Amb I Tion Scotland Intro

420 views
375 views

Published on

Published in: Travel, Art & Photos
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
420
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Amb I Tion Scotland Intro

  1. 1. Hannah Rudman Thursday, 9 July 2009
  2. 2. Background to AmbITion • Arts Magnet research proved arts organisations had a low technology base, lack of digital business knowledge and skills, a poor understanding of digital opportunities • Sector needed holistic digital development: • Artistic • Organisational • Business Thursday, 9 July 2009
  3. 3. Every business is digital Every business is now a digital business – Information is everywhere, and readily accessible – our customers are online – we can’t control the message Thursday, 9 July 2009
  4. 4. Every business is digital “Company boards don’t recognise what IT is or what it does anymore. It used to be a thing that you used to increase productivity or automate processes, but that’s been done. Even CIO’s, who thoroughly understand enterprise IT, have been left behind by social IT - which they can’t control. Today’s technology is about Every business is now a digital communities.” business – Steve Prentice, Gartner – Information is everywhere, (IT Consultancy) and readily accessible – our customers are online – we can’t control the message Thursday, 9 July 2009
  5. 5. Thursday, 9 July 2009
  6. 6. We asked ACE for support • Thrive! was about organisations being sustainable and resilient into 21st C - AmbITion was born • AmbITion project... • End of AmbITion project, Digital Britain report Digital Media IP Fund & 4iP Scotland: all provide a platform to talk about digital development Thursday, 9 July 2009
  7. 7. Thursday, 9 July 2009
  8. 8. Thursday, 9 July 2009
  9. 9. The AmbITion approach • Risk assessment • Audit • Diagnostic • Develop a formal Business Case • Managed implementation • Continuous reflection Thursday, 9 July 2009
  10. 10. Why does the AmbITion approach work? • It’s not just about the technology! • It’s not just about the enlightened individual • Audit & Diagnostic is “cross-departmental” • Business cases embeds thinking and learning • Implementation is owned by the organisation • It’s scaleable • it changes organisations Thursday, 9 July 2009
  11. 11. Show me the money? • = £AmbITion consultancy + • = £0, open source/free apps • = redirected own funds • = redirected, or chose to use G4tA funds • = AmbITion funds, on strength of biz case Thursday, 9 July 2009
  12. 12. What digital developments? • CRM, CMS driven websites, database integration, intranets, wifi, remote working, connectivity, ticketing, back-up • Productivity tools • Broadening digital channels and networks • HD Digital content capturing / recording kit • Upgrading networks • Content Thursday, 9 July 2009
  13. 13. Thursday, 9 July 2009
  14. 14. Ludus Dance’s 3 uses of film Thursday, 9 July 2009
  15. 15. Ludus Dance’s 3 uses of film 1. Explaining their Products Thursday, 9 July 2009
  16. 16. Ludus Dance’s 3 uses of film 1. Explaining their Products 2. Explaining the Process Thursday, 9 July 2009
  17. 17. Ludus Dance’s 3 uses of film 1. Explaining their Products 2. Explaining the Process 3. Engaging with their audiences Thursday, 9 July 2009
  18. 18. E.g. Explaining Ludus Dance’s Products Thursday, 9 July 2009
  19. 19. Thursday, 9 July 2009
  20. 20. Thursday, 9 July 2009
  21. 21. Thursday, 9 July 2009
  22. 22. Thursday, 9 July 2009
  23. 23. Thursday, 9 July 2009
  24. 24. Thursday, 9 July 2009
  25. 25. Thursday, 9 July 2009
  26. 26. Thursday, 9 July 2009
  27. 27. Royal Liverpool Philharmonic’s key social media tools Thursday, 9 July 2009
  28. 28. new opportunity: organisational / operational efficiencies Thursday, 9 July 2009
  29. 29. new opportunity: monetise/fundraise differently Thursday, 9 July 2009
  30. 30. new opportunity: monetise/fundraise differently Thursday, 9 July 2009
  31. 31. AmbITion Scotland Assets from AmbITion (England) getambition.com getambition.ning.com getambition.wordpress.com Graphics & design All existing content All content still to be published/commissioned Content partnerships Relationships Event formats Thursday, 9 July 2009

×