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Textual Analysis of a Political Message: The Inaugural Addresses of Two Korean Presidents
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Textual Analysis of a Political Message: The Inaugural Addresses of Two Korean Presidents

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  • 1. Chung Joo Chung Ph.D. Candidate Department of Communication State University of New York at Buffalo [email_address] Textual Analysis of a Political Message: The Inaugural Addresses of Two Korean Presidents Han Woo Park Associate Professor Department of Media and Information YeungNam University, Korea hanpark2020@gmail.com Chung, C., & Park, H. W. (2010). Textual analysis of a political message: The inaugural addresses of two Korean presidents. Social Science Information. Forthcoming . [SSCI, ISSN: 1461-7412]
  • 2. Introduction - Addresses of Presidents
    • When a new president is elected, citizens often focus on the inaugural address
    • Presidents use rhetorical language that incorporates appealing functions and expressions with well-composed structure and clear arguments in order to garner citizens’ support for their policies
    • A good opportunity for presidents to articulate not only administrative goals, policy and philosophy but also their hopes and dreams for the nation.
    • The communication process of inaugural addresses creates new forms of social, cultural, and political communication
  • 3. Introduction - Research areas
    • Assumption
      • The thoughts and consciousness of the elected president will be reflected in the president’s inaugural address
      • Message is an independent social system acting as a symbolic or cognitive system (Leydesdorff, 2003)
    • Literary characteristics of inaugural addresses from linguistic, quantitative, and psychological perspectives.
    • Two presidential inaugural addresses
      • Moo-Hyun Roh (in office 2003-2008)
      • Myung-Bak Lee (in office 2008-2013)
    • Mixed methods of Korean Key Words in Context (KrKwic) and Korean Linguistic Inquiry and Word Count (K-LIWC).
  • 4. Introduction - why this study is needed?
    • Their presidencies represent an ideological contrast
      • A period of major transition in which the leadership philosophy shifted from left-wing to right-wing
    • The first to use Korean presidents’ inaugural addresses as a window through which to examine the change of political power
    • The rhetorical aspects of both campaign and governance have been overlooked or ignored
    • Links between rhetorical substance & style and the characteristics of each president’s political & social viewpoints.
  • 5. Research Questions
    • RQ1: What is the structure of presidential inaugural addresses in Korea?
    • RQ2: What are the similarities and differences in the structure of inaugural addresses between the previous and current presidents, given their different political perspectives?
  • 6. Methods
    • Data
      • The inaugural addresses of President Moo-Hyun Roh in 2003 and President Myung-Bak Lee in 2008
      • Database (http://www.kinds.or.kr) of the Korean Press Foundation.
    • KrKwic and K-LIWC.
  • 7. Result 1) KrKwic Analysis
  • 8. Result 1) KrKwic Analysis (President Rho)
  • 9. Result 1) KrKwic Analysis (President Lee)
  • 10. Result 1) KrKwic Analysis
  • 11. Result 2) K-LIWC Analysis
  • 12. Discussion & Conclusion
    • The meaning of political texts can be easily analyzed using network-oriented indicators and visualizations
    • A combination of network-analytical methods with sentimental text analysis.
    • Providing an analytical tool to help understand not only the relationship between rhetorical substance and style, but also the characteristics of presidents’ political and social viewpoints.
    • The procedure used in this study can be repeated by other researchers.
  • 13. Limitation & Suggestion
    • Need for more research to investigate a number of important features and patterns observed in the evolving political communication system
    • Is the methodology employed in this study the best approach?
  • 14. Thank you for listening

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