Amb I Tion Scotland Intro
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    Amb I Tion Scotland Intro Amb I Tion Scotland Intro Presentation Transcript

    • Hannah Rudman Thursday, 9 July 2009
    • Background to AmbITion • Arts Magnet research proved arts organisations had a low technology base, lack of digital business knowledge and skills, a poor understanding of digital opportunities • Sector needed holistic digital development: • Artistic • Organisational • Business Thursday, 9 July 2009
    • Every business is digital Every business is now a digital business – Information is everywhere, and readily accessible – our customers are online – we can’t control the message Thursday, 9 July 2009
    • Every business is digital “Company boards don’t recognise what IT is or what it does anymore. It used to be a thing that you used to increase productivity or automate processes, but that’s been done. Even CIO’s, who thoroughly understand enterprise IT, have been left behind by social IT - which they can’t control. Today’s technology is about Every business is now a digital communities.” business – Steve Prentice, Gartner – Information is everywhere, (IT Consultancy) and readily accessible – our customers are online – we can’t control the message Thursday, 9 July 2009
    • Thursday, 9 July 2009
    • We asked ACE for support • Thrive! was about organisations being sustainable and resilient into 21st C - AmbITion was born • AmbITion project... • End of AmbITion project, Digital Britain report Digital Media IP Fund & 4iP Scotland: all provide a platform to talk about digital development Thursday, 9 July 2009
    • Thursday, 9 July 2009
    • Thursday, 9 July 2009
    • The AmbITion approach • Risk assessment • Audit • Diagnostic • Develop a formal Business Case • Managed implementation • Continuous reflection Thursday, 9 July 2009
    • Why does the AmbITion approach work? • It’s not just about the technology! • It’s not just about the enlightened individual • Audit & Diagnostic is “cross-departmental” • Business cases embeds thinking and learning • Implementation is owned by the organisation • It’s scaleable • it changes organisations Thursday, 9 July 2009
    • Show me the money? • = £AmbITion consultancy + • = £0, open source/free apps • = redirected own funds • = redirected, or chose to use G4tA funds • = AmbITion funds, on strength of biz case Thursday, 9 July 2009
    • What digital developments? • CRM, CMS driven websites, database integration, intranets, wifi, remote working, connectivity, ticketing, back-up • Productivity tools • Broadening digital channels and networks • HD Digital content capturing / recording kit • Upgrading networks • Content Thursday, 9 July 2009
    • Thursday, 9 July 2009
    • Ludus Dance’s 3 uses of film Thursday, 9 July 2009
    • Ludus Dance’s 3 uses of film 1. Explaining their Products Thursday, 9 July 2009
    • Ludus Dance’s 3 uses of film 1. Explaining their Products 2. Explaining the Process Thursday, 9 July 2009
    • Ludus Dance’s 3 uses of film 1. Explaining their Products 2. Explaining the Process 3. Engaging with their audiences Thursday, 9 July 2009
    • E.g. Explaining Ludus Dance’s Products Thursday, 9 July 2009
    • Thursday, 9 July 2009
    • Thursday, 9 July 2009
    • Thursday, 9 July 2009
    • Thursday, 9 July 2009
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    • Royal Liverpool Philharmonic’s key social media tools Thursday, 9 July 2009
    • new opportunity: organisational / operational efficiencies Thursday, 9 July 2009
    • new opportunity: monetise/fundraise differently Thursday, 9 July 2009
    • new opportunity: monetise/fundraise differently Thursday, 9 July 2009
    • AmbITion Scotland Assets from AmbITion (England) getambition.com getambition.ning.com getambition.wordpress.com Graphics & design All existing content All content still to be published/commissioned Content partnerships Relationships Event formats Thursday, 9 July 2009