2. Agenda
• Status
Market information
Launch date
Volvo Trucks EMEA Sales & Global Brand
Online Solutions
2 2012-09-21
3. Status
Web-shop in production environment in w40.
First orders has been placed and delivered.
Project from VIT is finished, project account is closed.
Project has been handed over to maintanence.
SLA in place (not yet signed but agreed)
Tests in Production environment
• Tests of the return and claim process , bug in admintool.
• Tests of the physical flows
• Tests of financial process
Volvo Trucks EMEA Sales & Global Brand
Online Solutions
3 2012-09-21
4. Dealer information
Market and Dealer information regarding B2C Merchandise shop
Background
Volvo Trucks has the ambition to increase the usage of merchandise branded with Volvo among their fans and potential fans.
The main reasons are to strengthen the customer relation as well as develop the merchandise business.
The main channels for selling merchandise have been event shops and dealer shops. The event shops are only for a short
period and the dealer shops are only to be found in large dealers, mainly in the Nordic countries. The availability has therefore
been low.
Volvo Trucks is therefore developing a new sales channel which radically increases the availability; a merchandise web-shop
using responsive web design. Other advantages are brand alignment, number of products, and high online customer traffic.
Purpose
The purpose of the web-shop is to increase the sales and availability of merchandise to existing and potential fans, as well as
strengthen the relation to the Volvo/Volvo Trucks brand.
Target groups
The target group for the shop is drivers that are proud to drive a Volvo. Volvo Trucks new web-shop is also a shop for
employees and other persons that have an interest in Volvo
Assortment
The assortment that being offered in the web-shop is a premium selection of Volvo branded products; merchandise and scale
models. All of the products have been specially designed for Volvo and supports the core values within Volvo.
Price
The price level within the shop will follow suggested retail level
Launch date
1st of November will we start up at Sweden, Germany and Austria. Next market will follow within coming weeks.
Volvo Trucks EMEA Sales & Global Brand
Online Solutions
4 2012-09-11
5. Market information
VOLVO TRUCKS STORE
Volvo Trucks EMEA Sales & Global Brand
6. Volvo Trucks store
There is a need of improving the availability of merchandise from Volvo Trucks, but also
how the merchandise is presented online.
We will therefore start up a central Volvo Trucks consumer web shop for these products.
The web shop will have a responsive design and all administration in the web shop will be
managed by a central web master.
Volvo Trucks EMEA Sales & Global Brand
8. Market sites Existing Volvo Truck shop
Merchandise shop Europe
Dealer
sites Language Volvo
Teaser site Trucks
splash
store
Launch
site
Temporary site until
Volvo Trucks Store
is ready
Social media
Volvo Trucks EMEA Sales & Global Brand
10. Timeplan
6 sept Sales start at www.volvomerchandise.com and at Truck Shop Europe
18 sept Official launch date for “Volvo Trucks Driver Gear | Travis” (Pressrelease and teaser site)
V 40 The new Web shop “Volvo Trucks store” opens for Austria, Germany and Sweden
V 41 The new Web shop “Volvo Trucks store” opens for Denmark, Finland and UK
V 42 The new Web shop “Volvo Trucks store” opens for Belgium (be-nl), Netherlands and France
V 43 The new Web shop “Volvo Trucks store” opens for Spain
September 6 September 18 October 1- 5
volvotrucks.com/travis
Volvo Trucks EMEA Sales & Global Brand
11. Market and Dealer site appearance
A banner, an external promo and a page will be created for the market sites.
These will be ready to publish ??.
It will be possible to link the banner and promo direct to the teaser site, to the shop when it is
ready or to the description page on your market site.
Volvo Trucks EMEA Sales & Global Brand
12. Q&A
Q: How long will the Teaser site live?
A: 1-2 year
Q: Will the Teser site be translated?
A: Not from central, but the markets can ”buy” this themselves.
Q: What do I as a WIM need to do?
A: Both the Teaser site and the shop will be handled central so for
the WIMs it is ”only” to promote it on our online areas.
Q: Where do I find material for other communication?
A: In Marketing Toolbox after the 18:th of September
Q: How about communication for/in Social media?
A: More information will come about this.
Q: Why do we launch a site before the shop is ready?
A: The new shop ”Volvo Trucks Store” is only one of the areas/shops.
The items will also be available at the Dealers, at VMC etc.
Volvo Trucks EMEA Sales & Global Brand
