Your SlideShare is downloading. ×
Textual Analysis of a Political Message: The Inaugural Addresses of Two Korean Presidents
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Textual Analysis of a Political Message: The Inaugural Addresses of Two Korean Presidents


Published on

Published in: News & Politics
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Chung Joo Chung Ph.D. Candidate Department of Communication State University of New York at Buffalo [email_address] Textual Analysis of a Political Message: The Inaugural Addresses of Two Korean Presidents Han Woo Park Associate Professor Department of Media and Information YeungNam University, Korea Chung, C., & Park, H. W. (2010). Textual analysis of a political message: The inaugural addresses of two Korean presidents. Social Science Information. Forthcoming . [SSCI, ISSN: 1461-7412]
  • 2. Introduction - Addresses of Presidents
    • When a new president is elected, citizens often focus on the inaugural address
    • Presidents use rhetorical language that incorporates appealing functions and expressions with well-composed structure and clear arguments in order to garner citizens’ support for their policies
    • A good opportunity for presidents to articulate not only administrative goals, policy and philosophy but also their hopes and dreams for the nation.
    • The communication process of inaugural addresses creates new forms of social, cultural, and political communication
  • 3. Introduction - Research areas
    • Assumption
      • The thoughts and consciousness of the elected president will be reflected in the president’s inaugural address
      • Message is an independent social system acting as a symbolic or cognitive system (Leydesdorff, 2003)
    • Literary characteristics of inaugural addresses from linguistic, quantitative, and psychological perspectives.
    • Two presidential inaugural addresses
      • Moo-Hyun Roh (in office 2003-2008)
      • Myung-Bak Lee (in office 2008-2013)
    • Mixed methods of Korean Key Words in Context (KrKwic) and Korean Linguistic Inquiry and Word Count (K-LIWC).
  • 4. Introduction - why this study is needed?
    • Their presidencies represent an ideological contrast
      • A period of major transition in which the leadership philosophy shifted from left-wing to right-wing
    • The first to use Korean presidents’ inaugural addresses as a window through which to examine the change of political power
    • The rhetorical aspects of both campaign and governance have been overlooked or ignored
    • Links between rhetorical substance & style and the characteristics of each president’s political & social viewpoints.
  • 5. Research Questions
    • RQ1: What is the structure of presidential inaugural addresses in Korea?
    • RQ2: What are the similarities and differences in the structure of inaugural addresses between the previous and current presidents, given their different political perspectives?
  • 6. Methods
    • Data
      • The inaugural addresses of President Moo-Hyun Roh in 2003 and President Myung-Bak Lee in 2008
      • Database ( of the Korean Press Foundation.
    • KrKwic and K-LIWC.
  • 7. Result 1) KrKwic Analysis
  • 8. Result 1) KrKwic Analysis (President Rho)
  • 9. Result 1) KrKwic Analysis (President Lee)
  • 10. Result 1) KrKwic Analysis
  • 11. Result 2) K-LIWC Analysis
  • 12. Discussion & Conclusion
    • The meaning of political texts can be easily analyzed using network-oriented indicators and visualizations
    • A combination of network-analytical methods with sentimental text analysis.
    • Providing an analytical tool to help understand not only the relationship between rhetorical substance and style, but also the characteristics of presidents’ political and social viewpoints.
    • The procedure used in this study can be repeated by other researchers.
  • 13. Limitation & Suggestion
    • Need for more research to investigate a number of important features and patterns observed in the evolving political communication system
    • Is the methodology employed in this study the best approach?
  • 14. Thank you for listening