Dissemination presentation (short version)

24/05/2011 Overview of Presentation Rationale and background Logistics Overall Findings Alumni Relations Alumni communications – methods Alumni communications – content Alumni engagementPRESIDENT’S QUESTIONNAIRE 2010 Development Rationale and background Five-yearly project Introduction to the Project Comparability Data cleaning Initiating contact Understanding alumni opinions of the University Gauging alumni preferences and desires to inform strategyLogistics (1) Design Minimising free-text responses Pre-population Clarity and brevity Strict utility criteria for inclusion Distribution Postal and online Priority groups Approx. 200,000 individuals invited 1

24/05/2011 Logistics (2) Responses Over 35,000 responses (approx. 18% after bounces) Overall Findings The majority of responses (2/3) online Outputs Information about alumni opinions and preferences Clean data Attitudes to the University Attitudes to the University by age 100.00% The University and Me: 90.00% Question Agree Neutral Disagree Total 80.00% Would recommend 90.05% (27201) 8.35% (2523) 1.59% (481) 30205 70.00% 60.00% Feel connected 34.16% (10248) 39.17% (11751) 26.66% (7998) 29997 Would recommend 50.00% Feel connected Positive career impact 77.38% (23163) 17.25% (5163) 5.37% (1608) 29934 Positive career impact 40.00% The majority of respondents would recommend the University 30.00% Slightly more respondents feel connected (34%) than not (27%), 20.00% but there is a high ‘neutral’ figure 10.00% The majority of respondents believe their Manchester degree has had a positive career impact 0.00% Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+ Attitudes to the University up to ten Attitudes to the University up to ten years since graduation years since graduation I would recommend the University to others My Manchester Degree has had a positive impact on my career100% 100%90% 90%80% 80%70% 70%60% 60% Disagree50% Disagree Neutral 50% Neutral Agree40% Agree 40%30% 30%20% 20%10% 10% 0% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 0% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2

24/05/2011 Attitudes to the University up to ten Connection to the University by years since graduation country I feel connected to the University at the present time100% “I feel connected to the University of Manchester at the present time” 70.00%90% 60.00%80%70% 50.00%60% 40.00% Disagree50% Neutral Agree 30.00%40%30% 20.00%20% 10.00%10% 0% 0.00% 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 UK USA China Singapore India Australia Hong Kong Rest of World Response rates by country/region Country Sent Responded % Responded Australia 1,029 325 31.6% Alumni Relations USA 3,378 672 19.9% Methods of Communication Singapore 2,286 313 13.7% UK 168,860 22,474 13.3% India 1,574 195 12.4% Hong Kong 2,792 301 10.8% Peoples Republic of China 3,466 369 10.6% Rest of World 32,664 5,518 16.9% Grand Total 216,049 30,167 14.0% Preferred communication types Use of social networking sites 90.00% Social Networking Site Total Percentage 80.00% Facebook 14111 33.59% 70.00% Orkut 205 0.49% 60.00% YouTube 5706 13.58% E-mail newsletter LinkedIn 6086 14.49% 50.00% Your Manchester Magazine Twitter 2342 5.58% 40.00% YMO website 30.00% Your Manchester Online 2859 6.81% Bebo 60 0.14% 20.00% MySpace 698 1.66% 10.00% None 8911 21.21% 0.00% Other 1027 2.44% Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+ Total 42005 3

24/05/2011 Social Networking Sites by Age Social Networking by Country Rest of Site UK USA China Singapore India Australia Hong Kong World Site Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+ 33.76% Facebook 33.49% (9389) 31.81% (383) 22.49% (157) 40.46% (231) 30.77% (140) 31.20% (146) 40.37% (174) (3216)Facebook 45.66% (4429) 39.77% (3085) 29.65% (1718) 23.79% (1242) 16.94% (555) 8.07% (155) Orkut 0.25% (70) 0.25% (3) 0.00% (0) 0.18% (1) 15.16% (69) 0.00% (0) 0.00% (0) 0.61% (58) 15.96% YouTube 12.74% (3572) 12.46% (150) 10.03% (70) 16.81% (96) 12.31% (56) 14.10% (66) 17.40% (75) (1520)YouTube 20.35% (1974) 14.25% (1105) 12.55% (727) 9.08% (474) 6.87% (225) 3.18% (61) 15.14% LinkedIn 13.83% (3878) 26.33% (317) 10.60% (74) 16.81% (96) 17.80% (81) 16.03% (75) 10.21% (44) (1442)LinkedIn 11.97% (1161) 18.77% (1456) 18.83% (1091) 16.05% (838) 7.84% (257) 2.29% (44) Twitter 5.76% (1614) 6.40% (77) 4.01% (28) 4.73% (27) 7.25% (33) 2.78% (13) 4.18% (18) 5.07% (483) 12.20% YMO 4.60% (446) 6.02% (467) 8.04% (466) 9.54% (498) 11.17% (366) 9.48% (182) YMO 4.49% (1259) 7.23% (87) 18.05% (126) 9.28% (53) 7.91% (36) 10.26% (48) 11.14% (48) (1162) Bebo 0.14% (39) 0.25% (3) 0.00% (0) 0.00% (0) 0.00% (0) 0.00% (0) 0.00% (0) 0.18% (17) None 3.34% (324) 9.75% (756) 21.28% (1233) 33.25% (1736) 51.31% (1681) 73.54% (1412) MySpace 1.53% (429) 1.66% (20) 13.61% (95) 1.23% (7) 0.66% (3) 0.85% (4) 1.39% (6) 1.27% (121) 11.81% Other 14.07% (1365) 11.45% (888) 9.64% (559) 8.29% (433) 5.86% (192) 3.44% (66) None 26.13% (7325) 12.13% (146) 6.88% (48) 8.58% (49) 7.03% (32) 21.79% (102) 9.74% (42) (1125) Other 1.63% (458) 1.50% (18) 14.33% (100) 1.93% (11) 1.10% (5) 2.99% (14) 5.57% (24) 4.01% (382) Total 9699 7757 5794 5221 3276 1920 Total 28033 1204 698 571 455 468 431 9526 Social networking Social networking – a good way to engage? 80.00% “Social Networking Sites are a good way for me to engage with the University/other alumni” 70.00% Social Network Users only 60.00% Agree 33.65% (8475) 50.00% Neutral 29.35% (7392) 40.00% Disagree 36.99% (9316) 30.00% Total 25183 20.00% 10.00% 0.00% Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+ What do our alumni want to hear about? University Developments Alumni Relations Fellow Alumni Topics of Communication Current Students Groundbreaking Research Alumni events Alumni Membership benefits 4

24/05/2011 Preferred content by country Preferred content by age “I am interested in hearing about…” 80.00%100.00%90.00% 70.00%80.00% 60.00%70.00% 50.00%60.00% University Developments50.00% 40.00% UK Fellow Alumni China Groundbreaking Research40.00% 30.00%30.00% 20.00%20.00%10.00% 10.00% 0.00% 0.00% University Fellow alumni Current students Groundbreaking Alumni events Alumni membership developments research benefits Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+ Preferred content by age Preferred content by age80.00% 80.00%70.00% 70.00%60.00% 60.00%50.00% 50.00% University Developments University Developments Fellow Alumni40.00% Fellow Alumni 40.00% Current Students Current Students Groundbreaking Research Groundbreaking Research Alumni Events30.00% 30.00% Alumni Membership Benefits20.00% 20.00%10.00% 10.00% 0.00% 0.00% Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+ Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+ Alumni Engagement Linking to current students through the careers Alumni Relations service Types of engagement Attending events for alumni Attending reunions Attending networking events Obtaining alumni discounts Accessing alumni facilities 5

24/05/2011 Alumni Engagement Content/engagement 60.00% 80.00% Alumni Events 70.00% 50.00% Attending events for alumni Linking to current students through the Careers Service 60.00% Attending events for alumni 40.00% Attending reunions 50.00% Attending reunions 30.00% Attending networking events 40.00% Attending networking events 20.00% Obtaining alumni discounts 30.00% Accessing University facilities (e.g. Library, Sports Facilities, Careers Service) 10.00% 20.00% 10.00% 0.00% Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+ 0.00% Under 30 31 - 40 41 - 50 51 - 60 61 - 70 71+ Event attendance by country Events (networking) “I would be interested in attending events for alumni” “I would be interested in attending networking events”90.00% 100%80.00% 90%70.00% 80%60.00% 70%50.00% 60% Disagree 50%40.00% Neutral Agree 40%30.00% 30%20.00% 20%10.00% 10% 0.00% 0% UK USA China Singapore India Australia Hong Kong Rest of World Charitable Corporate None disclosed Directorships/Trusteeships Volunteering and giving 100% Volunteering and Donation Status Development Issues 90% 80% Charity Volunteer? 70% Donation status 60% Yes No 50% Other Donor Donors 425 742 40% 30% Other 5,916 23,253 20% Grand Total 6,341 23,995 10% % donors 6.7% 3.1% 0% Yes No Current Volunteer? 6

24/05/2011 Directorships and giving Recommendation and giving Of those who responded to the statement: "I would recommend the University of Manchester to others" Donors, 1,139 4% Directorships/Trusteeships and donation status Corporate Charitable Donors Strongly Non-Donors: Strongly Disagree Disagree Disagree Disagree 1%Donation status Directorships Trusteeships 0% 0% 1%Number of donors 85 126 Neutral 5% Others, 28,223 96% Neutral 8%Total respondents 2,123 1,821% donors 4.0% 6.9% Agree 28% Agree 32% Stongly agree 58% Stongly agree 67% Career impact and giving Connectedness and giving Of those who responded to the statement: "My Manchester Of those who responded to the statement: Degree has had a positive impact on my career" “I feel connected to the University of Manchester at the present time” Donors, Donors 1140 1147 4% 4% Strongly Donors Non-Donors Disagree 2% Disagree Strongly Disagree 0% Disagree Donors Non-donors 2% 4% Strongly Disagree 1% Strongly Other 28,358 Others, Neutral Disagree 96% Disagree 28,419 Stongly agree 8% 13% 8% 96% 13% Neutral 17% Stongly agree 20% Disagree Stongly agree 19% 41% Agree 21% Stongly agree 51% Neutral 35% Agree 34% Agree Agree 36% 36% Neutral 39% 7

Dissemination presentation (short version)

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