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VC Trends in Mobile Business - Mobile Monday Düsseldorf
 

VC Trends in Mobile Business - Mobile Monday Düsseldorf

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  • Monetarisierung: Unternehmen zahlen für Einblendung von alternativen günstigen oder grünen Produkten
  • Die meisten Layers können umsonst heruntergeladen werden und dienen als Marketing-Tool oder enthalten Werbung

VC Trends in Mobile Business - Mobile Monday Düsseldorf VC Trends in Mobile Business - Mobile Monday Düsseldorf Presentation Transcript

  • Mobile Monday - Düsseldorf
    VC Trends in Mobile Business
  • Hanse Ventures: Founders
    Jochen Maaß
    Managing Director, Founder
    Dr. Bernd Kundrun
    Founding Partner
    Sarik Weber
    Managing Director,
    Founder
    Rolf Schmidt-Holz
    Founding Partner
  • Hanse Ventures: Philosophy
    Extra-ordinary
    Success
    Ideas
    Talent
    Net-work
    Re-sources
    Values
  • Hanse Ventures: Portfolio
  • The Mobile Market
    Source: 15)
  • Song Recognition - Shazam
    • More than 75M users (~100M by the end of 2010)
    • 1 bn identified songs
    • 260k music track sales per day
    • Responsible for 6.3% of the global single track sales in 2009
    Sources: 1) 2) 3) 16)
  • Mobile Gaming
    Doodle Jump by Lima Sky
    • The Mobile Games developer Social Deck was acquired by Google at the end last month
    Doodle Jump by Lima Sky
    • More than 5M downloads
    • Price per download: $0.99  $4.95M revenue of which $3.46 go to the developer, a two-men business
    Sources: 4) 17) 18)
  • Mobile Advertising
    • The free game Paper Toss generated more than $1M in revenues from advertising
    • AdMob was acquired by Google for $750M in 2009 after an Angel and three VC financing rounds adding up to a total of $47.2M
    • Rumors exist that AdMob‘s competitors Inmobi and Millenial might be acquired by Nokia and Microsoft or RIM shortly
    Sources: 5) 6) 7) 19)
  • Will HTML 5 make native Apps and Flash obsolete?
    • All next generation browsers will support HTML 5
    • New features include video playback and drag-and-drop functionality
    • HTML5 might make native apps and Flash obsolete
    • Editors are
    - Ian Hickson, Goolge
    - David Hyatt, Apple
    which suggests that iOS and Android will push the new standard
    Sources: 8)
  • Social Networks with Location-Based Services
    • aka-aki has seen two VC financing rounds over „several million Euros“ from Creathor Ventures and Innovacom
    • Foursquare received $1.35M Angel financing in September 09 and $20M Series B financing from two VCs and one Angel in June 10
    • Facebook Places was launched last month
    Sources: 9) 10) 20) 21) 22)
  • Location-Based Services: ALOQA – Always Be a Local
    ALOQA received $1.5M Series A financing from Wellington Partners in July 09
    14
    Local Coupons
    Sources: 11) 23)
  • Greater Transparency for Consumers: barcoo
    • Consumers can get immediate information about a product by scanning its barcode and can find out the prices of alternative (online) retailers
    • Imagine this with LBS: „Get this DVD for 4€ less just 50m away from here! Click to show map“
    Source: 24)
  • Near Field Communication Technology
    Examples of use:
    • Instant information on your phone (or exchange of information)
    • Pay with your phone
    - Post-paid
    - Direct payment
    • Withdraw money with your phone
    • NFC Technology will be in all Nokia phones released after 2010 and in the iPhone 5; an open source API for Android was released in April 2010
    • NFC technology in cell phones could replace all kinds of ID cards, e.g. driver‘s license, debit and credit card, employee ID, etc.
    Sources: 12) 13) 14) 25) 26)
  • Augmented Reality apps offer endless possibilities
    • The Layar Reality Browser is an Augmented Reality content delivery platform that makes use of a phone’s GPS and compass
    • Layers can be downloaded just like Apps and added to the browser
    Source: 27)
  • Outlook: Augmented Reality with Social Network Integration
    .
    Mayor
    Bei Maria
    Mark Wächter
    distance: 6 meters
    (since 4:06pm)
    Buy 1 Korn
    Get 2 free
    (4 Beiträge)
    16
  • Thank you and welcome!
  • http://www.shazam.com/music/web/newsdetail.html?nid=NEWS079
    IFPI Digital Music Report 2010
    http://musically.com/blog/2010/02/01/shazam-corrects-300k-daily-music-downloads-claim
    http://www.mobile-ent.biz/news/37627/Doodle-Jump-passes-5m-iPhone-downloads
    http://www.mobile-ent.biz/news/36324/GDC-2010-reveals-iPhone-games-success-stories
    http://www.crunchbase.com/company/admob
    http://www.gruenderszene.de/english/news-english/millennial-inmobi-takeover-microsoft-nokia-blackberry-mobile-advertising
    http://www.youtube.com/html5
    http://www.gruenderszene.de/datenbank/unternehmen/aka-aki
    http://www.crunchbase.com/company/foursquare
    http://www.crunchbase.com/company/aloqa
    http://www.touchandtravel.de
    http://www.macnews.de/news/51171/gerucht-apple-testet-iphone-5-prototypen-mit-nfc-hardware/
    http://business.chip.de/news/Nokia-NFC-in-Smartphones-ab-2011_43427995.html
    Sources
  • http://www.katu.com/news/business/98632634.html (AP)
    http://www.shazamers.com/wp-content/uploads/2010/09/Shazam-on-iPhone1.png
    http://www.socialdeck.com/
    http://itunes.apple.com/de/app/doodle-jump-achtung-hochste/id307727765?mt=8
    http://itunes.apple.com/de/app/paper-toss/id317917431?mt=8
    http://press.aka-aki.com/press/tl_files/Press%20Downloads/Press%20Downloads%20Screenshots%20DE/Profil_de.jpg
    http://press.aka-aki.com/press/tl_files/Press%20Downloads/Press%20Downloads%20Screenshots%20DE/leute_in_der_Naehe_DE.jpg
    http://playfoursquare.s3.amazonaws.com/press/screenshots/foursquare-android.zip
    http://www.aloqa.com/images/press-kit/21AloqaInAppScreenShots.zip
    http://www.barcoo.com/de/resources/press/barcoo_nachhaltigkeitsampel_raw.jpg
    http://www.touchandtravel.com/site/touchandtravel/zubehoer__assets/de/bilder/schmuckbilder/handy__an__touchpoint__2.jpeg
    http://www.patentlyapple.com/.a/6a0120a5580826970c0134818082b4970c-pi
    http://site.layar.com/wp-content/uploads/2010/03/iPhone.zip
    Picture Sources