4th March 2009

                           HANNAH RUDMAN

                   Brinkburn: Looking to the Future

           ...
Diminishing digital divide?

• Connectivity and kit
   – 87.6% UK homes have digital TVs
   – 300m smartphones in the worl...
It’s not about the technology

• Convergence
   – In a few years time,
     mobile devices will
     hold 10TB data
     (...
Digital Development:

• It’s NOT about the technology!

• Grownups believe the world is just like when they
  were growing...
What trends are we looking at?
Microtrends                 1-3 years          Fashion, fads,
                             ...
RUDMAN
Hannah@envirodigital.com   CONSULTING
Context: mass innovation & creativity
  “My argument is that these new forms of mass, creative collaboration announce
    ...
We are seeing a “renaissance of the amateur”
               Director of Centre Pompidou, Prof. Bernard Steigler




      ...
RUDMAN
Hannah@envirodigital.com   CONSULTING
Context: experience economy /
                        status stories




                            RUDMAN
Hannah@envirod...
RUDMAN
Hannah@envirodigital.com   CONSULTING
People want to attend,
                  and do more than just attend
•   Personalise
•   Participate
•   Co-produce
•   C...
RUDMAN
Hannah@envirodigital.com   CONSULTING
RUDMAN
Hannah@envirodigital.com   CONSULTING
RUDMAN
Hannah@envirodigital.com   CONSULTING
Status Stories: story caching




                               RUDMAN
Hannah@envirodigital.com      CONSULTING
RUDMAN
Hannah@envirodigital.com   CONSULTING
Why Social Networks?




                                   RUDMAN
Hannah@envirodigital.com          CONSULTING
Develop a social media strategy

•   Connect
•   Build relationships
•   Collaborate
•   Know your market




            ...
RUDMAN
Hannah@envirodigital.com   CONSULTING
The end of control?
  In the past, you were what you owned. Now you are what
                            you share.
      ...
RUDMAN
Hannah@envirodigital.com   CONSULTING
And a word of warning…
• Formally…                         • Now..
   – Audience                          – Users
   – Con...
From push to pull

• Business is changing
   – Networked, distributed




                                 RUDMAN
Hannah@e...
RUDMAN
Hannah@envirodigital.com   CONSULTING
RUDMAN
Hannah@envirodigital.com   CONSULTING
RUDMAN
Hannah@envirodigital.com   CONSULTING
RUDMAN
Hannah@envirodigital.com   CONSULTING
RUDMAN
Hannah@envirodigital.com   CONSULTING
RUDMAN
Hannah@envirodigital.com   CONSULTING
RUDMAN
Hannah@envirodigital.com   CONSULTING
Open Innovation/user innovation

• The people with the best ideas don’t work for you




                            RUDMA...
RUDMAN
Hannah@envirodigital.com   CONSULTING
RUDMAN
Hannah@envirodigital.com   CONSULTING
RUDMAN
Hannah@envirodigital.com   CONSULTING
Peer-to-peer ownership

• What are the opportunities for members as
  investors?




                                    R...
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Brinkburn040309

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An overview of the socio-economic and cultural behaviour trends that Brinkburn Music's audiences are experiencing, and that cultural organisations are reacting to

Published in: Technology, Business
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Brinkburn040309

  1. 1. 4th March 2009 HANNAH RUDMAN Brinkburn: Looking to the Future www.slideshare.net/hanrudman RUDMAN Hannah@envirodigital.com CONSULTING
  2. 2. Diminishing digital divide? • Connectivity and kit – 87.6% UK homes have digital TVs – 300m smartphones in the world, – Nokia making an entry level handset, – Malawi building IT infrastructure for smartphones not PC – 4bn mobile users in 12mths – 10% global population on broadband in 12 mths RUDMAN Hannah@envirodigital.com CONSULTING
  3. 3. It’s not about the technology • Convergence – In a few years time, mobile devices will hold 10TB data (10,000 GB) RUDMAN Hannah@envirodigital.com CONSULTING
  4. 4. Digital Development: • It’s NOT about the technology! • Grownups believe the world is just like when they were growing up and that everything happening now is an exception. • Change blindness is rife… • Its actually about keeping up with the socio- economic / cultural behaviour changes RUDMAN Hannah@envirodigital.com CONSULTING
  5. 5. What trends are we looking at? Microtrends 1-3 years Fashion, fads, technology devices/platforms Macrotrends 5-15 years Business cycles, technologies impacting socio/cultural/econ omic behaviours Megatrends 15-50 years Societal shifts, industrial shifts Gigatrends 50+ years New Societies RUDMAN Hannah@envirodigital.com CONSULTING
  6. 6. RUDMAN Hannah@envirodigital.com CONSULTING
  7. 7. Context: mass innovation & creativity “My argument is that these new forms of mass, creative collaboration announce the arrival of a society in which participation will be the key organising idea rather than consumption and work. People want to be players not just spectators, part of the action, not on the sidelines.” Charles Leadbeater, thinker and author. www.wethinkthebook.net RUDMAN Hannah@envirodigital.com CONSULTING
  8. 8. We are seeing a “renaissance of the amateur” Director of Centre Pompidou, Prof. Bernard Steigler RUDMAN Hannah@envirodigital.com CONSULTING
  9. 9. RUDMAN Hannah@envirodigital.com CONSULTING
  10. 10. Context: experience economy / status stories RUDMAN Hannah@envirodigital.com CONSULTING
  11. 11. RUDMAN Hannah@envirodigital.com CONSULTING
  12. 12. People want to attend, and do more than just attend • Personalise • Participate • Co-produce • Create meaning This affects: – Artistic practice – Organisations’ operations – Business models RUDMAN Hannah@envirodigital.com CONSULTING
  13. 13. RUDMAN Hannah@envirodigital.com CONSULTING
  14. 14. RUDMAN Hannah@envirodigital.com CONSULTING
  15. 15. RUDMAN Hannah@envirodigital.com CONSULTING
  16. 16. Status Stories: story caching RUDMAN Hannah@envirodigital.com CONSULTING
  17. 17. RUDMAN Hannah@envirodigital.com CONSULTING
  18. 18. Why Social Networks? RUDMAN Hannah@envirodigital.com CONSULTING
  19. 19. Develop a social media strategy • Connect • Build relationships • Collaborate • Know your market RUDMAN Hannah@envirodigital.com CONSULTING
  20. 20. RUDMAN Hannah@envirodigital.com CONSULTING
  21. 21. The end of control? In the past, you were what you owned. Now you are what you share. Charles Leadbeater, We Think. You may struggle to own the content. But you can own the CONTEXT, MEANING, RELEVANCE, EXPERIENCE, EMBODIMENT, TIMING RUDMAN Hannah@envirodigital.com CONSULTING
  22. 22. RUDMAN Hannah@envirodigital.com CONSULTING
  23. 23. And a word of warning… • Formally… • Now.. – Audience – Users – Consumer – Co-creators – Listener – Contributors – Customer – Peers – Buyer – Producers – Promoters These people are your new sales & marketing, press & PR teams - don’t underestimate the importance of building a relationship with them! RUDMAN Hannah@envirodigital.com CONSULTING
  24. 24. From push to pull • Business is changing – Networked, distributed RUDMAN Hannah@envirodigital.com CONSULTING
  25. 25. RUDMAN Hannah@envirodigital.com CONSULTING
  26. 26. RUDMAN Hannah@envirodigital.com CONSULTING
  27. 27. RUDMAN Hannah@envirodigital.com CONSULTING
  28. 28. RUDMAN Hannah@envirodigital.com CONSULTING
  29. 29. RUDMAN Hannah@envirodigital.com CONSULTING
  30. 30. RUDMAN Hannah@envirodigital.com CONSULTING
  31. 31. RUDMAN Hannah@envirodigital.com CONSULTING
  32. 32. Open Innovation/user innovation • The people with the best ideas don’t work for you RUDMAN Hannah@envirodigital.com CONSULTING
  33. 33. RUDMAN Hannah@envirodigital.com CONSULTING
  34. 34. RUDMAN Hannah@envirodigital.com CONSULTING
  35. 35. RUDMAN Hannah@envirodigital.com CONSULTING
  36. 36. Peer-to-peer ownership • What are the opportunities for members as investors? RUDMAN Hannah@envirodigital.com CONSULTING
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