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Booth020309

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Booth020309 Booth020309 Presentation Transcript

  • 2nd March 2009 HANNAH RUDMAN The Booth: Looking to the Future www.slideshare.net/hanrudman RUDMAN Hannah@envirodigital.com CONSULTING
  • Diminishing digital divide? • Connectivity and kit – 87.6% UK homes have digital TVs – 300m smartphones in the world, – Nokia making an entry level handset, – Malawi building IT infrastructure for smartphones not PC – 4bn mobile users in 12mths – 10% global population on broadband in 12 mths RUDMAN Hannah@envirodigital.com CONSULTING
  • It’s not about the technology • Convergence – In a few years time, mobile devices will hold 10TB data (10,000 GB) RUDMAN Hannah@envirodigital.com CONSULTING
  • Digital Development: • It’s NOT about the technology! • Grownups believe the world is just like when they were growing up and that everything happening now is an exception. • Change blindness is rife… • Its actually about keeping up with the socio- economic / cultural behaviour changes RUDMAN Hannah@envirodigital.com CONSULTING
  • What trends are we looking at? Microtrends 1-3 years Fashion, fads, technology devices/platforms Macrotrends 5-15 years Business cycles, technologies impacting socio/cultural/econ omic behaviours Megatrends 15-50 years Societal shifts, industrial shifts Gigatrends 50+ years New Societies RUDMAN Hannah@envirodigital.com CONSULTING
  • People want to do more than attend • Personalise • Participate • Co-produce • Create meaning – Alan Brown’s latest research: WolfBrown RUDMAN Hannah@envirodigital.com CONSULTING
  • RUDMAN Hannah@envirodigital.com CONSULTING
  • Status Stories: story caching RUDMAN Hannah@envirodigital.com CONSULTING
  • RUDMAN Hannah@envirodigital.com CONSULTING
  • Why Social Networks? RUDMAN Hannah@envirodigital.com CONSULTING
  • Develop a social media strategy • Connect • Build relationships • Collaborate • Know your market RUDMAN Hannah@envirodigital.com CONSULTING
  • The end of control? In the past, you were what you owned. Now you are what you share. Charles Leadbeater, We Think. You may struggle to own the content. But you can own the CONTEXT, MEANING, RELEVANCE, EXPERIENCE, EMBODIMENT, TIMING RUDMAN Hannah@envirodigital.com CONSULTING
  • RUDMAN Hannah@envirodigital.com CONSULTING
  • RUDMAN Hannah@envirodigital.com CONSULTING
  • And a word of warning… • Formally… • Now.. – Audience – Users – Consumer – Co-creators – Listener – Contributors – Customer – Peers – Buyer – Producers – Promoters These people are your new sales & marketing, press & PR teams - don’t underestimate the importance of building a relationship with them! RUDMAN Hannah@envirodigital.com CONSULTING
  • From push to pull • Business is changing – Networked, distributed RUDMAN Hannah@envirodigital.com CONSULTING
  • RUDMAN Hannah@envirodigital.com CONSULTING
  • RUDMAN Hannah@envirodigital.com CONSULTING
  • RUDMAN Hannah@envirodigital.com CONSULTING
  • RUDMAN Hannah@envirodigital.com CONSULTING
  • RUDMAN Hannah@envirodigital.com CONSULTING
  • RUDMAN Hannah@envirodigital.com CONSULTING
  • RUDMAN Hannah@envirodigital.com CONSULTING
  • Open Innovation/user innovation • The people with the best ideas don’t work for you RUDMAN Hannah@envirodigital.com CONSULTING
  • RUDMAN Hannah@envirodigital.com CONSULTING
  • RUDMAN Hannah@envirodigital.com CONSULTING
  • RUDMAN Hannah@envirodigital.com CONSULTING
  • RUDMAN Hannah@envirodigital.com CONSULTING
  • What about The Booth? • Wordle.net RUDMAN Hannah@envirodigital.com CONSULTING
  • How can peer voted, democratic models be applied? RUDMAN Hannah@envirodigital.com CONSULTING
  • What is your crowd’s dynamic? How well do you know your partners’ appetites? RUDMAN Hannah@envirodigital.com CONSULTING
  • What data do you have that can be explored? RUDMAN Hannah@envirodigital.com CONSULTING
  • Peer-to-peer ownership • What are the opportunities for members as investors? RUDMAN Hannah@envirodigital.com CONSULTING
  • Tighten your tribe RUDMAN Hannah@envirodigital.com CONSULTING
  • New business for new consumers: Questions… • Who are your crowd/network, are you in contact with them? • API’s/ Free the data? • Crowd source funding? • Open Source Funding? • User-owned IP? • Shared asset ownership? RUDMAN Hannah@envirodigital.com CONSULTING