Collaborative media: Hannah Rudman Lecture 22.03.11

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Collaborative media: Hannah Rudman Lecture 22.03.11

  1. 1. Collaborative Media Social Networking tools for strategic business developmentTuesday, 22 March 2011 1
  2. 2. Tuesday, 22 March 2011 2
  3. 3. http://getambition.com @getambitionTuesday, 22 March 2011 3
  4. 4. Tuesday, 22 March 2011 4
  5. 5. http://getambition.ning.comTuesday, 22 March 2011 5
  6. 6. Talking, not broadcasting is the right modelTuesday, 22 March 2011 6
  7. 7. Part 1:// Strategic purpose 1/ INFLUENCETuesday, 22 March 2011 7
  8. 8. “We-think” “We-Think: the power of mass creativity is about what the rise of the likes of Wikipedia and Youtube, Linux and Craigslist means for the way we organise ourselves, not just in digital businesses but in schools and hospitals, cities and mainstream corporations. My argument is that these new forms of mass, creative collaboration announce the arrival of a society in which participation will be the key organising idea rather than consumption and work. People want to be players not just spectators, part of the action, not on the sidelines.” Charles Leadbeater, thinker and author. www.wethinkthebook.netTuesday, 22 March 2011 8
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  14. 14. Web Page = Viewable from one to many Limited conversationTuesday, 22 March 2011 13
  15. 15. Web Page = Viewable from one to many Limited conversation Blog = Viewable from one to many Open public conversation A feedback loopTuesday, 22 March 2011 13
  16. 16. Web Page = Viewable from one to many Limited conversation Blog = Viewable from one to many Open public conversation A feedback loop Chat Room = Viewable from one to many Not easy to accessTuesday, 22 March 2011 13
  17. 17. Web Page = Viewable from one to many Limited conversation Blog = Viewable from one to many Open public conversation A feedback loop Chat Room = Viewable from one to many Not easy to access Twitter = Viewable one to one or many Easy to access Public feedback loopTuesday, 22 March 2011 13
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  19. 19. Tuesday, 22 March 2011 15
  20. 20. David CameronTuesday, 22 March 2011 15
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  22. 22. Nick CleggTuesday, 22 March 2011 16
  23. 23. number10.gov.ukTuesday, 22 March 2011 17
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  29. 29. Royal Liverpool Philharmonic’s key social media toolsTuesday, 22 March 2011 22
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  32. 32. Brooklyn MuseumTuesday, 22 March 2011 25
  33. 33. • Formally… • Now.. – Audience – Users – Consumer – Co-creators – Listener – Contributors – Customer – Peers – Buyer – Producers – Promoters These people are your new sales & marketing, press & PR teams - don’t underestimate the importance of building a relationship with them!Tuesday, 22 March 2011 26
  34. 34. Part 2:// Strategic purpose 2/ BUILD CUSTOMER BASETuesday, 22 March 2011 27
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  39. 39. NTW built through... • Personal welcome • Being available • Showing what they were building (behind the scenes) • Inviting input - trigging ways to participate • Moderating but letting the tone of the network emerge organicallyTuesday, 22 March 2011 32
  40. 40. Fundraising communities: Cash in the cloudTuesday, 22 March 2011 33
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  58. 58. Slide courtesy of TEAM TourismTuesday, 22 March 2011 51
  59. 59. Slide courtesy of TEAM TourismTuesday, 22 March 2011 52
  60. 60. Slide courtesy of TEAM TourismTuesday, 22 March 2011 53
  61. 61. >reach - via geolocative technologiesTuesday, 22 March 2011 54
  62. 62. Tuesday, 22 March 2011 55
  63. 63. >reach - via geolocative technologiesTuesday, 22 March 2011 56
  64. 64. >reach - via social mediaTuesday, 22 March 2011 57
  65. 65. Audiences like to talk back!Tuesday, 22 March 2011 58
  66. 66. Part 3:// Strategic purpose 3: NEW PRODUCTSTuesday, 22 March 2011 59
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  68. 68. Tuesday, 22 March 2011 60
  69. 69. > participation, engagementTuesday, 22 March 2011 61
  70. 70. UGC - is the project UGC - is the projectTuesday, 22 March 2011 62
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  72. 72. Trailer TextTuesday, 22 March 2011 64
  73. 73. Trailer TextTuesday, 22 March 2011 64
  74. 74. Trailer TextTuesday, 22 March 2011 64
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  77. 77. Part 4:// Strategic purpose 4: NEW BUSINESS MODELSTuesday, 22 March 2011 67
  78. 78. > sustainability: new fundraising methodsTuesday, 22 March 2011 68
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  80. 80. Cash on the cloudTuesday, 22 March 2011 70
  81. 81. Uncultured ProjectTuesday, 22 March 2011 71
  82. 82. Open Innovation/user innovation • The people with the best ideas don’t work for youTuesday, 22 March 2011 72
  83. 83. How can peer voted, democratic models be applied?Tuesday, 22 March 2011 73
  84. 84. Tuesday, 22 March 2011 74
  85. 85. Thanks for listening!Tuesday, 22 March 2011 75

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