Dissemination presentation (short version)
Upcoming SlideShare
Loading in...5
×
 

Dissemination presentation (short version)

on

  • 491 views

 

Statistics

Views

Total Views
491
Views on SlideShare
485
Embed Views
6

Actions

Likes
0
Downloads
4
Comments
0

2 Embeds 6

http://formedia.nl 5
http://www.formedia.nl 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Dissemination presentation (short version) Dissemination presentation (short version) Document Transcript

    • 24/05/2011 Overview of Presentation Rationale and background Logistics Overall Findings Alumni Relations Alumni communications – methods Alumni communications – content Alumni engagementPRESIDENT’S QUESTIONNAIRE 2010 Development Rationale and background Five-yearly project Introduction to the Project Comparability Data cleaning Initiating contact Understanding alumni opinions of the University Gauging alumni preferences and desires to inform strategyLogistics (1) Design Minimising free-text responses Pre-population Clarity and brevity Strict utility criteria for inclusion Distribution Postal and online Priority groups Approx. 200,000 individuals invited 1
    • 24/05/2011 Logistics (2) Responses Over 35,000 responses (approx. 18% after bounces) Overall Findings The majority of responses (2/3) online Outputs Information about alumni opinions and preferences Clean data Attitudes to the University Attitudes to the University by age 100.00% The University and Me: 90.00% Question Agree Neutral Disagree Total 80.00% Would recommend 90.05% (27201) 8.35% (2523) 1.59% (481) 30205 70.00% 60.00% Feel connected 34.16% (10248) 39.17% (11751) 26.66% (7998) 29997 Would recommend 50.00% Feel connected Positive career impact 77.38% (23163) 17.25% (5163) 5.37% (1608) 29934 Positive career impact 40.00% The majority of respondents would recommend the University 30.00% Slightly more respondents feel connected (34%) than not (27%), 20.00% but there is a high ‘neutral’ figure 10.00% The majority of respondents believe their Manchester degree has had a positive career impact 0.00% Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+ Attitudes to the University up to ten Attitudes to the University up to ten years since graduation years since graduation I would recommend the University to others My Manchester Degree has had a positive impact on my career100% 100%90% 90%80% 80%70% 70%60% 60% Disagree50% Disagree Neutral 50% Neutral Agree40% Agree 40%30% 30%20% 20%10% 10% 0% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 0% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2
    • 24/05/2011 Attitudes to the University up to ten Connection to the University by years since graduation country I feel connected to the University at the present time100% “I feel connected to the University of Manchester at the present time” 70.00%90% 60.00%80%70% 50.00%60% 40.00% Disagree50% Neutral Agree 30.00%40%30% 20.00%20% 10.00%10% 0% 0.00% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 UK USA China Singapore India Australia Hong Kong Rest of World Response rates by country/region Country Sent Responded % Responded Australia 1,029 325 31.6% Alumni Relations USA 3,378 672 19.9% Methods of Communication Singapore 2,286 313 13.7% UK 168,860 22,474 13.3% India 1,574 195 12.4% Hong Kong 2,792 301 10.8% Peoples Republic of China 3,466 369 10.6% Rest of World 32,664 5,518 16.9% Grand Total 216,049 30,167 14.0% Preferred communication types Use of social networking sites 90.00% Social Networking Site Total Percentage 80.00% Facebook 14111 33.59% 70.00% Orkut 205 0.49% 60.00% YouTube 5706 13.58% E-mail newsletter LinkedIn 6086 14.49% 50.00% Your Manchester Magazine Twitter 2342 5.58% 40.00% YMO website 30.00% Your Manchester Online 2859 6.81% Bebo 60 0.14% 20.00% MySpace 698 1.66% 10.00% None 8911 21.21% 0.00% Other 1027 2.44% Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+ Total 42005 3
    • 24/05/2011 Social Networking Sites by Age Social Networking by Country Rest of Site UK USA China Singapore India Australia Hong Kong World Site Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+ 33.76% Facebook 33.49% (9389) 31.81% (383) 22.49% (157) 40.46% (231) 30.77% (140) 31.20% (146) 40.37% (174) (3216)Facebook 45.66% (4429) 39.77% (3085) 29.65% (1718) 23.79% (1242) 16.94% (555) 8.07% (155) Orkut 0.25% (70) 0.25% (3) 0.00% (0) 0.18% (1) 15.16% (69) 0.00% (0) 0.00% (0) 0.61% (58) 15.96% YouTube 12.74% (3572) 12.46% (150) 10.03% (70) 16.81% (96) 12.31% (56) 14.10% (66) 17.40% (75) (1520)YouTube 20.35% (1974) 14.25% (1105) 12.55% (727) 9.08% (474) 6.87% (225) 3.18% (61) 15.14% LinkedIn 13.83% (3878) 26.33% (317) 10.60% (74) 16.81% (96) 17.80% (81) 16.03% (75) 10.21% (44) (1442)LinkedIn 11.97% (1161) 18.77% (1456) 18.83% (1091) 16.05% (838) 7.84% (257) 2.29% (44) Twitter 5.76% (1614) 6.40% (77) 4.01% (28) 4.73% (27) 7.25% (33) 2.78% (13) 4.18% (18) 5.07% (483) 12.20% YMO 4.60% (446) 6.02% (467) 8.04% (466) 9.54% (498) 11.17% (366) 9.48% (182) YMO 4.49% (1259) 7.23% (87) 18.05% (126) 9.28% (53) 7.91% (36) 10.26% (48) 11.14% (48) (1162) Bebo 0.14% (39) 0.25% (3) 0.00% (0) 0.00% (0) 0.00% (0) 0.00% (0) 0.00% (0) 0.18% (17) None 3.34% (324) 9.75% (756) 21.28% (1233) 33.25% (1736) 51.31% (1681) 73.54% (1412) MySpace 1.53% (429) 1.66% (20) 13.61% (95) 1.23% (7) 0.66% (3) 0.85% (4) 1.39% (6) 1.27% (121) 11.81% Other 14.07% (1365) 11.45% (888) 9.64% (559) 8.29% (433) 5.86% (192) 3.44% (66) None 26.13% (7325) 12.13% (146) 6.88% (48) 8.58% (49) 7.03% (32) 21.79% (102) 9.74% (42) (1125) Other 1.63% (458) 1.50% (18) 14.33% (100) 1.93% (11) 1.10% (5) 2.99% (14) 5.57% (24) 4.01% (382) Total 9699 7757 5794 5221 3276 1920 Total 28033 1204 698 571 455 468 431 9526 Social networking Social networking – a good way to engage? 80.00% “Social Networking Sites are a good way for me to engage with the University/other alumni” 70.00% Social Network Users only 60.00% Agree 33.65% (8475) 50.00% Neutral 29.35% (7392) 40.00% Disagree 36.99% (9316) 30.00% Total 25183 20.00% 10.00% 0.00% Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+ What do our alumni want to hear about? University Developments Alumni Relations Fellow Alumni Topics of Communication Current Students Groundbreaking Research Alumni events Alumni Membership benefits 4
    • 24/05/2011 Preferred content by country Preferred content by age “I am interested in hearing about…” 80.00%100.00%90.00% 70.00%80.00% 60.00%70.00% 50.00%60.00% University Developments50.00% 40.00% UK Fellow Alumni China Groundbreaking Research40.00% 30.00%30.00% 20.00%20.00%10.00% 10.00% 0.00% 0.00% University Fellow alumni Current students Groundbreaking Alumni events Alumni membership developments research benefits Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+ Preferred content by age Preferred content by age80.00% 80.00%70.00% 70.00%60.00% 60.00%50.00% 50.00% University Developments University Developments Fellow Alumni40.00% Fellow Alumni 40.00% Current Students Current Students Groundbreaking Research Groundbreaking Research Alumni Events30.00% 30.00% Alumni Membership Benefits20.00% 20.00%10.00% 10.00% 0.00% 0.00% Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+ Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+ Alumni Engagement Linking to current students through the careers Alumni Relations service Types of engagement Attending events for alumni Attending reunions Attending networking events Obtaining alumni discounts Accessing alumni facilities 5
    • 24/05/2011 Alumni Engagement Content/engagement 60.00% 80.00% Alumni Events 70.00% 50.00% Attending events for alumni Linking to current students through the Careers Service 60.00% Attending events for alumni 40.00% Attending reunions 50.00% Attending reunions 30.00% Attending networking events 40.00% Attending networking events 20.00% Obtaining alumni discounts 30.00% Accessing University facilities (e.g. Library, Sports Facilities, Careers Service) 10.00% 20.00% 10.00% 0.00% Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+ 0.00% Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+ Event attendance by country Events (networking) “I would be interested in attending events for alumni” “I would be interested in attending networking events”90.00% 100%80.00% 90%70.00% 80%60.00% 70%50.00% 60% Disagree 50%40.00% Neutral Agree 40%30.00% 30%20.00% 20%10.00% 10% 0.00% 0% UK USA China Singapore India Australia Hong Kong Rest of World Charitable Corporate None disclosed Directorships/Trusteeships Volunteering and giving 100% Volunteering and Donation Status Development Issues 90% 80% Charity Volunteer? 70% Donation status 60% Yes No 50% Other Donor Donors 425 742 40% 30% Other 5,916 23,253 20% Grand Total 6,341 23,995 10% % donors 6.7% 3.1% 0% Yes No Current Volunteer? 6
    • 24/05/2011 Directorships and giving Recommendation and giving Of those who responded to the statement: "I would recommend the University of Manchester to others" Donors, 1,139 4% Directorships/Trusteeships and donation status Corporate Charitable Donors Strongly Non-Donors: Strongly Disagree Disagree Disagree Disagree 1%Donation status Directorships Trusteeships 0% 0% 1%Number of donors 85 126 Neutral 5% Others, 28,223 96% Neutral 8%Total respondents 2,123 1,821% donors 4.0% 6.9% Agree 28% Agree 32% Stongly agree 58% Stongly agree 67% Career impact and giving Connectedness and giving Of those who responded to the statement: "My Manchester Of those who responded to the statement: Degree has had a positive impact on my career" “I feel connected to the University of Manchester at the present time” Donors, Donors 1140 1147 4% 4% Strongly Donors Non-Donors Disagree 2% Disagree Strongly Disagree 0% Disagree Donors Non-donors 2% 4% Strongly Disagree 1% Strongly Other 28,358 Others, Neutral Disagree 96% Disagree 28,419 Stongly agree 8% 13% 8% 96% 13% Neutral 17% Stongly agree 20% Disagree Stongly agree 19% 41% Agree 21% Stongly agree 51% Neutral 35% Agree 34% Agree Agree 36% 36% Neutral 39% 7