Pushto Pull


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an overview of the socio-economic trends that our audiences are digitally living

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  • I’m Hannah Rudman, a digital content, IT and environmental change consultant. I help organisations practically plan digital strategies for their artistic, business and operational functions, and also work with our funders as a policy maker. I like to say as well that I’m a content maker, futurologist and entrepreneur. Following a background in contemporary theatre, Hannah’s fascination for exploring the cutting edge initiated an interest in scrutinising links between the arts and culture and emerging digital technologies. Hannah has ten years of experience working in arts and culture, aiming to increase the sector’s capabilities in e-business, IT, digital content creation and digital archiving. She has worked with large national arts organisations such as the Royal Opera House and the Royal Shakespeare Company, as well as with arts organisations of all sizes and art forms across the England and Scotland, and with new media start-ups. Hopefully that qualifies me to be here today to talk about some of the emerging trends !
  • Pushto Pull

    1. 1. Shift Happens! 3rd July 2008 HANNAH RUDMAN From push… to pull: personalisation, participation, production and porosity!
    2. 2. National Office of Statistics reports… 57% homes have internet access - c.85% connections broadband c.95% population have mobile phone
    3. 3. Diminishing digital divide? <ul><li>Connectivity and kit </li></ul><ul><ul><li>87.6% UK homes have digital TVs </li></ul></ul><ul><ul><li>300m smartphones in the world, </li></ul></ul><ul><ul><li>Nokia making an entry level handset, </li></ul></ul><ul><ul><li>Malawi building IT infrastructure for smartphones not PC </li></ul></ul><ul><li>Convergence </li></ul><ul><ul><li>In a few years time, </li></ul></ul><ul><ul><li>mobile devices will hold 10TB data (10,000 GB) </li></ul></ul>
    4. 4. New digital divide: participation!
    5. 5. From push to pull <ul><li>Business is changing </li></ul><ul><ul><li>Networked, distributed </li></ul></ul>
    6. 6. From push to pull: Media <ul><li>Time shifted content, Ofcom PSB review </li></ul>
    7. 8. From push to pull: government
    8. 11. National Theatre: new models of bringing together art & audiences “ It's more enjoyable to be in the swim than chasing the wave”. Nick Starr,Chief Exec. “ Technology is in the right place now. The software design is there, more and more people have broadband with moving pictures and delivery is free.”
    9. 15. People want to do more than attend <ul><li>Personalise </li></ul><ul><li>Participate </li></ul><ul><li>Co-produce </li></ul><ul><li>Create meaning </li></ul><ul><ul><li>Alan Brown’s latest research: WolfBrown </li></ul></ul>
    10. 17. Cultural Snacking and sharing the experience
    11. 19. Some co-production
    12. 22. Intentful customers <ul><li>“ Make me move” - make me be there? </li></ul><ul><li>Audience as co-programmer </li></ul><ul><ul><li>Eventful, thepoint, </li></ul></ul>
    13. 23. Status Stories
    14. 24. Status Stories <ul><li>Conversation starters </li></ul>
    15. 28. Status Stories <ul><li>Story caching </li></ul>
    16. 29. New tools and distribution channels… what does it mean for your organisation? <ul><li>Photo phones </li></ul><ul><li>Video phones </li></ul><ul><li>Skype recording </li></ul>
    17. 31. From push to pull to porosity… <ul><li>Expect to have profound discussions! </li></ul><ul><li>Expect to change! </li></ul><ul><li>THANKS for listening! </li></ul>I’m porous… Stay in touch! [email_address] .com www.hannahrudman.com