Collaborative media: Hannah Rudman Lecture 22.03.11

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  • 1. Collaborative Media Social Networking tools for strategic business developmentTuesday, 22 March 2011 1
  • 2. Tuesday, 22 March 2011 2
  • 3. http://getambition.com @getambitionTuesday, 22 March 2011 3
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  • 5. http://getambition.ning.comTuesday, 22 March 2011 5
  • 6. Talking, not broadcasting is the right modelTuesday, 22 March 2011 6
  • 7. Part 1:// Strategic purpose 1/ INFLUENCETuesday, 22 March 2011 7
  • 8. “We-think” “We-Think: the power of mass creativity is about what the rise of the likes of Wikipedia and Youtube, Linux and Craigslist means for the way we organise ourselves, not just in digital businesses but in schools and hospitals, cities and mainstream corporations. My argument is that these new forms of mass, creative collaboration announce the arrival of a society in which participation will be the key organising idea rather than consumption and work. People want to be players not just spectators, part of the action, not on the sidelines.” Charles Leadbeater, thinker and author. www.wethinkthebook.netTuesday, 22 March 2011 8
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  • 14. Web Page = Viewable from one to many Limited conversationTuesday, 22 March 2011 13
  • 15. Web Page = Viewable from one to many Limited conversation Blog = Viewable from one to many Open public conversation A feedback loopTuesday, 22 March 2011 13
  • 16. Web Page = Viewable from one to many Limited conversation Blog = Viewable from one to many Open public conversation A feedback loop Chat Room = Viewable from one to many Not easy to accessTuesday, 22 March 2011 13
  • 17. Web Page = Viewable from one to many Limited conversation Blog = Viewable from one to many Open public conversation A feedback loop Chat Room = Viewable from one to many Not easy to access Twitter = Viewable one to one or many Easy to access Public feedback loopTuesday, 22 March 2011 13
  • 18. Tuesday, 22 March 2011 14
  • 19. Tuesday, 22 March 2011 15
  • 20. David CameronTuesday, 22 March 2011 15
  • 21. Tuesday, 22 March 2011 16
  • 22. Nick CleggTuesday, 22 March 2011 16
  • 23. number10.gov.ukTuesday, 22 March 2011 17
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  • 29. Royal Liverpool Philharmonic’s key social media toolsTuesday, 22 March 2011 22
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  • 32. Brooklyn MuseumTuesday, 22 March 2011 25
  • 33. • Formally… • Now.. – Audience – Users – Consumer – Co-creators – Listener – Contributors – Customer – Peers – Buyer – Producers – Promoters These people are your new sales & marketing, press & PR teams - don’t underestimate the importance of building a relationship with them!Tuesday, 22 March 2011 26
  • 34. Part 2:// Strategic purpose 2/ BUILD CUSTOMER BASETuesday, 22 March 2011 27
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  • 39. NTW built through... • Personal welcome • Being available • Showing what they were building (behind the scenes) • Inviting input - trigging ways to participate • Moderating but letting the tone of the network emerge organicallyTuesday, 22 March 2011 32
  • 40. Fundraising communities: Cash in the cloudTuesday, 22 March 2011 33
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  • 58. Slide courtesy of TEAM TourismTuesday, 22 March 2011 51
  • 59. Slide courtesy of TEAM TourismTuesday, 22 March 2011 52
  • 60. Slide courtesy of TEAM TourismTuesday, 22 March 2011 53
  • 61. >reach - via geolocative technologiesTuesday, 22 March 2011 54
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  • 63. >reach - via geolocative technologiesTuesday, 22 March 2011 56
  • 64. >reach - via social mediaTuesday, 22 March 2011 57
  • 65. Audiences like to talk back!Tuesday, 22 March 2011 58
  • 66. Part 3:// Strategic purpose 3: NEW PRODUCTSTuesday, 22 March 2011 59
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  • 68. Tuesday, 22 March 2011 60
  • 69. > participation, engagementTuesday, 22 March 2011 61
  • 70. UGC - is the project UGC - is the projectTuesday, 22 March 2011 62
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  • 72. Trailer TextTuesday, 22 March 2011 64
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  • 77. Part 4:// Strategic purpose 4: NEW BUSINESS MODELSTuesday, 22 March 2011 67
  • 78. > sustainability: new fundraising methodsTuesday, 22 March 2011 68
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  • 80. Cash on the cloudTuesday, 22 March 2011 70
  • 81. Uncultured ProjectTuesday, 22 March 2011 71
  • 82. Open Innovation/user innovation • The people with the best ideas don’t work for youTuesday, 22 March 2011 72
  • 83. How can peer voted, democratic models be applied?Tuesday, 22 March 2011 73
  • 84. Tuesday, 22 March 2011 74
  • 85. Thanks for listening!Tuesday, 22 March 2011 75