so be as personal and relevant to people as possible ­don't treat them like numbers. Ben Watson, #hootsuite
  • 8. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors "Find your industry's or purpose's influencers (...) and start leveraging them" Paul Armstrong, Head of Social – Mindshare
  • 9. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors "When thinking about Social definitely think Mobile. Location, content optimization etc." Omid Ashtari, 4square
  • 10. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors “Reward, reward, reward – Gamification of social commerce” Peter Briffett, Livingsocial
  • 11. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors The Social Media decision tree Guy Kawasaki
  • 12. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors How Social is B2B? Nowsourcing
  • 13. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors Social Media best practise – American Express syncs up with Twitter Peter Briffett, Livingsocial
  • 14. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors 7 social media trends that could transform your online strategy Patrick Syler, Gigya
  • 15. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors 30 Social Media Predictions for 2012 From the Pros 13k+ Retweets
  • 16. Social Media World Forum 2012 – 13 key take-aways. Social media for businesses and software vendors UXtf