National Office of Statistics reports…
Diminishing digital divide?
• Connectivity and kit
– 87.6% UK homes have digital TVs
– 300m smartphones in the world,
– Nokia making an entry level handset,
– Malawi building IT infrastructure for smartphones not
– In a few years time,
mobile devices will hold 10TB data (10,000 GB)
From push to pull
• Business is changing
– Networked, distributed
From push to pull: Media
• Time shifted content
National Theatre: new models of bringing
together art & audiences
“Technology is in the right
place now. The software
design is there, more and
more people have
broadband with moving
pictures and delivery is
“It's more enjoyable to be in
the swim than chasing the
Nick Starr,Chief Exec.
People want to do more than attend
• Create meaning
– Alan Brown’s latest research: WolfBrown
– Business models
– Organisations’ operations
– Artistic practice
“We-Think: the power of mass creativity is about what the
rise of the likes of Wikipedia and Youtube, Linux and
Craigslist means for the way we organise ourselves, not just
in digital businesses but in schools and hospitals, cities and
mainstream corporations. My argument is that these new
forms of mass, creative collaboration announce the arrival
of a society in which participation will be the key organising
idea rather than consumption and work. People want to be
players not just spectators, part of the action,
not on the sidelines.”
Charles Leadbeater, thinker and author.
A change in how art is created
quot;The newest digital technologies are returning us to the most ancient
form of media - one in which a natural order is restored;
our individual stories and ideas take center stage,
with the rest of the world as a backdrop”.
June Cohen, (TED) conference director
A change in organisational structure
“…arts organisations must do more to help one another. Arts
organisations learn too little from one another. Peer-to-peer support, mutual problem
solving and networking to share
resources is rare”.
“Arts Organisations in the 21st Century
New tools and distribution channels…
what does it mean for your organisation?
• Photo phones
• Video phones
• Skype recording
• “Make me move” - make me be there?
• Audience as co-programmer
– Eventful, thepoint,
From push to pull to porosity…
• Expect to have profound discussions!
• Expect to change!
• THANKS for listening!
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