Dream. Build. Succeed. Cloud computing has transformed the software industry. Every day, more companies are choosing to build and run their businesses in the cloud because it’s faster, easier, and less expensive than traditional computing. Force.com is the new standard for enterprise success in the cloud. In the following pages, we’ll share what some of the world’s most productive developers have already dreamed and built on Force.com. Their success stories are sure to inspire you. Now, you can easily build any application with this new model for cloud development based on clicks, components, and code. Transform a single process, an IT portfolio, or your entire business. The Force.com platform gets better every day, thanks to automatic upgrades, constant innovation, and proven success. So get started building your own dreams in the cloud today, for free, at http://developer.force.com
Creating Success in the Cloud “ The Force.com platform provides us with the fastest path from idea to application, without infrastructure and development delays. —John Johnson, Vice President, ASCAP ” “ The Force.com platform allowed us to create and deliver a total of 14 applications—all without the expense and hassles of traditional application development. ” —Gabrielle Toledano, Executive Vice President of Human Resources, Electronic Arts ® “ Because the infrastructure is taken care of, we’re free to create the best product possible and get it out in the market faster than I would have imagined. —Bob Morrell, CEO, Riskonnect ”
What Will You Build & Run on Force.com? :: 9+ million customizations :: 30 billion integration calls :: Hundreds of partner apps to choose from :: Customers/IT have built tens of thousands of custom applications :: The most trusted platform for the cloud
Samples Management ApplicationAshland FUJITSU PLATFORM SERVICES :: Sales Teams :: Samples :: Materials Operations :: Materials :: Approvals :: Shipping :: History SAP ERP 4 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Manage complex sample • Created a custom application to • Application was fully integrated into management process track and manage the sample existing field application. • Integrate samples that are process. • All data is in one system, providing combinations of materials stored in • Leveraged Visualforce to create a better control and coordination of back-office application built-in process wizard. global processes. • Support detailed sample distribution • Deep integration with the SAP • One integrated reporting platform approval cycle back-office application. offers process transparency. • Create an easy-to-use system • Workflow manages process and • The platform-as-a-service model • Ensure application scales and ensures automated flow. eliminated the need for additional performs across multiple teams • Multilevel approval process hardware or infrastructure. • Provide access to clear history and automates global sponsorship and • Built-in multilanguage and records to ensure compliance complex approval requirements. currency support simplifies global • Audit trail created for all samples and deployment. approval histories.
SAP IntegrationComplex ApprovalsComplete Audit HistoryVisualforce WizardInternationalization
Purchase Order Management ApplicationAltium Limited PLATFORM SERVICES :: Operations :: Inventory :: Services :: Orders :: Executives :: Quotes :: Components :: Projects ERP 6 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Implement a system capable of • Creates printed quotes with multiple • Chose to build on the Force Platform scaling during busy periods product lines and multilingual over purchasing client/server • Get system live within 4 weeks to content; also creates sales order systems from Oracle, SAP, and Siebel. serve upcoming peak business in ERP system, then routes it back • Provides higher levels of availability, period to the appropriate warehouse for performance, scalability, and security. shipment “ • Automate key business processes • Improved allocation of scarce We were able to create a • Streamlines purchasing, improving technical resources to focus on high- comprehensive business platform • Ward off intense competition from visibility of expenditures value, strategic projects. thanks to the power of the larger players ” • Tracks complex global projects for • Eliminated infrastructure Force Platform. • Maximize use of limited technical internal and external groups resources management and software —Alan Perkins, CIO • Tracks inventory of electronic deployment headaches. components and maps each to • The Force Platform Sandbox serves purchase items from suppliers as a deployment testing ground without requiring additional infrastructure.
Real Estate Listings & Warranties Application American Home Shield PLATFORM SERVICES :: Real Estate Agents :: Warranties :: Executives :: Agents :: HR :: Listings :: Home Owners Legacy Applications ERP 7BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE• Provide automated support for the • Built custom applications to track • Chose the Force Platform because unique sales process of the leading the complex relationship between its SaaS architecture allowed U.S. home warranty company, with real estate agents, warranties, and deployment with minimal IT 1+ million homeowners end customers. resources.• Create a better way to track key • Executives can track listings and • Supports between 250,000 and “ listings and warranty information closings on a month-by month 500,000 records, providing real-time• Offer anytime, anywhere data access and year-over-year basis for both visibility into key market metrics. Using the Force Platform for the geographically dispersed accounts and for individual agents • An innovative incentive program we were able to extend our within those accounts. environment with new ” organization keeps adoption at 100 percent. • Bidirectional integration with legacy applications.• Ensure ease of use, an intuitive • Promotional budgets can now be —Yuri Yanishevski, Manager Web-based interface, and offline customer support and ERP systems. managed with greater accuracy. capability Leveraged applications from the Force Platform AppExchange for a 360-degree view of its staff.
ERP for Book PublishingAuthor Solutions PLATFORM SERVICES :: Authors :: Publishers :: Project Managers :: Books :: Executives :: Projects :: Partners :: Printers :: Cost Microsoft BizTalk 8 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Automate the self-publishing • Created a customized application • Prebuilt services and platform workflow for authors and other for the publishing industry that flexibility let Appirio create a publishers for the 1 out of every automates the entire workflow SaaS solution that delivered more 19 new books distributed in the from editorial and cover design to functionality in less time and at a U.S. in 2008 marketing and distribution. fraction of the cost of a custom-built .NET system. “ • Help customers create high-quality • Integrates with existing on-premise We’ve combined our expertise books faster and at a much lower cost systems and third-party services • Open interfaces allowed easier from publishing over 80,000 titles • Integrate disparate back- and front- to create a complete solution with integration among different internal with the world’s best on-demand office systems on a common platform built-in publishing rules, production systems and third-party services. platform to create a system that ” to speed processes and increase workflow, file management, • The platform-as-a-service model will transform our business. visibility into business metrics accounting, e-commerce, and eliminated the need for new —Kevin Weiss, President and CEO relationship management. hardware and maintenance costs. • Develop a unique publishing solution that automates the • Developed and rolled out the • With the Force Platform architecture Partner company’s processes, but can also custom-built application to the first and Visualforce development be resold to other publishers that division (iUniverse) in less than capabilities, the company can easily want to achieve similar results 6 months. add features and services to the app.
Royalty Rights Management ApplicationASCAP PLATFORM SERVICES :: Licensing :: Licenses :: Support :: Rates :: Collections :: Billing :: Sales :: Artists :: Adjustments Billing 10 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Protect the rights of hundreds of • Deployed to 130 employees across • The SaaS system has eliminated thousands of American Society of sales, customer service, collections, ASCAP’s reliance on internal IT Composers, Authors and Publishers and administrative support in the resources. (ASCAP) members by licensing general licensing department. • Intuitive dashboards let users and distributing royalties for • Dashboards consolidate data that identify key performance indicators performances and copyrighted work “ once had to be exported from at a glance. The Force Platform • Manage the complex process of multiple databases and then • Automated handoff and follow- provides us with the fastest governing music usage in different analyzed in Microsoft Access. up processes streamline the sales path from idea to application, venues • Custom tabs manage and monitor lifecycle. without infrastructure and ” • Replace the previous hodge-podge various processes such as rates, • With the customized vacation development delays. of systems based on a Lotus Notes collections and adjustments, —John Johnson, Vice President request app, employees and interface and letters. managers efficiently file and track • Maximize time to value and ensure • Customized and deployed a vacation vacation requests, cutting down on Partner integration with existing workflow request application from the Force administrative busywork. processes and billing systems Platform AppExchange with no additional investment in developer resources.
Healthcare Treatment Management Application CNS Response PLATFORM SERVICES :: Physicians :: Medication :: Patients :: Treatments :: Medical Staff :: Testing Schedules :: Neurologists :: Technician Visits :: Technicians :: Patients Technicians Portal Microsoft DB 11BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE• Identify a secure, scalable, and • Built a custom production • Built a complete production reliable platform to integrate and application to gather data and system and moved production share data between custom data suggest treatment. processes onto the Force Platform systems and partner physicians, • Developed workflows to move in 4 months. technicians, and neurologists information between physicians, • Developing robust, on-demand “• Organize workflows, capture and technicians, and neurologists. business applications with the Force store patient data—including • With a combination of Apex, Platform cost only 25 percent of We needed a scalable, medications and technician visits— Visualforce, .NET, and HTML, the what it would have cost to build the reliable, and secure environment. and present results in an easy-to-use company can store information in one same solution using .NET or Java. The Force Platform was the only format for physicians and patients centralized location for presentation. • The company reduced test tool that could actually do it— and at a fraction of the cost ”• Select a solution that’s easy to processing time from 3 days to deploy globally by this developer • Linked a custom technician’s 24 hours and also decreased of other solutions. portal built on .NET to the Force —Mark Desrosiers, Senior VP, Commercial Operations of a technology that provides Platform for secure access to testing production time significantly. personalized medication guidance schedules and data upload. • Future plans include call center based on brain function and QuickBooks integration plus • A SQL database stores proprietary Referenced-EEG® (rEEG®) data, which international deployment. is accessed via the Force Platform API.
Public Housing Management SystemChicago Housing Authority PLATFORM SERVICES :: Residents :: Goods :: Service Providers :: Income :: Partners :: Dependants :: Health and Wellness :: Skills 12 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Manage the diverse needs of • Client management system built • Rapid deployment much faster residents, partners, and third-party with the Force Platform using than traditional application providers custom objects and workflows. development cycle. • Improve central management of • Goals and referrals let service • Addressed unique, complex security goals/referrals, family information, providers review goals and set up model of personal data, dispersed to “ employment history, case load referrals for residents. multiple partner agencies. We were able to easily management, and reporting • Family information tracking status • Addressed business needs without tailor the Force Platform to ” • Accommodate the needs of of individual service plans. significant IT involvement. our needs. agencies scattered across multiple • Intake employment information • Reduced input and caseload transfer —Leticia McCullom, Management Analyst companies, offices, and locations maintaining resident employment effort by more than 50 percent. history. • Case loads with complex security Partner and sharing model.
Custom ObjectsWorkflowTailored User ExperienceComplex Access Control
Cinema Asset ApplicationDolby PLATFORM SERVICES :: Shipping :: Movies :: Maintenance :: Screens :: Support :: Facilities :: Sales :: Equipment :: Installations Legacy Applications 14 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Create a tool to replace a • Cloud-based cinema asset • Built the cinema asset application in spreadsheet-based system for application provides a rich user 2 months. managing equipment and support interface to better track and • The platform-as-a-service model tickets for cinema customers manage the use of movie and reduces infrastructure and • Automate the product shipping digital equipment. maintenance costs. “ and distribution process as well as • Custom objects include Movies, • Easy access to real-time data With the Force Platform, we maintenance renewals Screens, Facilities, Equipment, and advanced analytics provides can better support our global • Select a hosted solution that would and Installations. increased business visibility and workforce with the tools they minimize resources needed for • In-depth management of cinema improved forecasting. need to support our customers ” infrastructure, maintenance, and equipment and support data • The Force Platform lets around the world. upgrades allows more efficient deployment —George Lin, CIO Dolby cost-effectively develop • Ensure the system provides of technical resources and better custom apps. support for multiple languages customer service. Partner and currencies
Franchise Management Application The Häagen-Dazs Shoppe Company PLATFORM SERVICES :: Franchises :: Shop Inspections :: Franchise Reps :: Real Estate :: Executives :: Openings :: Construction Sites :: Training Outlook 15BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE• Create a system to manage national Franchiseforce includes custom tabs: • Häagen-Dazs selected the Force franchises, including training, • Häagen-Dazs University: tracks Platform over a proprietary, openings, and new construction which franchises have attended in-house solution.• Provide easy access to data currently training • Deployed and customized the available in legacy Microsoft Access • Defaults: tracks which shops failed application in less than 6 months. “ database and Excel spreadsheets inspections • The platform-as-a-service model via VPN ensures franchise information is Salesforce has made a huge • Openings: follows the opening difference in our ability to• Design a solution accessible to process for new construction easily accessible regardless of where remote workers in franchises an employee is working. increase development and sales • Real Estate Leads: matches new opportunities. It’s a resource ” nationwide • Dashboards and reporting capability franchise owners with a potential I turn to 100 times a day.• Ensure customization capabilities shop location give management greater insight —Julie Michelutti, Brand Manager can match the unique nature of into franchise activity. • Integrates with Microsoft Outlook the business for simple information access
Postage Services Application for Dealer NetworkHasler PLATFORM SERVICES :: Dealers :: Meter Data :: Separate Systems :: Products :: Executives :: Templates eAutomate 16 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Provide network of independent • Built two solutions that dealers • Chose the Force Platform for its dealers throughout North America could choose to implement for flexibility, speed of deployment, and with access to valuable postage their businesses. Web-based model. meter data that could broaden their • Developed custom objects, • Combined consistent workflow penetration throughout the U.S. including templates, customer fields, and custom objects, but allowed “ • Maintain separate systems with USPS postage meter data, links to for dealer control of data and The Force Platform allowed individual customer data for current product portfolio info, and customization. us to do the work upfront to independent dealers-owners product lease information. • Developed two dealer solutions provide our dealers with 90% • Identify a third party to help • Workflow automatically alerts within months that went live of the functionality they need, individual dealers of different sizes dealers to contracts and leases up within weeks. but ultimately gives our dealers for renewal. flexibility, selection, and • Support company’s broad portfolio • No hardware required at dealer sites. control over the system. ” of products simply and easily • Offered 3-day and 5-day pre- • The solution is being widely adopted: —Bob Ruvy, Senior Director, Sales Strategy packaged user training sessions on It has already been deployed at 40 complete system. percent of dealers; an additional Partner • Pre-packaged business system 20 percent are projected to come integration templates for onboard before the end of 2008. eAutomate.
Custom ObjectsIntegrationApexWorkflowCompetitive Research
Advertisement Management ApplicationIDG Nederland PLATFORM SERVICES :: Traffic :: Order Confirmation :: Sales :: Materials (execution) :: Finance :: Invoice Printing :: Credit Note 18 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Manage materials traffic and • Built three custom applications: • Easier decision-making thanks to corporate financial processes materials traffic app, finance app, real-time, 360-degree view of all • Create a solution that could be and sales process management app. operations. quickly deployed • Created custom objects, including • Fewer errors due to built-in checks • Design an easy-to-use application Accounting Account, Edition, GB and workflows. “ that would create high user Invoice, Invoice Line Invoice, Credit • Better collaboration across The Force Platform brings all adoption Note, Material, Order, Order Change departments. our business-critical processes Request, Order Line Order, Publication together in one place and • Require minimal upfront investment • Fast rollout from business process Item, and Support Request. maximizes our focus on or IT resources reengineering (BPR) to operational ” • Developed custom code using CRM. our customers. • Use a SaaS approach to software Apex, mashups, and Visualforce for —Dick de Groot, IT Director development and deployment • Sales, traffic, and financial processes Opportunity products (cost per click, plus history data are now centrally cost per mille, discount calculation), managed and accessible. Partner Creating Order confirmations, and (credit) Invoicing. • Easy-to-access, easy-to-use application required no capital • Created workflows, including order investment and incurs no approval, discounts, and notification obsolescence costs. messages (new/change order).
Global Clinical Trials Application Intuitive Surgical PLATFORM SERVICES :: Surgery Staff :: Devices :: Intuitive Staff :: Trials :: Trial Administrators :: Patients :: Cases :: Sponsors 19BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE• Design a system to efficiently • Built a custom clinical trial • The Force Platform–based solution track and report on patients who management system that complies easily meets the FDA’s Good Clinical undergo robotic-assisted, minimally with FDA regulations. Practice standards by managing and invasive surgery for FDA-regulated • The solution went live in just 2 weeks tracking all pertinent information in clinical trials to multiple surgical centers and one consolidated system. “• Choose an on-demand platform clinical trials worldwide with zero IT • Speedy information transfer among that could be customized to comply intervention. multiple parties allows for seamless We feel empowered by the with strict FDA regulations • Automated workflow pushes collaboration and rapid independent Force Platform to create exactly third-party reviews. what we need in far less time than ”• Ensure the solution was fast and surgery results—which are entered reliable to support the life-saving in real time from the operating • The system provides real-time we imagined. —Usha Kreaden, Sr. Director, Clinical Affairs nature of the procedures—plus a room—into the Force Platform sharing of information between trial geographically dispersed team immediately following a procedure, sponsors and participants.• Compensate for the lack of accelerating third-party case reviews • Staff members instantly receive dedicated IT resources that determine if it is safe to proceed. results from anywhere, saving time • A “Patients” tab provides an and travel costs. auditable data trail for each step in a patient’s procedure.
Construction Project Management ApplicationLodgeWorks PLATFORM SERVICES :: Project Managers :: Projects :: Foreman :: Teams :: Executives :: Tasks :: Properties 20 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Design a system to tap project • Downloaded and deployed • Field workers can now access project management knowledge currently DreamTeam Project Management management files remotely from siloed and difficult to access across from the Force Platform anywhere. this large-scale hotel builder’s AppExchange. • Management has greatly improved operations • Enabled access by all project teams. visibility into operations. “ • Create a solution that supports • Pre-populated all hotel development • The new application has eliminated We see the application as aggressive timelines for building tasks and allowed project teams to the use of spreadsheets for project a huge strategic advantage as new hotels, each with hundreds of select the specific tasks required for management. we continue to grow. There is associated tasks their property. no one in our organization ” • Meet project management that isn’t touched by it. requirements that go beyond —Gary Owen, Director of IT standard CRM Partner
AppExchangeCustom ObjectsTailored User InterfaceAnalytics
Franchise Management ApplicationPapa Murphy’s Take ‘N’ Bake Pizza PLATFORM SERVICES :: Franchise Reps :: Store Locations :: Executives :: Marketing Programs :: Store Cleanliness :: Construction Sites :: Customer Satisfaction 22 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Easily track and update all aspects of • Tracks information on stores, quality, • Chose the Force Platform for rapid the businesses now managed with service cleanliness, new construction, development and deployment. Excel spreadsheets and email for and customer satisfaction. • Live in only 3 months. 900 franchises across 30 states • Provides full mobile access via • No hardware required. • Design a solution that can be BlackBerry devices. • The platform-as-a-service model “ quickly deployed • Web-based forms built on the Force allows Papa Murphy’s to build It took less than 3 months Platform report on the health of the tools quickly. to build what would have taken ” stores in the system. a year on other platforms. • Mobile access resulted in better data • Analytics and reports provide quality and faster data capture. —Brian Fisher, Director of Business Technology transparency across users and geographies. Partner
Senior Living Community Application Senior Transitions PLATFORM SERVICES :: Counselors :: Facilities :: Locations :: Payment Options :: Type of Care :: Patients Google Mashup 23BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE• Recommend and place seniors in • Highly customized application • The flexibility of the Force Platform the best care facility for their needs, that filters through attributes and Visualforce let Appirio create a connecting more than 180,000 such as facility type, location, customized industry application that visitors per month with 4,000 payment options, and specialty required little to no user training. connecting seniors with senior living communities facilities nationwide care in real time. • Integration with Google Maps “• Identify the best facility for patients in • A map mashup links patient provided a way for counselors to real time based on dozens of attributes criteria and facility information visually identify facilities, further The Force Platform• Improve the productivity of held in the Force Platform. It improving productivity. helped us both double our counselors so they can assist more automatically lists recommendations, • The platform-as-a-service model counselors’ productivity and provide better service to seniors ” customers, faster gathers facility information, and eliminated hardware maintenance begins the patient placement costs. and our community partners.• Replace the manual process of process—improving counselor —Howard Brown, CEO emailing and faxing documents to • A scalable foundation supports a productivity by 100 percent. help scale the business fast-growing business, providing the • Reports and dashboards provide ability to quickly add new features• Provide partner facilities with better Partner valuable metrics and insight to and attributes. insight into metrics and patient status partner facilities.• Automate and close the loop between sales and patient placement
Claim Processing ApplicationPurolator PLATFORM SERVICES :: Claims Reps :: Claims :: Executives :: Districts :: Client Workbooks :: Tracking Pins SAP 24 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Develop a new application to help • Custom objects include Claims, • Chose the Force Platform over .NET Canada’s largest courier service Tracking Pins, Districts, and and SAP. process its claims Client Workbook. • Application went live in only 10 • Design a solution that eliminates the • Created workflows to enforce weeks with one developer and no manual sharing of information business processes, assign tasks, and infrastructure investment. “ • Replace the legacy DOS-based app send emails to clients. • Strong user adoption resulted in Developing on the Force ” written in FoxPro • Designed Approvals to put claims better-quality data, faster claims Platform is addictive. through a multistep approval processing, and a paperless process. • Address the lack of vendor support —Mino DeFacendis, App Developer for legacy software and hardware process based on claim amount. • Integration with SAP customer platforms • Created reports and dashboards to master greatly reduced manual track open claims, claims by status, processes. claims trending, fraud, and loss prevention.
Baseball Contract Management SystemSFX Baseball PLATFORM SERVICES :: Agents :: Contracts :: Representatives :: Sponsorships :: Incentives :: Players :: Taxes 26 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Replace the paper-based, manual, • Built a contract management system • Unique system that allows workers and laborious process of managing using the Force Platform. to find contracts in seconds, rather contracts, sponsorships, and the • Developed custom objects for than hours. affairs of professional baseball players each aspect of a professional • Fast rollout in only a matter of weeks • Create a system that provides baseball player’s career, including vs. months for other platforms. “ easy access to contracts or other sponsorship management, contract • Far easier and more effective with SFX Baseball has truly important data and eliminates management, tracking of legal issues the Force Platform than with other unique business requirements as time-consuming searches through and taxes, incentives, equipment, available platforms. the premier baseball marketing filing cabinets and personal affairs. agency. The Force Platform • Field reps can now easily locate • Choose a solution that uses field • Mobilized application for field workers contract records and make changes handles our challenges and allows reps more efficiently using BlackBerry devices. us to access mission-critical data or updates as needed. quickly and from anywhere. ” • Track and manage long-term —Pete Smith, CFO relationship with athletes and their families and friends Partner
Advertisement Order Capture Application Tribune COMPANY PLATFORM SERVICES :: Fulfillment :: Products :: Advertising Reps :: Pricing :: Contracts :: Payments eSignatures Pivotal 27BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE• Integrate with Pivotal and Axiom • Replaced previous order entry system • Centralized data from three databases with a central database for sales and databases into the Force Platform,• Create a central order entry system fulfillment information. making processes much more to eliminate the manual tracking of • Integrated with eSignature vendor. efficient. nine newspaper fulfillment teams • Used Apex to define product with • Workflow greatly improved and• Design a secure way to capture individual base price opportunity many manual processes are now customer payment and credit amount. fully automated. card data • Built a custom PDF creation tool and • Creating a contract automatically attaches it to the Opportunity with a Partner• Automate the process of calculating provided a button for previewing a product pricing for each client draft or creating a contract. time stamp. • Created encrypted files and record • Provides secure storage and access types for credit cards. to credit card information. • Salesperson never touches the rates or amount. Fulfillment team has the ability to override total price, if necessary.
Entry Point App for Construction Site ManagementTime Warner Cable BUSINESS CLASS PLATFORM SERVICES :: Engineers :: Records :: Sales Teams :: Leads :: GeoCodes :: Distance Scores :: Costs Google Maps GeoData 28 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Design a way to qualify leads • Bluewolf developed a custom Entry • The Entry Point application was built based on cable coverage, which is Point application. using the MVC design pattern and determined by how close a prospect • The app uses a mashup with Google leveraging Visualforce, Apex, AJAX, is to a current customer or an access Maps and GeoCodes to provide and Google Maps for an enhanced point to cable “distance scores” for each new lead. user experience. • Create a solution to increase • Entry Point identifies the related • This approach allows for simple, productivity by providing accurate construction costs (or lack thereof) efficient unit testing to verify the Partner information; lower the internal stability of the application as well as in selling new accounts by providing engineering resource cost to obtain detailed information to sales easy enhancements in line with the distance info for each lead through a visual interface. Bluewolf Agile methodology. • Improve data quality as well as visibility into customer data and location to provide accurate lead qualification assessments • Integrate detailed geographic data obtained manually from a third- party vendor
Custom ERP ApplicationVetrazzo PLATFORM SERVICES :: Fulfillment :: Shipping :: Finance :: Invoices :: Shipping :: Inventory :: Operations :: Orders :: Billing :: Prices :: Executives QuickBooks 30 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Create an ERP system that could be • Built an ERP solution rather than • The power of the Force Platform customized to handle the unique purchase an expensive ERP package let Vetrazzo build, customize, manufacturing processes of the from SAP or Oracle. and deploy an ERP system in just recycled glass countertops market • Custom apps include Order 7 months. • Design a solution that didn’t require Management, Inventory • The solution was built in a “ the budget and personnel needed Management, Production Planning fraction of the time and cost and We’ve created a state-of-the- to purchase and implement a and Scheduling, Raw Materials without the headaches associated art, fully integrated solution in traditional, on-premise ERP system Management, Shipping and Logistics, with traditional ERP software a fraction of the time and at a • Avoid having to buy and manage a Document Management, and implementations. fraction of the cost—without the hardware infrastructure Invoicing and Warranty Management. • The platform-as-a-service model headaches associated with big ” • Used Visualforce to customize the means there is no infrastructure or ERP implementations. • Choose a Web-based solution this user interface to support unique maintenance. —James Sheppard, President eco-friendly small company could easily support and build upon as its manufacturing processes. • Vetrazzo plans to build and deploy business grows • The Force Platform automatically additional apps for purchasing integrates with Vetrazzo’s ERP and and equipment maintenance CRM applications. management.
Airline Charter Quote Calculation Manager VLM Airlines PLATFORM SERVICES :: Charter Reps :: Planes :: Quotes :: Airports :: Contracts :: Time 31BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE• Create an application that calculates • Developed a custom application, • Better, easier, and faster followup the trajectory cost for an aircraft Charter Quote (Create/Edit). on offers. between two airports for the • Developed multiple custom objects: • Gathers statistics so the company company’s charter department Airports, Quotes, Quote Details, Atys can know its customers better.• Support a geocoding calculation: (airplanes), Contract Iata, Contract • Quote system is fully integrated into “ duration + variable parameter costs Iine, Iata Account Relation, and Iata Salesforce CRM.• Use the output of this calculation Agent Number. The Force Platform has enabled • Saves time and provides easier us to join several business-critical to make a quote, depending on • Developed the application with access to all information linked to a passenger numbers S-controls (AJAX). processes together within one quote (customer, contract, etc.). application, which saved us • Manages key data, including airports, • Financial variables can be changed valuable time and increased our flexibility. ” plane type, and costs settings. quickly. • Creates custom quotes. • Price can be adapted according to —Annelies Verbist, Head of Distribution • Developed workflows for approvals, changing market situations, such as validation rules, notification the cost of fuel. messages, and mail merge. Partner • Designed dashboards, reports, and message and letter templates.
Key Account Management ApplicationWrigley PLATFORM SERVICES :: Sales Teams :: Cost :: Store Reps :: Programs :: Executives :: Budget :: Pricing :: Stores :: Rates 32 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Design a system that fosters • Built custom applications with the • Multiple, complex applications collaboration among team members Force Platform for managing all can now be managed in one • Create solutions that provide aspects of key accounts, including system instead of the several siloed comprehensive reporting capabilities tracking cost share programs. environments previously required. • Ensure high-quality data and • Workflows let executives drive • The new system is easily accessible functionality that can evolve as accountability. by all teams and departments. needed • Custom reporting plus advanced • Results to date include improved • Replace the hard-to-manage analysis through crystalreports.com. coordination, communication, and Partner version control of Excel spreadsheet teamwork between departments for documentation all customer-related activity tracking. • Simple, easy-to-use applications maximize user adoption. • User-friendly interface speeds data input and improves accuracy.
Training & Certification ApplicationsAdvanced Equities Financial corp. Research & Workflow 1000s of Projects FUJITSU Development PLATFORM SERVICES :: Operations :: Mobile :: Products :: Advisors Warehouse Courses :: Executives Sales :: Curriculum :: Sales 100K+ Accounts :: Training Globalization :: Goals :: Accounting Project Managers :: Certifications Analytics :: History 36 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Deploy training quickly to franchised Custom objects allow management • New reps are trained and advisors of fast-growing investment and tracking of: certified quickly. capital company • Coaching and trainer activities • Management can track each • Track progress and certification • Advisor performance through individual’s training progress to status of advisors as well as training programs meet target performance goals. performance training history • Trainers can easily track their • Training history more easily programs and curriculum. • Complex workflow to manage • Consolidate training history • Investment qualification process approval process of new Partner dispersed across multiple databases was reduced from 2–3 weeks to investments into funds and desktop applications 3–5 days and turned into a near- • Web2Anything (from the Force • Replace manual, paper-based Investor paperless task. Platform AppExchange) to Qualification Questionnaire process • Central repository gives multiple manage Investor Qualification that typically took 2–3+ weeks business units improved throughput Questionnaire from investor • Involve multiple business units in prospect to advisors and and eliminates “wild goose chases.” the approval process, with multiple Advanced Equities checkpoints
Inventory, Referral, & Pricing Management ApplicationsBandwidth.com Research & Workflow 1000s of Projects Development PLATFORM SERVICES :: Executives Mobile Products :: Inventory :: Partners Sales :: Referrals :: Pricing Globalization 100K+ Accounts Pricing Project Managers :: Operations Analytics 38 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Create a platform to track key • Selected the Force Platform based • Every department now tracks key inventory, pricing, and referral on integration, customization, and operational metrics in real time. data for fast-growing ISP and functional requirements. • Strategic partners participate VoIP provider • Tight integration between directly in operations, minimizing • Control access to data for strategic proprietary pricing engine and the overhead and manual processes. partners via a secure system easily “ Force Platform eliminated delays. With Salesforce CRM available over the Internet • Leveraged powerful customization and other key initiatives, • Enable bidirectional integration with tools to track inventory, business Bandwidth.com has grown at highly specialized pricing engine ” initiatives, and referrals. 200% during the past 3 years. —Kade Ross, Executive VP
Eight Applications on the Force Platform Bennett’s Business Systems Research & Workflow 1000s of Projects Development PLATFORM SERVICES :: Executives Mobile ::Products Projects :: HR Sales :: Pricing :: Fulfillment Globalization ::100K+ Accounts Products Project Managers :: Sales :: Inventory Analytics 39BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE• Design an effective way to manage • Used the Force Platform to unite, • Employees now focus on the business multiple applications deploy, and manage unique at hand, not how to share data across• Gain the ability to create customized on-demand applications for applications and organizations. applications for business-specific product management, pricing • Sales executives can track client needs and configuration, recruiting, responses throughout the sales document management, inventory “• Deploy an “anywhere, anytime” pipeline. solution users can access 24x7 management, and customer • Sales can leverage comprehensive We believe the Force Platform equipment asset management represents a dramatic leap forward ”• Create an easy-to-use system that intelligence on up-selling and cross- could be rapidly deployed and • All eight applications built using selling opportunities. for on-demand applications. adopted by users the Force Platform declarative —Wes Benwick, CEO and President • Customer retention significantly environment improved because account reps can • Round-the-clock access to business- access and respond to client data/ critical information from Web history on demand. browsers and wireless devices • A 360-degree view of the business
Student Performance & Counseling ApplicationsBronx Lab School Research & Workflow 1000s of Projects Development PLATFORM SERVICES :: Parents Mobile :: Products Grades :: Teachers Sales :: Counseling :: Counselors Globalization :: 100K+ Accounts Attendance Project Managers :: Performance Analytics :: Homework 40 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Track and measure students’ • Built a custom application with no • Deployed in 1 month. homework, grades, attendance, and IT support • Transformed the way the school counseling performance in school • Real-time access to student manages student information. for low-income families progress, attendance, demerits, and • Dashboards let the school stay on • Address inaccurate numbers and homework top of attendance and demerits. “ metrics generated from a legacy • Daily updates to parents, teachers, • Administrators and teachers can see The Force Platform is provid- application and advisors via the Web ing us with the innovation we trends, solve problems, and enhance ” • Reach 90 percent attendance to • Workflow automatically sends email performance. need to transform education. maintain the autonomy to make to parents or principal when a child • More effective reporting helps —Marc Sternberg, Principal hiring, teaching, and learning is absent or given a demerit attract future funding. decisions independent of a regional • A custom counseling tab helps • Success has led to use of the superintendent the school social worker manage application at 30 other New York counseling sessions City schools. Partner • Reports and dashboards can be easily created based on data in the system
Custom Healthcare ApplicationsCRC Health Group Research & Workflow 1000s of Projects Development PLATFORM SERVICES :: Patients Mobile :: Products Patient Data :: Operations Sales :: Available Space :: Doctors Globalization :: 100K+ Accounts Facilities Project Managers :: Admissions Analytics Legacy Tracking Microsoft Outlook eFax 42 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Create an efficient, scalable • More than 30 custom objects and • Using the Force Platform, CRC system to manage client intake for 400 custom fields manage all data Health created scalable applications specialized behavioral healthcare throughout the admissions and that mapped directly to its unique services provider discharge process. business needs. • Replace Excel, proprietary apps, • Advanced and customized reporting • Security levels matched what’s “ and ACT! capabilities let CRC track every required to comply with the The apps we’ve customized on • Streamline operations and provide attribute of a prospective client to Health Insurance Portability and the Force Platform have resulted a way to tie revenue to referral provide better treatment options Accountability Act (HIPAA) and other in a more efficient intake process, performance and care. industry regulations. which has helped us help more ” • Provide greater visibility into • An innovative census application • Open APIs permitted tight people. provides a real-time view into bed integration with legacy tracking —Jim Thompson, Senior Director of Marketing treatment history, future placement, and clinical and behavioral trends availability at each of CRC’s programs systems, Microsoft Outlook, eFax, that might impact CRC’s marketing to speed client admissions. and other third-party apps. Partner and acquisition strategy • A Web marketing application tracks • The Force Platform developer tools data on CRC’s 100+ Web sites. let multiple application developers work collaboratively and efficiently through launch.
Finance, Recruiting, Proposal, & Collections Applications Drake International Research & Workflow 1000s of Projects Development PLATFORM SERVICES :: Finance Mobile ::Products Projects :: HR Sales :: Proposals :: Sales Globalization ::100K+ Accounts Recruits Project Managers :: Collections Collections Analytics HR 43BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE• Consolidate disconnected, • Selected the Force Platform for its • A single, common platform homegrown legacy systems on-demand architecture, ease of use, consolidates disparate systems and for a global human resources and robust customization tools. automates business processes. solutions provider • Created four new applications. • Management has real-time visibility• Standardize operations on a • Built a collections application into key metrics and can adjust “ platform that could integrate to manage account finances; priorities accordingly. multiple business processes integration streamlines • The ability to build customized The Force Platform helped us• Go beyond traditional packaged communication between finance modules and solutions gives the build the customized solutions applications to support numerous and the proposal team. company exactly the tools it needs we needed. To have one compre- unique business processes with to manage and build its business. hensive system that houses all the • Customized the proposal application. systems we would otherwise need ” customized solutions • A custom recruitment solution • A single resource administers the is powerful. integrates with a legacy applicant- entire system, significantly reducing —Tony Scala, Vice President of Marketing tracking system to build a complete IT costs. candidate history. Partner • Built a project application to streamline project management activities.
Project Management Applications Research & Workflow 1000s of ProjectsDell Development PLATFORM SERVICES :: Release Managers Mobile :: Products Change Requests :: IT Analysts Sales :: Feature Requests :: IT Architects Globalization :: 100K+ Accounts Release Scope Project Managers :: IT Development :: Program Issues :: Bus Automation Team Analytics 44 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Manage a large number of global • With the Force Platform, built a • Developed the application/tool business requests to change the custom application called PMO to within a matter of weeks; continue Salesforce CRM and Salesforce CRM manage the change control process. to evolve it, as necessary. Partner Networks applications • Configured custom objects and • Provides metrics related to release • Expand project management fields to capture all necessary capacity and the effort required to “ functionality to cover all applications information about a request. develop a release. The PMO tool—along that touch the CRM program • Leveraged Workflow to notify teams • Uses task management instead of with our Release Methodology— • Replace the previous system, which at designated points in the process. emails, creating an audit trail. provides transparency to did not include or support a change our business support teams, • Used Analytics to drive approvals • Uses Reports and Analytics to drive management process and scope meetings in real time. architecture, design, and release encouraging collaboration ” and trust. • Create a system that can measure • The new PMO tool supports a scope decisions. —Ryan Worobel, Sr. Manager CRM and store the Level of Effort & broader release management • Provides transparency on change Capacity methodology. status for business and IT. • Ensure transparency to the change • Evaluating using the Force Platform process, allowing for tradeoffs by for other Customer Self-Supported business stakeholders (CSS) and patent processing applications.
Custom ObjectsLong Text FieldsIntegrated CalendarWorkflowTagging
Investment, Payment, & Deal ApplicationsDreambuilder Investments Research & Workflow 1000s of Projects Development PLATFORM SERVICES :: Advisors Mobile Products :: Borrowers :: Executives Sales :: Payments :: Partners Globalization 100K+ Accounts :: Deals Project Managers :: Operations :: Investments Analytics Strategic Partners 46 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Manage all facets of the • The application went live in just • Realized 129 percent growth in bourgeoning business of a small 5 days. assets under management in 1 year. New York–based mortgage • Custom apps developed to match • The company runs all aspects of its investment firm processes as they evolve now track operations—from investors and • Replace an online version of ACT! deals, investments, homeowner partners to products and deals—in “ that couldn’t scale to meet the details, and borrower payments. the cloud with Salesforce CRM and The Force Platform has myriad customization needs of the • Dashboards track mortgage/ the Force Platform. empowered us to build custom evolving business property purchases, leads, deals, • The Force Platform AppExchange apps, integrate third-party • Adapt the legacy environment to and revenue. ecosystem provides a repertoire of systems, and deploy ” support the unique challenges faced • Integration with a strategic preintegrated solutions. pre-integrated solutions. by the financial services sector —Peter Andrews, President and Founder partner via 30–40 fields facilitates • Simple customizations—executed • Select a platform with robust the exchange of service deal without a developer—transformed functionality and integration information. Dreambuilder into an agile capabilities • Integration with QuickBooks for its organization with greater insight • Create a solution that goes finance and operations employees is into its business. beyond CRM and includes channel a future corporate goal. management
HR Recruitment Applications Electronic Arts Research & Workflow 1000s of Projects Development PLATFORM SERVICES :: Hiring Managers Mobile ::Products Candidates :: HR Sales :: Positions :: Executives Globalization ::100K+ Accounts Referrals Project Managers PeopleSoft Analytics Outlook 47BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE• Create a talent relationship • Chose salesforce.com primarily for • Realized the vision of a consolidated, management system for the world’s its on-demand Force Platform that global talent acquisition system— leading independent developer provides the flexibility and speed to the most advanced of its kind, and publisher of interactive respond to a rapidly changing global according to the Corporate entertainment software for talent environment. Executive Board—now available in advanced entertainment systems 12 languages. “ • Integrated new application with• Consolidate data from disparate Microsoft Outlook; plans to integrate • Achieved a 95 percent adoption rate. The Force Platform allowed us Microsoft Excel spreadsheets with multiple, mission-critical • New ability to track leads to contact to create and deliver a total of 14• Measure the conversion rate of systems are underway. conversion gives the company a applications—all without the expense and hassles of traditional ” contacts to candidates and the • Deployed on Force Platform Mobile. critical indicator of how well its success of recruitment campaigns brand resonates in the marketplace. application development. • Built a detailed pipeline statistics — abrielle Toledano, Executive Vice President of G• Deploy a global, multilingual, end- application that accurately forecasts • By fully integrating enterprise apps Human Resources to-end talent acquisition platform how many people should be such as PeopleSoft HRMS and contacted to fill a given position. subsuming its Applicant Tracking • With dashboards, talent acquisition System into their Force Platform leaders can oversee recruitment application, EA is on track to close efforts on a global scale. the loop on its recruitment process worldwide.
Contracts & Legal Document Management Applications Research & 1000s of ProjectsFios Inc. Workflow Development PLATFORM SERVICES :: Management Mobile :: Products Contracts/Quotes :: Reps Sales :: Manufacturing :: Services Globalization :: 100K+ Accounts Recruitment Project Managers :: Fulfillment :: Legal Documents Analytics BPM HR 48 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Replace a manual, spreadsheet- • The Force Platform integrates with • The solution went live nationwide in based forecasting process that was the company’s business process 30 days, with limited IT involvement; time-consuming and inaccurate management (BPM) systems. Fios achieved 100 percent user • Create an application to manage • Remote users and management now adoption in 3 months. contracts and legal documents have real-time views of each order’s • Up-to-the-minute reports, job “ effectively manufacturing status. orders, and detailed customer status The Force Platform has • Develop an easy-to-use system that • Fios quickly built new applications reports are available on demand enabled us to quickly integrate from any location. ” did not distract resources from IT or to manage contracts and legal our systems. product development documents. • Integration across systems means —Director • Customization extends to back-office processes are better managed and systems such as finance and HR: HR’s productivity has increased. RMS tab, for example, provides a way • Future plans include further to store resumes, record notes, and integration with other business track recruitment results. systems and providing real-time • Additional integration is planned order-manufacturing status to with Eloqua, Sant, and the clients via a customer portal. company’s IP telephony system.
AnalyticsCustom TabsIntegrated with BPMCustom Objects
Room Reservation, Player Exchange, & External Portal ApplicationsHarrah’s ENTERTAINMENT Research & Workflow 1000s of Projects Development PLATFORM SERVICES :: Harrah’s Employees Mobile :: Products Properties :: Partners Sales :: Hotel Rooms :: Executives Globalization :: 100K+ Accounts Limos Project Managers :: Events Analytics :: Clients :: Locations :: Reservations Multiple Legacy Apps 50 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Replace heavily manual • Player Exchange (PX), an enhanced • The Force Platform is now a standard processes—including faxes, casino marketing system, lets option for developing new projects. emails, spreadsheets, and phone management launch tasks for • Scaled from initial four users to calls—for newly merged Harrah’s hosts to contact guests based on nearly everyone on a property. Entertainment and Caesars specific criteria. • Replaced a Microsoft-based system. Entertainment “ • Roomforce, an online reservations • The Force Platform provides real- When we discovered how we • Manage players, charters, room system booked through PX or an could use the Force Platform to time feedback through dashboards assignments, and events for key online portal, is used by 26 Harrah’s develop custom solutions, we and reports. clients properties and supported 90,000+ were thrilled to take advantage of • Match Harrah’s world-class use of reservations in 2007. • Roomforce replaced a process that something that put us in control required 500–600 faxes per day and ” information technology to innovate • Fact Book is a locale for posting current of our applications. and manage its business based on property and event information for operated at a 2-week backlog. — im Stanley, CIO and SVP of Innovation, T metrics and operational visibility use by the marketing network. • Significant new business Gaming and Technology opportunities are now managed in • Select a technology that could be • NCM Portal is used by reps to access minutes instead of days. easily adapted to Harrah’s unique Roomforce and Fact Book. business requirements and could • NCM Administration is a repository scale across multiple IT projects of all information needed to manage a large marketing organization.
Retail Banking Compliance & Customer Inquiry Management Applications Japan Post Network Research & Workflow 1000s of Projects Development PLATFORM SERVICES :: All Branch Employees Mobile ::Products Inquiries Sales :: Mail Globalization ::100K+ Accounts Insurance Project Managers :: Banking Analytics :: Post Offices 51BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE• Create an exclusive system for • Services can be deployed rapidly, • Implementation has grown to the newly established Japan Post leveraging a rock-solid data center 40,000 users. Service Company that integrated the and security. • Service representatives can respond systems of three existing companies: • The interface and tabs can be easily appropriately to customers on the Postal Savings, Postal Life Insurance, customized, even after deployment. spot. and Postal Service “ • Users can easily access the • Obtained and confirmed personal• Consolidate paper-based customer application via an Internet browser information usage agreements with Japan Post Network deployed a data and feedback from Japan Post’s from any of the 24,000 offices. customers nationwide. custom-developed application to branch offices at headquarters for 40,000 users in only 2 months. It ” • Management now has real-time • Will move beyond pilot program was the key to our success. systems development visibility into business processes and analyze benefits of custom —Akira Iwasaki, CIO• Comply with regulations and using reports and the dashboard. development vs. SaaS and look into compile a database of personal where SaaS deployment can be information usage agreements expanded. with customers that also supports cross-selling opportunities between Japan Post Service Company and the group companies
Suite of HR ApplicationsJobscience Research & Workflow 1000s of Projects Development PLATFORM SERVICES :: Sales Teams Mobile :: Products Recruits :: HR Sales :: Products :: Services Globalization :: 100K+ Accounts Billing Project Managers :: Performance Analytics :: Pipeline Outlook 52 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Replace an ineffective ACT! database • Chose salesforce.com for its ability to • By jettisoning disparate software to automate processes for a leading adapt to its business. applications for one unified Web- developer of recruiting and hiring • Shifted the company’s corporate based solution, the company solutions for the healthcare industry structure to run entirely in the cloud. streamlined processes and • Get a complete view of the business communications companywide. • Built a recruitment application for “ across multiple people and functions the Force Platform AppExchange • Deployment reduced the need for We wanted Talent Relationship • Select a solution that would align called Pass It On. a support staff from 1.5 full-time Management to be a reality for ” with its vision as a Web-based equivalents to zero. thousands of recruiters, today! • Downloaded and customized more innovator than 30 apps from the AppExchange, • Achieved a 360-degree view of the —Ted Elliott, CEO • Integrate with multiple applications ranging from marketing and product business for more accurate business management to HR and finance. assessment and planning. • Support in-house configurations and customizations • Each department head maintains • Future plans to integrate Salesforce dashboards to report to the CEO. CRM Partner Networks will offer greater synchronicity with • Integrated with a hosted version of Jobscience’s hospital and healthcare Microsoft Outlook. partners.
WorkflowMashupVisualforceApexIntegrated with Outlook
Supply Chain, Sample Management, & Product Development ApplicationsKerry INGREDIENTS AND FLAVOURS Research & Workflow 1000s of Projects Development PLATFORM SERVICES :: Sales Mobile :: Products Inventory Sales :: Customer Service :: Suppliers :: Product Development Globalization :: 100K+ Accounts 1000s of Projects Project Managers :: Executives :: 10K+ Products :: Operations Analytics :: 100K Accounts 54 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Develop a global, on-demand • Used the Force Platform to create • The application has been embraced system to create custom multiple cloud-based applications by 800+ users in the company’s applications for new product that manage 100,000+ accounts and major North and South American development, sample management, thousands of projects worldwide. locations. and supply chain for this global • Replaced the legacy Visual Basic 6.0 • The system is viewed as mission- leader in food and beverage “ client/server system. critical by executive management. Using the Force Platform, ingredient and flavor production • Implemented a new international • Includes 250+ custom objects, 100+ we’ve replaced years of program- • Shift to cloud-based application system across the U.S., Canada, dashboards, and a robust security ming with weeks of development, development to ease deployment Mexico, and Brazil. and collaboration model. creating an application more at remote locations and streamline quickly, easily deploying it • The new sample management • Initial rollout was completed in just acquisitions enterprise-wide and achieving application is fully integrated with 6 weeks. • Select an advanced platform to greater adoption than was the CRM application. ” rapidly create custom, sophisticated previously possible. • Teams from multiple product lines business systems to solve unique —Dan Callahan, Director of Information around the world can now plan, Technology customer needs manage, and gain visibility into the ingredient development projects.
Human Capital Management Applications Nimbus Partners Research & Workflow 1000s of Projects Development PLATFORM SERVICES :: HR Mobile ::Products Training Sales :: Hiring Managers :: Performance :: Executives Globalization ::100K+ Accounts Contracts Project Managers :: Purchase Orders Analytics :: IT Assets 55BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE• Avoid large up-front investments • Built a human resources • Chose the Force Platform over other in infrastructure for this UK-based management application that platforms for its Web-based model, company that helps customers drive manages employee vacation ease of use, and point-and-click transformational change through requests, performance reviews, development capabilities. process management and more. • Grew turnover from $2 million 6 “• Create a human resources • Developed custom IT asset years ago to $18 million today. management system management, partner contracts, • Reduced collection times from 75 The great thing about the• Develop additional applications to employee training, and purchase days to 24 days. Force Platform is that you don’t streamline business processes and order apps using the Force Platform. need to be an expert developer to • Minimized administrative overhead. quickly produce critical business ” minimize administrative overhead • Workflow automatically alerts users when purchase orders come in. • Improved accountability and applications.• Compensate for a lack of in-house response times. —Lucy Mills, Business Excellence Manager development resources
Shipping, Warranties, & Product Distribution Applications Research & Workflow 1000s of ProjectsNetQoS Development PLATFORM SERVICES :: Operations Mobile :: Products Shipping :: Shipping Sales :: Inventory :: Sales Globalization :: 100K+ Accounts Quotes Project Managers :: HR :: Orders :: Executives Analytics :: Renewals FedEx UPS 56 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Create a solution for quotes using • Built an evaluation management • Chose the Force Platform over .NET data currently in Excel and ACT! tool to track shipping, product and J2EE for ease of development, • Choose a platform to handle distribution, and retrievals. innovation, and platform-as-a- commissions, contract management, • Mashups take users directly to FedEx service model. evaluations, and more and UPS sites for shipment tracking. • Lets salespeople submit 50+ “ • Custom quoting tool built with customer quotes per week. The Force Platform is the S-controls automates printing and • Supports NetQoS’s 40–50 percent center of the universe for our customizations of quotes. annual growth rate. business. It’s the backbone of ” our operations. • Maintenance renewal app tracks • One user can easily build a large maintenance renewals and number of apps. —Jim Duster, VP of Sales Operations interactions related to servicing appliances. • Apps downloaded from the Force Platform AppExchange handle commissions and contract management.
License, Billing, & Contract ApplicationsPearson Packaging Systems, Inc. Research & Workflow 1000s of Projects Development PLATFORM SERVICES :: Service Teams Mobile :: Products Quotes Sales :: Sales Operations :: Orders :: Executives Globalization :: 100K+ Accounts Equipment Project Managers :: Prices Analytics :: Components :: Cost ERP 58 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Develop accurate quotes for custom • Built custom applications to automate • Chose the Force Platform over .NET manufactured equipment post-sales service process, including and J2EE for rapid development, • Automate manually intensive managing contracts, licensing, billing, innovation, and platform-as-a- quote process and custom asset data. service model. • Integrate legacy ERP application • Automated the quotation process • Sales reps now can create quotes “ using BigMachines’ product for prospects and customers • Provide access to customer The Force Platform allows us configuration solution from the directly within Salesforce CRM in to aggressively expand the level equipment detail for post-sales Force Platform AppExchange. less than 5 minutes instead of the of functionality we are using and service • Deployed integrated solution to previous 1+ hour. achieve our goal of extending • Eliminate expensive maintenance 1,100 current users, including 900 • Reduced training time while Salesforce CRM throughout our costs related to disparate legacy ” new users. increasing productivity. entire organization. systems —Scott Reed, Vice President • Integrated configured products, • New post-sales service program including pricing, component, and successfully supports service reps real-time cost. with key customer asset data.
License, Billing, & Contract Applications Penson GHCO Research & Workflow 1000s of Projects Development PLATFORM SERVICES :: Brokers Mobile ::Products Licenses :: Operations Sales :: Contracts Globalization ::100K+ Accounts Billing Project Managers Commission System Analytics Microsoft Outlook 59BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE• Design a cost-effective system for • Built custom apps for license tracking, • By consolidating information on a this registered futures commission billing, Web site administration, and unified, Web-based platform, Penson merchant and broker-dealer outside contracts. GHCO streamlined its operations.• Avoid adding another server to a • Platform flexibility enables multiple • The multitenant SaaS delivery model server room already maxed out customizations on-the-fly. prevents overburdening IT resources “ from hosting trading software on 18 • Integrated with Microsoft Outlook. and maximizes ROI. different platforms • Management buy-in has spurred Using the Force Platform, we • Integrated an internal commission- were able to augment and extend• Create an easy-to-customize solution building system, with contract user adoption, resulting in greater that could handle four to five efficiencies and enhanced our solution so that it became information stored in the Force more than simply a way to ” business change requests per week Platform. customer service. manage customers. • Dashboards let the company track — arrie Radwan-Maney, Manager of C Client Services and Operations account openings and closings conducted by outside business development consultants and generate real-time reports.
Emergency Room Staffing, Billing, & Hurricane Tracking ApplicationsSchumacher Group Research & Workflow 1000s of Projects Development PLATFORM SERVICES :: Staffing Mobile Products :: Physicians :: Billing Sales :: Staff :: Executives Globalization 100K+ Accounts :: Emergency Rooms Project Managers :: Scheduling Analytics :: Contracts :: Billing PeopleSoft Tangiers 60 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Choose a platform that would allow • Built multiple applications on the • Deployed in less than 4 months to this large U.S. emergency medicine Force Platform, using the Force 200+ users. practice management company Platform Sandbox as a development • Reports are easy to generate and to maintain its 30 percent annual testing ground. let executives quickly identify growth rate • Integrated with its PeopleSoft problem areas. “ • Provide the relational information system, ensuring physicians are paid • Data quality has significantly The Force Platform lets us missing in legacy Microsoft Access correctly and on time. improved as a result of moving to maximize our focus on innova- and SQL databases • Integrating with Tangiers Physician salesforce.com. tion. Being able to run all of • Meet stringent Health Insurance Scheduling system. these applications in the cloud • With the Force Platform and Apex, ” Portability and Accountability Act • The Force Platform’s mobile Schumacher Group can easily write changes everything. (HIPAA) requirements —Doug Menefee, CIO capabilities allow users to access the and deploy applications to support • Create a solution the company app via BlackBerry devices. its ongoing growth. could deploy quickly, customize to • Installing three apps from the • The company will customize its fit its business, and integrate with Force Platform AppExchange: application user interfaces with existing systems Apttus Contract and Proposal Suite, Visualforce to boost productivity Clicktools, and Crystal Reports. and user adoption.
Applications for Connecting the Clouds Research & Workflow 1000s of ProjectsappirioAppirio Development PLATFORM SERVICES :: nyone who wants A Mobile :: Products Contacts Sales to bring together the :: Events Globalization :: 100K+ Accounts power of Salesforce Campaigns Project Managers :: CRM, Google Apps, and Dashboards Amazon.com Web Analytics :: Attachments services—from individu- Google Apps als to the enterprise Amazon.com 64 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Eliminate duplicate information in A comprehensive portfolio of free and • With rich APIs and the GData Toolkit, multiple applications for-fee solutions that Salesforce CRM Appirio can easily connect multiple • Ease collaboration across business users can use to: on-demand systems. boundaries • Easily synchronize calendars and • Solution was developed in less • Avoid wasting time manually contacts than 2 months. “ copying and pasting information • Collaborate on marketing • No hardware or additional Appirio uses the Force Platform campaigns infrastructure was required. to bring together the world’s leading on-demand platforms • Create and share customized • Ability to integrate with any and empower organizations CRM dashboards application built on the Force of all sizes to run their business • Manage their documents Platform. in the cloud. ” —Chris Barbin, CEO
Sync with GoogleIntegrated StorageMashupsAnalyticsVisualforceIntegration
Contract & Proposal Management Application Research & Workflow 1000s of ProjectsApttus Development PLATFORM SERVICES :: Legal Mobile :: Products Contracts :: Operations Sales :: Proposals :: Shipping Globalization :: 100K+ Accounts RFPs Project Managers :: Collections :: Agreements :: Accounting Analytics Legacy Applications Content Management 66 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Create a vehicle to launch this • Built a cloud-based contract and • Profitable in 10 months. contract and proposal management proposal management application. • Rapid time-to-market and go-to solution provider’s business and • In only 2 months, Apttus was able to market advantages helped the build and deliver its applications run its entire business and build all company acquire 32 customers such • Avoid investing millions of dollars its applications natively on the Force as Hitachi and Symantec and 6,500 “ on hardware infrastructure Platform. users in only 1 year. We are profitable because • Provide the data protection and • Out-of-the box platform features • Apttus estimated .NET costs to we didn’t need tens of millions SAS 70 certification Fortune 500 such as dashboards, reporting, build the application at $4–$5 of dollars in investment and customers require—promises a and integration with Microsoft million, plus another $3–$5 million could draw on the credibility small startup can’t make Outlook and other systems can be for infrastructure and delivery, and tested performance quickly deployed and leveraged compared to zero start-up costs of the Force Platform to • Prove itself in the competitive ” by customers. with the Force Platform. win customers. enterprise business market —Kirk Krappe, CEO • The company saved tens of millions • The solution won the Appy Award of dollars on start-up infrastructure for “Best Native Application” at and application delivery costs salesforce.com’s Dreamforce 2007 by leaving the heavy lifting to user and developer conference. salesforce.com.
Enterprise Accounting Application Research & Workflow 1000s of ProjectsCODA Development PLATFORM SERVICES :: Finance Mobile :: Products Revenue :: Operations Sales :: Schedules :: Shipping Globalization :: 100K+ Accounts Orders Project Managers :: Collections :: Invoices :: Accounting Analytics :: Agreements Legacy Applications Credit Check 68 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Enter the ERP market in less than • Developed CODA 2go, the first • Introduced the first enterprise 12 months enterprise accounting system accounting system built and run • Become a SaaS leader in that market built and run natively on the Force in the cloud in just 6 months— Platform. something that would have been • Address customer requests to • Integrated Order to Cash process impossible on .NET or J2EE. integrate Salesforce CRM with the “ company’s suite of accounting lets users convert Opportunities in • Built reports to accompany CODA Developing our own on- applications Salesforce CRM to invoices with a 2go in a few days using standard demand platform in-house was single click and post the transaction platform features such as workflow out of the question; doing so • Avoid the long timelines of building to their sales ledger. and reporting. would have cost an additional an on-demand development ” platform • CODA 2go features real-time • Able to easily customize the user 2 years in delays. credit management, including interface using Visualforce. —Liz Schofield, Group Marketing Manager • Choose a cloud-based platform to built-in rules to ensure approval • Because it’s a native Force Platform help build complex applications requirements are met. app, CODA 2go automatically quickly and easily while delivering reliable performance, ease of use, • The app provides easy, controlled integrates with other Force and full functionality to users self-service access to finance and Platform–based apps such as CRM information. Salesforce CRM.
CRM Application for Nonprofits Research & Workflow 1000s of ProjectsConvio Development PLATFORM SERVICES :: Development Mobile :: Products Donations :: Advocacy Sales :: Relationships :: Executives Globalization :: 100K+ Accounts Correspondence Project Managers :: Board Members :: Online Interactions :: Communications Analytics :: Program Staff :: Volunteers 70 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Address the specialized CRM needs • The new app, called Common • Convio can focus on developing of nonprofits that include donation Ground, goes beyond traditional functionality specific to nonprofit management, volunteer tracking, donor management to provide needs, knowing the Force Platform communication tracking, and more a different way of delivering will continue to deliver CRM • Add to the company’s successful relationship management software innovations. to nonprofits that lets them use data “ SaaS online marketing solutions • The Force Platform AppExchange In developing a CRM for nonprofits and integration for raising money and advancing marketplace lets Common Ground solution for nonprofits, the tools for third-party CRM/donor their mission. clients adopt the add-ons they need Force Platform provided a management products • The app is tightly integrated with to be successful. significant head start. ” —Tom Krackeler, VP of Product Management • Create an alternative to legacy, on-premise, and closed applications that make it difficult for clients to Convio’s online marketing suite of products so nonprofits can track and leverage all interactions, • The ecosystem of Force Platform partners and third-party developers is a valuable universe of expertise integrate and collaborate. correspondence, and relationships. that helps clients make the most of • Decide whether to build a custom • Common Ground provides customized the Force Platform and native apps. CRM solution from scratch or functionality for donation management, leverage existing technology: relationship management, and other the Force Platform. activities in a specialized CRM solution for nonprofits.
Wealth Management Application Research & Workflow 1000s of ProjectseAssist Development PLATFORM SERVICES :: Financial Advisors Mobile :: Products IBDs :: Reps Sales :: RIAs :: Home Office Globalization :: 100K+ Accounts Hedge Funds Project Managers :: Recruiting :: Investment Banks :: Compliance Analytics 72 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Provide an industry-specific solution • E*Assist was designed to be • Chose the Force Platform over dev to modern independent broker/ the most complete Web-based platforms such as Cold Fusion for dealers (IBDs) and registered solution for this market to manage its flexibility, speed of deployment, investment advisors (RIAs) that client relationships, including reliability, security, robustness, are poorly served by modern all operational, business, and and data/third-party integration technologies and platforms compliance workflows capabilities. “ The Force Platform allowed us to build the most complete wealth management platform for the • Create a platform that is flexible and scalable to meet the industry’s growing challenges: new and tighter • Features custom objects unique to the financial services industry • The platform-as-a-service model eliminated hardware maintenance costs, allowing IT to focus on other ” • Facilitates collaboration with real- financial services marketplace. regulations, how to handle baby time review and release of financial projects. —Ted Tsung, CEO and Founder boomer retirement, and overall transactions • Strong user adoption resulted in market volatility better-quality data, faster data • Leverages an advanced workflow • Convince an industry unused engine to automate any multistep capture, and elimination of paper- to investing in cutting-edge process based processes. technologies to adopt a new solution • Users can easily create reports • Design a solution that is easy to use and dashboards based on data in to prevent less-expensive imitators the system from winning the business
Human Capital Management Application Research & 1000s of ProjectsFairsail Workflow Development PLATFORM SERVICES :: HR Mobile :: Products Targets :: Executives Sales :: Skills :: Managers Globalization :: 100K+ Accounts Performance Reviews Project Managers :: Team Members :: Development Plans Analytics HR Applications Strategic Decision- Making 74 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Develop a system to recognize and • Built the Fairsail HCM application • Chose the Force Platform for its reward individual achievement, on the Force Platform. ease of developing robust, scalable, resulting in high-performance • Developed custom objects, multitenant, Web-based systems companies including Objectives, Targets, that can be deployed across multiple • Find sufficient talent to staff new Performance Review, Talent companies. “ projects and support corporate and Succession Plans, Skills and • The application went live in 6 The Force Platform lets us growth Competencies, and Personal months without requiring hardware concentrate 100% on creating • Design a solution that informs salary, Development Plans. by Fairsail or its customers. and delivering what our ” bonus, and promotion decisions • Used Apex to ensure managers • A strong ecosystem provides customers need. rather than relying on anecdotal followed correct processes and that add-on tools to integrate with HR/ —Colin Cooper, CEO evidence and “gut feel” confidential data was available to payroll systems and offer enhanced • Introduce performance the right people at the right time. reporting. management in a way that isn’t • Workflow automatically monitors • An OEM partnership lets Fairsail overly complex or time-consuming progress and alerts managers and sell to customers not yet using • Develop a solution that is cost- HR, as needed. Salesforce CRM and to roll out the effective, contains no missing or • Visualforce creates a compelling, app across entire companies. stale data, and will be used by HR easy-to-use user interface. departments
Claims Processing ApplicationGlovia (a Fujitsu subsidiary) Research & Workflow 1000s of Projects Development PLATFORM SERVICES :: Operations Mobile :: Products Inventory :: Warehouse Sales :: Quotes :: Sales Globalization :: 100K+ Accounts Orders Project Managers :: Accounting :: Invoices Analytics :: Agreements Billing ERP 76 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Transform Glovia’s expertise in order • An order management and • Went from idea to completed management into a SaaS business fulfillment application that manages enterprise-class application in 4 that scales quotes, orders (from multiple months • Avoid setting up a hardware sources), inventory, and billing. • Scalability, with open Web Services infrastructure or building out a data • Extends standard Salesforce CRM architecture “ center or operations team objects to traditional ERP processes. • Security and internationalization We needed an enterprise-class • Provide a single view of the business • Used Apex for complex business SaaS platform that can execute • Built-in dashboard and reporting from leads to orders to invoicing logic. capabilities the sophisticated business logic our market demands plus scale • Provide instant customer provisioning • Leveraged Visualforce throughout • Prebuilt customer portals as fast as us. We researched other via a cloud-based platform for enhanced usability. • Preintegration with Salesforce CRM platforms and decided: • Eliminate capital expenditures on • Used key Force Platform ” • Includes Force Platform Checkout only the Force Platform. delivery service technologies, including — andy Ehler, Executive Vice President, R • Ensure high availability, scalability, multicurrency, internationalization, SaaS Business and reliability and the Visualforce-to-PDF generation and attachment feature. • Can leverage mobile support, including the Apple iPhone.
Talent Management ApplicationJobscience Research & Workflow 1000s of Projects Development PLATFORM SERVICES :: Recruiting Mobile :: Products Candidates :: HR Sales :: Positions :: andidate Globalization :: 100K+ Accounts C Resumes Project Managers Communications :: Hiring Managers :: Hiring Analytics Social Networking HR Applications 78 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Develop a way to deliver an on- • Built the TalentPath service, a • Jobscience can ship new iterations demand recruiting product to customizable, on-demand talent more quickly; constant product the SMB and non-healthcare management solution. improvements lead to higher enterprise market • TalentPath is 100 percent developed customer satisfaction. • Apply the advantages of the Force on the Force Platform–based version • Force Platform’s model helps “ Platform to core talent products of Jobscience’s core talent product. Jobscience save $40,000–$50,000 We view the Force Platform as • Deliver applications to other • The Force Platform provides all the per month over using development a competitive advantage for our companies whose entire processes development power of .NET and languages that require hardware company. It is a solid strategy are in Salesforce CRM, with J2EE, without the need to invest in support. that has already proven itself. services that help them seamlessly infrastructure. • The company is focusing its new We have all the development accomplish tasks product development on the power of .NET or J2EE—or • Jobscience can build new products Force Platform. more—without the need to invest more quickly, and with fewer in building out infrastructure. ” developers; prototypes can be • The Force Platform AppExchange — Ted Elliott, CEO created virtually overnight. marketplace provides a distribution • Based on the success of TalentPath, vehicle for Jobscience’s talent Jobscience launched a full suite applications. of Force Platform–based talent products.
Field Service, Mobile, & Advanced Contact Center ApplicationsModel Metrics Research & Workflow 1000s of Projects Development PLATFORM SERVICES :: Finance Mobile :: Products Expenses :: Operations Sales :: Accounts :: Field Sales Globalization :: 100K+ Accounts Contracts Project Managers :: Inside Marketing :: Opportunities :: Customer Service Analytics :: Inventory :: Field Service Legacy Applications :: IT Mobile Devices 80 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Sell packaged applications via • Developed Expense2GO, the first • Launched four products on the cloud-based services expense management application Force Platform in 1 year with • Choose a platform that provides that captures receipts with the no outside funding. out-of-the-box security, iPhone camera and auto-appends • Rapid time-to-market and go- internationalization, integration, them to Salesforce CRM. to market advantages resulted “ and reporting features for rapid • 2GO Framework runs disconnected in 40,000 downloads of the With the Force Platform, we development and early market entry field services apps on mobile devices Expense2GO app from the Force see no limit to our growth. We see • Move beyond the traditional CRM- for use across numerous industries. Platform AppExchange in the the platform enabling us to satisfy only target customer and leverage • PerfectCall, built using Visualforce first month. an endless number of unmet ” the Force Platform and Adobe technology, is already • Major customers such as Intercall application needs. in production and helping clients and InfoUSA are already using —Adam Caplan, CEO PerfectCall. increase contact center efficiencies. • The company also developed • The application won the Appy NoMoreNotes for the Force Platform, Award for “Best Native Application” a migration application that at salesforce.com’s Dreamforce 2007 automates the process of moving user and developer conference. custom Lotus Notes applications to the Force Platform.
Reporting and AnalyticsApexIntegrationVisualforceWorkflow
Industry-Specific Mortgage ApplicationMyLoanBiz Research & Workflow 1000s of Projects Development PLATFORM SERVICES :: Mortgage Professionals Mobile :: Products Mortgages Sales :: Real Estate Agents :: Rates :: Loan Specialists Globalization :: 100K+ Accounts Loan Options Project Managers :: Providers Analytics Legacy Applications 82 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Create a CRM solution that meets • The MyLoanBiz mortgage application • MyLoanBiz is on track to exceed the unique needs of the mortgage lets mortgage professionals manage $1.5 million in license and consulting industry for this industry-focused all critical client information from a revenue in its second year. application service provider single place. • Zero start-up costs compared to • Build an application cost-effectively • Created more than 450 custom the average $5 million in venture “ and get it to market quickly fields, 4 custom objects, and 15–20 capital needed to cover the typical Our company was mature mashups along with up to technology (infrastructure) and from day one. The Force Platform 70 custom emails. marketing start-up costs associated put us right into the race, and with launching a business. ” • Leveraged the Force Platform we’ve been growing ever since. AppExchange marketplace as a • Application development took —George Kenessey, CEO delivery vehicle to launch the new only a few weeks compared to the application. months it would have taken with • Used Visualforce to extend the Java or .NET. application’s feature set, which helped secure larger, more-upscale deals.
Specialized Applications for the Financial IndustryNavatar Group Research & Workflow 1000s of Projects Development PLATFORM SERVICES :: Investment Banks Mobile :: Products Deals :: Mutual FundsSales :: Investments :: Brokerages Globalization :: 100K+ Accounts Trades Project Managers :: Hedge Funds :: Research :: Private Equity Analytics :: Portfolio Companies :: Regional Banks Market Data Feeds :: Venture Capital Transactional Systems Order Management 84 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Create solutions for the unique • Designed five custom applications • Ability to focus on critical financial needs of each financial sector using on the Force Platform for mutual services workflows, without a common code base to facilitate funds, institutional desk, private worrying about infrastructure. improvements /upgrades and drive equity, mergers and acquisitions, • Provides an easy way to take changes innovation to each customer and hedge funds. and innovations to market rapidly. “ • Design solutions that meet the • Developed two financial platforms • Enables improvements and Thanks to the Force Platform, expectations of financial firms: on the Force Platform for capital additions to be rolled out to all our comprehensive solutions for – Deep, targeted functionality markets and alternative investments. customers simultaneously. Wall Street are replacing the – Screens that combine multiple tedious traditional software. • Flexibility and depth in the Apex pages and require fewer clicks programming language support We’re faster, deeper, cheaper, ” – Multiple levels of security complex needs. and constantly innovating! – Ability to perform complex —Alok Misra, Principal • Robust APIs connect with external calculations systems. – Many-to-many relationships – Tight integration with internal/ • Ability to create any user experience external systems through Visualforce. – Ability to customize for unique • The Force Platform continuously rolls needs out new features.
Warehouse Management & Inventory Control ApplicationPrecisio Business Solutions Research & Workflow 1000s of Projects Development PLATFORM SERVICES :: Operations Mobile :: Products IM Master :: Warehouse Sales :: Bill of Materials :: Billing Globalization :: 100K+ Accounts Lot Management Project Managers :: Shipping :: Trade Agreements Analytics :: Multiple Warehouse :: Sales Orders :: Purchase Orders :: Locations 86 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Create an on-demand, state-of-the- • Ascent was written with Visualforce, • Chose the Force Platform because of art inventory system integrated with Apex, and S-controls. its flexibility, speed of deployment, Salesforce CRM • It provides complete warehouse and and Web-based model. • Provide visibility into inventory at inventory visibility. • Customer “go-lives” now take half offsite subcontract manufacturers • Functionality includes sales orders, the time traditional client/server “ • Provide the ability to manage purchase orders, shipping, receiving, ones did. With the Force Platform, inventory based on expiration cycle count, inventory locations, bills • Designing without customer- all the heavy lifting as it relates validity of materials, and trade agreements. controlled servers and IT eliminates to software implementation finger pointing when things aren’t • Avoid potential VPN and IT • Wireless bar code scanning. and support is now handled by working. salesforce.com. Implementation deployment and support issues and support is fast, simple and • Design a solution that integrates • The new approach of building on ” bug free. with QuickBooks the Force Platform makes the ability to scale infinite. —Shaun McInerney, VP of Sales
Risk Management ApplicationRiskonnect Research & Workflow 1000s of Projects Development PLATFORM SERVICES :: Risk Management Mobile :: Products Risks Sales :: Boards of Directors :: Mitigations :: Executives Globalization :: 100K+ Accounts Percentages Project Managers :: Financials Analytics :: Accountability Legacy Applications 88 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Select a platform to develop an • Built and launched Riskonnect on • With the Force Platform approach online enterprise risk management the Force Platform in only months. and zero infrastructure costs, capital application • Apex feeds data to the application’s investments go directly to sales ® • Provide a developer-rich visualization technology. and marketing. environment in which to create a • Using workflow, Riskonnect • Because the implementation process “ visual-based application customizes screens to the doesn’t involve installing software Because the infrastructure is • Avoid the cost and energy of specifications of each customer. and hardware, Riskonnect can focus taken care of, we’re free to create maintaining infrastructure • The new application quickly won a on addressing the business needs of the best product possible and get the customer. • Meet the strictest security key customer, Southern Company, it out in the market faster than I ” requirements one of the largest utilities in the U.S. • Salesforce.com’s SAS 70 certification could have imagined. and best-in-class security help —Bob Morrell, CEO • Ensure rapid time-to-market accelerate the sales process.
Corporate Sustainability Management (CSM) ApplicationsStakeWare CSM Research & Workflow 1000s of Projects Development PLATFORM SERVICES :: Executive Management Mobile :: Products Stakeholder Maps Sales :: Sustainability Managers :: Sustainability KPIs :: Facility Managers Globalization :: 100K+ Accounts Carbon Footprint Project Managers :: ommunity Liaison :: C nvironmental Data of E Officers Analytics Supply Chain Legacy Apps ERP 90 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Address social, economic, and • Created on-demand CSM • Developing new applications environmental challenges— applications that accelerate using the Force Platform approach collectively known as corporate customers’ ability to attain is easier, quicker, and more cost- social responsibility (CSR)—with a sustainable performance and effective, allowing developers to unified, collaboratively managed growth through corporate social focus on innovation and value. approach that improves decision- responsibility: “ • The Force Platform provides With the Force Platform, making, lowers business risk, and comprehensive features and – Stakeholder Relationship we can react to the marketplace protects brand equity. functionality to address stakeholder Management much faster, with a lot more • Select technologies that will needs by vertical markets and CSR ” – Sustainability/CSR Reporting resources. accelerate companies’ ability to put requirements. —Natan Zaidenweber, CEO in place a robust, enterprise-wide – Carbon Information Management • The Force Platform supports CSR strategy, scale, and quickly – Green Supply Chain Monitoring customers’ global needs, eliminating adapt as their needs evolve. internationalization and technology • Used Visualforce for developing • Create a unified system for managing infrastructure scalability/support the Carbon Calculator and CSR that helps companies better issues. Sustainability KPIs. understand and prioritize stakeholder • The Force Platform significantly risk and opportunities and align these • Used mashups with Elixir, Flex, reduces the traditional barriers to with their approaches to meeting and Yahoo Maps. market entry and rapid growth. current and emerging CSR challenges.
CRM for Life Sciences ApplicationVerticals onDemand Research & Workflow 1000s of Projects Development PLATFORM SERVICES :: Primary Care Sales Mobile :: Products Healthcare Accounts Sales :: Specialty Care Sales :: Affiliations :: Managed Markets Globalization :: 100K+ Accounts Activities Project Managers :: Medical Affairs :: Samples :: Marketing Analytics :: Electronic Signatures :: Account Plans :: Formulary 92 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Build the leading cloud-based • Built VBioPharma, already the • Went from first code to first CRM solution for the global life leading SaaS CRM solution for the production release in only 90 days. sciences industry global life sciences industry. • Created efficient development, • Build a SaaS company that focused • Created more than 50 custom quality assurance, and operations on innovation, not infrastructure objects and multiple mobile teams. “ • Get to market quickly, with efficient applications. • Leveraged existing Force Platform To build the next market use of capital • Used Apex to create a life sciences– objects to speed time-to-market. leader in life sciences CRM, • Choose a platform that would scale specific data model, including • Gained the immediate credibility we had to build on the very ” to support large, global companies multiple addresses, many-to- needed to win business at the largest best SaaS platform. from the start many account affiliations, detailed pharmaceutical and biotech accounts. —Peter Gassner, Co-Founder, President, & CEO call reporting, and formulary • Enjoyed incredible early customer management. successes. • Used mashups for Google Maps and custom user interface integration. • Used the Force.com API for custom functionality and mobile synchronization.
Governance, Risk, & Compliance Application Research & 1000s of ProjectsXactium Workflow Development PLATFORM SERVICES :: Compliance Managers Mobile :: Products Policies :: Executives Sales :: Risks :: Senior Management Globalization :: 100K+ Accounts Controls Project Managers :: Heads of Units :: Procedures :: Risk Users Analytics :: Objectives :: Policy Users Spreadsheets Documents ERP 94 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Respond to regulatory compliance, • Developed the first on-demand • Delivered the solution to a large corporate governance, and risk governance, risk, and compliance brokerage firm and one of the management requirements application on the Force Platform. world’s largest insurance companies • Address the lack of management • Created custom objects, including in only weeks. information, accountability, audit Policies, Procedures, Objectives • Fast, controlled, timely deployment “ trails, and compliance that leads to & Evidence, Risks, Controls, on the Force Platform. The Force Platform has unquantifiable risks and fines Assessments, and Audits. • The platform-as-a-service model enabled us to develop and • Eliminate expensive infrastructure • Mapped compliance to business allows rapid change and continuous deploy scalable enterprise costs objectives. refinement. applications in a fraction of • Project overspend on in-house • Managed compliance and risk • Scalable, reusable components the time and cost of other ” technology platforms. solutions projects. provide the base for new enterprise • Avoid “scope creep” that punishes • Gained oversight of risk- applications. —Andy Evans, CEO performance management activities. • Educate users on requirements, • Prepared audits and generated agility, and best practices compliance reports. • Ensure integrity and de-duplication • Monitored policy reviews and of data distribution.
Non-Cash Rewards Application Research & Workflow 1000s of ProjectsXactly Development PLATFORM SERVICES :: Sales Mobile Products :: Cases :: Support Sales :: Opportunities :: Call Centers Globalization 100K+ Accounts :: Leads Project Managers :: Marketing PayPal Analytics 96 BUSINESS CHALLENGES THE APPLICATION FORCE.COM DIFFERENCE • Augment cash compensation with • Developed an easy-to-use non-cash • Enables easy creation of data TM non-cash rewards to motivate incentives application. models. employee behavior and drive • New application supports creation • Provides a rich development performance and management of incentive platform that ensures rapid time- • Improve and reward performance programs, contests, and special to-market. across sales, support, marketing, and “ performance incentive funds (SPIFs) • Leverages the powerful Apex The Force Platform lets us call center teams for multiple audiences. programming language. focus on innovation and rapid • Move beyond fixed prize rewards • Features include real-time rewards • Takes advantage of go-to-market time-to-market. Developing and gift cards attainment tracking to the immediate programs through the Force on the Force Platform gives us • Increase employee performance online redemption of points. Platform AppExchange. broad distribution to extend ” and retention • Provides the ability to select from the value of CRM. leading-brand merchandise, travel —Christopher Cabrera, President and CEO and leisure, adventure packages, and tickets to entertainment and sporting events.