Collaborative Media                         Social Networking tools for strategic business                                ...
Tuesday, 22 March 2011   2
http://getambition.com                              @getambitionTuesday, 22 March 2011                            3
Tuesday, 22 March 2011   4
http://getambition.ning.comTuesday, 22 March 2011                                 5
Talking, not broadcasting is                               the right modelTuesday, 22 March 2011                          ...
Part 1:// Strategic                            purpose 1/                            INFLUENCETuesday, 22 March 2011      ...
“We-think”             “We-Think: the power of mass creativity is about what the             rise of the likes of Wikipedi...
Tuesday, 22 March 2011   9
Tuesday, 22 March 2011   10
Tuesday, 22 March 2011   11
Tuesday, 22 March 2011   12
Tuesday, 22 March 2011   13
Web Page = Viewable from one to many                                     Limited conversationTuesday, 22 March 2011       ...
Web Page = Viewable from one to many                                     Limited conversation                         Blog...
Web Page = Viewable from one to many                                     Limited conversation                             ...
Web Page = Viewable from one to many                                     Limited conversation                             ...
Tuesday, 22 March 2011   14
Tuesday, 22 March 2011   15
David CameronTuesday, 22 March 2011                   15
Tuesday, 22 March 2011   16
Nick CleggTuesday, 22 March 2011                16
number10.gov.ukTuesday, 22 March 2011                     17
Tuesday, 22 March 2011   18
Tuesday, 22 March 2011   19
Tuesday, 22 March 2011   19
Tuesday, 22 March 2011   20
Tuesday, 22 March 2011   21
Royal Liverpool Philharmonic’s key social media toolsTuesday, 22 March 2011                                               ...
Tuesday, 22 March 2011   23
Tuesday, 22 March 2011   24
Brooklyn MuseumTuesday, 22 March 2011                     25
• Formally…           • Now..                  – Audience              – Users                  – Consumer              – ...
Part 2:// Strategic                     purpose 2/                BUILD CUSTOMER BASETuesday, 22 March 2011               ...
Tuesday, 22 March 2011   28
Tuesday, 22 March 2011   29
Tuesday, 22 March 2011   30
Tuesday, 22 March 2011   31
NTW built through...                   • Personal welcome                   • Being available                   • Showing ...
Fundraising communities:                            Cash in the cloudTuesday, 22 March 2011                              33
Tuesday, 22 March 2011   34
Tuesday, 22 March 2011   35
Tuesday, 22 March 2011   36
Tuesday, 22 March 2011   37
Tuesday, 22 March 2011   38
Tuesday, 22 March 2011   39
Tuesday, 22 March 2011   40
Tuesday, 22 March 2011   41
Tuesday, 22 March 2011   42
Tuesday, 22 March 2011   43
Tuesday, 22 March 2011   44
Tuesday, 22 March 2011   45
Tuesday, 22 March 2011   46
Tuesday, 22 March 2011   47
Tuesday, 22 March 2011   48
Tuesday, 22 March 2011   49
Tuesday, 22 March 2011   50
Slide courtesy of TEAM TourismTuesday, 22 March 2011                               51
Slide courtesy of TEAM TourismTuesday, 22 March 2011                               52
Slide courtesy of TEAM TourismTuesday, 22 March 2011                               53
>reach - via geolocative                     technologiesTuesday, 22 March 2011                     54
Tuesday, 22 March 2011   55
>reach - via geolocative                     technologiesTuesday, 22 March 2011                     56
>reach - via social mediaTuesday, 22 March 2011                   57
Audiences like to talk back!Tuesday, 22 March 2011                                  58
Part 3:// Strategic                            purpose 3:                          NEW PRODUCTSTuesday, 22 March 2011     ...
Tuesday, 22 March 2011   60
Tuesday, 22 March 2011   60
> participation, engagementTuesday, 22 March 2011                            61
UGC - is the project                         UGC - is the projectTuesday, 22 March 2011                              62
Tuesday, 22 March 2011   63
Trailer                               TextTuesday, 22 March 2011                64
Trailer                               TextTuesday, 22 March 2011                64
Trailer                               TextTuesday, 22 March 2011                64
Tuesday, 22 March 2011   65
Tuesday, 22 March 2011   66
Part 4:// Strategic                            purpose 4:                          NEW BUSINESS                           ...
> sustainability: new                         fundraising methodsTuesday, 22 March 2011                           68
Tuesday, 22 March 2011   69
Cash on the cloudTuesday, 22 March 2011                       70
Uncultured ProjectTuesday, 22 March 2011                        71
Open Innovation/user                                innovation                   •     The people with the                ...
How can peer voted, democratic              models be applied?Tuesday, 22 March 2011                    73
Tuesday, 22 March 2011   74
Thanks for listening!Tuesday, 22 March 2011                           75
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Collaborative media: Hannah Rudman Lecture 22.03.11

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Collaborative media: Hannah Rudman Lecture 22.03.11

  1. 1. Collaborative Media Social Networking tools for strategic business developmentTuesday, 22 March 2011 1
  2. 2. Tuesday, 22 March 2011 2
  3. 3. http://getambition.com @getambitionTuesday, 22 March 2011 3
  4. 4. Tuesday, 22 March 2011 4
  5. 5. http://getambition.ning.comTuesday, 22 March 2011 5
  6. 6. Talking, not broadcasting is the right modelTuesday, 22 March 2011 6
  7. 7. Part 1:// Strategic purpose 1/ INFLUENCETuesday, 22 March 2011 7
  8. 8. “We-think” “We-Think: the power of mass creativity is about what the rise of the likes of Wikipedia and Youtube, Linux and Craigslist means for the way we organise ourselves, not just in digital businesses but in schools and hospitals, cities and mainstream corporations. My argument is that these new forms of mass, creative collaboration announce the arrival of a society in which participation will be the key organising idea rather than consumption and work. People want to be players not just spectators, part of the action, not on the sidelines.” Charles Leadbeater, thinker and author. www.wethinkthebook.netTuesday, 22 March 2011 8
  9. 9. Tuesday, 22 March 2011 9
  10. 10. Tuesday, 22 March 2011 10
  11. 11. Tuesday, 22 March 2011 11
  12. 12. Tuesday, 22 March 2011 12
  13. 13. Tuesday, 22 March 2011 13
  14. 14. Web Page = Viewable from one to many Limited conversationTuesday, 22 March 2011 13
  15. 15. Web Page = Viewable from one to many Limited conversation Blog = Viewable from one to many Open public conversation A feedback loopTuesday, 22 March 2011 13
  16. 16. Web Page = Viewable from one to many Limited conversation Blog = Viewable from one to many Open public conversation A feedback loop Chat Room = Viewable from one to many Not easy to accessTuesday, 22 March 2011 13
  17. 17. Web Page = Viewable from one to many Limited conversation Blog = Viewable from one to many Open public conversation A feedback loop Chat Room = Viewable from one to many Not easy to access Twitter = Viewable one to one or many Easy to access Public feedback loopTuesday, 22 March 2011 13
  18. 18. Tuesday, 22 March 2011 14
  19. 19. Tuesday, 22 March 2011 15
  20. 20. David CameronTuesday, 22 March 2011 15
  21. 21. Tuesday, 22 March 2011 16
  22. 22. Nick CleggTuesday, 22 March 2011 16
  23. 23. number10.gov.ukTuesday, 22 March 2011 17
  24. 24. Tuesday, 22 March 2011 18
  25. 25. Tuesday, 22 March 2011 19
  26. 26. Tuesday, 22 March 2011 19
  27. 27. Tuesday, 22 March 2011 20
  28. 28. Tuesday, 22 March 2011 21
  29. 29. Royal Liverpool Philharmonic’s key social media toolsTuesday, 22 March 2011 22
  30. 30. Tuesday, 22 March 2011 23
  31. 31. Tuesday, 22 March 2011 24
  32. 32. Brooklyn MuseumTuesday, 22 March 2011 25
  33. 33. • Formally… • Now.. – Audience – Users – Consumer – Co-creators – Listener – Contributors – Customer – Peers – Buyer – Producers – Promoters These people are your new sales & marketing, press & PR teams - don’t underestimate the importance of building a relationship with them!Tuesday, 22 March 2011 26
  34. 34. Part 2:// Strategic purpose 2/ BUILD CUSTOMER BASETuesday, 22 March 2011 27
  35. 35. Tuesday, 22 March 2011 28
  36. 36. Tuesday, 22 March 2011 29
  37. 37. Tuesday, 22 March 2011 30
  38. 38. Tuesday, 22 March 2011 31
  39. 39. NTW built through... • Personal welcome • Being available • Showing what they were building (behind the scenes) • Inviting input - trigging ways to participate • Moderating but letting the tone of the network emerge organicallyTuesday, 22 March 2011 32
  40. 40. Fundraising communities: Cash in the cloudTuesday, 22 March 2011 33
  41. 41. Tuesday, 22 March 2011 34
  42. 42. Tuesday, 22 March 2011 35
  43. 43. Tuesday, 22 March 2011 36
  44. 44. Tuesday, 22 March 2011 37
  45. 45. Tuesday, 22 March 2011 38
  46. 46. Tuesday, 22 March 2011 39
  47. 47. Tuesday, 22 March 2011 40
  48. 48. Tuesday, 22 March 2011 41
  49. 49. Tuesday, 22 March 2011 42
  50. 50. Tuesday, 22 March 2011 43
  51. 51. Tuesday, 22 March 2011 44
  52. 52. Tuesday, 22 March 2011 45
  53. 53. Tuesday, 22 March 2011 46
  54. 54. Tuesday, 22 March 2011 47
  55. 55. Tuesday, 22 March 2011 48
  56. 56. Tuesday, 22 March 2011 49
  57. 57. Tuesday, 22 March 2011 50
  58. 58. Slide courtesy of TEAM TourismTuesday, 22 March 2011 51
  59. 59. Slide courtesy of TEAM TourismTuesday, 22 March 2011 52
  60. 60. Slide courtesy of TEAM TourismTuesday, 22 March 2011 53
  61. 61. >reach - via geolocative technologiesTuesday, 22 March 2011 54
  62. 62. Tuesday, 22 March 2011 55
  63. 63. >reach - via geolocative technologiesTuesday, 22 March 2011 56
  64. 64. >reach - via social mediaTuesday, 22 March 2011 57
  65. 65. Audiences like to talk back!Tuesday, 22 March 2011 58
  66. 66. Part 3:// Strategic purpose 3: NEW PRODUCTSTuesday, 22 March 2011 59
  67. 67. Tuesday, 22 March 2011 60
  68. 68. Tuesday, 22 March 2011 60
  69. 69. > participation, engagementTuesday, 22 March 2011 61
  70. 70. UGC - is the project UGC - is the projectTuesday, 22 March 2011 62
  71. 71. Tuesday, 22 March 2011 63
  72. 72. Trailer TextTuesday, 22 March 2011 64
  73. 73. Trailer TextTuesday, 22 March 2011 64
  74. 74. Trailer TextTuesday, 22 March 2011 64
  75. 75. Tuesday, 22 March 2011 65
  76. 76. Tuesday, 22 March 2011 66
  77. 77. Part 4:// Strategic purpose 4: NEW BUSINESS MODELSTuesday, 22 March 2011 67
  78. 78. > sustainability: new fundraising methodsTuesday, 22 March 2011 68
  79. 79. Tuesday, 22 March 2011 69
  80. 80. Cash on the cloudTuesday, 22 March 2011 70
  81. 81. Uncultured ProjectTuesday, 22 March 2011 71
  82. 82. Open Innovation/user innovation • The people with the best ideas don’t work for youTuesday, 22 March 2011 72
  83. 83. How can peer voted, democratic models be applied?Tuesday, 22 March 2011 73
  84. 84. Tuesday, 22 March 2011 74
  85. 85. Thanks for listening!Tuesday, 22 March 2011 75
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