Hannah Rudman221008
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Hannah Rudman221008 Presentation Transcript

  • 1. 22nd October 2008 HANNAH RUDMAN From push… to pull: personalisation, participation, co- production and porosity! www.slideshare.net/hanrudman RUDMAN Hannah@hannahrudman.com CONSULTING
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  • 3. National Office of Statistics reports… 57% homes have internet access - c.85% connections broadband c.95% population have mobile phone RUDMAN Hannah@hannahrudman.com CONSULTING
  • 4. Diminishing digital divide? • Connectivity and kit – 87.6% UK homes have digital TVs – 300m smartphones in the world, – Nokia making an entry level handset, – Malawi building IT infrastructure for smartphones not PC • Convergence – In a few years time, mobile devices will hold 10TB data (10,000 GB) RUDMAN Hannah@hannahrudman.com CONSULTING
  • 5. From push to pull • Business is changing – Networked, distributed RUDMAN Hannah@hannahrudman.com CONSULTING
  • 6. From push to pull: Media • Time shifted content RUDMAN Hannah@hannahrudman.com CONSULTING
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  • 11. National Theatre: new models of bringing together art & audiences “Technology is in the right place now. The software design is there, more and more people have broadband with moving pictures and delivery is free.” “It's more enjoyable to be in the swim than chasing the wave”. Nick Starr,Chief Exec. RUDMAN Hannah@hannahrudman.com CONSULTING
  • 12. People want to do more than attend • Personalise • Participate • Co-produce • Create meaning – Alan Brown’s latest research: WolfBrown This affects: – Business models – Organisations’ operations – Artistic practice RUDMAN Hannah@hannahrudman.com CONSULTING
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  • 19. “We-think” “We-Think: the power of mass creativity is about what the rise of the likes of Wikipedia and Youtube, Linux and Craigslist means for the way we organise ourselves, not just in digital businesses but in schools and hospitals, cities and mainstream corporations. My argument is that these new forms of mass, creative collaboration announce the arrival of a society in which participation will be the key organising idea rather than consumption and work. People want to be players not just spectators, part of the action, not on the sidelines.” Charles Leadbeater, thinker and author. www.wethinkthebook.net RUDMAN Hannah@hannahrudman.com CONSULTING
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  • 24. A change in how art is created quot;The newest digital technologies are returning us to the most ancient form of media - one in which a natural order is restored; our individual stories and ideas take center stage, with the rest of the world as a backdrop”. June Cohen, (TED) conference director RUDMAN Hannah@hannahrudman.com CONSULTING
  • 25. Some co-production RUDMAN Hannah@hannahrudman.com CONSULTING
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  • 29. Status Stories RUDMAN Hannah@hannahrudman.com CONSULTING
  • 30. Status Stories • Conversation starters RUDMAN Hannah@hannahrudman.com CONSULTING
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  • 37. Status Stories: story caching RUDMAN Hannah@hannahrudman.com CONSULTING
  • 38. Survival Features! • Participation ✔ • Personalisation ✔ • Co-production ✔ • Porosity RUDMAN Hannah@hannahrudman.com CONSULTING
  • 39. Change of mindset RUDMAN Hannah@hannahrudman.com CONSULTING
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  • 44. A change in organisational structure • Cornerhouse “…arts organisations must do more to help one another. Arts organisations learn too little from one another. Peer-to-peer support, mutual problem solving and networking to share resources is rare”. Charles Leadbeater “Arts Organisations in the 21st Century 10 Challenges” RUDMAN Hannah@hannahrudman.com CONSULTING
  • 45. New tools and distribution channels… what does it mean for your organisation? • Photo phones • Video phones • Skype recording RUDMAN Hannah@hannahrudman.com CONSULTING
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  • 47. Intentful customers • “Make me move” - make me be there? • Audience as co-programmer – Eventful, thepoint, RUDMAN Hannah@hannahrudman.com CONSULTING
  • 48. From push to pull to porosity… • Expect to have profound discussions! • Expect to change! • THANKS for listening! I’m porous… Stay in touch! Hannah@hannahrudman.com www.hannahrudman.com http://del.icio.us/hanrudman/ RUDMAN Hannah@hannahrudman.com CONSULTING